B2B Marketing Directions

JULY 12, 2020

Within the past several days, however, research has been published that provides several important insights about how COVID-19 has affected marketing. And the findings about marketing spending are particularly interesting - and a little surprising. The average change in budget reported by survey respondents was +5.2%.

Budget Management 98

Budget Management Spending Paid Search Agency B2B Marketing 98

SmartBug Media

OCTOBER 21, 2020

Getting buy-in from the leadership team for your marketing spend can be a daunting task, especially when marketing has traditionally had a reputation of contributing little to the overall revenue goals of a business. Start with Why. With that in mind, you want to arm yourself with the metrics they care about.

Budget Management 90

Budget Management Planning Spending Marketing & Strategy 90

Martech

MAY 5, 2022

“This is especially important as your marketing mix shifts over time,” he said. The post Using analytics to optimize marketing spend and drive sales appeared first on MarTech. And our process is designed in such a way to kind of adjust those weights as we see these shifts.”.

Budget Management 72

Budget Management Analytics Work Management Advertising Agencies 72

Allocadia

MAY 30, 2019

Marketers and their teams spend months planning and strategizing for the upcoming year, but they often overlook what happens once execution begins. Spendemonium” is the name I’ve given to the state of general chaos that can set in at a marketing team mid-way through a quarter, as they try to manage their marketing spend.

Budget Management 40

Budget Management Planning Work Management Spending 40

ClickZ

AUGUST 27, 2019

This resulted in a lack of real-time visibility into our marketing investment performance, which made it difficult to identify activities that should be reallocated to better align with strategic imperatives. Marketing budget management and reporting as top pain point. Technology landscape review, assessment.

Marketing Budget Creation 40

Marketing Budget Creation Marketing Budget Budget Management Work Management 40

KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.

Content Marketing 153

Content Marketing B2B Thought Leadership Budget Management Spending 153

KoMarketing Associates

JANUARY 9, 2019

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months.

Social Media 143

Social Media Social Marketing Budget Management Spending 143

Top Rank Marketing

JULY 14, 2023

The post Elevate B2B Marketing News Weekly Roundup: Threads Gets Branded Content Tools & B2B Marketing Spend To Top Pre-Pandemic Rates appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

B2B Marketing 52

B2B Marketing Top of Funnel B2B Advertising Agencies 52

KoMarketing Associates

DECEMBER 20, 2017

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. By the end of 2017, U.S. firms will have invested more than $20.1 billion on third-party audience data and activation solutions.

Marketing Management 173

Marketing Management Marketing Report Data Hygiene Paid Search Agency 173

Madison Logic

MAY 22, 2023

Many enterprise marketers share a common worry. Intent Data Explained Buyer intent data is a collection of signals that helps marketing and sales teams understand when potential customers are actively looking for or interested in a solution.

Intent Data 52

Intent Data Intent Budget Management Top of Funnel 52

chiefmartech

NOVEMBER 26, 2017

In the meantime, it’s worth pausing for a moment to reflect that having 22% of enterprise marketing budgets earmarked for “martech” is a testament to just how far the marketing technology industry (and profession!) has come in the past 5 years. In the scheme of things, the world changed quickly.

Enterprise Management 87

Enterprise Management Budget Management Budget Programs Work Management 87

ViewPoint

JULY 26, 2016

This means that 75% of the marketing dollars spent on lead generation are wasted. If your company is average, you are only following up 10-25% of the leads you give your salespeople which means you are wasting 75% of your lead generation budget!”. Most companies admit to generating only a 10-25% follow-up of their sales inquiries.

Budget Management 120

Budget Management Marketing Management Top of Funnel Paid Search Agency 120

Allocadia

NOVEMBER 25, 2020

COVID-19 and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars – and how it is driving business results.

Planning 52

Planning Marketing & Strategy Marketing Strategy Budget Management 52

Sword and the Script | B2B

NOVEMBER 21, 2023

Investments rarely lead to quick wins, so the analyst community is saying that spending on advertising affects a brand far beyond the parameters of a campaign. Think about it this way: if your company truly does content marketing , the right way, with subscriptions , then those email subscribers have value. 100 per email?

Paid Search Agency 107

Paid Search Agency Cost B2B Thought Leadership B2B Marketing 107

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Budget Management 52

Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. For a full list of PNR archives, go to the main This Old Marketing page. How do I subscribe?

Content Marketing 83

Content Marketing Planning Paid Search Agency Budget Management 83

Martech

OCTOBER 16, 2023

The survey had 316 responses from marketing leaders at for-profit U.S. Marketing spend. Overall, inflationary pressures are still leading to a decrease in marketing spend levels, with 45% of companies reporting this loss. Marketing budget. of company budgets and 9.2% companies, 95.6%

Paid Search Agency 109

Paid Search Agency B2B Marketing Marketing Budget B2B Sales 109

The Effective Marketer

FEBRUARY 20, 2013

Once upon a time, marketers just played the quantities game. Today’s marketer can target prospects to an increasingly granular degree and measure return on spend to the cent. Note: This is a guest post by Ashley Verrill. Well, times have changed.

