Hubspot

FEBRUARY 25, 2015

Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. The problem is that bundling comes with a unique set of problems that could hurt your sales in the long run. Bundle items you won’t sell again. Diminished Value. How to Fix It.

Bundling 28

Bundling Class Pricing Price 28

Optinmonster

DECEMBER 28, 2023

If not, see if they’re interested in working together. As long as you see an opportunity for you and another brand to work together, go for it. Create Bundle Deals 6. Email Marketing Partnerships Once you’ve got the relationship building out of the way, it’s time to put in the work. Everyone wins.

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. But Hubspot also applies automation to improve results without making the user work harder. Hubspot isn't hard to use, but it does seem to require a lot of work from its users. I have more doubts about user effort.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Optinmonster

OCTOBER 24, 2023

That’s why we’re offering you this (for free)… OptinMonster’s FREE VIP Holiday Campaign Bundle We hand-crafted four holiday campaigns collections (totaling TWENTY campaigns) that will help you increase your sales over this year’s Black Friday, Cyber Monday, Giving Tuesday, and New Year’s.

Bundling 52

Bundling Mobile Marketing Template Urgency Marketing 52

Hubspot

APRIL 21, 2015

Temptation bundling. What Is Temptation Bundling? If your company focuses on any of these things we procrastinate, you can put temptation bundling to work. Putting Temptation Bundling to Work. We’d love to know how temptation bundling has worked with you in the past, so leave us a comment!

Bundling 28

Bundling Work Management Marketing Management Paid Search Agency 28

Martech

JANUARY 30, 2024

What we want to do is up-level those people and really give them some advanced tactics and strategies to work from. I bundle them up as missed opportunities.” We want someone who has got that base understanding of knowing what a welcome email is, what an automation is, what a segment is.

Class 121

Class Email Marketing Bundling Advertising Agencies 121

Martech

AUGUST 26, 2022

It was a rational thought at the time, but it failed to consider how the brain worked in real-world situations. A whopping 84% selected the most expensive option for the $125 bundle, whereas only 16% selected the digital-only offering at $59. But did the decoy really play a big role in nudging students towards the $125 bundle?

Bundling 105

Bundling Ad Frequency Pricing Price 105

ConvertKit

MAY 28, 2021

As a creator, you deserve to get paid for your work. You see pop-ups and opt-in forms everywhere for a reason: they work. The Crochet Crowd shows us how content creation doesn’t have to reinvent the wheel, either: They put user-generated content to work, often including this type of material into their email marketing efforts.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

chiefmartech

FEBRUARY 25, 2023

Or, you pay for bundles of functionality offered in “tiers” — with more features included at higher-priced tiers. Overall, these models have worked well for the past couple of decades. Buyers complain that not all their users use all the features bundled into their seats or tiers. But they have their challenges.

Pricing 97

Pricing Price Bundling API 97

Unbounce

OCTOBER 22, 2020

This article is the perfect read for marketers who are still working on their strategy for the big weekend, or still mulling over which deal they want to promote. Percentages tend to work worse unless you’re doing a really high amount, like 70% off. Offer Free Gifts or Bundles. Whereas a percentage is harder.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

seo.co

DECEMBER 13, 2021

It typically works best in direct-to-consumer (DTC) online shopping. How Does Cross-Selling Work? Offer Bundles to Avoid Confusing Your Audience: If you’re selling different products online, it’s a good idea to bundle them together. What is Cross-Selling in eCommerce?

Cross-Selling 105

Cross-Selling eCommerce Bundling Paid Search Agency 105

DiscoverOrg

DECEMBER 4, 2018

Legal Operations might work behind the scenes of the General Counsel … but ops wears the pants on tech purchase decisions. Get the Pitch Perfect bundle and skip to the head of the line: Selling to Legal Operations. Legal Operations works directly with the C-suite – and reports directly to the General Counsel.

Bundling 136

Bundling Buyer Personas Work Management Efficiency 136

Hubspot

AUGUST 4, 2020

They are bundled with the phone for a lower price. A phone store that bundles their products with complementary ones is an example of cooperative marketing. Now that you have a pretty good idea of how cooperative marketing works, let's look at some examples from companies that have excelled with their campaigns. Image Source.

