Martech

NOVEMBER 14, 2023

Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. User consent for cookies and other tracking technologies, supporting compliance with privacy regulations such as GDPR and CCPA. Get MarTech!

Digital Experience Platform 79

Digital Experience Platform Guidelines Privacy Acquisitions 79

Brandpoint

NOVEMBER 9, 2021

Rachel Neff , Associate Vice President, Finn Partners As people begin to rethink the pros and cons of convenience versus data privacy, more will likely reduce the frequency with which they choose to visit large social networking sites. Does this line up with whatever’s on your team’s horizon?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Martech

FEBRUARY 16, 2022

Good morning, Marketers, what can we learn about the evolution of digital experience platforms, aka DXPs? Alphabet soup was actually my favorite as a kid, and now I get a new bowl with every adtech and privacy story I file. P.S. Free registration for the spring MarTech conference is now open.

Touchpoints 83

Touchpoints Digital Experience Platform Privacy Paper 83

Martech

OCTOBER 4, 2021

The following year, DXP Acquia absorbed AgilOne. Last year, cloud comms platform Twilo picked up Segment. Earlier this year, two other DXPs, Optimizely and Sitecore, acquired Boxever and Zaius respectively. From Datorama to Tealium, from Amperity to Segment, from ActionIQ to AgileOne — there were plenty of them.

Acquisitions 95

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 95

chiefmartech

SEPTEMBER 29, 2019

The theme of my keynote talk at the MarTech conference earlier this month was “platforming marketing.” I’ve spent much of my career thinking about two broad topics: marketing and platforms. These include actual legal requirements, such as GDPR data privacy compliance. PRINCIPLES (GUARDRAILS).

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. Whova has powered over 30,000 in-person and virtual/hybrid conferences, including association events, education events, government events, corporate events, trade shows, expos, and community gatherings. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. Whova has powered over 30,000 in-person and virtual/hybrid conferences, including association events, education events, government events, corporate events, trade shows, expos, and community gatherings. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92