Marketing Attribution 100

Marketing Attribution Work Management Marketing Management Budget Management 100

B2B Marketing Directions

NOVEMBER 12, 2023

Anemic Growth in Marketing Spending The increased optimism regarding economic conditions has not produced a substantial increase in marketing spending. In fact, the survey shows that the growth of marketing spending has been anemic for more than a year. In the Spring 2023 survey, only 32.0% at least not yet.

CMO 70

CMO B2B Customer Surveys B2B Marketing 70

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023.

Spending 274

Spending Marketing Budget Allocation Marketing 274

KoMarketing Associates

MAY 24, 2023

Marketers Anticipate to Spend More as Budgets Rise With many marketers expecting to see an increase in budget, previous research suggests that they are also predicting a rise in spending as the year rolls on.

Marketing & Strategy 264

Marketing & Strategy Paid Search Agency Marketing B2B Marketing 264

B2B Marketing Directions

DECEMBER 18, 2016

In the 2017 edition of the content marketing survey by the Content Marketing Institute and MarketingProfs , 70% of B2B respondents, and 73% of B2C respondents said they expect to create more content in 2017 than they did in 2016.

Account Based Marketing 40

Account Based Marketing Planning Budget Management Spending 40

KEO Marketing

FEBRUARY 26, 2015

StrongView recently released the results of its 2015 Marketing Trends Survey, which indicated that the majority (61%) of marketers planned to increase spending on email marketing this year, making this the top target of increased marketing spending for 2015.

Email Marketing 48

Email Marketing Planning Budget Management Automation 48

KoMarketing Associates

APRIL 19, 2023

The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8% in February 2022.

Marketing Report 223

Marketing Report Budget Programs Marketing Management Spending 223

BrandMaker Blog

OCTOBER 13, 2021

There is no doubt that there is more pressure than ever before on enterprise marketers to show and deliver ROI for their organizations.

Enterprise Management 52

Enterprise Management Budget Management Organization Digital Transformation 52

Allocadia

JULY 9, 2020

AL-InfoSheet-Final.

Budget Management 52

Budget Management Planning Marketing Budget Creation Marketing Plans 52

KoMarketing Associates

AUGUST 9, 2022

When it comes to investing in various channels, previous research suggests that more marketers are beginning to allocate their budgets toward paid ones. Gartner conducted “The State of Marketing Budget and Strategy 2022” report, and data indicated that most digital marketing spend (60%) now goes toward paid channels.

Multi-Channel 236

Multi-Channel Marketing & Strategy Marketing Strategy Marketing Report 236

KoMarketing Associates

MAY 17, 2022

However, most marketers still expect to see their digital marketing budget rise by 16.2% Overall marketing spend is expected to rise 13.6% over the next 12 months as organizations show more willingness to invest in digital marketing initiatives. over the next year. This is a notable increase from the 14.3%

B2B Marketing 261

B2B Marketing B2B Marketing CMO 261

KoMarketing Associates

MAY 10, 2022

Data from the 28th edition of The CMO Survey indicated that at most organizations, the marketing budget only accounts for 11.8% of the overall budget. However, most marketers expect their digital marketing budget to increase by 16.2% Overall, marketing spending is expected to jump 13.6%

Marketing & Strategy 252

Marketing & Strategy Marketing Strategy Marketing Budget Marketing Report 252

Hive9

MAY 19, 2020

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI.

Planning 264

Planning Campaigns Marketing & Strategy Work Management 264

The Freeman Company

APRIL 21, 2017

Members of the FreemanXP EMEA team spoke to press outlets including Event magazine, C&IT and Conference News about the results of the Q1 2017 Bellwether report.

Budget Management 40

Budget Management Event Marketing Spending Marketing 40

KoMarketing Associates

AUGUST 25, 2021

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. Statistics suggested that marketers’ spend on paid search rose 8.7%

Search Marketing 284

Search Marketing Cost Per Click Marketing Report Organization 284

Content Marketing Institute

OCTOBER 31, 2022

As content marketers spend less on paid distribution, organic SEO rises in importance. Follow these five tips to ensure you make the most of those efforts. Continue reading →

SEO 123

SEO Content Budget Management Content Marketing 123

Search Engine Journal

NOVEMBER 11, 2022

Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales. The post The 40 Best Google Tools For Productivity And Marketing appeared first on Search Engine Journal.

Google 117

Google Tools Product Best Practices 117

InsightSquared

SEPTEMBER 18, 2019

When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI.

Marketing Attribution 227

Marketing Attribution Paid Search Agency Marketing & Strategy Top of Funnel 227

Allocadia

JULY 21, 2021

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Budget Management 52

Budget Management Spending Marketing Marketing Budget 52

KoMarketing Associates

MARCH 29, 2022

recorded during the same period last year, indicating that organizations are still willing to invest in digital marketing initiatives. In turn, overall marketing spending is expected to rise 13.6% Marketers Funnel Budget Toward Social Media Initiatives. This is an increase from the 14.3% over the next 12 months.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing & Strategy Marketing Budget 227