SendX

MARCH 3, 2022

What catches your eye first in an email?

Design 195

Design 195

Content Marketing Institute

MARCH 1, 2022

Andrew Davis walks you through his video creation process from start to finish. He also shares tech tips and tactical shortcuts to level up your content without maxing out your video budget.

Video Marketing 143

Video Marketing Tactics Tips Process 143

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. No surprise there. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. SageFrog recently published its “2022 B2B Marketing Mix Report,” and statistics indicated that the majority of B2B marketers (66%) are now seeing a return-on-investment (ROI) from paid social media marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Tony Zambito

MARCH 4, 2022

Buying Decisions Are Affected By Intensified Buyer Activism Sentiments. During the past decade, we have seen a significant rise in consumer activism. And that has translated to a rise in both brand activism as well as shareholder activism. We have seen consumers changing buying behaviors with their pocketbooks. Refusing or boycotting certain brands due to their social or environmental stance.

Activities 231

Activities B2B Buyer Personas B2B Marketing 231

Webbiquity

FEBRUARY 28, 2022

Guest post by Chloë Donian. The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan for success. Image credit: Scott Graham on Unsplash. There are a profusion of business consulting services out there. You’ll want to do due diligence to ensure you find the right fit for your company.

Consulting 259

Consulting Business Marketing Proposals Planning 259

ANNUITAS

FEBRUARY 28, 2022

Account based marketing (ABM) has been a popular technology for years , but it’s always fallen short of expectations. While companies learned to efficiently handle the data and implement systems, the concept has consistently slipped farther down into the Digital Marketing Trough of Disillusionment. Companies are not seeing the success they anticipated because they’ve failed to recognize that ABM should be about building a customer-centric experience that reaches the right buyer, at the right tim

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

Tony Zambito

FEBRUARY 27, 2022

Business Leaders Will Need To Account For Ongoing Uncertainty. The conflict resulting from the Russian invasion of Ukraine has heightened concerns on many fronts throughout the world. We are witnessing political, humanitarian, economic, trade, globalization, and governmental impact. The attempt by Russia to overthrow Ukraine’s leadership and bring the country into the sphere of Russia is intensifying uncertainty for businesses across the globe.

Thought Leadership 209

Thought Leadership Forecasting Rules Intent 209

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? Is there any such thing as a free meme? FuckJerry was a meme juggernaut. The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. By 2019, however, it had a problem.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

FEBRUARY 28, 2022

Chatbots are becoming standard features for B2B websites, and for good reason: they help marketing teams roll out a seamless and personalized experience for web visitors who increasingly expect real-time help. Simply installing a chatbot, however, won’t deliver results. To get the most out of a chatbot, you’ll need data that can deliver personalized engagement and accurate analytics to measure what matters.

Zoominfo 130

Zoominfo Customer Satisfaction Click Rate Lead Scoring 130

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

Tony Zambito

MARCH 2, 2022

Businesses Will Need To Reassess ESG Stance Beyond Just Environment. The Russia-Ukraine conflict is ushering in a new world order of business. While our eyes were focused on whether we will enter a post-pandemic or an endemic way of handling the COVID-19 virus, another tectonic shift was happening. It happened this past week with the Russian invasion of Ukraine.

Order 147

Order Business Planning Demand 147

Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, that’s a bit extreme, but you get the idea.) That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking at each element.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

MARCH 1, 2022

Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use. The post 6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt? appeared first on Search Engine Journal.

SEO 138

SEO Content Search Marketing Content Marketing 138

Brandpoint

MARCH 3, 2022

The 2022 Beijing Olympics have been tainted by many issues; since the start of the games we’ve witnessed a Russian Olympic Committee figure skater Kamila Valieva face drug use charges, athletes unable to perform due to COVID-19, protests about environmental concerns with China as a host country and calls for boycotts in relation to the Chinese repression of the Uyghurs.

Advertisements 127

Advertisements Advertising Paid Search Agency Ethics 127

Stevens & Tate

FEBRUARY 28, 2022

When it comes to advertising, most assume that the message should be direct and clear to ensure that your target audience understands what you’re trying to say. However, a message can be more powerful if something more creative or meaningful is behind it. It’s why many businesses use metaphors. Using visual metaphors in advertising will help deliver a strong message and engage audiences on another level.

