The Ultimate List of Content Marketing Examples

Marketing Insider Group

Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago. Content MarketingIt’s time for our ultimate list.

What is Content Marketing?

Marketing Insider Group

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Content Marketing

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

2019 Content Marketing Survey: Marketers Focus On Content Creation

Marketing Insider Group

2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group.

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How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. Because content.

The 7 Biggest Mistakes You’re Making in Content Marketing

Marketing Insider Group

Content marketing may be a relatively simple strategy. As with any type of marketing, to get the most out of it you need to plan strategically. The post The 7 Biggest Mistakes You’re Making in Content Marketing appeared first on Marketing Insider Group.

How to Use Personalization in Content Marketing

Marketing Insider Group

If you’re looking to spice up your content marketing strategy and boost your conversion rates, one powerful technique is to personalize your content. The post How to Use Personalization in Content Marketing appeared first on Marketing Insider Group.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute.

How to save your content marketing strategy from self-destruction

Tomorrow People

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Content marketing has gone from organic farm to industrial ranch. Content Marketing

Unique Challenges of Manufacturing Content Marketing in 2019

Industrial Marketing Today

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. This is only a content summary.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. The engine underneath is training, governance and a modern content and communications organization.

7 Content Marketing Trends You Need To Follow

Marketing Insider Group

Content marketing is always changing. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing. Content MarketingIt’s not something you set and forget.

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Content Marketing Guidelines: Why and How To Create Them?

Marketing Insider Group

Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. The post Content Marketing Guidelines: Why and How To Create Them?

Marketing 101: What Is Content Marketing?

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing.

Creating Content Marketing Personas

EMagine B2B Blog

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? Others may prefer a newsletter or another marketing channel.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. Longer Content Takes a Back Seat.

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5 Steps to Creating a Content Marketing Campaign

Marketing Insider Group

When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. The post 5 Steps to Creating a Content Marketing Campaign appeared first on Marketing Insider Group. Content Marketing

Is (Lack of) Content Getting in the Way of Your Content Marketing Efforts?

Marketing Insider Group

We’re all bought in on content marketing. Seventy-two percent of marketers have a content marketing strategy in place, according to the LinkedIn Technology Marketing Community. appeared first on Marketing Insider Group.

The limits of content marketing

Biznology

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who’s blind to reality, you have to recognize the practice’s limitations. Content Marketing Limitations to Overcome. Content Overload.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Industrial Content Marketing that Engages Engineers

Industrial Marketing Today

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. This is only a content summary. Visit my website for more content on industrial marketing.].

How Voice Search Is Impacting Content Marketing?

Marketing Insider Group

The post How Voice Search Is Impacting Content Marketing? appeared first on Marketing Insider Group. Content MarketingVoice search plays a huge role in how users search. According to research as of January 2018, one billion voice searches are occurring each month.

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Content Marketing Strategy: Five Essential Elements Based on 24 Stats

Webbiquity

Though content marketing is now a near-universal practice, success is uneven, as many organizations are still finding their footing. According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. Why do content marketing?

Stats 255

Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic. Comparing Content Marketing Efforts to 2017.

Report 202

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. But doing it effectively to optimize results is also the top challenge marketers face.

Dealing With Multiple Voices in Your Content Marketing Team

Marketing Insider Group

Here’s a conundrum that businesses face when they dive into content marketing. The post Dealing With Multiple Voices in Your Content Marketing Team appeared first on Marketing Insider Group. Content Marketing

7 Content Marketing ROI Templates and Tools

Marketing Insider Group

You know measuring the ROI of your content marketing is important. It’s the only way to quantitatively gauge the success and worth of your content. The post 7 Content Marketing ROI Templates and Tools appeared first on Marketing Insider Group.

How Content Marketing Can Fuel Your Thought Leadership Program

Marketing Insider Group

Explore why thought leadership is vital and how it’s supported by a content marketing program When brands practice thought leadership, the natural result is trust. The post How Content Marketing Can Fuel Your Thought Leadership Program appeared first on Marketing Insider Group.

27 Actionable Content Marketing Tips [Infographic]

Webbiquity

Marketers are now spending, on average, 25% of their overall budgets on content marketing. But only 21% of B2B content marketers are successful at tracking ROI. So, as a content marketer, you need ensure that your content is producing results—and that you can provide the data to prove it. To help you achieve those objectives, here’s an engaging infographic showcasing top actionable content marketing tips for today’s marketers.

8 content marketing trends manufacturing marketers need to know

Tomorrow People

The extent to which manufacturing companies succeed is dependent on how those technologies are applied ”, says George Houtappel, Vice President of Marketing at Solvay. Don’t ignore your marketing automation. If it’s predictable and repeatable, marketing automation can handle it.

Trends 195

How to Use Data in B2B Content Marketing

KoMarketing Associates

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless.

The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond

Marketing Insider Group

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. Content Marketing

The Best Content Marketing Examples

Marketing Insider Group

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group.

12 Habits of Wildly Successful B2B Content Marketers

Marketing Insider Group

Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy. A new report released by the Content Marketing Institute has put together the goals, priorities and the […]. The post 12 Habits of Wildly Successful B2B Content Marketers appeared first on Marketing Insider Group.

Making Email the Cornerstone of Industrial Content Marketing

Industrial Marketing Today

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing.

How to Define and Measure the ROI of Content Marketing?

Marketing Insider Group

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. The post How to Define and Measure the ROI of Content Marketing? appeared first on Marketing Insider Group. Content Marketing

64% of Marketers Now Leveraging Content Marketing More than They Were Two Years Ago

KoMarketing Associates

As marketers look ahead to the future, new research continues to suggest that they have shifted their focus to content marketing. When asked which marketing channels they will be focusing on over the next 12 months, respondents overwhelming said content marketing (49 percent).

Integrating Content Marketing Into Your Online Campaigns

KoMarketing Associates

As a content marketer, it’s very common to be pulled in many directions, having to wear multiple hats at once. While the ability to react to current trends and evolving buyer demands is just part of the job, reactionary behavior should not define your content strategy. If you don’t take a step back every now and then, you could spend weeks or months at a time creating content that’s simply meeting the demands of individual branches (sales, PR, social media, etc.)

Moving your Emerging Growth Company Past Infancy with Content Marketing

Marketing Insider Group

Once you’ve finally begun to create a digital footprint, you’ll soon realize you need more than a website to fuel growth – you’re going to need content that educates, informs, and engages. Content Marketing