Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue. But merely looking at it as the “ game-changer in marketing ” and being just reactive rather than proactive can hurt your business bottom line.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 69

Marketing AI Social Media Social Marketing B2B Marketing 69

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers.

Marketing Analytics Tools 317

Marketing Analytics Tools Lead Ranking Privacy Multi-Channel 317

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the return data in our email program, customer profiles and product development B. Hate ‘em! We don’t get much helpful info from them and readers generally ignore them. C. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments.

Ideal Customer Profiles 129

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 129

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

PureB2B

FEBRUARY 8, 2024

B2B leads no matter how qualified they are, won’t always end up at the bottom of the sales funnel immediately. Here's how to nurture leads.

Sales Qualified Leads 77

Sales Qualified Leads Top of Funnel Lead Marketing Qualified Leads 77

Madison Logic

FEBRUARY 7, 2024

Studies show that 80% of New Year’s resolutions fail by Valentine’s Day, due in large part to the lofty and often unachievable promises people tend to make as the clock strikes midnight. Experts agree that the key to successful resolutions is setting small goals that help you achieve big results. The same mindset can be applied to your 2024 marketing strategy.

Work Management 52

Work Management B2B Marketing Marketing AI Marketing Management 52

Ahrefs

FEBRUARY 6, 2024

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives.

Content 144

Content Marketing & Strategy Google Positioning 144

Martech

FEBRUARY 6, 2024

The path from startup to successful business is a marathon, not a sprint. While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. So, when is the right time to shift focus from rapid growth to sustainability? This article provides a framework for making this transition successfully.

COA 114

COA B2B Sales B2B Startups 114

PureB2B

FEBRUARY 6, 2024

Discover how to harness the potential of CPC email marketing to grow your customer base & boost the success of your product or service.

Cost Per Click 77

Cost Per Click Email Marketing CPC Cost 77

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading? Keen to see how your marketing playbook compares with the industry’s best?

Paid Content 307

Paid Content Stats Marketing Budget Webinar Metrics 307

SendX

FEBRUARY 8, 2024

In the vast digital landscape, where attention is scarce and competition is fierce, email marketing stands as a beacon for businesses aiming to forge meaningful connections with their audience. This extensive guide navigates through the intricacies of building a robust email marketing strategy.

Email Marketing 243

Email Marketing Marketing Strategy Marketing & Strategy Template 243

Webbiquity

FEBRUARY 6, 2024

Guest post by Ann Smarty. Both Google and Bing search engine result pages (SERPs) are becoming more visual. There are image snapshots, video thumbnails, and image search results showing up all around search results. Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy.

SEO 177

SEO SERP Conversion Eye-Tracking 177

Ahrefs

FEBRUARY 7, 2024

We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the traffic share for each intent. Check out this write-up from Si Quan for some more things we might add.

Intent 145

Intent Traffic Features Ads 145

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category! This is the eighth consecutive year Sprout has been recognized by G2.

Work Management 140

Work Management Marketing Management Software Product 140

SendX

FEBRUARY 7, 2024

Email notifications are like personal assistants: smart, nifty, and incredibly efficient at keeping the audience in the loop. But crafting the perfect email notification is not a cakewalk. One has to strike that delicate balance between informative and not intrusive.

Examples 221

Examples Practices Best Practices Efficiency 221

Webbiquity

FEBRUARY 3, 2024

Guest post by Kevin George. In today’s highly competitive digital marketplace, it’s no longer enough to simply have a visually appealing website or great content. To truly stand out in the crowded online space, it’s vital to optimize your site for enhanced user engagement. Image credit: Taras Shypka on Unsplash User interaction patterns are a crucial component of search engine optimization (SEO).

SEO 161

SEO Marketing & Strategy Lead Scoring Lead Ranking 161

CMSWire

FEBRUARY 8, 2024

Customer trust underpins every aspect of human interaction and experience as we navigate the complexities of AI technologies. Continue reading.

Ad Building 139

Ad Building Loyalty Privacy 139

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Envy

FEBRUARY 9, 2024

At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers.

B2B Marketing 139

B2B Marketing Rules Planning B2B 139

SendX

FEBRUARY 6, 2024

It’s time to harness the power of automated nurturing with drip campaigns! We’re sharing everything you need to know about this, including the best email drip campaign software on the market. Let’s get into it!

Software 221

Software Campaigns Automation Email Marketing 221

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. The majority are asking if hours will be adjusted during an upcoming bank holiday. One person, however, is frantically trying to figure out why they were overcharged by your business. Who are you prioritizing? If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers.

Work Management 135

Work Management Marketing Management Service Paid Search Agency 135

CMSWire

FEBRUARY 9, 2024

How 10 iconic Super Bowl campaigns captured hearts and redefined marketing. Continue reading.

Marketing 138

Marketing Campaigns Advertising Advertisements 138

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Convince & Convert

FEBRUARY 9, 2024

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy.

Deliverability 130

Deliverability DemandBase Ad Frequency Paid Search Agency 130

SendX

FEBRUARY 6, 2024

Email remains one of the most powerful marketing channels for reaching a target audience, but it is not without pitfalls. Phishing and fraudulent emails are on the rise and continue to be a serious obstacle for both businesses and consumers. This problem affects email deliverability and open rate. Without email authentication (DMARC), your domain may be used for sending emails to your clients, partners, affiliates or partners.

Phishing 221

Phishing Deliverability Domain Open Rate 221

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply.

Paid Content 136

Paid Content Promotion Budget Programs Copyright 136

CMSWire

FEBRUARY 7, 2024

Should we penalize a chatbot for doing what all human beings do? Continue reading.

Copyright 137

Copyright Ethics Marketing 137

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Zoominfo

FEBRUARY 8, 2024

Update: ZoomInfo Copilot is Live! Your team can start selling smarter and winning faster today with Copilot. Check out ZoomInfo founder and CEO Henry Schuck’s announcement post , detailing the vision and features that make Copilot a game-changing AI solution for today’s go-to-market teams. And dive into stories of how Copilot users have transformed their prospecting playbooks with intelligent account summaries, personalized email outreach, and real-time prospecting alerts that keep them ahead of

Zoominfo 130

Zoominfo Marketing Analytics Tools Lead Ranking Lead Scoring 130

Act-On

FEBRUARY 6, 2024

Migrating to a new email marketing platform (aka marketing automation) can be intimidating. But it doesn’t need to be. Consider first whether you even need to perform a full migration. Changing providers offers a unique opportunity to take a look at your current programs and lists and determine what’s working, and what’s not. You might not need a full migration.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. AI is incredibly good at gathering and analyzing huge volumes of customer data.

Marketing AI 127

Marketing AI Hubspot Lock-In Marketing Management 127