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Adobe adds AI tools to Photoshop powered by updated Firefly Image 3

Martech

The company claims this model understands prompts better, can provide greater detail and has “better lighting, positioning, attention to detail [and] advancements to text display.” Adobe Firefly is a generative AI tool for creating and modifying images, illustrations, and fonts. What it is. Why we care. Let the user beware.

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Legal Versus Ethical: Web Scraping Edition

Webbiquity

A wide range of tools and technologies have been developed to facilitate web scraping. However, the legality and ethics of using these tools for data collection are often overlooked. The extracted data is usually made available in a structured content table such as an Excel spreadsheet, displaying the data in a “readable” format.

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Top 5 XR and AI marketing trends in 2023

Martech

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. In the meantime, I’m taking some deep, conscious breaths and focusing on the positive implications of these tools and how they are helping us become better communicators. Keeping up with these tools is impossible.

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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity.

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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. As an agency owner, I also worry about our writers relying too heavily on AI tools to generate content.

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SEO for Creatives: Optimizing Visual Content for Search

Stevens & Tate

Tools like Google’s Keyword Planner can help you discover popular and relevant keywords. This includes details like title, description, tags, and copyright information. You can generate and submit an image sitemap through tools like Google Search Console. Want to learn more about mobile optimization?

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What marketers need to know about YouTube Creator Studio

Sprout Social

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. In the Content tab, you can click on a video and make some basic edits to it using YouTube’s native tools.

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