Consumers aren’t so worried about data misuse by advertisers
Martech
APRIL 20, 2022
Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Only 20% believe they have control of their data and 52% agree that there’s no such thing as online privacy. Managing expectations. “I’m
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