Tony Zambito

NOVEMBER 1, 2020

There is no room for guesswork on understanding buyers. Presenting a pressing design issue. Solving the content overload buyers currently dread through BxD. Here are 5 important factors: Buyer Insight : Revenue and Sales leaders will need to possess deep insight into how buyers are changing.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Contently

JULY 2, 2018

Which comes first, content or design? In our weekly editorial meetings, we go around the room pitching stories. I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. Jannelle, Halifax, Nova Scotia.

Brand Identity 167

Brand Identity Branding Content Advertising Agencies 167

Contently

APRIL 4, 2019

I had recently watched a press screener of the Will Smith fantasy-action movie Bright , which was about to hit Netflix. Most editors are hungry for people to either pan or praise, so there’s not a lot of room for measured, nuanced, longform content. Hot takes (and bad takes) are just a symptom of a broken media system.

Content Marketing 167

Content Marketing Opinions Paid Search Agency Content 167

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” With so few companies taking advantage, primary research can be the secret weapon in your content strategy. With so few companies taking advantage, primary research can be the secret weapon in your content strategy. ” I’m glad you asked. Social Media.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

ClearVoice

OCTOBER 21, 2022

Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. Having a sound content marketing strategy in place helps keep you prepared for any eventuality. There’s no need to pull anything out of your existing content calendar at first.

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

Launch Marketing

FEBRUARY 8, 2023

While it might be hard to depict in a spreadsheet or template, it is ideal to leave a little wiggle room in the budget allotted to ensure all things are covered if activities shift a little. For example, one person might be drafting certain content assets, another reviews and approves and another designs the collateral.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Contently

JULY 2, 2018

Which comes first, content or design? In our weekly editorial meetings, we go around the room pitching stories. I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. Jannelle, Halifax, Nova Scotia.

Brand Identity 114

Brand Identity Branding Content Advertising Agencies 114

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. Hell, I just had a nightmare that Contently fired me and replaced me with robot Will Smith, which is probably a sign I need to stop watching I, Robot every time I fly Delta. We just hired a new content strategists (sup, Kema!)

Content 167

Content Linkedin Facebook Analysis 167

Hubspot

FEBRUARY 23, 2021

In just a few weeks, Clubhouse, which allows members to host and join audio chat rooms, has jumped from 600,000 to 2 million active users , gained a $100-million valuation , and hosted some of the world's top thought leaders. Use the Explore page to find other users, clubs, and rooms. Track down and accept an invite. Join Clubs.

Co-Registration 101

Co-Registration Ideal Customer Profiles Profiling Privacy 101

Adobe Experience Cloud Blog

MAY 10, 2017

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. Even though press coverage isn’t an endorsement, sharing articles where your company is reported on externally adds legitimacy to your narrative.

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

ClearVoice

AUGUST 4, 2020

When networking used to be built around live events, you had to remember to capture content — in fact, to make sure you got everything, you needed a separate plan from the regular event agenda. Now, though, everything is content. Instead of booking a room at a restaurant, many food and beverage brands are hosting virtual events.

Content 88

Content Sample Class Storytelling 88

Biznology

JULY 7, 2020

As an attendee, get active in the chat rooms and networking sessions found in many of these platforms. Look at this as a form of content marketing, so make it informative and not sales-oriented. Identify key problems that your customers face, and build content around addressing these problems.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Don’t buy into a template mentality for your #content. Click To Tweet.

Rules 100

Rules Creativity Content Storytelling 100

Contently

NOVEMBER 28, 2017

But buzzwords are like terrifying, fleece-wearing ghosts that haunt your conference room. But if you’re not careful, corporate buzzspeak will creep into all your external communications—your videos, blog posts, tweets, press releases, and website copy. I’d been a crusader against them!

Copywriting 153

Copywriting Conference Press Paid Search Agency 153

Content Standard

NOVEMBER 27, 2018

How-to video content recently saved the day for me—and got me thinking about its potential to help brands connect with customers in an authentic way. A variety of searches took me to well-optimized but not-particularly-helpful-in-an-emergency content: trends pieces, round-ups, celeb’s favorite products.

Video Marketing 88

Video Marketing Brand Identity Branding Storytelling 88

KoMarketing Associates

AUGUST 18, 2016

It’s my favorite time of every fourth summer, sitting on my couch in the comfort of my living room while people half my age break world records. And, of course, content marketing came to mind, since anyone who’s spent any time developing content programs knows that you win some – and you lose some. Get Creative.

Content Marketing 120

Content Marketing Marketing Analytics Tools Planning Content 120

Contently

MAY 17, 2016

But what if, in return for your work, you were offered a desk in a co-working space plus access to a photography studio, event space, meeting rooms, and over 20 other freelancer colleagues from a variety of disciplines? Rimmele told me that Melo wanted to invest in Blogfabrik to learn more about content creation. It’s an experiment.

Content 113

Content Press Distribution Ad Agencies 113

BenchmarkONE

JANUARY 30, 2020

Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation , a lot of good things can happen. But, before you go creating content without any real idea of how it matters or where to use it, think about your customers and your ideal audience.

Work Management 89

Work Management Marketing Management Content Case Study 89

KoMarketing Associates

MAY 21, 2015

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. We can all agree that there is no room for complacency in the content marketing space.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

Velocity Partners

MAY 8, 2024

This is an interview with Udi Ledergor about the real goal of content marketing and the 95-5 rule. The multibillion dollar conglomerates they admire didn’t start with the stuffy, corporate press releases that their legal departments comb through, diluting any fun or life out of it. How do you make sure your content is valuable?

