Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies. How Do I Track Digital Marketing KPIs? Digital Channels and Content.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Believing B2B digital marketing differs from general marketing has led us to actions contrary to marketing theory. And when a strategy serves your dashboard, you go all in on it.

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Webbiquity

NOVEMBER 23, 2021

As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather than an afterthought. That’s not the best approach (and hasn’t been for a very long time); keyword stuffing is a bad SEO practice that every digital marketer should avoid.

Design 273

Design SEO Keywords Marketing Analytics Tools 273

Martech

APRIL 25, 2024

Rather, leverage machine learning to parse your mature marketing into clusters and create more personalized targeting and messaging strategies for these subsegments under the boomer umbrella. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Outspend on Temu.

Television marketing 70

Television marketing Planning Paid Search Agency Peer-to-peer 70

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. In brief, retail media refers to advertising strategies where brands collaborate with retailers to reach their target audience. billion in 2024.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Marketing Insider Group

DECEMBER 28, 2020

It’s a fair question considering the digital world we live in and our celebration of technology. You’ll find the major categories of MarTech below, what they do, and recommendations. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. What Is MarTech? SharpSpring.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Choozle

OCTOBER 16, 2023

In the era of digital marketing, precision is paramount. This chapter explores effective strategies for audience targeting within an omnichannel approach, enabling you to connect with your ideal customers in a hyper-personalized way. Today’s consumers are discerning and demand content that resonates with their specific interests.

Marketing & Strategy 81

Marketing & Strategy Demographics Tactics Keywords 81

Martech

APRIL 9, 2024

Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.” Against this background, some 90% are shifting their personalization tactics, their ad spend, and the balance of first- and third-party data in their ad strategy.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Yes, the pandemic accelerated users’ digital-first behavior, but that shift was already well underway prior to lockdowns. Dillon discussed the new sales and marketing approach.

Digital Asset Management 120

Digital Asset Management Enterprise Management Paid Search Agency Content 120

Convince & Convert

FEBRUARY 9, 2024

AI has become a key ingredient to the modern sales strategy. We’re talking about a shift from intuition-based decisions to data-driven strategies. And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. But, no one is there yet. Let’s dive in.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Martech

APRIL 14, 2022

And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. The leading segment of OOH was digital. With flashy video displays and tech-forward distribution and standardization , digital shot up 22.7% The numbers.

Paid Search Agency 123

Paid Search Agency Mobile Advertising Companies Digital Transformation 123

Choozle

FEBRUARY 7, 2024

This blog explores the impact of this economic divide on consumer behavior and delves into how businesses can adapt their Go-to-Market (GTM) strategies to navigate these dynamic changes successfully. How Many People Fall into the “Have Lesses” Category? Adapting GTM Strategies: Navigating Dynamic Market Realities 1.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Yes, the pandemic accelerated users’ digital-first behavior, but that shift was already well underway prior to lockdowns. Dillon discussed the new sales and marketing approach.

Digital Asset Management 117

Digital Asset Management Enterprise Management Paid Search Agency Content 117

Martech

NOVEMBER 10, 2023

Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. ” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. It’s advertising as utility. But, its darn hard.”

Acquisitions 113

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 113

Hinge Marketing

MAY 22, 2023

As you continue to develop your firm’s marketing program, you can model your strategy, tools, and techniques on those used by the most successful firms in your industry. One of the key findings is that High Growth firms have a much greater level of digital maturity than do their Low Growth peers. And their plan for the future?

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Top Rank Marketing

MARCH 25, 2024

In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Martech

DECEMBER 26, 2023

But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today. Let’s examine these changes and how partner marketing has changed with it. These ideas are organized into three categories: strategies, tools and tactics.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. More than just comparing different categories of content, Anyword enhances decision-making by letting you select the metrics that define success for your campaign.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

chiefmartech

NOVEMBER 10, 2022

Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities.

Marketing Management 110

Marketing Management Peer-to-peer Vendors Advertising Benchmark 110

Heinz Marketing

JANUARY 26, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In today’s digital age, it’s harder than ever to stand out. Whether it’s a cold call/email from a sales rep or a promotional email from a brand you follow, there’s so much digital noise to sift through. What is category leadership?

