Lead Forensics

MARCH 21, 2024

Celebrate Wins: Recognize achievements and milestones to boost morale and reinforce success. Celebrating successes not only motivates individual team members but also fosters a culture of achievement and recognition within the entire sales organization. Now, let’s dive into effective ways to engage your sales team.

Urgency Marketing 52

Urgency Marketing Creativity Trust Marketing Sales Cycle 52

Sage Marketing

DECEMBER 12, 2023

How to Strengthen ROI with Your 2024 Marketing Budget 1. Tieback your marketing activity metrics to your budget. The goals you set for your marketing and activities depend on many factors, especially your business stage. Tying your marketing metrics to your budget is very important to help your business grow.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Tips 52

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 88

Case Study Case Studies Work Management Studies 88

Vision6

MAY 30, 2023

Before we dive into some sms marketing examples, it’s important to know exactly what SMS marketing is and why should it be part of your marketing strategy ! SMS marketing still remains one of quickest and most direct ways for brands to communicate with customers.

SMS 52

SMS Examples Marketing Management Opt-out 52

ConvertKit

NOVEMBER 9, 2020

Offering discounts and coupons on your digital products can be a great way to increase revenue and reward loyal customers. A creatively crafted discount offer can push customers who might still be on the fence to buy or encourage existing customers to buy again or share your products with their audience. The only problem?

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Optinmonster

NOVEMBER 11, 2023

From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails that keep us connected with loved ones, understanding the types of emails can enhance your communication skills and ensure you’re using the right approach for your message.

Lead Ranking 70

Lead Ranking Newsletter Email Marketing Lead Scoring 70

ClearVoice

AUGUST 9, 2023

Content marketing can do wonders for businesses. It can boost brand awareness, attract new leads, establish better customer relationships, and increase sales. However, just like in most things in life, content marketing is only as effective as the talent behind it. They understand the needs of your audience.

Work Management 52

Work Management Content Marketing Marketing Management Paid Search Agency 52

Convince & Convert

JANUARY 29, 2015

The videos were sent to the 100,000 of the most activate Nike+ users to celebrate a strong 2014, while inspiring those people to work toward an even better 2015. The company knows this is a highly engaged, loyal customer audience and the level of personalization is a strategic way to capture attention for the length of the video.

Campaigns 141

Campaigns Case Study Case Studies Stats 141

Scoop.it

MARCH 2, 2021

Regular posting on social media platforms boosts brand awareness, puts your brand in your potential customers’ eyes, and improves your overall visibility in the marketplace. It does nothing for the customer. Zero value, zero solution to the customer’s challenges — just nothing! Know more about your customers.

Social Media 76

Social Media Media Brand Identity Branding 76

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 57

Ad Building Loyalty Customer Satisfaction Word of Mouth 57

Lake One

APRIL 18, 2023

This cycle of transformation, spurred by the global pandemic, led to three pillars of disconnection that businesses feel even more in today’s uncertain market. This results in siloed systems and disconnected data that don’t connect, causing friction for businesses as they look to engage with customers. That’s okay.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Optinmonster

SEPTEMBER 11, 2023

Today, I have the incredible privilege of celebrating OptinMonster’s 10th birthday with you! Syed was convinced that there was a market for a particular kind of marketing technology: exit-intent popups. We’ve been fanatical about customer support from Day One. Hey everyone – Thomas here from OptinMonster.

Trigger Marketing 103

Trigger Marketing Planning Intent Template 103

sagefrog

JANUARY 24, 2024

The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. In the modern marketing world, data is not merely a byproduct but the driving force behind strategic initiatives.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Share your blog or article content. Use the link sticker we mentioned to link to blog posts, articles, data reports and more from your Story. Pet insurance company Figo has a highlight dedicated to Stories with links leading to their blog.

