ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Liveintent

DECEMBER 21, 2021

Balance data and creative. In the webinar, Cooper asks Groth his thoughts on balancing data and creative, and how marketers stand to capitalize on the latter. He looks at data and creative in the context of risk mitigation. ” One way to do that is by zeroing in on creative. . Groth’s reply?

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Martech

JULY 13, 2023

The new feature summarizes open-end verbatim responses, focus group data, and in-depth interviews (IDIs) in a variety of ways. Mercury Analytics , a research platform, now has MercuryAI driven by OpenAI. It provides insights into qualitative data, revealing emotions, themes, and audience perceptions.

Paid Search Agency 98

Paid Search Agency Product Urgency Marketing Enterprise Management 98

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Lizz Kannenberg Senior Creative Director, Sprout Social. Lizz Kanneberg Senior Creative Director.

Differentiation 95

Differentiation Social Media Media Aggregators 95

ClearVoice

AUGUST 27, 2020

Big companies that had historically relied on agencies of record for all creative work are increasingly looking toward small shops or independent content creators to work more nimbly. Pieces that have been reworked a hundred times and focused-grouped and tested before general release may just not be worth it anymore. as a writer.

Video Marketing 105

Video Marketing Brand Identity Branding Paid Search Agency 105

Modern B2B

SEPTEMBER 28, 2023

This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. We also use quantitative research for creative testing. This also helps prevent subjectivity in choosing a creative route based on personal preference of someone that is not the target audience.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Martech

FEBRUARY 9, 2024

In these circles, trust runs high and loyalty follows since a common purpose unites members – whether that’s a lifestyle accountability group chat or a focus group made of top customers from a global brand. My community for creative entrepreneurs, The Sauce Pro. Corey Haines’ Swipe Files.

Communities 122

Communities Top of Funnel Word of Mouth Enterprise Management 122

Martech

SEPTEMBER 19, 2023

But here are some more reasons why businesses should combine the expertise of BDRs in lead qualification with the creative strategies of marketers: A continuous feedback loop. Closely collaborating with BDRs is like having a built-in focus group that’s always ready to give insights.

Lead Ranking 122

Lead Ranking Top of Funnel Lead Scoring ROMI 122

Velocity Partners

JUNE 6, 2023

We also don’t run focus groups for readers of our work, or follow it down the rabbit hole of social media to gauge public opinion (thank God). Instead, we need to get a little creative to infer our contribution to a prospect taking action. Building the content Powerful, engaging storytelling: This is where creative teams shine.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

Martech

MARCH 20, 2024

And you can’t start work on your creative assets until you’ve nailed down the name. One client opted for managers to nominate top performers to take part in a focus group. You don’t want your executives and investors to get attached to a name with high clearance risks.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Brand Identity 117

Heinz Marketing

MAY 29, 2021

How Content Operations Magically Balances Creativity and Scale. Getting content operations right frees marketers to act like creative kids and still produce an efficient, scalable product. Thank you, Brad Feld for the mindful read. Thank you for the informative read, Marie Hattar. Yes, Customers Always Know What They Want.

B2B 120

B2B Digital Transformation B2B Sales Customer Satisfaction 120

Sprout Social

APRIL 25, 2024

These templates will help you create a comprehensive social media calendar that supports alignment, visibility and creative execution. Use these to jumpstart your creative process and avoid starting from scratch. It’s the one place where you can see how everything works together at a glance. Get the template 22. Get the template 23.

Social Media 53

Social Media Template Work Management Marketing Management 53

Hubspot

AUGUST 2, 2016

They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way. Marketers spend a lot of time trying to nail down abstract concepts. 1 5 Examples of Next-Level Pop-Up Events.

Creativity 28

Creativity Examples Paid Search Agency Brand Identity 28

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. This can provide insights into customer interests and potential gaps in your online presence.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Salesforce Marketing Cloud

JULY 26, 2023

Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. Fast, honest feedback Neurodivergent people may struggle with recall when responding to surveys or focus groups. Surveys rely on strong recall skills, which may be challenging for those with ADHD.

Research 52

Research Design Peer-to-peer Ethics 52

Brandpoint

JANUARY 29, 2020

Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations. We work with the community management and content creation teams to identify what types of content, topics, and creative are resonating with the audience and driving the most-efficient business results.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Contently

JUNE 18, 2018

a creative shop in the UK that has the greatest agency blog I’ve ever read. Or else, your content focus groups just might feel a bit like Clockwork Orange. Sure, maybe some people will still click on a piece of content and subsequently buy some stuff. But you won’t build true loyalty and trust.

Marketing & Strategy 152

Marketing & Strategy Paid Search Agency Content Advertising Agencies 152

Convince & Convert

APRIL 23, 2015

Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. Consider this a mini focus group to power a broader campaign or piece of content.

Communities 153

Communities Social Media Curation Facebook 153

ClearVoice

JUNE 23, 2020

In many cases, businesses have had to think outside the box, get creative, and leverage new tools and technology to continue to be productive. We weigh the pros and cons of each to help you determine which tool is best for your business and focus group. What is the purpose of focus groups? Click To Tweet.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Vidyard

MARCH 15, 2017

The video presents a focus group filled with real millennials, not actors. These stereotypes juxtaposed next to each other in a focus group is all viewers need to see to cue an eye-roll. Next, images of “millennial” activities are presented to the group. Chevy “Understands” What Millennials Want.

