Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. ” B2B Embracing LinkedIn for Content Distribution Strategy. The Verdict on Social Distribution for 2019.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Benefits and capabilities of marketing work management tools.

Planning 129

Planning Work Management Resource Management Digital Asset Management 129

Trade Press Services Newsletter

JANUARY 4, 2023

If you don’t document and track the performance of your efforts, you’ll never know if you are on the right path. Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences. Assess engagement and then fine-tune your distribution plan.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Marketing Insider Group

JUNE 8, 2021

You should document this in your content strategy. To build a pathway to success, you need to prioritize your goals, then document a plan to achieve and track them. Distribute this content where your ideal buyers can consume it (i.e., Getting initial buy-in is great, but you need to keep proving why content marketing works.

Content Marketing 290

Content Marketing Lead Ranking Lead Scoring Planning 290

Sprout Social

MARCH 23, 2020

However, shifting to remote work isn’t always an easy transition. Individuals’ personality types and working styles must be taken into account, and maintaining a healthy balance and separation between a work mindset and personal time is key. There are plenty of benefits to remote working and managing a remote team.

Broadcasting 139

Broadcasting Distribution Paid Search Agency Training 139

EveryoneSocial

SEPTEMBER 15, 2020

There are many businesses that are fully distributed around the world and others that allow people to work from home occasionally during the week. . However, the COVID-19 pandemic has sparked a ton of new interest in working from home and more employees than ever were forced to be remote for their own safety and health of others.

Work Management 88

Work Management Product Tools Marketing Management 88

Contently

MARCH 16, 2023

Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. A good content writer will produce work developed with well-defined goals. Document your workflow. Choose the right writer for the job.

Efficiency 136

Efficiency Design SME Budget Programs 136

Sprout Social

NOVEMBER 1, 2021

Chances are that your employees are already on social media and talking about their work. Employee advocacy is the promotion of a brand or company that an individual works at. Positively share about their experiences and work life, offering an “inside look”. What is employee advocacy? Types of employee advocacy.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. That’s why we’re sharing how a marketing workshop can get your team on the same page and working towards the same goals. We know this 5-step model works because we’ve seen it produce results over and over again – even for our own business.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Yet only 40 percent of B2B content marketers have a written marketing plan in place. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Martech

FEBRUARY 20, 2024

These two comparatively small changes can make you less prone to errors: Document your deployment process. Distribute the plan to everyone on your team so everyone knows what’s happening at every stage. Document your process and identify your last-mile steps. Why direct mail? But I felt horrible. Even the CEO can mess up.

Email Marketing 128

Email Marketing Planning Work Management Paid Search Agency 128

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Document Signing. It’s now hard to imagine a world where the simple distribution, review, signing, and archiving of documents is adopted and then abandoned in favor of a return to paper.

Tools 179

Tools Work Management Marketing Management Paper 179

Martech

SEPTEMBER 1, 2023

I envision a day when I can use a natural language interface to tell an AI-driven assistant where I want to go and when and then let it do the hard work of getting it done. A professor friend summed it up with a tongue-in-cheek Facebook post: “So … I’ve been working a lot with chatGPT in developing a new course.

Marketing AI 126

Marketing AI Ethics Planning Touchpoints 126

markempa

OCTOBER 2, 2017

If content marketers are going to know if they are successful, then they must measure the outcomes of their work and be able to show the impact they are making. When asked if they have a content marketing strategy, 37% stated that they do indeed have a strategy and it is documented. Strategies are documented and not merely spoken.

Content Marketing 294

Content Marketing Content Marketing & Strategy Paid Search Agency 294

ClickZ

APRIL 19, 2021

The pandemic abruptly halted sales of the corporate office furniture while forcing Humanscale’s staff to work remotely on short notice. Leena Utsch, Humanscale’s CMO, worked with her team to create a brand-new work from home (WFH) campaign within two weeks. How DAM solved the digital document problem.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. They may actually be creating more work for themselves by delegating. The problem?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Kapost

NOVEMBER 23, 2016

In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. Crafting a full funnel content distribution strategy that can push all the right buttons for both internal and external audiences. The answer?

Top of Funnel 48

Top of Funnel Distribution Ad Building Marketing & Strategy 48

Zoominfo

JULY 1, 2020

Basically, it’s identifying the ways in which data can help different teams work together to achieve common goals. Making data easily distributable allows stakeholders to work with it together more effectively. Think of the way Google Docs makes sharing documents easier — data collaboration is the same idea.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Webbiquity

MARCH 2, 2021

Companies do event marketing because it works. How can you make events and content work together, strategically, to make a more lasting and valuable impact? Pre-Event Content Types and Distribution Channels. At-Event Content Types and Distribution Channels. Post-Event Content Types and Distribution Channels.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Act-On

OCTOBER 11, 2023

And the hallmark of a good marketing department is simply that it works. And clearly documenting these roles can also help identify opportunities for sharing resources between teams. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Employee engagement is a large use case for an online video platform, especially now that the majority of businesses are moving to a remote work environment. How to Write a Requirements Document.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Convert

FEBRUARY 7, 2023

For more advanced data scientists and programmers, the Convert API Documentation may offer a more technical learning experience.) Convert API: How Does it Work? Variation status Variation distribution Goals To evaluate the success of your tests, you must set up specific criteria, called Goals, within the Convert environment.

