Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Also, make sure your website offers a search function to help users quickly navigate to the pages they want to view. If that’s the case, your website may suffer from a conversion problem.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

APRIL 15, 2024

We realized we wanted to have this data over time; we wanted to have a 360-degree view of the data. In order to have this view over time, the CDP was the best choice. For the most part, our use cases are more about knowing that an end user is really interested in woodworking and then matching that interest with our content.

Work Management 106

Work Management eCommerce Budget Programs Marketing Management 106

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. 90% of them say they are “open to new ideas when using Reddit,” and 74% say “Reddit is where I go to challenge my thinking and views.”² Redditors are inherently curious.

Research 145

Research Loyalty Case Studies Communities 145

Martech

SEPTEMBER 6, 2023

Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. These data buttress the case for moving ad dollars from linear TV to alternatives, including CTV and online video. The post CTV viewing hours rise 21% appeared first on MarTech. Why we care.

Paid Search Agency 112

Paid Search Agency Marketing Report Spending Video Marketing 112

Martech

FEBRUARY 23, 2024

Use case tagging. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant. Content type tagging. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

Digital Asset Management 108

Digital Asset Management Personalization Enterprise Management Tagging 108

Martech

APRIL 5, 2024

In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely. For example, it may lead to future budget reductions based on past platform usage.

Peer-to-peer 108

Peer-to-peer Paid Search Agency SMS Gartner 108

Martech

JANUARY 4, 2024

Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. Those questions are only truly answered on a case-by-case basis. It also helps to view maintaining a site, campaign or marketing channel as a continuous, iterative process.

Optimization 134

Optimization Analysis Comparison Opt-in 134

Engagio

MARCH 19, 2024

Prescriptive Sales Dashboards offer a unified and prioritized view of a seller’s territory / account list where sellers spend most of their time (i.e. A top-level view of their most important actions tells whether they’re serious and where to start with messaging. So, what is it? CRM, Outreach, web app). What problem does it solve?

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Martech

APRIL 4, 2023

For example: YouTube and Netflix use content recommendations to suggest additional videos and TV shows to their users based on their viewing history. The goal in all these cases is to keep the visitor engaged with yet another compelling piece of content on your platform. How the content is classified might affect your use case.

Marketing Websites 122

Marketing Websites Content Marketing AI Tagging 122

illumin

APRIL 11, 2024

You can view the full case study here for more information. More specifically, the brand took TikToks from a few content creators showing off the drinkware products and authentically recreated the video posts as Social CTV ads. It only makes sense to further amplify this influencer content outside of the social media walled gardens.

Barriers 127

Barriers Brand Identity Branding Content 127

Martech

MAY 25, 2023

Ideas like: There’s value in having a holistic view of the customer. Give up on the 360-degree view of the customer because the cost of attempting to achieve it will become unmanageable. ” The data in itself is not valuable unless it’s utilized for business cases. The conclusion?

Gartner 103

Gartner Lead Ranking CMO Conference 103

Salesforce Marketing Cloud

MARCH 4, 2024

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Work Management 116

Work Management Trends Business Forrester 116

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Mecca.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Martech

JANUARY 5, 2024

More RMN use cases to choose from Advertisers will continue to experiment with RMN use cases. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting.

Media 111

Media Advertising Agencies Paid Search Agency Forrester 111

Martech

MARCH 27, 2023

Filter using ‘or’ in views on index pages for all objects Find relevant information across multiple properties faster and create views in real-time, using the new ‘or’ filtering on the main index page for CRM objects such as contacts, companies and deals. Learn more here. See the feature in action in this video.

Enterprise Management 103

Enterprise Management Hubspot Terms and Conditions Sample 103

B2B Marketing Directions

APRIL 20, 2024

The study defined "thought leadership" as "content that offers expertise, guidance or a unique point of view on a topic or in a field." As with previous editions of the study, the researchers asked survey participants about their consumption and overall view of thought leadership content.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Optinmonster

MARCH 22, 2024

On the other hand, many publishers still argue the case for keeping blog comments. That’s why we decided to show you the actual data in this post, rather than giving you yet another subjective point of view. HubSpot analyzed comment, view and link data from over 100,000 blog posts.

Correlation 73

Correlation Lead Scoring Lead Ranking Traffic 73

Salesforce Marketing Cloud

NOVEMBER 16, 2023

With the right strategy in place, you can: Boost customer satisfaction and retention: When you have a complete view of the customer, you have more ways to help them feel valued and understood. Use AI to get a more holistic view of your customers Many “a-ha!” Take the next step +700 points Module Service Metrics 2.

Work Management 72

Work Management Service Lead Scoring Lead Ranking 72

Salesforce Marketing Cloud

MARCH 28, 2023

The case for change 74% of customers in a new survey experienced a service or product problem in the past year, with 63% feeling rage about the negative experience. The customer view What’s missing from the customer experience? This is called case swarming. Improvement can’t come soon enough.

