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Consumers aren’t so worried about data misuse by advertisers

Martech

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Only 20% believe they have control of their data and 52% agree that there’s no such thing as online privacy. Managing expectations. “I’m

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Improve email performance with these AMP strategies

Martech

“AMP is an innovative Google technology that allows recipients to interact with live content right inside an email,” said Matt Harris, CEO and cofounder of email creation platform Dyspatch, in a recent talk at the MarTech conference. More from the MarTech Conference >> Live carousel. “That’s super convenient.”.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

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How Healthcare Marketers Can Prove Their Business Impact

Heinz Marketing

This includes understanding new privacy laws, such as GDPR, as well as staying on top of changes to advertising regulations. Another option is monitoring and attending the latest conferences. This can include creating mobile-friendly websites, apps, and messaging services.

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Direct-to physician marketing, FLoC: Wednesday’s daily brief

Martech

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. From creating compelling Subject Lines (Sj) that drive opens to using Responsive designs (Rs) that adjust to all devices — mobile, desktop, etc. — Editorial Director. Read more here.

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

Keeping pace with privacy laws and practices. “We’re We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S.

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2021 Social Media Updates

ClearVoice

January 2021 — LinkedIn launches Marketing Labs for its advertisers. For marketing advertisers that work with B2B clients, the LinkedIn advertising platform is considered a bit of a mystery until now. March 2021 — Pinterest hosts its first global advertising summit virtually. Social media updates for Facebook.