Trade Press Services Newsletter

DECEMBER 5, 2024

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media 293

Social Media Social Marketing B2B Marketing Marketing Strategy 293

Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. Image Source However, CRM and marketing integration isnt without its challenges.

Paid Search Agency 307

Paid Search Agency Advertising Agencies Ad Agencies Work Management 307

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement.

CRM 274

CRM Email Marketing Click Rate Work Management 274

Marketing Insider Group

JUNE 17, 2025

You’ve probably noticed how fast things shift in marketing. Marketing management trends don’t move slowly. They’re connecting marketing, sales, and support into one smart system. 5 Trends You Can’t Ignore Marketing is ALWAYS changing. AI in CRM and marketing isn’t new. AI won’t replace marketers.

Enterprise Management 251

Enterprise Management Marketing Management CRM Trends 251

Marketing Insider Group

OCTOBER 1, 2024

Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. Image Source You can use CRM reporting to track sales performance and identify trends, ensuring your organization has the necessary information. What is CRM Reporting? What is CRM Analytics?

Analytics 283

Analytics CRM Customer Satisfaction Allocation 283

Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. This approach helps in creating more accurate reports and making informed decisions.

Cost Per Click 317

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 317

Webbiquity

NOVEMBER 19, 2024

What’s the most important attribute for success in B2B influencer marketing? Which tactics are used to differentiate the most successful B2B influencer marketing programs? What’s the leading influencer marketing trend for the coming year? What’s the Key Factor in Influencer Marketing Success?

B2B Marketing 187

B2B Marketing Trends Planning B2B 187

Ahrefs

JUNE 11, 2025

AI use for content marketing is extremely prevalent: 87% of … Read more › In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use? How often do people edit their outputs?

Marketing Report 109

Marketing Report Research Content Marketing 109

WordAgents

JUNE 17, 2025

Most businesses working with a social marketing agency don’t realize how much insight they’ve already paid for. Marketing platforms move fast. An agency tuned into your market has already spotted the patterns. Agencies Already Hold the Data You’re Trying to Collect A good social marketing agency doesn’t guess.

Paid Search Agency 195

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 195

Marketing Insider Group

AUGUST 14, 2024

Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options. This feature can include industry reports, expert advice, and networking opportunities.

Paid Content 319

Paid Content Social Media Media Lead Ranking 319

Marketing Insider Group

JANUARY 27, 2025

Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Their experience keeps campaigns aligned with market trends and platform updates. Outsourcing allows internal teams to focus on their other marketing goals.

Demand Generation Agencies 284

Demand Generation Agencies PPC Paid Search Agency Advertising Agencies 284

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Peer-to-peer 184

Peer-to-peer Planning Paid Search Agency Outreach 184

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts.

Marketing AI 176

Marketing AI Paid Content Social Media Social Marketing 176

Marketing Insider Group

SEPTEMBER 16, 2024

The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already. Jasper is an AI tool that helps marketers and writers create persuasive, SEO-optimized content. Marketing Insider Group can deliver this content through our Content Builder Services.

Marketing AI 321

Marketing AI Content Storytelling Creativity 321

Webbiquity

AUGUST 3, 2024

Effective digital marketing requires getting in front of your target audience wherever they hang out online. If your target market is millennial and Gen Z men, you’ll devote more resources to Reddit. SEO Audits and Reporting Conducting SEO audits is a critical step in evaluating the performance of an SEO strategy.

SEO 180

SEO Marketing Strategy Marketing & Strategy Planning 180

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Craft visually appealing photos and videos to share on your account’s main feed and use hashtags and influencer marketing to boost visibility. Leverage social media platforms.

Webinar Metrics 176

Webinar Metrics Marketing Strategy Marketing & Strategy Paid Search Agency 176

Vision Edge Marketing

OCTOBER 29, 2024

To market effectively to your customer using AI prompts, you must first understand how AI algorithms function. We can turn to Deloitte, which publishes detailed reports and white papers on various industry trends and technologies to reinforce its status as a thought leader. What are the implications for B2B companies?

Marketing AI 312

Marketing AI Buy Marketing Analytics Tools Demand 312

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. Brands that automate their marketing tasks use specialized platforms to eliminate manual data entry, redundancies, data errors, and other risks associated with manual processes.

Marketing Automation Services 176

Marketing Automation Services Marketing Automation CRM Automation 176

Marketing Insider Group

JULY 22, 2024

This data lets you focus your marketing efforts and resources on channels that drive meaningful engagement and conversions. Here, metrics and reports highlight engaged sessions, such as average engagement time and engaged sessions per user. Look for patterns in user behavior and pinpoint what’s working well and what isn’t.

High Quality Lead 300

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 300

Marketing Insider Group

JULY 30, 2024

Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. This guide will examine zero-party data, its benefits, and its potential for modern marketing. You can use this data to tailor marketing efforts and improve customer experiences.

Ethics 311

Ethics Customer Satisfaction Privacy Marketing Management 311

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The chief barriers to achieving desired outcomes cited by the marketers are: Budget and resource limitations (48%). Why we care.

B2B Marketing 144

B2B Marketing Terms and Conditions B2B Lead Gen 144

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 173

Paid Content Marketing AI Content Marketing Planning 173

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

Social Media 162

Social Media B2B Thought Leadership Social Marketing B2B Marketing 162

Webbiquity

AUGUST 20, 2024

But there are digital marketing steps you can take to make the best of this ongoing change. ” How can digital marketers respond? PR and influencer marketing have always been important elements of WPO strategy, but are possibly even more crucial as AI impacts how your prospective customers find information online.

Marketing AI 330

Marketing AI Traffic Marketing Attribution Organization 330

WordAgents

MAY 21, 2025

While in-house teams offer control, outsourcing through social media marketing services creates different kinds of efficiencies. One person may write posts, run ads, edit videos, and build reports. Social Media Services Costs Social media marketing services usually run on a monthly retainer or project-based pricing.

Enterprise Management 195

Enterprise Management Work Management Social Media Marketing Management 195

Tomorrow People

JUNE 12, 2025

In competitive markets where multiple products promise similar features, positioning becomes the make-or-break factor. This article walks through how companies can establish and maintain compelling product positioning in saturated markets where differentiation is both difficult and essential. Expectations rise. What terms do they own?

Enterprise Management 156

Enterprise Management Positioning Work Management Marketing Management 156

Convince & Convert

OCTOBER 9, 2024

Despite what you may be hearing from different industry reports, it’s still very early in the game. 96% of C-suite leaders expect AI to boost worker productivity, but 77% of employees report AI has increased their workload.”- AI tools are powerful assets that can accelerate your marketing efforts, but they’re not silver bullets.

Paid Search Agency 164

Paid Search Agency Work Management Planning Marketing Management 164

Marketing Insider Group

AUGUST 7, 2024

ChatGPT excels at analyzing large volumes of data, identifying patterns, trends, and anomalies, and generating real-time reports. Content Creation You can use ChatGPT applications in business to streamline content creation by generating marketing content, blog posts, and social media updates.

Marketing AI 222

Marketing AI Business Marketing Management Paid Search Agency 222

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Here are seven ways you can focus your efforts in each stage of the marketing funnel.

Top of Funnel 187

Top of Funnel Marketing Funnels B2B Sales Paid Content 187