Study correlates SaaS marketing spend with faster growth
Sword and the Script | B2B
JULY 15, 2025
The savvy companies know that marketing is a game of momentum and cutting season is an opportunity to get ahead.
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Sword and the Script | B2B
JULY 15, 2025
The savvy companies know that marketing is a game of momentum and cutting season is an opportunity to get ahead.
Marketing Insider Group
NOVEMBER 20, 2024
Mistake #3: Neglecting Budget Management Neglecting budget management is a major pitfall in paid media, leading to either overspending or underspending. Develop Your Paid Marketing Plan Avoiding common paid media mistakes helps you make the most of your advertising budget and achieve stronger results.
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI
Why B2B Growth Needs a Co-Marketing Strategy
Engage Better, Gift Smarter, Win Big: Events That Deliver ROI
Marketing Insider Group
SEPTEMBER 23, 2024
In short, marketing management software is a powerful tool that enhances your marketing efforts. It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases.
Sword and the Script | B2B
NOVEMBER 26, 2024
The same survey shows marketing spend is poised for an increase across the board: 9% increase in digital marketing spend; 9% increase in customer relationship management; 7% increase in brand building; 6% increase in CX; 1% increase in product launches; and 3% increase in new service launches.
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.
Martech
JANUARY 14, 2025
Despite this, marketers spend remarkably little effort on customer retention. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world? To paraphrase an old saying: New customers are silver; old customers are gold.
Martech
NOVEMBER 11, 2024
They oversee resource allocation, budget management and the optimization of the martech stack, helping the execution team stay agile, efficient and ready to scale as marketing needs evolve. Key contributions: Designing operational workflows that increase productivity.
Zoominfo
NOVEMBER 1, 2024
Better Alignment Between Sales and Marketing Account-based strategies foster closer collaboration between sales and marketing teams, ensuring a unified approach to customer acquisition. Increased Efficiency By concentrating resources on high-potential accounts, businesses can optimize their marketing spend and efforts.
Martech
AUGUST 2, 2024
Not that anyone ever had arguments about marketing spend.) Are there actions or interventions that can increase (or diminish) their real value? How do we determine how much we should invest to help move someone from one part of the path to another? However, with modern Bayesian techniques and with readily available software (i.e.,
Martech
AUGUST 19, 2024
Sales and marketing alignment : ABM fosters stronger collaboration between sales and marketing teams, aligning them toward common goals. Efficient use of resources : By prioritizing quality over quantity, ABM reduces wasted marketing spend and drives a greater return on investment.
chiefmartech
SEPTEMBER 26, 2024
My third and final guess is that these are actually seen as “givens” — the purchase simply won’t pass the approval process if these requirements aren’t satisified — and so it’s not criteria that marketers spend a lot of time consciously debating in the selection process.
Marketing Insider Group
MARCH 17, 2025
Ad automation is another way AI can optimize marketing spend. AI-powered chatbots and automated email campaigns also allow brands to provide real-time customer support, nurture leads, and increase engagement without requiring a massive team.
Marketing Insider Group
FEBRUARY 12, 2025
Everyday tasks outsourced in paid media advertising include: Developing campaign strategies Creating compelling ad content Monitoring performance metrics Optimizing campaigns for better results Basically, outsourcing can cover everything from keyword research and budget management to A/B testing and audience targeting.
Martech
MARCH 17, 2025
Budget management, 31%. The top use cases amongst AI users include: General research, 54% of respondents. Travel inspiration, 43%. Local food recommendations, 43%. Transportation planning, 41%. Itinerary creation, 37%. Packing assistance, 20%. Once users land on a travel site, Adobe Analytics data shows a 45% lower bounce rate.
Webbiquity
JANUARY 28, 2025
According to recent research from Litmus, 62% of email marketers spend two weeksor even longercrafting a single email campaign. And 23% of teams manage up to five emails in production at any given time. So, when email marketers are faced with high email volumes and tight deadlines, they look to make cuts.
Martech
OCTOBER 16, 2024
If your attribution partner isn’t using ML, be prepared for wasted spend. Without AI/ML, attribution models may fail to account for the complex nature of customer journeys, leading to misattribution of marketing spend.
Act-On
SEPTEMBER 16, 2024
A good platform should make it easy to track and report on performance, helping you justify your marketing spend and make informed decisions. Inability to Prove ROI : If you’re finding it difficult to measure and demonstrate the return on investment from your martech platform, that’s a major red flag.
Single Grain
APRIL 22, 2025
Data integration: Connect your analytics platforms, CRM, and marketing automation tools to create a unified view of customer journeys and accurately attribute conversions. Continuous testing: Implement systematic A/B testing across campaigns to incrementally improve conversion rates and maximize the effectiveness of your marketing spend.
Martech
NOVEMBER 21, 2024
But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.
Martech
NOVEMBER 7, 2024
This level of precision maximizes the efficiency of marketing spend, ensuring that every dollar goes toward engaging the right people at the right companies.
Martech
SEPTEMBER 20, 2024
This metric shows how efficiently the company’s sales and marketing spend is driving new revenue, helping them maintain sustainable growth. To ensure overall efficiency, Jason and the VP of finance track the “ magic number ,” a financial ratio that compares revenue growth to customer acquisition costs.
Orange Owl Blog
DECEMBER 29, 2024
Enhanced Decision-Making By understanding which touchpoints deliver the best results, B2B marketers can make informed decisions about where to invest resources. Optimized Marketing Spend Attribution models identify underperforming channels, enabling B2B marketers to reallocate budgets to higher-performing areas.