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104

Valasys

JANUARY 30, 2024

These strategies are not born out of sheer luck or spontaneous creativity. ” Focus groups bring “together a diverse group of your target audience, facilitating open discussions and uncovering deeper motivations, attitudes, and even frustrations.

Social Media 40

Social Media Research Social Marketing Planning 40

Hubspot

JULY 6, 2021

Well, one of the only ways to measure brand salience is through surveys and focus groups. Using a survey or focus group will help you determine how high your brand salience is compared to competitors. Unfortunately, it's not a mathematical metric that is easily measured. So, what do brands do?

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

Sprout Social

MARCH 30, 2021

The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way. The Sprout Social Spotlight Awards recognize the inspiring brands and creative people behind powerful social marketing.

Marketing Management 124

Marketing Management Paid Search Agency Social Media Keywords 124

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Videography is becoming a highly sought-after skill for social marketers and creative consultants alike. Need insight into an emerging trend? You just need social listening data. .

Viral Marketing 119

Viral Marketing Network Marketing Fulfillment eCommerce 119

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. That’s empathetic listening. And’s it’s a deeper level than active listening. Empathetic understanding is not the product of survey data. You need to get out of the building and observe the world of your customer.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Sprout Social

APRIL 29, 2021

When we proactively work with social, we can test new ideas, creative assets and campaigns, and use the results to become more strategic marketers. When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

SmartBug Media

OCTOBER 20, 2021

Chief Creative Officer Session highlight by SmartBugs Ale Melara and Jen Tolkachev. We are in the era of culture, creativity, and connection. Keys for Marketers to Salespeople: Talk to salespeople 1:1 - create a focus group. Genein Letford, M.Ed - InterCreative Strategies LLC. It helps people retain the information.

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

Vision6

NOVEMBER 12, 2020

One-on-ones with customers Focus groups. Once you’ve got this bedrock of data, you can finally move on to the creative part which will give your campaign the oxygen to breathe. Kurt’s Key Takeaway: If it doesn’t sell, it’s not creative. And then you can dive into quantitative.

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Navigate the Channel

OCTOBER 30, 2023

If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products. Effective feedback in creative work requires clear and concise information. Avoid one-person focus groups.

Creativity 65

Creativity Efficiency Tips Intent 65

ClearVoice

NOVEMBER 16, 2020

At the heart of many teamlancing creative agencies sits the marketing technologist, a relatively new role that has quickly gained popularity and importance. This allows clients to access multiple creative resources. What are the primary skills a #marketingtechnologist needs to be a successful #teamlancer? Google Analytics.

Planning 52

Planning Paid Search Agency Marketing Analytics Tools Tools 52

Hubspot

JANUARY 16, 2020

If you're trying to increase brand awareness, you might want to create content that aligns with the interests of a broader group of people and limit the amount you hyper-target groups. Engage with audiences by conducting focus groups. Run one creative ad, but personalize for various audiences.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Sprout Social

MAY 18, 2021

Setting your strategy and team up for social now, with formalized awareness campaigns, advocacy programs and expanded creative resources, is the best way to prepare for that inevitable evolution. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Hubspot

JANUARY 11, 2021

Additionally, you'll be able to expand your ability to connect and tailor ad creative and promotions with your audience when you consider experiential diversity like ability, parental status, marital status, military status, affinities, and job function. If not, it should. Ensure multiple dimensions of diversity are represented in an image.

Advertisements 101

Advertisements Advertising Tips Paid Search Agency 101

Contently

JULY 12, 2017

Those insights should inform creative ideas, like doing a series of 90-second explainers animated in the style of iconic video games from the 1990s optimized for Facebook native video. If you just deliver a giant spreadsheet of data to creative people, they’re going to struggle. This process is crucial. Interviews with customers.

Top of Funnel 123

Top of Funnel Peer-to-peer Content CMO 123

Hubspot

DECEMBER 10, 2018

Additionally, if you're an introvert, you might enjoy the ability to express yourself creatively through blogging. You might work with a client or team on the creative vision of a project, but you'll nonetheless have plenty of alone time at your computer as well. Market Research Analyst. Web Copywriter. Social Media Manager.

Best Practices 71

Best Practices Copywriting Blogger Work Management 71

Salesforce Marketing Cloud

APRIL 28, 2022

You can do this in the form of focus groups, surveys, and message testing. Let loose and get creative. Great positioning begins with listening. You must listen for your customers’ pain points, fluctuations in the market, and moves made by your competitors. This is a chance to show how well you know your audience.

Positioning 98

Positioning Marketing AI Product Ad Building 98

SmartBrief - Marketing

SEPTEMBER 25, 2023

No truly creative campaign that hits the consumer’s psyche will be built on metrics alone. We must conduct more interviews and focus groups before we create a campaign or a strategic plan. This belief can lead to a feeling of elitism that shuts the marketer’s eyes to opportunities outside the digital realm.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52