Hive9

MAY 19, 2020

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI.

Planning 264

Planning Campaigns Work Management Marketing & Strategy 264

KoMarketing Associates

JULY 21, 2020

Although Facebook remains a top channel for marketers, previous research shows that organizations have been investing less in the news feed feature of the site as of late. Statistics suggested that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% one year later.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

Marketing Insider Group

AUGUST 9, 2017

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group.

Marketing Budget Creation 250

Marketing Budget Creation Marketing Budget Planning Marketing & Strategy 250

KoMarketing Associates

AUGUST 25, 2021

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. Statistics suggested that marketers’ spend on paid search rose 8.7%

Cost Per Click 284

Cost Per Click Search Marketing Marketing Report Organization 284

InsightSquared

SEPTEMBER 18, 2019

When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI.

Marketing Attribution 227

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 227

Webbiquity

APRIL 28, 2020

On March 24, 39% of respondents said they planned to reallocate the live events budget to other tactics and channels, while an identical share planned to not spend the money (i.e., to reduce their overall marketing spend). On April 23, the split was essentially unchanged, at 41% each. What’s Ahead.

Planning 322

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 322

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

Marketing Insider Group

SEPTEMBER 23, 2024

In short, marketing management software is a powerful tool that enhances your marketing efforts. It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases.

Enterprise Management 302

Enterprise Management Work Management Marketing Management Budget Programs 302

KoMarketing Associates

MAY 17, 2022

However, most marketers still expect to see their digital marketing budget rise by 16.2% Overall marketing spend is expected to rise 13.6% over the next 12 months as organizations show more willingness to invest in digital marketing initiatives. over the next year. This is a notable increase from the 14.3%

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

KoMarketing Associates

FEBRUARY 28, 2018

Furthermore, B2B marketers see themselves spending more on digital advertising than traditional advertising over the next 12 months. B2B product marketers envision their traditional ad spending to drop 1 percent, while they expect their digital marketing spend to increase 15.1

B2B Marketing 263

B2B Marketing B2B Marketing Budget Creation Marketing Budget 263

Webbiquity

FEBRUARY 21, 2023

Yes, I’m an affiliate. That has no effect on your pricing.

Paid Content 278

Paid Content Paid Search Agency Advertising Agencies Marketing Agencies 1 278

KoMarketing Associates

MAY 24, 2023

Marketers Anticipate to Spend More as Budgets Rise With many marketers expecting to see an increase in budget, previous research suggests that they are also predicting a rise in spending as the year rolls on.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

Marketing Insider Group

NOVEMBER 4, 2020

Download the 2021 B2B Marketing Mix Report for a full breakdown of the trends and tactics that marketing professionals are looking to for their 2021 campaigns. See how COVID-19 dramatically impacted marketing spending, get more insights into lead generation, and see how ABM is making a major comeback.

Lead Scoring 362

Lead Scoring Lead Ranking Linkedin B2B Marketing 362

KoMarketing Associates

MAY 10, 2022

Data from the 28th edition of The CMO Survey indicated that at most organizations, the marketing budget only accounts for 11.8% of the overall budget. However, most marketers expect their digital marketing budget to increase by 16.2% Overall, marketing spending is expected to jump 13.6%

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

KoMarketing Associates

AUGUST 9, 2022

When it comes to investing in various channels, previous research suggests that more marketers are beginning to allocate their budgets toward paid ones. Gartner conducted “The State of Marketing Budget and Strategy 2022” report, and data indicated that most digital marketing spend (60%) now goes toward paid channels.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

Zoominfo

MARCH 17, 2021

Among companies planning these projects, 53% will devote $50,000 or less to them, while another quarter will spend up to $100,000. Figure 3 : A majority of companies dealing with network initiatives will spend $50,000 or less on them. Marketing Spending Trends. Source: ZoomInfo.

Marketing Budget Creation 324

Marketing Budget Creation Planning Zoominfo Paid Search Agency 324

KoMarketing Associates

MARCH 29, 2022

recorded during the same period last year, indicating that organizations are still willing to invest in digital marketing initiatives. In turn, overall marketing spending is expected to rise 13.6% Marketers Funnel Budget Toward Social Media Initiatives. This is an increase from the 14.3% over the next 12 months.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

Webbiquity

OCTOBER 19, 2021

Statista took an in-depth look at B2B marketing spend this year. With more companies turning to digital marketing , a stellar website is the essential core. Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies.

Design 328

Design Trends Marketing Automation Services B2B 328

Marketing Insider Group

JUNE 8, 2020

After all, marketing budgets are often one of the first things to get cut when future cashflow is threatened, right? It turns out, that while some brands have panicked and slashed all marketing spending, many others are thinking about how to grow.

Paid Search Agency 346

Paid Search Agency Marketing Agencies 2 Advertising Agencies Marketing Budget 346

Marketing Insider Group

JANUARY 8, 2024

The MMR found that AI chatbots account for twelve percent of today’s marketing spend. Incorporating AI into Your Marketing Explore the various AI platforms to incorporate AI in your B2B marketing plan successfully.