Bundling 92

Bundling Planning Work Management Paid Search Agency 92

Huptech Web

JUNE 2, 2023

By promoting upsells, businesses can encourage customers to choose higher-priced products or bundles with higher profit margins. By leveraging personalized recommendations and tailored product bundles, businesses can differentiate themselves from competitors who may offer a more generic shopping experience.

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

SmartBug Media

MARCH 31, 2023

Bundled deals? Here are some examples: Memorial Day Get your Memorial Weekend bundle 40% Off! Shop more, work less this Labor Day Ready to make your Labor Day party pop? Not only are they playful, but they also add a bit of color and action to inboxes full of text-based subject lines. Dollars off? These deals will fire you up ?

SMS 98

SMS Bundling Best Practices CAN-SPAM 98

Contently

AUGUST 22, 2019

Over the past few months, I’ve been working in an Innovation Accelerator at Contently. My favorite exercise in the bundle is an audience empathy map. ( To get the full bundle of audience analysis worksheets, plus some handy content strategy frameworks and templates, sign up for the course here. (It’s

Bundling 137

Bundling Marketing & Strategy Startups Content 137

Optinmonster

MAY 4, 2023

Advantages of WordPress CRM Plugins If you already have a WordPress website, it makes sense to use a CRM plugin that works directly from your site. Integrations: Your plugin should work well with your website and any other marketing tools you use. WP ERP WP ERP is a CRM plugin that can also help businesses manage their work better.

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

SmartBug Media

JANUARY 11, 2023

With most strategies, some type of incentive that intrigues and converts customers is necessary, but not all incentives work as well from company to company. Bundling pairs products together for a slightly lower price. For retained and new customers alike, promoting early access to the latest products can stimulate increased demand.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Hubspot

AUGUST 27, 2020

While you should bring efforts in-house if you're spending too much money on outsourcing, if certain tasks don't require a full-time employee, you can work with freelancers. When I was in college, I worked on a fully remote team of 10 people. Additionally, you could also work out a trading system with other companies.

Cost 101

Cost Marketing Automation Services Budget Programs Bundling 101

ConvertKit

NOVEMBER 9, 2020

So let’s set the record straight: Discounting works for digital products as well. To help you get started, we’re sharing seven creative ways you can use discounts to sell your digital products—but before we dive in, let’s learn a little more about why discounting works so well. As a creator, you deserve to get paid for your work.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Optinmonster

MARCH 22, 2023

Both are tactics used to boost sales revenue, but they work slightly differently. This works well for SaaS products. Personalize Your Upsell Recommendations Recommendations work better if they’re personal. So, how does this work with upsells? Test different options with your own customers till you find what works.

Examples 122

Examples Tips Cross-Selling Bundling 122

Martech

JANUARY 25, 2023

Previously this feature was only available for desktops or laptops, causing a lag in communication time for team members working from mobile devices. This feature eliminates the previously manual, time-consuming and confusing process of creating payment links for each product or product bundle you offer.

Ad Frequency 108

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 108

Marketing Insider Group

JUNE 2, 2021

Get started by finding beginner-friendly content marketing courses that can teach you the basics and help you work toward a solid grasp of the topic. The course assumes nothing, starting with the basics and working its way to more complex topics. Truly, it is the future of marketing.

Course 332

Course Content Marketing Planning Best Practices 332

Webbiquity

NOVEMBER 19, 2019

Spend less time on accounting and more time doing the work you love. Just click the links above, make your choices, and save a bundle on the best martech tools. Get the best small business invoicing and accounting solution. FreshBooks is accounting software that makes running your small business easy, fast and secure. That’s it!

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

TrustRadius Marketing

JANUARY 17, 2023

An IaaS solution would work well if this fits your business use case because it can detect, store, and analyze big data. Free Cloud Bundle: Linode offers a free cloud bundle which allows access to a handful of cloud services for free. Azure also works well with all cloud deployment types. Big data collection and analysis.

