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60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. Specifically, 10.1% goes toward social advertising, while 9.8% is dedicated to search advertising. Approximately 9.3% is invested in digital display advertising as well.

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What is Marketing Spend?

ClearVoice

What is marketing spend? It’s all of the money your company pays for marketing, including budgets spent on advertising, promotions, content marketing, social media, and any other marketing activities. That phrase is definitely true in the marketing world. Those expenses make up your marketing spend.

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How marketing ops improves ROI through campaign performance and budget management

Martech

To further assist in campaign management, a digital asset management tool (DAM) will also be useful in allowing better control and strategy in the deployment and improvement of content. Budget management. Shifting budgets and goals, as a result of these insights, optimizes campaigns and delivers a higher ROI.

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71% of B2B Marketers Intend to Boost Account-Based Marketing Spend in 2023

KoMarketing Associates

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023.

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.

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Managing Your Marketing Spend In-Quarter

Allocadia

In this webinar, you’ll learn: Why cost accounting is critical for finance’s record keeping but insufficient for marketing budget management. How to effectively use key performance and predictive indicators to shift budgets and drive results. The requirements needed to enable effective real-time budget management.

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Report: 37% of Marketers Waste Marketing Spend as a Result of Poor Data

KoMarketing Associates

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem.