Managing Your Marketing Spend In-Quarter


Learn how to better manage your budget when you’re knee-deep in program execution. Each year, as marketers, we spend planning season fighting for more budget, determining the best programs to invest in, and figuring out how to hit our goals.

60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. However, many marketers are still dedicated to utilizing their budget on unpaid channels as well.


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10 Things to Do When Marketing Spend is On Hold

The Point

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. Corporate blogs are some of the most neglected marketing assets in a company’s arsenal.

What is Marketing Spend?


What is marketing spend? It’s all of the money your company pays for marketing, including budgets spent on advertising, promotions, content marketing, social media, and any other marketing activities. That phrase is definitely true in the marketing world.

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.

How to Manage Your Marketing Spend In-Quarter


Marketers and their teams spend months planning and strategizing for the upcoming year, but they often overlook what happens once execution begins. The trickiest time to manage marketing spend is after a quarter has begun — once programs are happening, budgets are changing, and those crystal-clear goals everyone agreed upon before the quarter began don’t quite seem so clear anymore. How Marketers Can More Effectively Manage Spend Once Execution Has Begun.

How Juniper Networks transformed its marketing budget management and reporting


And yet, our marketing teams were challenged with the complexity of managing multiple marketing budgets maintained in multiple disparate spreadsheets across the globe. This resulted in a lack of real-time visibility into our marketing investment performance, which made it difficult to identify activities that should be reallocated to better align with strategic imperatives. Marketing budget management and reporting as top pain point.

Real-time Visibility in Finance & Budget Management and Spend Optimization across the entire Marketing Organization

BrandMaker Blog

There is no doubt that there is more pressure than ever before on enterprise marketers to show and deliver ROI for their organizations. In light of the continued changes in enterprise marketing, BrandMaker…. Budgets

COVID-19's Surprising Impact on Marketing Spending

B2B Marketing Directions

Decades of research studies have shown that investing in advertising and marketing during a recession will enable companies to increase market share and recover more quickly when the recession ends. The average change in budget reported by survey respondents was +5.2%.

How to Get More ROI from the Same Sales and Marketing Spend


Marketing and sales funnels often leak money. Depending on your industry, it’s common to spend several hundred dollars for each Marketing Qualified Lead (MQL) — which is generally defined as someone who filled out a form on your website or actively reached out to schedule a call.

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

3 Marketing Spend Trends Shaping 2021 Strategy


COVID-19 and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars – and how it is driving business results. Webinars CMO marketing budget owner Marketing Budgeting

3 Essential Components to Build a Successful Marketing Spend Pitch

SmartBug Media

Getting buy-in from the leadership team for your marketing spend can be a daunting task, especially when marketing has traditionally had a reputation of contributing little to the overall revenue goals of a business. Analytics Inbound Marketing Marketing Strategy SaaS

How to Manage Your Marketing Spend In-Quarter


Marketers and their teams spend months planning and strategizing for the upcoming year, but they often overlook what happens once execution begins. The trickiest time to manage marketing spend is after a quarter has begun — once programs are happening, budgets are changing, and those crystal-clear goals everyone agreed upon before the quarter began don’t quite seem so clear anymore. In marketing, there is always room to be opportunistic.

Budgeting Blunders: Don’t Slash Marketing Spend in 2023, Streamline Instead


With looming reports of economic uncertainty in the days ahead, many businesses will be forced to carefully evaluate budgets across departments—and marketing is no exception. The post Budgeting Blunders: Don’t Slash Marketing Spend in 2023, Streamline Instead appeared first on PFL.

Maximizing Marketing Spend with Attribution Models

The Effective Marketer

Once upon a time, marketers just played the quantities game. Today’s marketer can target prospects to an increasingly granular degree and measure return on spend to the cent. With so many options available, it’s difficult to know where to prioritize your spend. Marketing automation solutions reviewer , Software Advice, created this video guide recently to help guide businesses along this uncertain terrain.

[Research Round-Up] ABM, Marketing Spending and Next Generation Events

B2B Marketing Directions

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Report: 37% of Marketers Waste Marketing Spend as a Result of Poor Data

KoMarketing Associates

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result. Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. Industry News Search Engine Marketing

Enterprise marketers spending 22% of their budget on martech


Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% Meanwhile, advertising clawed back some of that cash, as spending on paid media increased from 22% to 25%. Marketing Management

One-Third of Marketers Increased their Content Marketing Spend in 2018

KoMarketing Associates

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. Advertiser Perceptions recently conducted a survey of 300 marketers and discovered that one-third of them increased their spending on content marketing this year. About 53 percent are spending the same, while only 8 percent are spending less.

Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months. Social Media Today recently published the results of the “Social Spending Survey” to take a closer look at how marketers are investing in social media channels ranging from Facebook to Instagram. The Growing Investment in Social Media Marketing.

Report: Marketers Spend Equally on Third-Party Data and Activation Solutions in 2017

KoMarketing Associates

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. Marketers are spending $3.5 billion will be invested in hosting and management, and $1.6

Digital Marketing: Spending Up But Confusion Common

KEO Marketing

Businesses know that digital marketing is increasingly important, and many plan to increase their spending in that area. That makes sense, but the problem is that quite a few of those marketers don’t really know where exactly they should be investing their money or how best to use digital strategies to achieve their goals. A new survey from Forrester Research found that almost half of all marketers plan to increase their spending on digital marketing channels this year.

