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Study correlates SaaS marketing spend with faster growth

Sword and the Script | B2B

The savvy companies know that marketing is a game of momentum and cutting season is an opportunity to get ahead.

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5 Common Paid Media Mistakes and How to Avoid Them

Marketing Insider Group

Mistake #3: Neglecting Budget Management Neglecting budget management is a major pitfall in paid media, leading to either overspending or underspending. Develop Your Paid Marketing Plan Avoiding common paid media mistakes helps you make the most of your advertising budget and achieve stronger results.

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What Does Marketing Management Software Do & When Do You Need It?

Marketing Insider Group

In short, marketing management software is a powerful tool that enhances your marketing efforts. It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases.

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3 recent surveys predict B2B marketing budgets will get a boost in 2025

Sword and the Script | B2B

The same survey shows marketing spend is poised for an increase across the board: 9% increase in digital marketing spend; 9% increase in customer relationship management; 7% increase in brand building; 6% increase in CX; 1% increase in product launches; and 3% increase in new service launches.

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.

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7 proven strategies for effective B2B customer retention

Martech

Despite this, marketers spend remarkably little effort on customer retention. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world? To paraphrase an old saying: New customers are silver; old customers are gold.

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The execution team’s role in a martech center of excellence

Martech

They oversee resource allocation, budget management and the optimization of the martech stack, helping the execution team stay agile, efficient and ready to scale as marketing needs evolve. Key contributions: Designing operational workflows that increase productivity.