Sat.Feb 03, 2024 - Fri.Feb 09, 2024

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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue. But merely looking at it as the “ game-changer in marketing ” and being just reactive rather than proactive can hurt your business bottom line.

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

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Why GA4 Is So Awful and What to Do About It

Marketing Insider Group

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers.

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Why it’s time to rethink your feedback emails and how to do it right

Martech

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the return data in our email program, customer profiles and product development B. Hate ‘em! We don’t get much helpful info from them and readers generally ignore them. C. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Nurture Leads? A Conversion Guide for B2B Businesses

PureB2B

B2B leads no matter how qualified they are, won’t always end up at the bottom of the sales funnel immediately. Here's how to nurture leads.

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4 B2B Marketing Resolutions for the New Year

Madison Logic

Studies show that 80% of New Year’s resolutions fail by Valentine’s Day, due in large part to the lofty and often unachievable promises people tend to make as the clock strikes midnight. Experts agree that the key to successful resolutions is setting small goals that help you achieve big results. The same mindset can be applied to your 2024 marketing strategy.

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AI Content Is Short-Term Arbitrage, Not Long-Term Strategy

Ahrefs

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives.

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Winning the B2B race from sales to profitability

Martech

The path from startup to successful business is a marathon, not a sprint. While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. So, when is the right time to shift focus from rapid growth to sustainability? This article provides a framework for making this transition successfully.

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Maximizing Conversions: How Cost-Per-Click Email Marketing Drives Free Trials

PureB2B

Discover how to harness the potential of CPC email marketing to grow your customer base & boost the success of your product or service.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Building Your Email Marketing Strategy with a Template

SendX

In the vast digital landscape, where attention is scarce and competition is fierce, email marketing stands as a beacon for businesses aiming to forge meaningful connections with their audience. This extensive guide navigates through the intricacies of building a robust email marketing strategy.

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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Guest post by Ann Smarty. Both Google and Bing search engine result pages (SERPs) are becoming more visual. There are image snapshots, video thumbnails, and image search results showing up all around search results. Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy.

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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy.

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8 rules to rock your B2B marketing campaigns in 2024

Envy

At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Notification Emails: Examples and Best Practices

SendX

Email notifications are like personal assistants: smart, nifty, and incredibly efficient at keeping the audience in the loop. But crafting the perfect email notification is not a cakewalk. One has to strike that delicate balance between informative and not intrusive.

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An Ultimate Guide to Social Media Automation for Your Business

Spiralytics

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks.

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Fine-Tuning Your LLM? There’s a Better Way

Salesforce Marketing Cloud

Ever get an email trying to sell you a product you’ve already bought? Or had a service interaction where you had to answer the same questions multiple times with different people? Large language models (LLMs) promise to eliminate these annoyances by providing greater levels of information-sharing and personalization within your company’s operations.

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Mobile Optimization by Channel: Key Tips for Reaching Your Customers

Trade Press Services

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. Audiences expect digital interactions that are fast, functional and accessible. Hitting those marks can mean the difference between a converted customer and a missed opportunity. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Choosing the Right Drip Campaign Software

SendX

It’s time to harness the power of automated nurturing with drip campaigns! We’re sharing everything you need to know about this, including the best email drip campaign software on the market. Let’s get into it!

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Why integrations will be critical to AI in 2024

Martech

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. AI is incredibly good at gathering and analyzing huge volumes of customer data.

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5 strategies to evaluate sales performance

Seismic

In the ever-evolving world of sales, success isn’t just about closing deals — it’s also about optimizing your team’s performance. As a sales leader, your role is crucial in ensuring that your team meets and exceeds expectations quarter after quarter. Evaluating sales performance requires a strategic blend of analysis, assessment, and a commitment to continuous improvement.

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TikTok Promotion: Boost your visibility in 2024

Sprout Social

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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What Is BIMI, and What Is Its Importance? (Brand Indicators for Message Identification)

SendX

Email remains one of the most powerful marketing channels for reaching a target audience, but it is not without pitfalls. Phishing and fraudulent emails are on the rise and continue to be a serious obstacle for both businesses and consumers. This problem affects email deliverability and open rate. Without email authentication (DMARC), your domain may be used for sending emails to your clients, partners, affiliates or partners.

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Did martech break B2B marketing?

Martech

Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? Part one: The promise The birth of marketing technology brought so much potential to the marketing department. It was the early aughts. The Internet was booming…The cloud was clouding… Adobe and Salesforce were innovating. And martech was about to turn the world on its head.

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Make It to the Inbox With Litmus Spam Testing

Litmus

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend.

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How to Visualize Ahrefs Data with ChatGPT

Ahrefs

We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the traffic share for each intent. Check out this write-up from Si Quan for some more things we might add.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.