Onalytica B2B

DECEMBER 14, 2017

Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. An added challenge is that there’s no one size fits all approach. How you engage with your influencers depends on variables such as the type of influencer you’re engaging with; what both the influencer and the brand seek to gain; if there’s any existing activi

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Marketing Insider Group

DECEMBER 14, 2017

[Editor’s Note: A version of this article appeared previously at Technical.ly Philly.] The best way to sell in 2017 is to stop selling. Stop pushing your product or service on people. They’ll buy when they’re good and ready, and when they believe that you have their best interests at heart. In other words, they don’t […]. The post 5 Tech Companies that Mastered the Art of Content Marketing appeared first on Marketing Insider Group.

Paid Search Agency 227

Paid Search Agency Content Marketing Companies Content 227

KoMarketing Associates

DECEMBER 14, 2017

With the holidays right around the corner, most of us are getting ready to celebrate with family and friends, as well as look ahead to the new year. As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Convince & Convert

DECEMBER 14, 2017

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults do: perusing Facebook, Instagram, and Twitter.

Social Media 116

Social Media Media Marketing & Strategy Advertising Agencies 116

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

DECEMBER 14, 2017

Marketers already have top objectives in mind for 2018, and research shows that they are invested in creating digital marketing plans to achieve their goals. The “2018 Digital Marketing Plan Survey” from Ascend2 discovered that in the new year, the most important objectives to accomplish through a digital marketing plan will be to increase lead generation and drive sales revenue.

Marketing Budget Creation 160

Marketing Budget Creation Customer Surveys Planning User-Generated Content 160

Hubspot

DECEMBER 14, 2017

Hiring salespeople is a high-stakes game. The cost of a bad sales hire can average from $25,000 to $50,000, not to mention the less quantifiable damage to team morale and culture. Conventional wisdom suggests that extroverts -- commonly thought of as outgoing and sociable -- would make better salespeople than introverts, who have been popularly represented as awkward in social situations.

Correlation 99

Correlation Studies Statistics Hubspot 99

Circle Studio

DECEMBER 14, 2017

Having a rapidly loading website is an increasingly crucial factor of both user experience (UX) and search engine optimization (SEO). Today’s user expect a website to load quickly, and those that don’t will likely experience negative consequences as a result. The Aberdeen Group conducted research that found a one-second delay in page load time yields 11% fewer page views, a 16% decrease in customer satisfaction and an 7% loss in conversions.

CMS Development 68

CMS Development Marketing Websites Tips Bandwidth 68

Hubspot

DECEMBER 14, 2017

With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those users will want what you’re selling. right? Unfortunately, targeting a local market on Facebook is a little more challenging than that. Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

chiefmartech

DECEMBER 14, 2017

This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you haven’t read Part 1: Digital Transformation (2018 Update) yet, you might want to start there. 2. MICROSERVICES & APIS (2018 Update). The rise of citizen technologists — citizen developers, citizen integrators, citizen analysts, and so on — was largely enabled by two big movements in the software world: Cloud computing — most data and applications are now accessible

API 70

API Enterprise Management Marketing Management Advertising Agencies 70

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Navigate the Channel

DECEMBER 14, 2017

Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1. Original Content is Still Critical. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

KEO Marketing

DECEMBER 14, 2017

With 467 million users on LinkedIn, 2.07 billion on Facebook, 330 million on Twitter, and 800 million on Instagram, successful marketers will turn their marketing strategies to where their target audience hangs out. These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets.

Social Media 59

Social Media Social Marketing Trends Planning 59

Fusion Marketing Partners

DECEMBER 14, 2017

Lots of sales reps and marketers are crossing their fingers hoping for a strong end to the quarter. They have […].

Buy 67

Buy B2B Marketing Prospects Marketing 67

Hinge Marketing

DECEMBER 14, 2017

. At Hinge, we’ve been hard at work on a new research report. Here’s a sneak peak of what we’ve been up to this season! Happy Holidays! The post Happy Holidays From All of us at Hinge! appeared first on Hinge Marketing. Related Stories Leadership Transition: Marketing’s Pivotal Role in a New Leader’s Success What Is the Cost of Video Production for the Web?

Landing Pages 56

Landing Pages Video Marketing Marketing Report Cost 56

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

JotForm

DECEMBER 14, 2017

He loves to talk about work. Well, he loves to complain about his boss.“It’s almost 2018, yet he STILL thinks the only way to market our shampoo brand is by running expensive ads on TV.”Relaxing with a cold beer, I have no issues spending the evening discussing our jobs.

Spending 54

Spending Ads Marketing Brand Identity 54

Heinz Marketing

DECEMBER 14, 2017

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

Work Management 63

Work Management CMO Bulldog Solutions Skype 63

Champion Communications

DECEMBER 14, 2017

Many B2B tech companies that we talk to put a great deal of effort into working out how to get to know their customers at a deeper level. Primarily, this has become a data driven process.

