KoMarketing Associates

APRIL 12, 2022

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. In terms of the benefits associated with utilizing video, 50% claim that it has helped them gain new customers, and 60% have seen video usage increase engagement.

ROI 266

ROI Marketing & Strategy Video Marketing Positioning 266

KoMarketing Associates

DECEMBER 28, 2021

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. That being said, many are newcomers to this area, with the majority of marketers (38%) stating that their organization has only been utilizing video content for 1-4 years.

Content Marketing 239

Content Marketing Marketing & Strategy Video Marketing Content 239

KoMarketing Associates

SEPTEMBER 21, 2021

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. As of this year, the majority of marketers (70%) said that video content showed a positive return-on-investment. Marketers and Video Content Effectiveness.

Video Marketing 223

Video Marketing Content Marketing Marketing Prospects 223

Biznology

MARCH 31, 2022

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared.

Video Marketing 196

Video Marketing Content B2B Sales B2B Marketing 196

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 316

Statistics Paid Search Agency Video Marketing Marketing & Strategy 316

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. Video has long been touted as one of the biggest things in marketing. In short, video is convenient, video is valuable, and video is fun.

Content Marketing 276

Content Marketing Planning Video Marketing Content 276

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given? Whether you’re in a content marketing rut or just looking to learn something new, you’re in the right place.

Content Marketing 312

Content Marketing Advertising Agencies Paid Search Agency Content 312

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them.

B2B Marketing 209

B2B Marketing Planning Linkedin Marketing Strategy 209

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

Marketing AI 312

Marketing AI Content Paid Search Agency Search Marketing 312

KoMarketing Associates

JANUARY 4, 2021

As more content marketers turn to video to resonate with their target audience, new research suggests that this form of media is going to continue to grow in importance. In the future, the majority of marketers (83%) believe that video will become even more important to their organization.

Video Marketing 254

Video Marketing Content Marketing Content Marketing 254

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 220

SEO Content Marketing Agencies 2 Marketing Agencies 1 220

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. What Is Performance Video? Getting More from Performance Video Marketing.

Planning 276

Planning Content Marketing Paid Search Agency Marketing Plans 276

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 296

Top of Funnel Marketing Strategy Marketing & Strategy Planning 296

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Content 227

Content Landing Pages High Quality Lead Content Marketing 227

Webbiquity

MARCH 10, 2020

Here are several types of content that can help you do just that. Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. eBooks and Downloadable Written Material. Wrapping Up.

Top of Funnel 256

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 256

Single Grain

SEPTEMBER 15, 2023

That’s right — this social media platform is making a strong comeback, but this time, it’s rolling with the times by focusing on short-form video content. Facebook’s recent revamp to focus on “Reels,” its short-form video feature, reflects an industry-wide shift. You guessed it.

Facebook 52

Facebook Video Marketing Content Work Management 52

Search Engine Journal

APRIL 29, 2023

Here are seven evidence-based reasons why content needs compelling visuals to fully and efficiently convey a message, tell a story, and create a connection. The post 7 Reasons Why Content Needs Amazing Images, Videos & Visuals appeared first on Search Engine Journal.

Content 144

Content Video Marketing Efficiency SEO 144

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Image Source: Oberlo Wondering what your business’s content conversion rate is?

Conversion Rate 286

Conversion Rate Conversion Content Marketing Prospects 286

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. I gotta do more of it.

Social Media 118

Social Media Top of Funnel Traffic Media 118

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. How can you make the kind of content that sticks with your target audience?

Content 233

Content Act-On Marketing & Strategy Marketing Strategy 233

Content Marketing Institute

NOVEMBER 30, 2022

Engaging videos lead to powerful results. But crafting quality video takes significant effort. Try these ideas to turn your videos into a menu of epic content. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Continue reading →

Video Marketing 135

Video Marketing Content Leads Lead 135

Marketing Insider Group

JULY 14, 2021

Every minute, about five hours of content makes its way to YouTube. In light of this reality, plenty of entrepreneurs have become full-blown content creators. Some create content specifically for social media websites. Others produce videos for search engines, private companies, or TikTok. Treat content like a commodity.

