Marketing Insider Group

MAY 9, 2019

And in turn, content marketers need to become more sophisticated as well. The post How To Build Your Content Marketing Plan With Keyword Search Intent appeared first on Marketing Insider Group. We see some type of change every […].

Planning 241

Planning Search Marketing Content Marketing Keywords 241

Marketing Insider Group

NOVEMBER 15, 2022

We talk to lots of potential clients who ask: Why can’t we just create content ourselves? The truth is that most clients can create great content. We do all of that for our clients, and our writers are at the center of it all, delivering smart content at scale without ever sacrificing quality. Quick Takeaways. Quick Takeaways.

Content 184

Content Process SERP Planning 184

Marketing Insider Group

NOVEMBER 28, 2022

At the end of last year, as a growing RevBoss was building out their marketing department, they knew they needed to add consistent content as a key piece of their digital marketing strategy. The Problem: A Need for More Consistent Content. It’s hard to create content,” Evan shared. “It’s The results one year later?

Lead Scoring 176

Lead Scoring Lead Ranking Keywords Work Management 176

DivvyHQ

JUNE 27, 2022

If you've been involved in content marketing over the past decade, you understand the importance of researching and incorporating keywords into your website content. So, what’s new in 2022 related to the importance of keywords that your content team should know? Let’s dive in and find out.

Keywords 88

Keywords Content Content Marketing Google 88

Marketing Insider Group

OCTOBER 4, 2021

What does this have to do with content marketing? When you become intentional about choosing categories and themes for your weekly blog content , you maximize their potential to help you achieve your goals. And new content? to follow as they navigate your content. Why are blog categories and content themes important?

Content 303

Content Planning Keywords Search Marketing 303

Marketing Insider Group

NOVEMBER 8, 2021

This type of content analysis isn’t easy. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers. What I am referring to is the research needed to get done even before campaigns are launched or content is even created.

Buyer's Journey 330

Buyer's Journey Content Search Marketing Planning 330

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Top of Funnel 287

Top of Funnel Analysis Content Advertising Agencies 287

Search Engine Journal

NOVEMBER 24, 2021

Learn how to find the best keywords for comparison content with this step-by-step process designed to improve your organic product marketing strategy. The post Building A Keyword Strategy For Comparison Content appeared first on Search Engine Journal.

Keywords 120

Keywords Comparison Marketing & Strategy Content 120

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

Marketing AI 312

Marketing AI Content Paid Search Agency Search Marketing 312

Content Marketing Institute

FEBRUARY 25, 2020

Can we finally take it easy on keywords? Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Continue reading → The post 7 Free Keyword Research Tools for Content Marketers appeared first on Content Marketing Institute. Not really.

Keywords 138

Keywords Content Marketing Content Research 138

Content Marketing Institute

JUNE 16, 2020

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept.

Keywords 138

Keywords Trends Research Content 138

Search Engine Journal

DECEMBER 16, 2021

Keyword clusters are a more advanced SEO content strategy that can give you the edge you need to win in competitive verticals. The post Keyword Clusters: How to Level up Your SEO Content Strategy appeared first on Search Engine Journal.

Keywords 140

Keywords SEO Content Verticals 140

Marketing Insider Group

MAY 24, 2023

Find New Ideas for Content When you’re publishing weekly, bi-weekly, or daily (like we do here), you can soon start to struggle to come up with new ideas. While regular Google searches can lead you to sites that have your search term in the URL, this trick can ensure you find sites that focus on the keyword.

Search Marketing 283

Search Marketing Content Marketing Google Optimization 283

Single Grain

MARCH 23, 2020

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. Get average monthly searches for keywords that interest you. Table of Contents. Research keywords.

Paid Content 124

Paid Content Keywords Google Content 124

Spiralytics

AUGUST 31, 2023

Low-competition keywords play a crucial role in search engine optimization (SEO), as they provide an opportunity to quickly attract organic traffic by ranking on the first page. However, finding these keywords can be a challenging task for many website owners and digital marketers. What are low-competition keywords?

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Martech

SEPTEMBER 1, 2023

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. What is Keyword Suggestions. The post Reddit launches AI keyword research tool appeared first on MarTech. Why we care.

Keywords 65

Keywords Research Tools User-Generated Content 65

Search Engine Journal

SEPTEMBER 2, 2021

Integrating localization, SEO, and content creation into a coordinated workflow is critical. The post 3 Tips for Keyword Research & Content Localization Success appeared first on Search Engine Journal. Here are 3 tips to do it successfully.

Keywords 127

Keywords Content Tips Research 127

Search Engine Journal

JULY 31, 2020

Keyword research and content localization are crucial for the SEO success of international websites. The post 3 Tips for Keyword Research & Content Localization Success via @motokohunt appeared first on Search Engine Journal. Learn proven tips to keep your campaigns in good shape.