Analytics 54

Analytics B2B B2B Marketing Generation 54

Orb Intelligence

DECEMBER 14, 2017

We’re now entering the crystal ball season where everyone puts their tarot cards on the table and provides their interpretation of the main marketing trends for the next year… and I admit that I’ve been reading my fair share of them as I try to determine what our customers will be asking for next. What […].

Trends 53

Trends B2B Marketing B2B Marketing 53

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Standard

DECEMBER 14, 2017

To illustrate the inherent challenges faced by irrational consumers seeking to make rational buying decisions, CSU-San Marcos marketing professor Vassilis Dalakas asked his students two sets of questions. The first: How likely are you to be affected by an advertisement, and how likely are other people to be affected by an advertisement? The second: How likely are you to buy a product endorsed by a celebrity, and how likely are other people to do the same?

Buy 42

Buy Pricing Price Amazon 42

QuanticMind

DECEMBER 14, 2017

Our 2018 digital marketing predictions cover data, funnel analytics, o2o and the one metric that will be as important as profits – if not more so. Now that we’ve offered our 2017 year-in-review retrospective , here are our 2018 digital marketing predictions, covering the top marketing trends for 2018 that will likely dominate next year’s conversation. 2018 Marketing Trend #1: Data – The new frontier.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

ScanmarQED

DECEMBER 14, 2017

Aiding by teaching the basics of modern IT. ScanmarQED is sponsoring a project of the Rockids Foundation, which was established by Marjolein Meijer in loving memory of Stijn Meijer. The primary goal of the Rockids Foundation is to support the safety, health and education of underprivileged children and their families in countries around the globe. Rockids Foundation currently supports 500 vulnerable rural families in the former civil war zone of North Sri Lanka, with the goal of improving the p

Education 40

Education Organization Examples 40

Bound360

DECEMBER 14, 2017

Marketing doesn’t have to be annoying! Here are a few notorious marketing habits that make all of our eyes roll. Don’t worry, it’s all in good fun. We’re guilty of most these ourselves (but we’re working on it). Because “proposals, not problems” is our mantra, we provide some resources to help you rise above the stereotype.

Enterprise Management 40

Enterprise Management Work Management Marketing Proposals Intent Data 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Mereo

DECEMBER 14, 2017

As the year comes to a close, you are probably finding yourself recapping what you and your team achieved in 2017. And while you may be considering many points of success and achievement, I’m sure your areas of desired improvement and goals for 2018 are just as long. This can either make you a pessimist or a good leader. How you communicate this to your team will be the deciding factor.

Positioning 31

Positioning Advertising Benchmark Act-On Training 31

Terminus

DECEMBER 14, 2017

B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. Today, I’m excited to announce Terminus’ new partnership with Bombora, the leading provider of B2B intent data. The partnership will bring together Bombora Company Surge™ data with Terminus’ best-in-class website engagement data to allow B2B marketers to more easily and effectively operationalize account-based marketing.

Account Based Marketing 22

Account Based Marketing Bombora Advertising Agencies Lead Ranking 22

SnapApp

DECEMBER 14, 2017

. . The close of every year usually brings with it revelations and reflections on the past 12 months. . 2017 is definitely no exception. As technologies and trends continue to change, it can seem like a constant game of catch up both in a professional standpoint, but also personally in this whole “life” thing we’re all in. . With this in mind, we decided to ask eight totally different marketing and content leaders around the Boston area what they learned in 2017.

Video Marketing 21

Video Marketing CMO Content SEO 21

Biznology

DECEMBER 14, 2017

We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. Mobile matters most. As I said in October , your analytics may not tell the whole story when it comes to mobile. You undoubtedly have a significant portion of your audience who, even if they open your email on their desktop, will have done triage on a mobile device.

Email Marketing 169

Email Marketing Design Effectiveness Mobile Marketing 169

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Webbiquity

DECEMBER 14, 2017

Guest post by Prasad Reddy. Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list.

Newsletter 223

Newsletter Effectiveness Business Opt-out 223

Content Marketing Institute

DECEMBER 14, 2017

In my corporate days, I asked this question of the marketing team on a weekly basis: “Who are these 20,000 people in our email newsletter database? Do they even fit our ideal client profile?”. I’m embarrassed to admit, instead of pushing for the answer, we stayed on the hamster wheel churning out a weekly newsletter featuring one staffer blog post, two curated industry articles, and one marketing meme.

Lead Ranking 102

Lead Ranking Ideal Customer Profiles Enterprise Management B2B 102

Heinz Marketing

DECEMBER 14, 2017

By Joshua Baez , Marketing Coordinator for Heinz Marketing. Your marketing personas are the backbone to any effective marketing strategy. They allow you to be more targeted, more intentional, and more strategic not only when it comes to who you’re targeting, but also when it comes to what you offer, say, and the channels you use to disseminate your content.

B2B Marketing 51

B2B Marketing Buyer Personas B2B Marketing & Strategy 51