Marketing AI 316

Marketing AI B2B Marketing Planning Work Management 316

Marketing Insider Group

SEPTEMBER 9, 2020

But when marketing teams create an effective model – one that assesses a variety of datasets from online and offline campaigns – attribution delivers significant benefits, such as: Optimized marketing spend. Attribution models reveal to marketing teams how dollars are best spent.

Marketing Attribution 232

Marketing Attribution Multi-Touch Attribution Allocation Multi-Channel 232

KoMarketing Associates

APRIL 19, 2023

The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8% in February 2022.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

InsightSquared

JUNE 5, 2019

As the leaders in Account-Based Marketing (ABM), we believe that Rev Ops and ABM play hand-in-hand and can truly maximize ROI when done right. Sales and Marketing Alignment. ABM optimizes your marketing spend by focusing on target accounts that are most likely to turn into revenue.

DemandBase 46

DemandBase Account Based Marketing Top of Funnel ABM 46

Marketing Insider Group

MAY 13, 2020

Too often, we stay there in our little marketing silos, doing what we’re told. Never thinking about the CEO that needs hard numbers to justify her marketing spend to the company’s investors. Quantifying – or even thinking about quantifying our results – is a challenge for too many of us in marketing!

Trust Marketing 358

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 358

Tomorrow People

MARCH 8, 2018

Done the right way, content management allows you to: Maintain and engage with your prospect community more deeply and profitably than your competition. Reduce your marketing budget. Measure your whole marketing spend. How content marketing puts the ‘market’ back into marketing.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Ranking Lead Scoring 267

Marketing Insider Group

AUGUST 10, 2020

We measured ROMI early on when we were piloting and building the case for ABM but have since moved away from that because the funding for ABM tactics comes from a number of sources, typically, rather than just Marketing spend.

Account Based Marketing 347

Account Based Marketing ABM Work Management Marketing Management 347

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting may also deliver a higher marketing ROI than other digital channels as it focuses your marketing spend on people that have demonstrated interest. . “All things being equal, we always gravitate toward the option we trust most and the option that presents the fewest barriers.” How does retargeting work?

Cost per Lead 279

Cost per Lead Urgency Marketing CPL Landing Pages 279

Marketing Insider Group

NOVEMBER 22, 2021

Google also has vast collections of user data and audience groups like affinity (based on interests) and in-market (based on recent purchase intent) that you can use to better target paid ads and gain insights about which audiences you should target most with your content.

Analytics 331

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 331

Sword and the Script | B2B

NOVEMBER 26, 2024

The same survey shows marketing spend is poised for an increase across the board: 9% increase in digital marketing spend; 9% increase in customer relationship management; 7% increase in brand building; 6% increase in CX; 1% increase in product launches; and 3% increase in new service launches.

Marketing Budget 125

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 125

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat.

Social Media 277

Social Media B2B Thought Leadership Media B2B 277

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time.

Online Marketing 345

Online Marketing Work Management Marketing Management Tools 345

Marketing Insider Group

JUNE 13, 2023

Why You Need To Keep Calculating Cost Per Lead Your cost per lead provides an excellent way to compare the value each marketing campaign delivers. From there, you can determine where to focus your marketing spend. This metric can be handy if you’re a marketing team lead looking to secure capital for a budget.

Cost per Lead 309

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 309

Marketing Insider Group

DECEMBER 27, 2019

Casino marketers spend enormous amounts of resources trying to understand the differences between one-time gamblers and repeat players. Customers who come back not only deliver more lifetime value , but they give the brand a boost by sharing that affinity with others.

Paid Search Agency 283

Paid Search Agency Ad Building Advertising Agencies Marketing & Strategy 283

ViewPoint

OCTOBER 7, 2017

I can’t mediate those in the world of football, but I can weigh in on three areas of argument in our industry that are dramatically impacting sales and marketing spending and results that I feel are important to understand: There are some who say that Inbound/Content marketing is king and Outbound is dead.

Sales Leads 222

Sales Leads B2B Sales Lead Generation Lead Ranking 222

Marketing Insider Group

AUGUST 5, 2020

Geofencing means that brands can deliver personalized messages to a very small set of individuals who are more likely to buy (location-based marketing has been found to be 20x more effective than standard ads.) This reduces marketing spend. Budget is not wasted on prospects who are less likely to result in a sale.

Trends 354

Trends Planning Enterprise Management Paid Search Agency 354

ViewPoint

NOVEMBER 7, 2018

Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense. Nothing else made sense to me then or now.

Lead Gen 221

Lead Gen ROI Spending Barriers 221

Marketing Insider Group

MAY 24, 2021

A career in content marketing is now one of the hottest jobs on the planet. Content Marketing spend is projected to grow $269 billion or so by 2024, to over $600 billion in 2024. 75% of that budget is spent on outsourced content creation with agencies like ours.

Paid Search Agency 359

Paid Search Agency Content Marketing Advertising Agencies Marketing Analytics Tools 359