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

Contently

JANUARY 17, 2023

Group the inventory of facts into three categories: Category One includes the core facts central to the piece’s argument. Category Two includes important core facts that are part of the central argument but without which the piece could still stand. Use a multi-level process for fact-checking the piece. Stay informed!

Practices 151

Practices Generation Best Practices Content 151

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. The 5 categories of fintech. The five primary fintech categories are: Digital payments. Digital investment. Generating demand with fintech digital marketing. Set data strategy.

Work Management 115

Work Management Marketing & Strategy Marketing Strategy Practices 115

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. Sales have become virtual and digital. According to Gartner: By 2025, 80% of all B2B sales interactions will be digital.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies. ” Dig deeper: Digital ad spend growth drops to 7.8%

Spending 112

Spending Allocation Gartner Planning 112

Martech

DECEMBER 18, 2023

And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies. Providing insights to inform strategy. Digital asset management. Dig deeper: Making data the foundation of your digital asset management system 3. First, what is AIOps? Governance.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Martech

JULY 19, 2021

Cannabis consumer software and services company Fyllo has partnered with Comscore to deliver purchase data and digital demographic data so brands can reach the growing cohort of cannabis consumers. Understanding these users through better data empowers marketers across all categories, not just the cannabis market.

First-Mover Advantage 117

First-Mover Advantage Demographics Privacy Trigger Marketing 117

Martech

MARCH 8, 2024

The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. Does the training align with your organization’s AI strategy? These AI-focused resources are just a few of my favorites.

Marketing AI 112

Marketing AI Training Generation Budget Programs 112

Navigate the Channel

MARCH 11, 2024

So, for the seats in the back, eCommerce is buying and selling (almost any kind of) goods or services online using digital technology, such as computers, laptops and mobile phones, to establish a larger market presence. Any eCommerce site does require digital investment, which we’ll talk about later. Category This is straightforward.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Content Standard

NOVEMBER 16, 2023

A B2B marketing strategist and consultant, she helps clients create personas, persona-driven digital content marketing strategies, ABM/X programs, and Buyer-Driven Experiences (BDX) with compelling content platforms that contribute to downstream revenue. Ardath Albee has the answers. Ardath is the CEO of Marketing Interactions.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Choozle

NOVEMBER 17, 2021

With consumers more invested in digital media than ever before, there is a greater opportunity to carefully consider your digital advertising strategy. This new level of engagement is valid across all channels, but none more so than digital display advertising.

Ads 85

Ads Marketing & Strategy Mobile Advertising Display 85

Martech

MAY 31, 2022

With influencers and digital artists leading the way, non-fungible tokens (NFTs) are taking Meta’s Instagram by storm. HypeAuditor sorts the NFT accounts into the following five categories: Influencers and celebrities. Digital creators of NFTs. ” Get the daily newsletter digital marketers rely on.

Barriers 106

Barriers Paid Search Agency Newsletter Communities 106

Hinge Marketing

FEBRUARY 22, 2024

In the study, we grouped the participating firms into three categories: High Growth (see definition in the next section below), No Growth (those that experienced zero or negative growth), and Average Growth (the rest of the sample). This allows us to identify strategies and practices that are associated with faster growth and higher profits.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Navigate the Channel

OCTOBER 4, 2023

It’s important to take full advantage of the many effective tactics that can be measured for results in our current era of digital marketing. If you want to improve the value of your digital marketing and understand how it is impacting sales, there are four specific metrics to track. If you can’t measure it, then it can’t matter.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Convince & Convert

NOVEMBER 30, 2023

As we’ve written about before, there are a ton of roadblocks to digital transformation. It’s not enough to simply have a brilliant strategy. Without the right level of engagement and buy-in from those who will be most affected by the change, even the most meticulously crafted strategies can falter.

Digital Transformation 127

Digital Transformation Lock-In Allocation Work Management 127

Martech

JANUARY 5, 2023

Demand for toys and video games soared conspicuously compared to pre-season levels, while other categories that performed well included wristwatches, cosmetics, gift cards and — perhaps looking ahead to the spring — outdoor grills. retail sites, 100 million SKUs, and 18 product categories. A strong Cyber Week. Discounts still work.

eCommerce 110

eCommerce Pricing Price Distribution 110