Content 348

Content Work Management Tips Marketing Management 348

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Content Marketing 322

Content Marketing Paid Search Agency Content Marketing & Strategy 322

Marketing Insider Group

OCTOBER 18, 2021

But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content. We’re talking high-quality, user-focused, SEO optimized, unique, innovative content that grabs attention and converts web visitors into paying customers. Your content. Ready to learn how to do it?

Top of Funnel 313

Top of Funnel Content Marketing Acquisitions Content 313

Biznology

NOVEMBER 4, 2020

It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. This still happens, but nowadays, such a large share of B2B business is conducted via online video. Video cost components. The post New Video Content on a Budget appeared first on Biznology.

Budget Programs 151

Budget Programs Video Marketing Content B2B Marketing 151

DivvyHQ

JANUARY 25, 2022

But one of the best avenues for this, and a great way to ensure your content strategy is fresh for the new year, is by keeping up on the latest content marketing how-to videos. Check out our list of the top 12 content marketing how-to vids for 2022. Keeping up on the latest trends is SUPER challenging for marketers.

Content Marketing 140

Content Marketing Planning Marketing & Strategy Content 140

Content Marketing Institute

AUGUST 18, 2021

Why can’t marketers use all those great digital tech tools to realize their vision of becoming their audience’s favorite content brand? Continue reading → The post Personal Content Experiences Matter More Than Personalized Content [Video Series] appeared first on Content Marketing Institute.

Content 142

Content Personalization Video Marketing Content Marketing 142

Single Grain

AUGUST 9, 2023

Video content is getting bigger and bigger each month, both in quality and consumption. Now that most video-hosting platforms are pushing short-form content, it creates a new challenge for brands to keep up with the demand. You probably already know that social media videos are one of the leading catalysts of engagement.

Social Media 52

Social Media Video Marketing Content Media 52

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? The value of video content goes beyond just attracting new eyes to your latest product or service.

Video Marketing 135

Video Marketing Content Planning Paid Search Agency 135

FunnelEnvy

MARCH 6, 2023

If you aren’t already taking advantage of the power of video content, you’re missing out on one of the most important channels for any type of marketing – especially B2B. Research shows that video makes for some of the most engaging content. How exactly should you use video in your funnel? Let’s jump in.

Top of Funnel 65

Top of Funnel Optimization Video Marketing Content 65

Content Marketing Institute

AUGUST 20, 2021

If you don’t have a video strategy, you’re late to the party. Study these insights into their programs and advice before you make your next video content play. Continue reading → The post 3 Video Content Takeaways From Salesforce, TikTok, and Facebook appeared first on Content Marketing Institute.

Facebook 144

Facebook Video Marketing Content Content Marketing 144

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

Video Marketing 83

Video Marketing Content Social Media Social Marketing 83

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. Dig deeper: Roku partners with Shopify to allow purchases direct from TV Spotify video experiences.

Paid Search Agency 89

Paid Search Agency Video Marketing Ads Advertising Agencies 89

Content Marketing Institute

NOVEMBER 10, 2021

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey.

Content Marketing 143

Content Marketing Content Video Marketing Research 143

Content Marketing Institute

MARCH 17, 2021

Learn why you should rethink your digital video marketing strategy. Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, offers insights about optimizing content to match the channel where it will be experienced.

Video Marketing 137

Video Marketing Content Content Marketing Marketing & Strategy 137

Lake One

SEPTEMBER 22, 2023

Embracing the power of video is game-changing in amplifying your manufacturing sales and marketing strategy. In the growing digital world, video has become a powerful tool that clicks with customers and allows manufacturers to express their stories in an engaging way. Why Customers Connect With Video It’s engaging!

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Webinar Metrics 98

Content Marketing Institute

MARCH 24, 2022

Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies. Continue reading →

Content Marketing 131

Content Marketing Video Marketing Content Paid Search Agency 131