Webbiquity
MAY 9, 2023
Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?
Marketing Insider Group
SEPTEMBER 25, 2023
As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. Aggregators exist for social media platforms, search engines, and individual websites.
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Webbiquity
NOVEMBER 8, 2022
Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.
KoMarketing Associates
SEPTEMBER 8, 2022
As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. This is followed by website/blog (36%), email marketing (35%), and content marketing (32%).
Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven
For B2Bers, social media matters more than ever, as today's increasingly digitally-savvy customers are going to your social media page before they go to your website. Therefore, it is crucial to evaluate the type and cadence of the social platform your customers are interacting with.
KoMarketing Associates
JUNE 22, 2023
As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023.
KoMarketing Associates
JANUARY 20, 2022
Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. This year, most marketers (53%) want to try to increase brand awareness with social media marketing. B2B Marketers and Social Media Marketing Success.
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8 Way to Improve Your Content Marketing in 2022. The B2B Digital Content Revolution has catapulted forward these past few years. When was the last time you evaluated your tactics to make sure your content marketing strategy has kept pace with the changing digital landscape? Why social proof is important for B2B.
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Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy B2B marketers and business leaders. Get an inside look at the strategies behind: How Cisco published 4,000 pieces of user-generated content. How Staples got 4,112 social shares that generated 19,210 clicks.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
One of the biggest responsibilities and challenges for marketers is generating leads. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Why helpful, non-promotional content is the key to lead generation success.
Speaker: James Gilbert, Head of Marketing at CRMNEXT
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? Use B2B Marketing Zone's webinars to earn continuing education credits! March 25, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT.
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