KoMarketing Associates

JANUARY 26, 2022

DemandGen recently published its “2022 Database Strategies & Contact Acquisition Survey Report,” and statistics suggested that although 77% of marketers currently have a data acquisition strategy in place, 43% believe that significant improvement is needed. Using Customer Data to Achieve Marketing Goals.

Acquisitions 221

Acquisitions Marketing Strategy Marketing & Strategy Advertising Agencies 221

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

Top of Funnel 114

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 114

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data. Some brands also publish posts on social media platforms to address customer concerns.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. It provides for registration, gamification, virtual breakout sessions, social networking, live chats and polls, detailed metrics and reporting, and post-event communications. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

APRIL 23, 2024

Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. And it wasn’t just through Zoom meetings: 62% of respondents to ZoomInfo’s survey said they used the phone more in 2020 than in prior years. Chinese proverb).

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Martech

FEBRUARY 6, 2024

What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Still, 25% said it didn’t matter how often they were contacted as long as it was relevant to their interests. Why we care. Get MarTech! In your inbox. Business email address Subscribe Processing.

SMS 125

SMS Purchase Planning Mobile Marketing 125

Webbiquity

FEBRUARY 22, 2022

A new report offers a wealth of guidance for doing B2B influencer marketing better. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report. Budget isn’t the most important factor (unlike the B2C world).

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. There are several ways to monitor feedback, including surveys or focus groups, online reviews, and general communication.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Webbiquity

NOVEMBER 29, 2022

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. For example, Costa Coffee uses an NPS survey to collect customer feedback.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Act-On

DECEMBER 7, 2023

We found when evaluating new marketing technology, approximately 80% of survey respondents said the ability to integrate with existing and new technology is their most important deciding factor. User-friendly analytics and reporting that put data in a clear and understandable format that can be used to track campaign success.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Martech

NOVEMBER 1, 2023

Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. This survey of 500 U.S. 73% of all SMBs surveyed attribute more than one-quarter of their annual sales to the holiday period.

Small Business Marketing 124

Small Business Marketing Buy SMB eCommerce 124

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Marketing Insider Group

AUGUST 17, 2020

The Nature Conservancy got their employees to make a short video to thank their sponsors: Post-event Surveys: When sending out post-event surveys, include the logos of your sponsors in the survey home and completion pages. You can also send out surveys on behalf of sponsors to your attendees directly. Polling Results.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. In many interviews with buyers who have worked with companies utilizing buyer personas as intended, they report better relationships and better returns. . With the 20 th Anniversary upon us, it is time for a State of Buyer Personas 2022 survey.

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Biznology

FEBRUARY 15, 2018

The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity. Baby boomers best recalled points of reference such as website domains or contact information. Credit: [link]. Credit: [link].

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Martech

JANUARY 8, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Eligibility. Submit bug reports to Google with detailed steps to reproduce the issue.

Google 113

Google Domain Customer Surveys Advertisements 113

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Zoominfo

AUGUST 1, 2023

Press reports , in fact, indicate that employees at Google were so worried about rushing an AI chatbot into public hands that they warned the app was “a pathological liar” and “worse than useless.” But they also run the risk of producing results that are remarkably convincing but also wildly inaccurate.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Zoominfo

OCTOBER 26, 2020

Dun and Bradstreet surveyed more than 250 B2B professionals in businesses of all sizes, across numerous industries for the 6th Annual B2B Marketing Data Report. Contact ZoomInfo today for more information! Did you know that 50% of B2B businesses are not confident in the quality of their data?

B2B 242

B2B Zoominfo Work Management B2B Sales 242

Martech

MARCH 27, 2023

contacts and deals), so you can organize, filter and report on the custom campaign data most relevant to your business. contacts and deals), so you can organize, filter and report on the custom campaign data most relevant to your business. There was no way to report on that naming information as individual pieces of data.

Enterprise Management 103

Enterprise Management Hubspot Terms and Conditions Sample 103

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 106

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 106

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Martech

FEBRUARY 8, 2024

1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. Please take our short survey so we can tell you the state of martech salaries and careers. How has it been for you?

Enterprise Management 104

Enterprise Management Sales Qualified Leads API Hubspot 104

Martech

DECEMBER 27, 2023

Include your full name, title, company name, and contact information. So, images and links are generally a no-go, but contact information is fine. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Email Marketing 132

Email Marketing Marketing Management Salesforce.com Deliverability 132

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Account Based Marketing 144

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 144

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. Comment: A brand is a promise. . * * * I first learned about this report from Marketing Charts. The purpose?

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Litmus

OCTOBER 24, 2023

That’s why, in our latest State of Email report , we asked our audience for their feedback on the most popular ESPs in the industry. The list of ESPs above is based on the data we received from the surveys we run regularly throughout the year. And we all want to make sure we’re using the best tools for the job at hand. (Or

Service 95

Service Peer-to-peer Eloqua Opinions 95

Thinkers360

MARCH 1, 2024

Top 50 Global Thought Leaders and Influencers on Education 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Al Kingsley NetSupport Contact Al Kingsley Score: 100 2 Maggie Lynch Contact Maggie Lynch Score: 67.00 3 SJ White Contact SJ White Score: 54.05 3 SJ White Contact SJ White Score: 54.05

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

BOP Design

DECEMBER 8, 2021

In a recent survey, 67% of the respondents stated that in 2021, they relied more on content to help guide their purchase decisions than they did in 2020. Of B2B consumers, 44% reported consuming three to five pieces of content before they get in touch with sales. Another 16% consume between five to seven pieces before contacting sales.

Stats 117

Stats Marketing Budget Creation B2B Marketing Allocation 117

Sword and the Script | B2B

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 This is the team that filters through a list of people who traded contact information for content and identifies qualified prospective buyers. The company has conducted this survey every year since 2007.

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Sword and the Script | B2B

SEPTEMBER 12, 2023

If you’ve ever tried to submit expense reports using Concur software, you know what I mean. The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. It was hard to use.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Top Rank Marketing

AUGUST 11, 2023

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B. Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Consumers are gravitating toward companies that prioritize CSR, driving the demand for transparency and social impact reporting. Explore our key survey takeaways!

PR 48

PR Trends Public Relations Ethics 48