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

Marketing Insider Group

APRIL 26, 2021

This leaves room for adjustments, introducing new initiatives, and keeping a flexible budget. Consider outsourcing your content to small businesses like ours or independent contractors when you require consulting services, subject matter experts, or specific marketing skills you may only require for particular functions or temporary needs.

Organization 354

Organization Planning Marketing Budget Terms and Conditions 354

Hubspot

FEBRUARY 17, 2021

Early on, these notable users were heard chatting in Rooms related to their interests, hobbies, causes, or industries. In fact, many professionals, business leaders, and non-profit members can already be heard speaking in Rooms that discuss a topic related to their brand, industry, or mission. see or create their scheduled Rooms.

Planning 101

Planning Work Management Social Media Marketing & Strategy 101

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. The first users of the product came from meetups and conference-based events, online content, and proactive reach-outs to our networks, dev thought leaders, and open source maintainers.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Customer Experience Matrix

AUGUST 21, 2018

European Union puts teeth in regulations that require removal of extremist content within one hour. Here – this is not a joke – a university is putting school-controlled Amazon Echo listening devices in every dorm room The press continues to get it wrong. Google, Apple and Microsoft are six, eight, and nine.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Martech

NOVEMBER 11, 2021

It starts with those digital experiences — those interactions that you can provide through virtual conferences, webinars, content hub, and landing pages and breakout rooms,” said Hoffman. The more content they’re engaged with, the more likely they are to buy, and that increases their engagement score.”

Webinar Metrics 120

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 120

Optinmonster

DECEMBER 27, 2023

The most expensive seats have better reclining, extra leg room, and the best view of the screen. It buys the copyright of high-demand content like Kill Boksoon and Money Heist. Netflix drives new subscriptions by making high-demand content available only on its platform. Let’s see how it works.

Examples 78

Examples Conversion Urgency Marketing Amazon 78

Crimson Marketing

OCTOBER 21, 2014

Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. Before you press that publish button, take a look at your content. Pump up your content.

Social Media 100

Social Media Media Word of Mouth Content 100

Sprout Social

MARCH 30, 2020

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve: [link]. Here’s a great question headline from MailChimp: The beauty of question-based titles is that they can be formatted for just about any type of content or industry.

Work Management 138

Work Management Content Marketing Management Case Studies 138

Metadata

NOVEMBER 6, 2023

Their most pressing question right now: How will AI impact my job? Let’s address the elephant in the room and punt it as far away as possible: Marketers, your jobs are safe. Beyond content creation, most AI tools, including Writer, can edit content to ensure it aligns with brand, editorial, and style guidelines.

Marketing AI 52

Marketing AI Paid Content B2B Marketing B2B 52

ClickZ

NOVEMBER 9, 2020

With many walk-in retailers being closed on Thanksgiving, there’s room for online sales to see an additional $11?billion?online Unlock your opportunities, discover the milestone dates where holiday sales will skyrocket and the pressing concerns that you need to tackle. How to win at mindshare using content marketing?

Digital Asset Management 122

Digital Asset Management Marketing Management eCommerce Press 122

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. When NASCAR’s content studio sold an eight-part docuseries to Facebook for Facebook Watch, the social media giant’s new video-on-demand platform was in its infancy. Create room to react. But I made myself do it. That’s not the point.

Paid Search Agency 84

Paid Search Agency Content Enterprise Management Banner Ads 84

Contently

MARCH 21, 2017

With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world. The content is organized into four sections: Trends, Places, Economy, and Industry. But it’s time for that to change.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Convince & Convert

APRIL 22, 2015

For this campaign, for instance, there were only six bloggers on the press trip. Include wiggle room for bloggers that want to throw schedules to the wind and truly soak up their experience,” she added. Continue the conversation on our Facebook or Google+ pages.

Blogger 165

Blogger Paid Search Agency Case Study Case Studies 165

Contently

SEPTEMBER 13, 2016

Content Marketing World recaps have become a cottage industry in their own right for tech vendors. Everyone is eager to dish about what you missed at the annual bacchanalia of hideous orange outfits, dad jokes, and content talks. People tend to come to content marketing one of two ways. Content marketing is blowing up.

Content Marketing 60

Content Marketing Content Marketing & Strategy Paid Search Agency 60

ClearVoice

JULY 25, 2019

But have you thought about how to maximize the great content-mining opportunities you will have? Demonstrations or tutorials, customer testimonials, behind-the-scenes pieces , news posts and executive features are just a few of the content opportunities that present themselves at such an event. Create a content plan.

Tips 66

Tips Budget Programs Content Allocation 66

Contently

SEPTEMBER 22, 2016

What he didn’t have to worry about, however, were compliance and approvals, plugging a brand message into his content, or getting in trouble for experimenting on a new platform. That’s a big reason why GE Reports has become one of the most successful examples of content marketing. You need to retire the press release.

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

Velocity Partners

SEPTEMBER 20, 2023

So, even when the word is useful… the buzz effect sets in — much like when you’re in a room with a low humming noise. Real ones, that relate directly to the reader and their most pressing concerns. And, hey, I need to remember this too. I’m no saint, I’m 100% guilty of succumbing to the buzz, who isn’t at this point?) Use examples.

Buzz 85

Buzz Effectiveness Digital Transformation Case Studies 85