Keywords 127

Keywords Content Research Tips 127

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Google Keyword Planner. Google Analytics. Likely, you are already using it. WordTracker.

B2B Marketing 197

B2B Marketing Content Marketing Planning SEO 197

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. By analyzing your competitors’ keyword strategies, you can replicate their success, target missed opportunities, and drive more conversions. What is PPC Competitor Keyword Analysis?

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Content Marketing 173

Content Marketing Planning Marketing AI SEO 173

Excelsior Research

SEPTEMBER 13, 2022

Why keyword frequency matters in every content? Are looking forward to publishing your content online but just basic knowledge? You must know keyword but on what basis should it be used? We have made a note to Why keyword frequency matters in every content? Why keyword frequency matters in every content?

Keywords 52

Keywords Content Ad Frequency Planning 52

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. Why build a keyword ontology? ” Why?

Keywords 197

Keywords Enterprise Management Marketing AI Search Marketing 197

ClickZ

JULY 16, 2021

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic. Content created in partnership with Semrush.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Brightedge

FEBRUARY 10, 2022

Long-tail keywords account for over 90% of search queries. The good news is that identifying, targeting and ranking for long-tail keywords is a straightforward and cost-effective process. What Are Long-Tail Keywords? There is no shortage of definitions of the term “long-tail keyword” on the web. Updated: February 2022.

Long Tail Marketing 121

Long Tail Marketing Keywords Lead Scoring Lead Ranking 121

seo.co

MARCH 2, 2022

99%+ of website shouldn’t even take stock in the idea that keyword stuffing will ever affect them. Because we have tested thousands of sites and found that even sites with a keyword density of up to 12% can still rank VERY well in SERPs. Do you know what a keyword density of 12% looks like? How Keyword Stuffing Hurts You.

Keywords 94

Keywords SEO Google SERP 94

SEMrush

FEBRUARY 2, 2022

Long-tail keywords are a great way to reach a more targeted audience for less money & effort. Learn how they work & how to choose the right to create the best SEO content strategy.

Long Tail Marketing 144

Long Tail Marketing Keywords SEO Content 144

ClearVoice

SEPTEMBER 13, 2022

Are you interested in connecting your content with people who can benefit from your information? Choosing the right keywords that help you rank higher on Google’s search results is an excellent way to accomplish both goals. How Do You Choose Keywords for Google? How Do You Find Popular Keywords? Keyword Generator.

Keywords 96

Keywords Lead Scoring Lead Ranking Google 96

MarketMuse

DECEMBER 2, 2020

The post Keywords and Content – How They’re Frequently Misused #firesidecontent appeared first on MarketMuse. The first #firesidecontent Twitter chat with Nick Eubanks and Jeff Coyle.

Keywords 98

Keywords Content Twitter Research 98

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Content Marketing 155

Content Marketing Top of Funnel Planning Marketing Management 155

Kevin Indig

AUGUST 21, 2023

Read the full post on Linkedin Edd Wilson asks: How do you plan content investment for new companies/brands in competitive spaces? I also assume “content investment” is about the creation of editorial content instead of the unit economics behind content.

Ideal Customer Profiles 90

Ideal Customer Profiles Content Keywords Search Marketing 90

Search Engine Journal

FEBRUARY 7, 2023

Everyone is creating the same SEO-driven content to rank high on Google. The post How To Get More Traffic By Fixing Keyword Cannibalizations Quickly & Effectively appeared first on Search Engine Journal. It's time to set yourself apart by repairing SEO cannibalization.

Keywords 135

Keywords Traffic Effectiveness SEO 135

MarketMuse

DECEMBER 15, 2020

Listen in as Jeff Coyle and Nick Eubanks talk about common mistakes and misconceptions about keyword research. The post How to Go From Keywords to Content (Webinar Highlights) appeared first on MarketMuse.

Keywords 105

Keywords Webinar Metrics Content Research 105

Navigate the Channel

MAY 22, 2023

You may hear “keyword’ multiple times in a day/week/month and still be unsure why keyword density or keyword relevancy matters. And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. Think of keywords as topics, or ideas that form content on a website.

Inbound Marketing 65

Inbound Marketing Keywords SEO Optimization 65

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword. For the next post, they’d choose a different keyword. The result?

Keywords 117

Keywords SEO B2B Hubspot 117

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO. .”

SEO 137

SEO Content Marketing Content Marketing & Strategy 137

ClearVoice

JULY 15, 2021

Brands using a content calendar quickly learn how this approach builds content marketing success. Creating and implementing a well-researched content calendar helps you plan your content to meet user needs and desires more precisely. About this guide to trending keywords. How to use this trending keyword guide.

Top of Funnel 105

Top of Funnel Keywords Trends Content 105