Small Business Marketing 97

Small Business Marketing Work Management Marketing Management Service 97

Moz

SEPTEMBER 5, 2019

Get the scoop on which factors drive the local algorithm and how it works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full talk from MozCon 2019. I'm going to basically be breaking down each one and explaining how the factors work. They really kind of, sort of work the same way. I'll quote this.

Lead Scoring 64

Lead Scoring Lead Ranking CAN-SPAM SEO 64

Contently

AUGUST 1, 2019

And of course, I use a content calendar while working at Contently, using our very own platform. Our first bundle covers brand awareness and thought leadership , and our content calendar and framework is just one several lessons and templates you get when you download our free course.

Bundling 130

Bundling Thought Leadership Content Template 130

Square 2 Marketing

OCTOBER 1, 2020

Back in 2008, when HubSpot first arrived on the scene, most agencies worked project to project. You did client work and then hoped it would turn into another project. HubSpot started teaching agencies to think differently about their services and that they should be bundled into ongoing monthly retainers.

Design 78

Design Bundling Marketing Websites Hubspot 78

Martech

AUGUST 12, 2022

Read next: What is customer journey orchestration and how does it work? For JOE technology to work, you need to have at least three things in place, and none of them are easy: Comprehensive, unified and accessible customer data. Almost no firm has this, though everyone is working on it. Promise and pitfalls.

Vendors 135

Vendors Lead Ranking Advertising Agencies Touchpoints 135

LeanData

FEBRUARY 23, 2023

Integrations Bring Flexibility, Freeing the Frozen Tech Stack A frozen tech stack limits effectiveness, and therefore negatively impacts efficiency, by being locked into some solutions, particularly those that come bundled together. Making a Tech Stack’s Flexibility a Core Competency The revenue tech stack has to work. That’s a given.

Efficiency 52

Efficiency Work Management Marketing Analytics Tools Allocation 52

Salesforce Marketing Cloud

NOVEMBER 3, 2021

Its model is working — as of September 1, Peloton’s subscriber retention rate was 92%. Bundles aren’t a new concept. Cable companies have been offering expensive, bloated bundles that included a slew of channels many of their customers didn’t need or want for decades. Buddy up with other brands.

Work Management 52

Work Management Marketing Management Cable Bundling 52

Salesforce Marketing Cloud

AUGUST 10, 2022

Money-saving promotional bundles. Reduce taps to discovery and increase average order volume by combining closely related products into wallet-friendly bundles. Deliver a good customer experience by ensuring the products are in stock (or at least available for on-time holiday delivery).

Budget Programs 98

Budget Programs Buy Bundling Mobile Advertising 98

Optinmonster

FEBRUARY 6, 2023

Product bundles: Put together a bundle of digital products related to your blog’s topic and sell it as a package deal. You can sell these individually or as part of a bundle or membership site. Workbooks: Create worksheets or workbooks that help people work through their goals and objectives step by step.

Examples 91

Examples Product Work Management Marketing Management 91

Metadata

DECEMBER 1, 2023

Some competitors might bundle display into their pricing, but we’d rather see you get actual ROI than try to justify a channel that doesn’t quite hit the mark for us. Social media, however, knows how to work the room. Now, we know some in the industry swear by display like it’s the bread and butter of marketing.

Display 52

Display Advertising Agencies Advertisements Advertising 52

CoSchedule

JANUARY 27, 2023

table of contents] Get Your Social Media Bundle Now Plus, join our email list to stay up to date. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The best-performing campaigns demand extensive up-front work but pay dividends. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

APRIL 7, 2023

That’s a whole bundle of opportunities stuck in your funnel, clogging your pipeline and baffling your stakeholders. ” These tried-and-true sales and marketing tactics and all the tools and content created to bust the status quo are no longer working. Dig deeper: Scarcity marketing: Does it still work?

B2B Sales 122

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 122

Contently

AUGUST 5, 2019

We’ve found that developing a brand voice works best in a group, but be careful with group brainstorm sessions. To download the full brand voice worksheet and the rest of our Brand Awareness Bundle, sign up for the Content Strategy Series today! Don’t worry—the worksheet walks you through this.

Brand Identity 128

Brand Identity Branding Bundling Creativity 128