Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Content Marketing 295

Content Marketing Content Video Marketing Paid Search Agency 295

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 271

Marketing AI Content Marketing Planning Webinar Metrics 271

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. However, where Trader Joe’s really excels is with user-generated content. TripAdvisor is a company that has built its brand around user-generated content. Weight Watchers.

Trust Marketing 357

Trust Marketing Content Marketing Content Paid Search Agency 357

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

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Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 360

Top of Funnel Content Marketing Paid Search Agency Work Management 360

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

Content Marketing 291

Content Marketing Planning Marketing & Strategy Paid Search Agency 291

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Content Marketing 326

Content Marketing Marketing Analytics Tools Work Management Marketing Management 326

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Here are some tips on how to get your best experts to help you create stand-out content: Explain how the finished product will contribute to a specific company goal , such as generating upsell revenue for a product line.

Content Marketing 299

Content Marketing Work Management Paid Search Agency Content 299

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Content Marketing 274

Content Marketing Advertising Agencies Paid Search Agency Work Management 274

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Content Marketing 300

Content Marketing Planning Paid Search Agency Content 300

Marketing Insider Group

MARCH 22, 2023

later, I’m here to tell you how some of those lessons can be applied directly to content marketing. So, without further ado: 6 content marketing lessons I learned from watching 90s TV. Quick Takeaways Content marketing is always evolving. The content marketing lesson: Keep trying.

Content Marketing 260

Content Marketing Planning Content Advertising Agencies 260

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. The second challenge is that marketing is just about sticking your logo on a stadium or a golfers hat. Utilization.

Content Marketing 301

Content Marketing ROI Digital Asset Management Paid Search Agency 301

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 124

B2B Marketing Content Marketing B2B Enterprise Management 124

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Content Marketing 155

Content Marketing Top of Funnel Planning Marketing Management 155

Acrolinx

SEPTEMBER 19, 2023

Tune in to this WordBirds episode to discover why you need to invest in content marketing for long-term business success. The post Why You Should Invest in Content Marketing appeared first on Acrolinx.

Content Marketing 100

Content Marketing Content Marketing Business 100

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. and you’ll see exactly what points your content needs to address.

Marketing AI 126

Marketing AI Content Marketing Planning Content 126

Top Rank Marketing

SEPTEMBER 25, 2023

Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World. Just think about how much has changed in that time – not just in marketing, but in the world at large. Thirteen years! MGM Resorts, Twitter, and now Zillow.

Content Marketing 96

Content Marketing B2B Thought Leadership Enterprise Management Marketing & Strategy 96

ClearVoice

SEPTEMBER 18, 2023

Content marketing isn’t static. As technology and user behavior change, it’s important that your content strategy also evolves and grows. The Current State of Content Marketing As it stands, content marketing involves creating and distributing valuable, relevant content.

Content Marketing 101

Content Marketing Marketing & Strategy Trends Content 101

Contently

MARCH 9, 2023

For content marketers, GA4 offers more detailed data on the user’s journey across apps and websites and, using machine learning, GA4 can predict how users will behave. With that said, let’s explore two of GA4’s standout features and three tips for content marketing teams to capitalize on.

Content Marketing 149

Content Marketing Marketing Strategy Marketing & Strategy Top of Funnel 149

Industrial Marketing Today

NOVEMBER 18, 2022

There are a few misconceptions or myths surrounding content marketing for manufacturers. Myth #1: Content marketing for manufacturers is all about SEO Manufacturing content marketing will certainly help in improving your organic. In this post, I’ll mention the three most misunderstood concepts.

Content Marketing 146

Content Marketing Content Marketing SEO 146

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it. Heatmap in Capturly 1.

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Content Marketing Planning Marketing Websites Campaigns 171

ClearVoice

AUGUST 14, 2023

Launched by John Deere in 1895, The Furrow, also known as the “Journal for the American Farmer,” is one of the earliest examples of content marketing. The Furrow is still going strong, and so is content marketing. When done right, content marketing can help companies achieve several business goals.

Content Marketing 97

Content Marketing Planning Advertising Agencies Paid Search Agency 97

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. What KPIs are important for content marketing? What are KPIs?

Content Marketing 103

Content Marketing Marketing Strategy Marketing & Strategy Content 103

Contently

MARCH 7, 2023

One of the biggest challenges to achieving content impact is a lack of people. That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. How are marketers planning to address those talent challenges?

Planning 137

Planning Content Marketing Enterprise Management Paid Search Agency 137

Content Marketing Institute

SEPTEMBER 20, 2023

Whether it does or not, you need one specific to AI’s use in content marketing. Does the company you work for have an AI policy? An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.

Planning 110

Planning Content Marketing Paid Search Agency Content 110

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. .

Content Marketing 134

Content Marketing Planning Paid Content Top of Funnel 134

DivvyHQ

AUGUST 31, 2023

Are you leveraging healthcare content to its fullest potential? Dive into the ins and outs of healthcare content marketing, including navigating regulations and Google guidelines. Uncover the steps to crafting a winning content strategy and standing out in the bustling healthcare landscape.

Content Marketing 82

Content Marketing Planning Content Marketing & Strategy 82

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery.

Content Marketing 150

Content Marketing Planning Marketing Management Content 150

Navigate the Channel

SEPTEMBER 13, 2023

Trust as an aspect of content marketing is a huge topic to tackle. It can encompass the basics of human trust, trust in business and trust in marketing. So, let’s go with those five elements to demonstrate how you can build trust using content marketing. Use your content marketing to demonstrate your competency.

Trust Marketing 65

Trust Marketing Content Marketing Paid Search Agency Content 65

Optinmonster

AUGUST 23, 2023

In the ever-evolving digital landscape, content remains king. But what makes content truly reign supreme? Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Organic content brings better ROI than paid content.

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Content Marketing Statistics Marketing Analytics Tools Content 98