Oktopost

APRIL 6, 2023

Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

Vision Edge Marketing

DECEMBER 5, 2023

In this episode of What’s Your Edge? Mapping your business ecosystem is essential because it provides a comprehensive understanding of your position in the market, relationships with customers, key competitors, potential partners, and critical connections. For example, is there a way to leverage a market niche strategy ?

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Catch all of the episodes here!

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

Oktopost

FEBRUARY 16, 2022

Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Watch the recording: Want to hear more from renowned marketing leaders on customer experience? Catch all episodes here. Episode Summary. Amisha is a groundbreaking innovator with deep marketing and communications expertise. Her best tip?

B2B Thought Leadership 125

B2B Thought Leadership Ad Building Transparency Thought Leadership 125

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. This year, refining holiday marketing campaigns to meet the moment is critical. Simply having diversity in marketing and advertising can result in significant positive reactions.

Gartner 110

Gartner Marketing Report Planning Paid Search Agency 110

chiefmartech

NOVEMBER 11, 2020

This latest episode of The Martech Show features Jay McBain , Forrester analyst extraordinaire — I’ve long been a fan of his work — sharing his insights about SaaS markets and ecosystems. In this episode, Jay walks us through the math and rationale behind it: 12 lines of business. 26 technology categories.

Work Management 111

Work Management Marketing Management Forrester CMO 111

Oktopost

SEPTEMBER 30, 2021

Replicant’s Senior Director of Marketing, Katie Hurley takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Katie is passionate about creating new market categories, scaling thought leadership programs, and customer-centric marketing.

Marketing AI 116

Marketing AI B2B Thought Leadership Thought Leadership Transparency 116

B2BMarketing.net

APRIL 18, 2024

In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals. You need to know your audience really well and understand the problem you’re trying to solve.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Stevens & Tate

NOVEMBER 10, 2023

Whatever product or service you sell, Black Friday allows you to market your business and reach as many prospects as possible. For many years, many “marketing gurus” have predicted the end of email marketing, but despite the efforts to market its downsides, email marketing remains relevant and more effective than ever.

Personalization 92

Personalization Marketing Automation Services Mobile Marketing Marketing Prospects 92

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Although I work with marketers on career planning, I tend to focus on a specific set of skills that people need to hone to “be ready” when opportunities strike. Dissect marketing into seven categories.

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

chiefmartech

MARCH 13, 2021

Oren Greenberg , founder of growth marketing consultancy Kurve , took the raw data of the landscape from over the past several years and matched it with web traffic data from SimilarWeb. I was thrilled that Oren agreed to join me on the latest episode of The Martech Show to walk through his findings and debate the implications.

Vendors 112

Vendors Traffic Consulting Growth Marketing 112

Vision Edge Marketing

JANUARY 25, 2022

And that’s the focus of this episode of What’s Your Edge? Companies that complete these two customer-centric prerequisites achieve more success when it comes to customer acquisition which impacts your company’s product adoption rate , market share, and category ownership. . i s the creation of VisionEdge Marketing.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Martech

DECEMBER 6, 2023

Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel. Netflix’s sponsorships are broken into three categories: title, moment and live. And many advertisers are already using it this way.

Advertising Agencies 94

Advertising Agencies Advertisements Advertising Television marketing 94

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the CEO of Marketing Interactions.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Martech

JULY 31, 2023

The Writers Guild of America (WGA) went on strike in May, putting new scripted episodes of shows on hold until they get a better deal. How bad is this for TV ad revenue? This year, digital ad spend is roughly three-quarters of overall spend. And CTV is, on average, 10% of digital, and rapidly climbing.

Paid Search Agency 81

Paid Search Agency Ads Studies Spending 81

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice. How can this be true?

Research 143

Research Loyalty Case Studies Communities 143

Marketing Insider Group

MARCH 30, 2018

For the 168th episode of The Marketing Book Podcast, I interviewed Eddie Yoon, author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. Superconsumers are obsessed with a specific brand, product, or category. Although small in number, […]. Although small in number, […].

Brand Identity 147

Brand Identity Branding Product Marketing & Strategy 147

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” Marketing Examined.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

The Customer

JANUARY 22, 2024

The massive exhibit halls are zoned into loose categories to group exhibitors from AARP to Zagg, with the major players housed in the Las Vegas Convention Center, up and comers and international and start-up invention booths in one hotel, and media-focused players in another. That,” he added, “is the tech that matters.”

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

SmartBug Media

JANUARY 28, 2022

In This Episode …. On this episode of the Relationship Commerce Podcast , Dean Dutro is joined by Brian Burt, the Founder and CEO of Canopy Management, a full-service, full-stack, “A-to-Z,” done-for-you Amazon marketing agency. Ready for a few awesome lessons in e-commerce marketing? We’re all familiar with Amazon.

