5 Ways to Improve the ROI of Your Content Marketing

Marketing Insider Group

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. The post 5 Ways to Improve the ROI of Your Content Marketing appeared first on Marketing Insider Group.

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Your Brand Is Your Culture – How That Impacts Content Marketing

Marketing Insider Group

No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited. The post Your Brand Is Your Culture – How That Impacts Content Marketing appeared first on Marketing Insider Group.

What is Content Marketing?

Marketing Insider Group

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Content Marketing

5 Things That Will Boost a Lackluster Content Marketing Strategy

Marketing Insider Group

When content marketers see results, there are two clear reasons for it. The post 5 Things That Will Boost a Lackluster Content Marketing Strategy appeared first on Marketing Insider Group.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. The engine underneath is training, governance and a modern content and communications organization.

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

The Importance of Content Marketing

Modern Marketing

Each year, marketing trends lists tout the ongoing trend of content marketing. It can be written content, visual content, or video content. But, it’s all about providing the audience with the most relevant, valuable content for them.

Time To Define Your Internal Content Marketing Strategy

Marketing Insider Group

Your content marketing strategy most likely focuses on your external audience – your customers or followers. However, there is another group of people who can be reached with content marketing that you probably haven’t considered […]. Content Marketing

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Why You Need a Content Marketing Workshop

Marketing Insider Group

“Why do I need a content marketing workshop?” But a content marketing workshop can take you beyond the occasional blog post and Facebook page into a coherent […]. The post Why You Need a Content Marketing Workshop appeared first on Marketing Insider Group.

Manufacturing Content Marketing Can Be Confusing and Difficult

Industrial Marketing Today

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. But doing it effectively to optimize results is also the top challenge marketers face.

8 Tips to Set Up a Content Marketing Budget

Marketing Insider Group

You know content marketing is important. When you go to sell it to your partners, your lenders, or your C-suite, though, you need to have a solid content marketing budget in hand. Content Marketing

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Setting Appropriate Expectations in Content Marketing

Marketing Insider Group

We want to lose weight “now” We want to own a home “now” And if we don’t have cash, we can use a credit card to purchase items “now” Companies, especially their marketing departments, have […]. Content Marketing

How Your Content Marketing Strategy Benefits All Departments

Marketing Insider Group

Ask the decision makers of any enterprise-level business which department should have responsibility for content marketing strategy, and they’ll undoubtedly name the marketing department. After all, it’s a marketing strategy and that is what the marketing team is for.

8 Content Marketing Lessons from Google’s Customer Intent Study

Marketing Insider Group

What does this mean for content marketing? The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group. Content Marketing custom journey video content marketing

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How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. Because content.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute.

Using Content Lead Scoring to Link Content Marketing and Sales

Marketing Insider Group

The post Using Content Lead Scoring to Link Content Marketing and Sales appeared first on Marketing Insider Group. Content Marketing

How to Provide Context in Content Marketing

Marketing Insider Group

The post How to Provide Context in Content Marketing appeared first on Marketing Insider Group. Content MarketingThink about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in.45 seconds.

5 Examples of Innovative Enterprise Content Marketing

Marketing Insider Group

You know I love talking about great content marketing examples. And I think it’s fun to apply those insights to your own marketing strategy. But what if you are en Enterprise Content Marketer looking for inspiration? Content Marketing

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Why Content Marketing Is Important

Marketing Insider Group

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. The post Why Content Marketing Is Important appeared first on Marketing Insider Group.

Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

How Technology Can Optimize Your B2B Content Marketing Strategy

Marketing Insider Group

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. However, content marketing needs […].

7 Super Effective Ways to Automate Content Marketing

Marketing Insider Group

One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?”

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

How Voice-Activated Tech Will Change Content Marketing

Marketing Insider Group

The post How Voice-Activated Tech Will Change Content Marketing appeared first on Marketing Insider Group. Content Marketing

Content Marketing And Local SEO For B2B Marketing

Marketing Insider Group

Is there an intersection between content marketing and local SEO for B2B businesses? The post Content Marketing And Local SEO For B2B Marketing appeared first on Marketing Insider Group. Content Marketing

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2019 Content Marketing Survey: Marketers Focus On Content Creation

Marketing Insider Group

2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group.

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The Simple Trick To Content Marketing Strategy Prioritization

Marketing Insider Group

We love brainstorming topics and researching and writing articles to help you become a better content creator. Because we know the value great content can deliver, we want to put the best content-related content and products out into the universe. Content Marketing

A Content Marketer’s Guide to Finding Engaging Images

Marketing Insider Group

Perhaps nowhere is this more true than in content marketing. The post A Content Marketer’s Guide to Finding Engaging Images appeared first on Marketing Insider Group. Content Marketing“A picture is worth a 1000 words.”

Your Top Content Marketing KPIs to Monitor in 2019

Marketing Insider Group

As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. The post Your Top Content Marketing KPIs to Monitor in 2019 appeared first on Marketing Insider Group. Content Marketing

How Live Events Boost Your Content Marketing Strategy

Marketing Insider Group

Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy. Event Marketing Content Marketing content marketing strategy event marketing live events

How to Choose a Content Marketing Platform for Your Business

Marketing Insider Group

A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing. Content Marketing

How to Use Personalization in Content Marketing

Marketing Insider Group

If you’re looking to spice up your content marketing strategy and boost your conversion rates, one powerful technique is to personalize your content. The post How to Use Personalization in Content Marketing appeared first on Marketing Insider Group.

How Even Creatives Can Measure Content Marketing ROI

Marketing Insider Group

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field.

Fresh Content Marketing Ideas for Your B2B Buyer’s Journey

Marketing Insider Group

The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content. Content Marketing