Brand Identity 124

Brand Identity Branding FAQ Social Media 124

SendX

NOVEMBER 10, 2020

You’ve probably already read this before: for every one dollar that you spend on email marketing, you get a return of $42. As a marketer, you’d also be already knowing that 73% of marketers describe email marketing ROI as “good” and “excellent.” This bit is, however, not visible to your readers.

Design 195

Design Tips Newsletter Paid Search Agency 195

Opt Intelligence

JUNE 29, 2020

From everyday errands to milestone celebrations, nearly every facet of life is being lived online. It’s time to generate leads without landing pages and grow your email marketing list quickly and efficiently. Which means you can start converting those leads into paying customers more quickly. What does that mean?

Lead Generation 85

Lead Generation Sales Qualified Leads Landing Pages Generation 85

Magisto

DECEMBER 18, 2019

If you have a blog, or run a blog for your company, chances are at one time or another you have run out of ideas. Keeping up with a blog and posting content regularly is hard, but it is crucial nowadays to gain traction and visibility over a particular niche. Tell your story blog post ideas [1-8]. Share your milestones.

Work Management 52

Work Management Marketing Management Content Blogger 52

sagefrog

JANUARY 24, 2024

The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. In the modern marketing world, data is not merely a byproduct but the driving force behind strategic initiatives.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Mailmunch

JULY 15, 2021

Such emails that are deployed in response to an action taken by the customer are known as triggered emails. . By sending out triggered emails, you can achieve the marketing triad of sending the right message to the right person at the right time. . Be wary of such gamification by your customers. . Cart Abandonment Emails.

Tools 101

Tools Trigger Marketing Open Rate Click Rate 101

SalesIntel

NOVEMBER 27, 2023

Juggling multiple leads, nurturing leads , and staying informed about market trends demand a systematic approach. SMART goals not only keep you on track but also provide a tangible sense of accomplishment as you hit each milestone. Acknowledge milestones, both big and small, to maintain a positive mindset.

Allocation 52

Allocation Work Management Marketing & Strategy Sales Qualified Leads 52

accelerate agency

MARCH 6, 2022

In the SaaS model , marketers should have profound knowledge of the marketing tactics they put in place. SaaS email marketing can increase your engagement and conversion rates as well as create a loyal customer base when done right. As there are no tangible products to promote to your customers, SaaS marketing is tricky.

Email Marketing 98

Email Marketing Marketing Strategy Marketing & Strategy Campaigns 98

Zoominfo

AUGUST 26, 2019

You’ve heard it before and we’ll say it again: It’s more cost-efficient to retain existing customers than it is to acquire new customers. This statement pops up during every conversation about customer retention for one simple reason— it’s true. Customers buy — and continue to buy — from brands they’re emotionally connected to.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

ANNUITAS

AUGUST 25, 2015

It is hard to believe that we have achieved this milestone and as I look back, I am truly grateful for the ups and downs of the last decade as I would not have wanted to do anything else for my career. As we turn 10 this month and celebrate this great accomplishment, it is not without notice at how fortunate we are.

Act-On 100

Act-On Demand Generation Demand Organic Leads 100

Metadata

SEPTEMBER 26, 2023

That’s how I felt the night before getting beta access to LinkedIn’s thought leader ads , which officially launched to all marketers in June 2023. I sprung out of bed, made a beeline for my workspace, and did what any B2B marketer would do: start poking around. Authenticity is the new currency for B2B marketers.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click B2B Marketing 52

Lake One

JUNE 6, 2023

This cycle of transformation, spurred by the global pandemic, led to three pillars of disconnection that businesses feel even more in today’s uncertain market. This results in siloed systems and disconnected data that don’t connect, causing friction for businesses as they look to engage with customers. That’s okay.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Buffer

JANUARY 20, 2023

There's lots of excitement and a lot to celebrate. A product launch can generate a lot of conversations with our customers. We have refined a process for working on launches, ensuring that the relevant people from the product, support, and marketing teams come together to work on the launch plan.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

TaylorMadeIn KEW

FEBRUARY 25, 2018

Starting this week, I’m taking a mini-sabbatical from B2B marketing and I’m going travelling. Every decade – beyond my more usual travels – I celebrate that ‘zero’ birthday by going on an extra-special trip. I’ve recently had another milestone birthday and this time I’m off to Australia for 6 weeks! See you then!