Amazon 98

Amazon Work Management Brand Identity Branding 98

Stevens & Tate

MAY 27, 2021

Another area to explore is category television: 65 percent of Millennials watch full shows, 64 percent watch full movies and are you ready for this…45 percent watch the news coverage. Where are you putting your retail media dollars and are you pushing your claim to capture a huge market share? That’s almost 50 percent! Enjoy this post?

Television marketing 59

Television marketing Advertising Agencies Paid Search Agency Press 59

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Adobe Experience Cloud Blog

AUGUST 14, 2017

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch. This blog will explain the details of Facebook Watch and explore the potential impact it may have for marketers and advertisers. The Facebook Watch Launch.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. Join a Forum.

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

LeanData

MARCH 10, 2022

The catalyst of the podcast comes from the errors of my own professional past and each episode serves as a vehicle for me – and hopefully you as well – to become a better revenue generator. But, I knew, or rather felt, subconsciously, that I was just perpetuating poor go-to-market strategies. The change within.

Ideal Customer Profiles 96

Ideal Customer Profiles Generation Demand Generation Agencies Class 96

Metadata

FEBRUARY 22, 2021

B2B Category Creators Episode 6 Complete Transcript Gil Allouche: Welcome everyone to the Category Creator podcast. This is the fourth category I’ve created in my software career. I’m kind of a hybrid Product Manager, Product Marketing geek. You are like, “The category is going to be here.”

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Heinz Marketing

MAY 2, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

CMS Development 98

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 98

Hubspot

DECEMBER 12, 2019

Every minor tweak to the search algorithm can have marketers scrambling to understand how they can take advantage of this shift — or, for the more pessimistic, how to avoid getting pushed to the dreaded page two of search results. In this post, I want to discuss how to take advantage of the advent of audio SEO.

Hubspot 99

Hubspot SEO Design SERP 99

Metadata

OCTOBER 12, 2020

For us founders who read “Play Bigger” and watch the likes of Salesforce create and dominate an entire category, learning the non-romantic overnight story, getting the #fail moments, overcoming adversity, and discovering hidden absolute truths is the best schooling. Bringing innovation to the market can be unchartered territory.

Marketing Automation Services 75

Marketing Automation Services Eloqua Startups B2B Sales 75

Outgrow

MAY 8, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Jess Petrella for our monthly podcast – ‘ Marketer of the Month ’! Marketing AI-based tools in different climates: benefits and challenges 3. Launching new products: common mistakes made by product marketers and ways to avoid them 6. Six, seven.

Marketing AI 52

Marketing AI Product Lead Ranking Marketing Analytics Tools 52

illumin

SEPTEMBER 29, 2023

These two mediums, while both audio, are distinct from one another and marketing strategy should reflect that. When building out an advertising plan, marketers need to consider which kind of podcast ads will benefit their brand. Does the ad feel like it’s an authentic part of the show? Is it enjoyable to listen to?”

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. Schaefer continues: «But what about a blog post, YouTube video or podcast episode?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Two minutes in the pool. And tens of millions of dollars in new pipeline.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

ConvertKit

JUNE 24, 2021

There are two basic business model categories for podcasters: Make a small number of high-ticket sales through sponsorships. Here’s how these two business models could play out: Podcast A has 5,000 downloads per episode and earns $150 per episode via sponsors. 3 – Affiliate marketing. No products? No problem.

Cost Per Thousand 105

Cost Per Thousand CPM Budget Programs Advertising Agencies 105

chiefmartech

SEPTEMBER 7, 2020

The second episode of The Martech Show is now posted for your viewing pleasure. It was a great honor to have David Raab , founder of The CDP Institute — indeed, the person who defined the customer data platform category — as my guest. I know it’s only our second episode, but this was the most surreal one to date.

Analysis 56

Analysis Customer Surveys Work Management Paid Search Agency 56

Convince & Convert

DECEMBER 31, 2015

On my Jay Today video podcast (iTunes), I gave a shoutout to someone who I respect and admire each episode; a person I believe you should be following in social media. Although I’m at episode 132 of the Jay Today show, sometimes I don’t include a shoutout, and several extra-awesome people have been given the nod on multiple occasions.

Twitter 163

Twitter Peer-to-peer Marketing Management Social Media 163

Bluetext

AUGUST 31, 2023

Why you should consider podcast advertising The expanding audience of listeners isn’t the only reason for investing in this marketing channel. Podcasts are also especially lucrative because of their niche audiences, making potential customers easier to target within specific categories and demographics.

Cost per Acquisition 41

Cost per Acquisition Paid Search Agency Advertising Agencies Cost Per Thousand 41