Advertisements 131

Advertisements Advertising Paid Search Agency Creativity 131

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. Who’s right? I don’t know. But I know it’s the wrong question because email and social media don’t play the same roles. Much of the difference comes down to capturing, measuring and acting on intent.

Marketing Automation Services 131

Marketing Automation Services Intent Marketing Automation Email Marketing 131

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

MARCH 1, 2022

How do you speed up your rank tracking process? Start with optimizing your rank tracking process with these four tips. The post 4 Useful Tips To Make Keyword Rank Tracking More Efficient appeared first on Search Engine Journal.

Efficiency 137

Efficiency Keywords Tips Optimization 137

Biznology

MARCH 4, 2022

I recently enrolled in a 10-week, virtual, professional development/certification program for coaches called Arts Based Experiential Learning (ABEL). The program aims to strengthen key leadership and innovation skills such as readiness to learn, cognitive agility, collaboration and problem solving. Developed by the lovely folks at Creating Futures That Work , “the ABEL System combines powerful arts-based experiences with unique instruments that quantify and track skill mastery.

Creativity 104

Creativity Thought Leadership Class Eye-Tracking 104

chiefmartech

FEBRUARY 28, 2022

Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. They identified the top 12% of those companies as “leaders” in their martech capabilities and the bottom 19% as “laggards.” You will hopefully not be surprised to learn that the leaders have mostly gained market

Work Management 130

Work Management Correlation Aggregators Verticals 130

The Daily Egg

FEBRUARY 28, 2022

Making money online takes more than a store. Customers want flexible payment options, or you’ll be another domain with a catchy name, The post Best Payment Methods for Ecommerce appeared first on The Daily Egg.

eCommerce 126

eCommerce Best Practices Domain Marketing Websites 126

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

MARCH 2, 2022

Looking for easier, faster ways to propel your site to the top of Google? Learn to spend less time creating content on the SEJ Show. The post Faster, More Complete Content: How To Rank More In Less Time [Podcast] appeared first on Search Engine Journal.

Content 133

Content Spending Google Content Marketing 133

Biznology

MARCH 1, 2022

Karin Reed and Joseph Allen have written a great sequel to their book, Suddenly Virtual , titled, naturally enough, Suddenly Hybrid: Managing the Modern Meeting. It should be required reading for all of us as we try to keep up with the changing nature of work as we move into the third year of the COVID pandemic. Suddenly Hybrid acknowledges that the latest development in how we work together is this notion of the hybrid meeting — which involves bringing together participants from both the

Terms and Conditions 104

Terms and Conditions Cold Calling Transparency Template 104

Zoominfo

MARCH 3, 2022

Scenario Customers rarely buy everything your company has to offer upfront. However, as they see results from their initial investment, they may research additional products on your website. Use visitor tracking software to monitor when customers are looking for information about add-on products and new features. Some technologies allow you to set up a workflow that alerts sales when a customer is on a high-value product page.

Research 100

Research Product Software Features 100

Launch Marketing

MARCH 3, 2022

Amplify Austin Day is the biggest day of giving in Central Texas and over the past 9 years has raised over $82 million for nonprofit organizations in the region. This year, Amplify Austin Day will start on March 2 nd at 6pm and run through March 3 rd at 6pm. During this 24-hour span, the Austin community will donate to help a wide range of nonprofits.

Paid Search Agency 118

Paid Search Agency Communities Organic Leads Resources 118

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

FEBRUARY 28, 2022

Universal search results increasingly dominate the SERPs. Read on and learn how you can integrate it to gain better visibility on Google. The post How Google Universal Search Ranking Works – Darwinism In Search appeared first on Search Engine Journal.

Google 131

Google SERP SEO 131

xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. This adaptation of the original HBR article aims at providing a better understanding of personality marketing — what it is, how it works, and why it matters in the context of B2B sales strategy.

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Zoominfo

MARCH 2, 2022

Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. For some, the goal was to purchase competitors and acquire their customer base. Others brought new capabilities to the ZoomInfo platform, creating a better product and customer experience.

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100