B2B Marketing 79

B2B Marketing B2B Planning Marketing & Strategy 79

ClickDimensions

FEBRUARY 15, 2023

Page Contents SMB Overview The SMB Landscape Customer Retention for SMBs Content and the Customer Experience Adopting New Technologies What Does the Future Look Like for SMBs? One of the most significant stats which SMBs should be aware of in 2023, is the growing importance of customer relationships and retention.

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Liveintent

APRIL 26, 2022

To win over those new audiences and retain the ones they already have, brands need to personalize their campaigns or risk getting left behind — even by customers they once thought to be loyal. Hear.com, for instance, uses email to educate consumers and actively break down stigmas about hearing aids throughout its complex marketing funnel.

Personalization 62

Personalization ROAS Emarketing eCommerce 62

Salesforce Marketing Cloud

JANUARY 20, 2022

AppExchange helps Trailblazers work smarter AppExchange is driving exponential customer and partner success Together, our collective future is looking bright. This milestone is about the customers who thrive when provided with options and demonstrates that businesses work better when they work together. HIT THE TRAILS.

Peer-to-peer 52

Peer-to-peer Enterprise Management Work Management Digital Transformation 52

ConvertKit

DECEMBER 15, 2021

Milestones. To start, we broke down the goal of growing an email list into smaller, manageable milestones. This gave our creators a reason to celebrate as they built their list, reduced burnout, and helped them adjust their strategy as needed. Workshop #3: 20 ways to grow your list with a landing page.

Landing Pages 86

Landing Pages Newsletter Webinar Metrics Course 86

Hubspot

JANUARY 22, 2020

If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Post your new blog on your Instagram Stories. The visual is a compelling lede, enticing readers to read the blog post.

Social Media 90

Social Media Media Content Stats 90

Vidyard

JANUARY 14, 2015

Customers, Partners, Investors, Marketers and fellow Vidyardians: Today, January 14th, 2015, I’m very proud to officially announce the closing of Vidyard’s Series B financing. Undoubtedly, this is a very happy milestone for the Vidyard family – but what does it really mean for us, for our future?

Video Marketing 51

Video Marketing Advertising Agencies Validation Television marketing 51

Strategic-IC

SEPTEMBER 17, 2022

It’s been said that ABM without Sales is just good Marketing. And that’s what probably sets ABM apart from other Go-to-market strategies. They cited Sales and Marketing alignment as the hardest (or one of the hardest) parts of Account-based Marketing. Aligning with Sales - As a marketer, switching to a Sales mindset.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Optinmonster

MARCH 22, 2024

Customer Relationship : What is important in your customer relationships? Customer Segments : How do you differentiate between customers? Here’s a quick way to tell them apart: Value Proposition: why the customer should choose you. Key Resources : What can you use to benefit your business?

eCommerce 70

eCommerce Planning SWOT Business 70

Roketto

APRIL 12, 2018

Content Marketing for B2B industrial product & services companies comes with a unique set of challenges. Our first conversation with the owners and marketing managers of these types of companies usually involve at least one (and usually more) of the following concerns: Marketing & sales results falling short of expectations.

Top of Funnel 121

Top of Funnel Marketing Budget Work Management Planning 121

Navigate the Channel

MARCH 6, 2023

Stakeholders can include current or potential customers, stockholders and investors (if you’re a public company), suppliers and vendors, employees, and local, state or national government entities. Internal PR is a lot more than creating a celebration-by-month calendar and marking employee milestones, although both may be important.

Public Relations 65

Public Relations Lock-In Work Management PR 65