Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Here are key customer retention strategies your business should consider for 2023. No one likes losing customers, but it does happen.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 314

Webinar Metrics Demand Work Management Video Marketing 314

Webbiquity

AUGUST 3, 2024

Effective digital marketing requires getting in front of your target audience wherever they hang out online. If your target market is millennial and Gen Z men, you’ll devote more resources to Reddit. SEO Audits and Reporting Conducting SEO audits is a critical step in evaluating the performance of an SEO strategy.

SEO 165

SEO Marketing Strategy Marketing & Strategy Paid Search Agency 165

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Quick Takeaways. Quick Takeaways.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Kaon

JULY 20, 2022

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.

Trade Show 325

Trade Show Marketing Strategy Marketing & Strategy Generation 325

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 282

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 282

Marketing Insider Group

JUNE 17, 2024

That means it’s the perfect time to integrate connected TV advertising into your company’s broader marketing strategy. From a marketing standpoint, CTV advertising offers benefits that make it an attractive addition to any brand’s marketing approach. When all ads have been presented, the OTT content resumes.

Marketing Budget 161

Marketing Budget Advertising Advertisements Marketing Strategy 161

Webbiquity

JULY 10, 2024

For consumer packaged goods (CPG) marketers, it’s no longer sufficient to create a product that simply “does the job.” This is shopper marketing. Why is it so important to understand shopper marketing? This is why shopper marketing strategies are so important. Contributed post.

Marketing Strategy 145

Marketing Strategy Marketing & Strategy Paid Search Agency Brand Identity 145

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 165

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 165

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Today, we’re covering several key strategies these four brands have been using for years.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 314

Top of Funnel Marketing Strategy Marketing & Strategy Planning 314

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide.

Trust Marketing 318

Trust Marketing WOM Marketing Budget Marketing & Strategy 318

Contently

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Marketing AI 78

Marketing AI Design Trends Marketing Strategy 78

Optinmonster

SEPTEMBER 27, 2024

Are you looking to streamline your online store’s marketing and boost sales? eCommerce marketing automation is the key. Here at OptinMonster, we’ve spent over 10 years helping small businesses automate their onsite marketing. In this guide, I’ll share 5 of the best strategies for ecommerce marketing automation.

Marketing Automation Services 93

Marketing Automation Services eCommerce Marketing Automation Automation 93

CMSWire

OCTOBER 1, 2024

A successful product marketing strategy balances execution, cross-functional collaboration and strategic insights. Continue reading.

Marketing & Strategy 114

Marketing & Strategy Product Marketing Strategy Marketing 114

Industrial Marketing Today

MARCH 23, 2023

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. This blog post will discuss six innovative marketing strategies that manufacturing companies can use.

Marketing Strategy 150

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing 150

Industrial Marketing Today

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon.

Planning 132

Planning Marketing & Strategy Marketing Strategy Consulting 132

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

Top of Funnel 199

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 199

Vision6

AUGUST 1, 2024

For marketers and business owners, expanding their reach is essential for success. Let’s dive into the top 5 strategies that will empower you to thrive in business and amplify marketing impact—all without stretching your budget. It’s packed with marketing insights you can implement almost instantly.

Marketing Strategy 105

Marketing Strategy Marketing & Strategy Planning Small Business Marketing 105

Top Rank Marketing

JULY 10, 2024

B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By incorporating video into your B2B marketing strategy, you can effectively communicate your brand message, nurture leads, and establish your company as an industry expert.

Webinar Metrics 102

Webinar Metrics B2B Marketing B2B Thought Leadership Marketing & Strategy 102

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves.

Mobile Marketing 120

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 120

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in.

Template 69

Template Marketing Strategy Marketing & Strategy Planning 69

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 178

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 178

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ?

Lead Generation 117

Lead Generation Personalization Marketing & Strategy Marketing Strategy 117

CMSWire

MAY 15, 2024

The biggest challenge facing today's marketers isn't a lack of creativity – it's a lack of resources and time to be curious. Continue reading.

Marketing & Strategy 131

Marketing & Strategy Marketing Strategy Brand Identity Branding 131

Experiture

SEPTEMBER 13, 2024

Experiture Experiture - Customer Experience Marketing Platform - Best Practices and thought leadership. Building an automated marketing strategy requires more than just setting up a few email sequences. Here’s how to build a strategy that delivers results, not just clicks. Map the Full Customer Journey.

Planning 52

Planning Automation Marketing & Strategy Marketing Strategy 52

Martech

AUGUST 6, 2024

What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies. Marketers around the world breathed a sigh of relief.

Marketing & Strategy 126

Marketing & Strategy Marketing Strategy Planning Opt-out 126

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Align Marketing and Business Goals Goal setting may seem very basic, but it is a critical part of any strategy. Goals guide all decisions made to help reach them.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Product 114