Generation 98

Generation Work Management Lock-In Marketing Management 98

Top Rank Marketing

FEBRUARY 26, 2024

Source ) #2: Track record and case studies showcasing successful tech marketing campaigns. Incorporating influencers and a fun metaphorical theme, the campaign drove more than 23,000 video views while beating page view benchmarks by almost 350 percent. #5: 5: Connects marketing activities to business impact and revenue.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Martech

MARCH 1, 2024

This presents a compelling case for a new view of the importance of investing in the service function. Penetration marketing Viewing customer acquisition as an expense or an investment, it follows that profitability emerges only with customer retention. In many cases, fast triage will not solve the longer-term problem.

Tactics 129

Tactics Work Management B2B Marketing Marketing Management 129

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. Social listening has a variety of use cases, like customer care, market research, competitor intel and more. Consider how you might use these templates to inspire new listening use cases.

Keywords 99

Keywords Template Analysis Barriers 99

Martech

NOVEMBER 4, 2022

For example, if a prospect answers that she is in Canada and wants to speak to a salesperson — both are “true” in this case — her call could be routed automatically to the proper field office. In this case, the chat would only appear for leads with scores that meet the Lead Score defined in the audience criteria. Here’s a preview.

Lead Scoring 125

Lead Scoring Lead Ranking Marketo Paid Search Agency 125

Salesforce Marketing Cloud

MARCH 19, 2024

In just two months after adding RAG, Algo’s customer service team was able to more quickly and efficiently complete cases, which helped them move on to new inquiries 67% faster. Working in tandem with a vector database, RAG can be a powerful tool for generating better LLM outputs, but it’s not a silver bullet.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Salesforce Marketing Cloud

APRIL 18, 2024

Perhaps more importantly, human agents are now freed up to efficiently handle more complex cases. Inquiry triage When simple concerns are being handled by AI-powered bots, customer service agents can direct their focus to cases that require a human touch.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Brand Identity 114

Martech

JANUARY 19, 2024

The point of view the professor expressed seemed similar to the current state of AI content generators. Trained on case history in law school, their written arguments are based on precedent. As with the OpenAI/Microsoft case, this comes down to the output, and even more specifically, the user. Attorneys are a great example.

Marketing AI 116

Marketing AI Rules Copyright Generation 116

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

BOP Design

JULY 21, 2023

Consider also the other characteristics of the letter shapes – things like the variation in upper case vs lower case, whether the letters are round or are boxier, and how similar letters appear (think v’s and w’s). Optimize for each platform. Optimize for each platform. Consider accessibility.

Marketing Websites 91

Marketing Websites Trends B2B Design 91

Martech

MAY 31, 2023

Personalization and content generation lead the use cases. This is in slight contrast to the views of a similar-sized sample expressed in Gartner’s 2023 CMO Spend and Strategy Survey, where between 12% and 26% of those interviewed expected to decrease spending in specific digital channels. April 2023 state of B2B digital.

Marketing Budget 121

Marketing Budget Budget Programs B2B Marketing B2B 121

chiefmartech

NOVEMBER 7, 2023

Sign up now to get that all-access link, which you can view live or on-demand for the rest of December. We’ll share: How much the martech landscape has grown — or shrunk? Thank you also to Clearbit and G2 for providing enrichment data on the martech landscape. Don’t miss this informative and entertaining session.

Webinar Metrics 110

Webinar Metrics Aggregators Paid Search Agency Analysis 110

Salesforce Marketing Cloud

APRIL 24, 2024

Back to top ) How it works: from CDP to data warehouse In this case, we are inside our data warehouse and want to access data that is in the CDP. Using point-and-click, link these objects to the data share target, in this case Snowflake. In other words, information is going out from the CDP to the data warehouse.

Enterprise Management 64

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 64

Contently

DECEMBER 26, 2022

Metrics such as clicks, shares, likes, comments, and views are all important. Unique Page Views: How many individual people have read or interacted with your content? You can track Unique Page Views via Google Analytics. Average Time on Page: How long do visitors stay on the page when they click to view your content?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Search Engine Journal

JANUARY 31, 2022

Reciprocal linking isn’t always bad, in Google’s view. In many cases it’s natural to link back to a site that links to yours. The post Google Affirms Reciprocal Linking Is Natural In Many Cases appeared first on Search Engine Journal.

Google 96

Google SEO 96

Sprout Social

APRIL 5, 2022

To view the individual post performance of each video, click on one of the metrics visible under each post. This will open a more detailed view of all the metrics associated with the video. Another option is to view these metrics from your video library. Then select “View insights” to open up the detailed metrics page.

Advertising Benchmark 131

Advertising Benchmark Facebook Video Marketing Cost Per Click 131

ClickDimensions

MARCH 27, 2023

View our latest case studies to find out more about how different business’ can use our services. – Bauen Group View more Case Studies by checking out our Marketing Services page. Best marketing dollars we as a company have ever spent. We have seen full ROI in just four months.

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98