Sat.Sep 09, 2017 - Fri.Sep 15, 2017

Disappointed with your content marketing? Discover the challenges keeping B2B marketers from achieving differentiation and how to fix them.

Tomorrow People

How does differentiation apply to content marketing and what’s stopping you getting attention in a crowded B2B landscape? Well, quite a lot… Read on and find out what’s holding most marketers back and what they can do about it. b2b promotional campaigns

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing.

Trending Sources

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management.

How to Move Your B2B Company into a Fully Data Driven Strategy

Navigate the Channel

There is very little room for your company to interpret marketing as a “soft skill.” ” With the overlap of marketing with tech, marketing with data, and marketing with finance, successful companies will incorporate a data driven strategy into the marketing department.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

Digital herds

Biznology

In his thought-provoking podcast Revisionist History , renowned author and speaker Malcolm Gladwell investigates what he calls “the overlooked and the misunderstood.”

Engagement Insights Easily Delivers Marketing Metrics You Care About

Act-On

Act-On Engagement Insights offers easy-to-use templates to better understand your marketing metrics. Reports & Analytics b2b marketing metrics data analysis data insights data reporting insights marketing analytics marketing insights marketing metrics metrics reporting

What Marketers Can Learn from the Experiential Art Craze

Content Standard

For weeks, I tried to score tickets to the experiential art event of the year in Washington, DC. I failed miserably. Released in limited batches once a week, the free tickets to “ Yayoi Kusama: Infinity Mirrors ” at the Hirshhorn Museum disappeared in seconds.

5 Steps CMOs Can Take To Prepare For The Next Disruption

Modern Marketing

The immediacy of online interaction has made marketing both easier and more challenging than ever before. On one hand, companies can respond to market shifts in real time. On the other, new innovations can quickly make once-vital services unnecessary.

Cable 48

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Top 8 Mistakes People Make with Marketing Automation

Marketing Insider Group

There is no definitive ‘right’ way to achieve success through marketing automation, but there certainly are quite a few wrong ways. I’ve compiled a few of the top marketing automation mistakes people make. Make sure you aren’t making any of them! Being inorganic One of the primary dangers of marketing automation is also one […]. The post Top 8 Mistakes People Make with Marketing Automation appeared first on Marketing Insider Group.

How Frequently Should I Publish on Social Media? A HubSpot Experiment

Hubspot

Social media can be an overwhelming place -- even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter?

Interactive Content Is Saving Financial Services Marketing

Content Standard

I recently told my family that if I should ever go missing, the first place they should look for me is under a pile of email newsletters.

Storytelling Will Never Work Without This One Thing

Type A Communications

September 14, 2017 by Carla Johnson Twenty years hasn’t faded Jayson Zoller’s memory much. At least when it came to one of his biggest learnings. When Jayson was in college, read more.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. For each item, I have a clear understanding of what I need to do. I can simply do it.

5 Important LinkedIn Updates for Marketing Professionals

Modern B2B Marketing

LinkedIn , as many of you know, is the world’s largest professional network on the internet, and is striving to keep it that way. To stay the course, LinkedIn has been quickly improving its product and adding new features.

Considering a Change of Brand Story? Here’s What Geek Culture Can Teach You

Content Standard

Have you heard about this change of brand story? There’s a man who travels through time and space in a box—except when he’s not traveling through time or space, and except when he’s not a man. But he’s been doing it for 54 years—except when he wasn’t on air.

Televerde’s Michelle Cirocco Appointed to Advisory Board of Arizona State University’s Center for Services Leadership

Televerde

(September 14, 2017 – Phoenix, AZ) – Televerde , the global demand generation company, today announced its affiliation with the prestigious Arizona. State University Center for Services Leadership (CSL).

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How to Generate Leads Using Facebook (Without Ads)

Marketing Insider Group

In order to be of substantial use to businesses, Facebook has been making it easier for marketers and business owners to generate leads. With more than 50 million business pages, Facebook understands it is important to provide value for business users as well as for the over 1.4 billion consumer pages. It is up to us […]. The post How to Generate Leads Using Facebook (Without Ads) appeared first on Marketing Insider Group. Content Marketing

Content Strategy Explained (Think of It as a Plane)

ScribbleLive

Content Strategy has a lot in common with air travel when you think about its various components. In my latest blogpost on the idea of a “ minimum viable content strategy “, I use the analogy of a plane to explain content governance. I regularly use this analogy when onboarding new clients onto our content marketing platform, and was again reminded of this upon reading an excellent post by the Content Marketing Institute on implementing a content platform.

10 of LinkedIn’s welcome new features

Biznology

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Some of the features have been around and others have rolled out recently or will be rolling out very soon.

The Real World: Marketing & Sales Alignment

Modern B2B Marketing

This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned… The Real World: Marketing & Sales Alignment.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

10 Customer Retention Influencers You Should Be Taking Notes On

Marketing Insider Group

Here’s your virtual pat on the back for focusing on customer retention. You’re in the minority, my marketing friend. Most brands are still focusing more on acquisitions despite the fact that it costs 7 times more to acquire a new customer than it does to keep an old one. Have you yet determined, what are the most […]. The post 10 Customer Retention Influencers You Should Be Taking Notes On appeared first on Marketing Insider Group. Content Marketing

The Internet Had a Busy Week. Here's What You Missed.

Hubspot

The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it.

Flip yourself into leadership with exponential growth publishing

Biznology

Lesson for leaders. How can “digital changes everything” work for you? If you want exponential growth and leadership, here is a huge opportunity from our networked world that rapidly adopts new technology: t oday’s tech-driven world causes widespread declines.

Tips, Tricks, and Secrets to Create Great Landing Pages

Modern B2B Marketing

You don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well. There are design rules to follow that keep people from leaving. There are tricks to use to get your button noticed.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

4 Brands Still Successfully Marketing on Twitter

Marketing Insider Group

Twitter is losing ground in the engagement game. Recently, it was revealed to be the worst social media channel for engaging consumers. Instagram, and to a lesser extent, Facebook, LinkedIn and Pinterest are much more effective according to TrackMaven’s 2017 digital marketing analysis. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […]. The post 4 Brands Still Successfully Marketing on Twitter appeared first on Marketing Insider Group.

Seven Ways Cohort Analysis Can Optimize Company Performance and Results

Webbiquity

Guest post by Dan Schoenbaum. Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue. Kissmetrics says examining overall results lumps together information from new and old users masking valuable details needed for strategic decision making.

Who Exactly Are Your Influencers Influencing? | Traackr

Traackr

Discover the audience insights that marketers need to take a more sophisticated approach in enabling data-driven and measurable influencer marketing programs

Four Signs Your Event Strategy Is on Fire

Experience Marketing Insights

How strategic planning can set your brand experience ablaze regardless of organization size or industry

Plan 22

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.