Heinz Marketing
NOVEMBER 1, 2024
These insights inform strategy adjustments and optimize marketing spend for better ROI. Conclusion Marketing orchestration is no longer a luxury but a necessity for organizations aiming to thrive in a competitive marketplace.
Martech
JANUARY 8, 2025
It’s the complexity of the stack, Forrester concludes, that is throwing up increasing barriers to delivering personalization, scaling marketing efforts, onboarding AI and making marketing spend efficient.
Single Grain
APRIL 12, 2025
Automatically shift budget toward the highest-performing elements. This scientific approach to budget management ensures resources are allocated to the highest-impact opportunities based on empirical evidence rather than predetermined allocations. Calculate the marginal return on investment for each variable.
Martech
JANUARY 3, 2025
Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings. At that growth rate, influencer marketing will outpace both digital and social media ad spend growth in the U.S.,
Inbox Insight
DECEMBER 18, 2024
The proliferation of multi-channel marketing has also led to an explosion of data sources, making it more difficult to maintain consistency across platforms. This stems from wasted marketing spend, lost opportunities, and inefficient resource allocation. million across organizations.
Valasys
DECEMBER 11, 2024
Record linkage helps marketers: Combine data from CRM, social media, and purchase histories. Reducing Waste in Marketing Spend Duplicate or incomplete data can inflate marketing costs. Optimal allocation of marketing budgets. Deliver customized offers, emails, and ads.
Martech
APRIL 7, 2025
The report even suggests rethinking financial accounting practices, proposing that marketing spend be treated more like capital expenditure rather than written off as an operational expense in the period it occurs. To prove the impact of marketing spend, we need to quit trying to force a square peg into a round hole.
Pearl Digital Marketing
JULY 2, 2025
When a brand produces a meme that goes viral, it benefits from exponential reach without additional marketing spend. This form of engagement often comes across as more authentic than traditional advertising. Each share extends the brand’s footprint to new audiences, many of whom might not have encountered the company otherwise.
Single Grain
MAY 11, 2025
Key Takeaways CRO testing delivers measurable ROI with even modest improvements of 25% in conversion rates, generating substantial revenue without increasing traffic or marketing spend. The e-commerce sector has seen particularly impressive returns.
Martech
NOVEMBER 21, 2024
But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.
Martech
JULY 16, 2024
This means translating marketing metrics into financial terms, such as gross profit per acquisition (GPPA) and customer lifetime value (CLV), which feed calculations for return on marketing investment (ROMI). By speaking the CFO’s language, marketing can build trust and credibility, making it easier to justify marketing spend.
ScanmarQED
JULY 25, 2024
Based on the learning from the initial work, Consumer Insights and Marketing worked with their media agencies to significantly alter the media plans, both in terms of budget allocation by tactic as well as the way each tactic was executed (flighting, markets, time of year, etc.).
Orange Owl Blog
MAY 23, 2025
The competition ignited a high-stakes race for growth, fueled by aggressive pricing, logistics expansion, and heavy marketing spends. Meanwhile, domestic competitors like Snapdeal were also vying for consumer attention. To defend and expand its turf, Flipkart pursued several key strategic acquisitions.
Martech
DECEMBER 20, 2024
Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Are you pouring time and effort into content that routinely underperforms? Youre not alone. Because even well-intentioned content can miss the mark if it doesnt resonate with your audience.
Orange Owl Blog
AUGUST 1, 2024
With data-driven insights, the company was able to optimize their marketing spend, focusing on high-performing channels and improving overall campaign effectiveness. The fractional CMO implemented a comprehensive analytics system, integrating tools like Google Analytics and HubSpot.
Sprout Social
DECEMBER 2, 2024
Tapping into these audiences can help your brand access some of the benefits of niche marketing , like having less competition and being able to optimize your marketing spend. All of this needs to work within your budget. Tracking TikTok subcultures can also be a useful way of determining an influencer’s niche audience.
Marketri
OCTOBER 9, 2024
Fractional marketing is a model that enables growth-minded companies to obtain precisely the marketing skills and expertise needed to meet aggressive goals. It’s a flexible, scalable, and cost-effective approach to structuring the marketing function, using an outsourced team that delivers a high ROI on the marketing spend.
Martech
DECEMBER 5, 2024
Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already.
Inbox Insight
SEPTEMBER 18, 2024
In fact, 83% of marketers say personalization in ABM increases engagement with target accounts Better ROI : Personalization can help companies get the most out of their marketing investments by targeting the right accounts and delivering the right messages at the right time Stronger customer relationships : By providing tailored and relevant experiences, (..)
B2BMarketing.net
NOVEMBER 28, 2024
I spoke with Robert Gerstmann, Co-Founder, Sinch , and Chair of the The Mobile Ecosystem Forum (MEF) Board, to explore the impact of RCS in B2B marketing. Why Traditional Digital Channels Fall Short If we look at global marketing, digital channels are essential but they still represent a small slice of the marketing spend.
MKT1
OCTOBER 21, 2024
Lastly, I estimate cost: By cost, I mean marketing spend, not headcount costs. The projects get bigger as your team scales, but the number of big-bet projects shouldn’t increase that much. Remember: The 1-2 highest potential impact projects per quarter should be represented in your high-level goals too.
Martech
SEPTEMBER 23, 2024
Performance measurement: They are responsible for measuring the effectiveness of marketing technologies and campaigns. Budget management: The martech manager may also be involved in managing the budget for marketing technology investments, ensuring that resources are allocated effectively to support marketing initiatives.
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