Reduce Risk and Get Accurate Answers About Your Marketing Spend in Seconds


Use Cases Financial Services Marketing and Finance Marketing Budgeting Short-formAllocadia_Financial_Services_Infosheet_071521.

How Freshworks is Turning Digital Channels into Predictable Revenue Streams


The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. The Solution: Taking Control of Budgeting, Plans, and Measurements.

How Talend is Measuring Performance During a Pandemic with Allocadia


Marketing teams were managing budgets out of spreadsheets and there was so little visibility into investments that it was hard to measure performance with any kind of confidence. Allocadia gave us streamlined budget efficiency for running the marketing business.

This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

Content Marketing Institute

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. ” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. Download this week’s PNR: This Old Marketing podcast. 06:45): Content Marketing Master Classes – Our multi-city U.S.

Email Marketing: Spending and Automation on the Rise

KEO Marketing

Email marketing has long been a favorite tactic for business-to-business marketers, and it looks like that isn’t going to change anytime soon. In fact, the latest data suggests that email is more popular than ever among marketers. Not surprisingly, social media and mobile marketing are also high on the list. As businesses invest more money into their email marketing efforts, they also want more efficient systems that offer maximum results for the investment.

Our Team Talks Event Marketing Spend

The Freeman Company

Members of the FreemanXP EMEA team spoke to press outlets including Event magazine, C&IT and Conference News about the results of the Q1 2017 Bellwether report

Where Is Marketing Spending Headed in 2017?

B2B Marketing Directions

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017. While these results do not cover all of 2017, they still indicate that marketing budgets are likely to rise in the first several months of the coming year.

How to Avoid Wasting 75% of Your Marketing Spend


This means that 75% of the marketing dollars spent on lead generation are wasted. If your company is average, you are only following up 10-25% of the leads you give your salespeople which means you are wasting 75% of your lead generation budget!”. Sales Lead Management Association. Marketing measures the sales contribution value of every campaign. Marketing will be stronger and proud of its contributions to the wealth of the company.

4 Ways Tech Marketers Can Spend Excess Budget in Q4 to succeed in 2022


How can tech marketers with excess budget in Q421 maximize the impact and plan for a successful 2022? Blogs 2022 tech buyer trends B2B Intent Data B2B Marketing B2B tech full-funnel marketing Lead Generation marketing spend Q4 excess SWZD B2B intent data tech marketers tech marketing

How Juniper Networks Gets Within 1% of Budget with Allocadia


Serving B2B markets worldwide, the company designs, develops and sells products and services that provide network infrastructure for networking requirements of service providers, enterprises, governments, and research and public sector organizations worldwide. Less than five weeks after signing the contract, we had deployed Allocadia to manage almost 200 budgets across 230 users distributed around the globe. How can we achieve better return on our marketing investments? “It

8 Budget Templates to Manage Your Marketing Spend [Free Download]


The new year is right around the corner -- and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning. We’ve got something almost as good as a sentient robot that can help you plan your marketing budget: this bundle of 8 Microsoft Excel templates. The bundle includes budget templates for the following areas: Events. Product Marketing. Management Leadershi

8 Interactive Content Statistics to Guide Your Marketing Spend in 2017


A decade ago, interactive marketing was something we only saw in Hollywood films and video games. . . . This effectiveness across all stages of the buyer journey, coupled with the relative ease of execution has resulted in 53% of content marketers using interactive content to influence the buyer's journey. . . To a marketer or manager that’s already challenged by their content schedule, it’s just an extra burden – at least at first glance. .

B2B online marketing spending set to double by 2014 – Forrester

EMagine B2B Blog

B2Bs will double their online marketing spending between now and 2014, according to Forrester research summarized in a recent BtoBonline article. Last year, interactive marketing spending totaled $2.3 Tags: B2B Web Strategy Internet Marketing billion; it’s projected to reach $4.8 billion by 2014. Many observers have noted that the current recession has greatly accelerated a shift that’s been underway for some time, [.].

3 Ways to Move Faster and Be More Strategic with Marketo Engage


“The times they are a-changin’ ” With more people working from home than ever before, in-person events replaced with digital experiences, budgets are being rescoped, and brands are focusing more on serving rather than selling. Prove Contribution to Marketing Spend.

Introducing Tech Talks: Save time, skip the salesperson and explore the martech landscape like never before


30-second summary: With more marketing budgets being spent on marketing technology than on people, and with an increasing number of marketing technology there is a whirlwind of confusion around martech. There is now a record number of marketing technologies.

B2B Lead Generation Blog: Marketing Spend Shifting to Below-the-line

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Link: Marketing Spend Shifting to Below-the-line. Link: Marketing Spend Shifting to Below-the-line.

Sales Pipeline Radio, Episode 253: Q & A with Kris Rudeegraap @rudeegraap

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Sales Pipeline Radio is sponsored and produced by Heinz Marketing.