API 52

API Work Management Aggregators CMS Development 52

Vision Edge Marketing

OCTOBER 13, 2020

You might recall we’ve previously distinguished upstream and downstream Marketing based on the work by Dr. Ram Charan who refers to upstream as “the strategic process of identifying and fulfilling customer needs.” Document what the website changes are intended to achieve in quantifiable terms. Distribute your weight.

Marketing Websites 130

Marketing Websites Work Management Marketing Management Tactics 130

ClearVoice

FEBRUARY 5, 2024

Farming out your content work isn’t going to cut it. Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes. Content distribution automation. At least, not anymore. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Zoominfo

MAY 31, 2018

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Further, organizations must maintain documentation that lists: The personal information it collects and processes. The location of that information.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Martech

FEBRUARY 29, 2024

First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture. A more fluid model is required, where responsibility for technology expertise is fully distributed across the entire organization and client teams can reach out and pull in specific expertise when and where needed.

Enterprise Management 116

Enterprise Management Consulting Work Management Marketing Management 116

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Document Signing The in-person signature is a critical part of billing and contracts for many businesses. Payroll software, however, is nowhere near as simple to adopt as document signing.

Tools 130

Tools Paper Distribution Sample 130

Spiralytics

NOVEMBER 14, 2022

With the advent of remote and hybrid work setups and the digitization of most business processes, e-signatures are becoming increasingly popular. An electronic signature, more often known as an e-signature is a fast and secure way to sign digital documents. However, it is not applicable to all document types. RA 8792, June 2000.

Act-On 114

Act-On SMS Validation Work Management 114

Martech

DECEMBER 18, 2023

AI handles executional work while people provide oversight and judgment. Project management AI-enabled work requires the same amount of attention as any other business activity. However, it’s important to quantify and report on AI-enabled work so that it can be isolated and then compared for efficiency gains against manual projects.

Marketing AI 116

Marketing AI Digital Asset Management Enterprise Management Work Management 116

ClearVoice

FEBRUARY 2, 2024

The more you understand their different functions, the better you can align them to work together to drive success. If that doesn’t convince you, 80 percent of successful marketers have a documented strategy. It’s the behind-the-scenes engine that powers everything from content creation to management and distribution.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Salesforce Marketing Cloud

JANUARY 23, 2024

Knowledge management means capturing, organizing, and distributing information that is critical to providing customer support. Which topics are simply not documented at all? It includes FAQs, guidelines, and documented procedures, like how to handle a service outage. Find out how in Salesforce’s latest State of Service report.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

SnapApp

JANUARY 3, 2018

You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier. . That way you can revert the document to a previous version if necessary.

Work Management 74

Work Management Tips Product Marketing Management 74

Webbiquity

NOVEMBER 12, 2018

Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy? on a guide that can help you develop a content marketing technology strategy and choose the best applications to make it work. What Others Are Saying.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Contently

JANUARY 24, 2022

How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. Working closely with Contently’s brand editors and a thorough content methodology, Gild increased its investment in talent and distribution to generate a 995% rise in total attention time and a 14% spike in engagement.

Case Study 132

Case Study Case Studies Studies Branding 132

Brandpoint

NOVEMBER 15, 2021

Think of everything you had to do online — from shopping to ordering food to working to celebrating holidays with your family — and now think of how frustrating it was when a company’s online presence was out of date or inconsistent, especially from channel to channel. How to Prepare Meet with HR to discuss employer branding initiatives.

Trends 157

Trends Planning Work Management Contingency Planning 157

Marketing Insider Group

AUGUST 25, 2020

When groups of people first begin to work together on a joint initiative, a series of magical and mysterious things happen as they start figuring out how to “row in the same direction.”. Whatever the project and team, there will almost always be friction when people come together to work towards a common goal for the first time.

Ad Building 230

Ad Building Planning Paid Search Agency Rules 230

BenchmarkONE

DECEMBER 2, 2021

Furthermore, 74% of your top talent would look for a job elsewhere if your current work culture deteriorates. . The pandemic thrust a lot of us into a work-from-home situation, which has shifted the workplace structure as we know it. What Is Remote Work Culture? Embracing a remote work environment isn’t so big an obstacle.

Companies 77

Companies Business Lead Ranking Guidelines 77