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Marketing use cases for data clean rooms

Martech

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. The annual cost can go up over $2 million annually when adding in privacy protection tools and other technology that makes the DCR usable. Data governance and identity tools also live in this layer.

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Why we care about compliance in marketing

Martech

But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Common privacy law provisions. The law was notable for governing behavior that did not actually take place in the EU. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR.

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Why data compliance is more than consent management

Martech

The introduction of personal data privacy laws like the GDPR and CCPA has led to the widespread adoption of consent management platforms (CMPs). “As personal privacy data laws have emerged, it’s important to differentiate between consent and compliance,” said Mat Hauck, COO of Ensighten, at our recent MarTech conference.

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SAS embraces generative AI for marketing

Martech

At the SAS Explore conference this week, the following core capabilities were announced: Integration via the SAS connector framework to large language model (LLM) providers. He laid out a framework for governance: “Prioritising data privacy. Specific capabilities. No sharing of company or customer data with the models.

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Safer Internet Day Special: Is Data Dignity the Way Forward for Privacy?

Martech Advisor

In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? This lack of knowledge and choice over their data causes users to undervalue their data and it creates anxiety about privacy, which fuels distrust.

Privacy 90
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What is the International Association of Privacy Professionals? Why Should Marketers Care?

ANNUITAS

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. government (CIPP/G) and IT (CIPP/IT). Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

Privacy 100
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Acquia acquires tech platform to expand DXP capabilities

Martech

Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions.