Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

Adobe Experience Cloud Blog

OCTOBER 30, 2014

The crisp smell of fall, the crunchy leaves, pumpkin spice everywhere, and it can only mean one thing…it’s officially holiday season! It’s also that time of the year where marketers plan to send holiday-themed emails with silly subject lines. This will ensure that you’re not just sending a holiday email just to send one.

Email Marketing 48

Email Marketing Planning B2B Thought Leadership Thought Leadership 48

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. Email marketing remains valuable, particularly for B2B, despite changing KPIs. Email marketing is a smart strategy.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Welcome Email. Link to Important Blog Posts.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Lake B2B

DECEMBER 3, 2021

The holiday season is upon us! This time of year, everyone is thinking about the holiday email marketing strategy and how to get into the spirit. For marketers, this means that it’s prime time to take advantage of all these warm-and-fuzzy feelings with some great B2B email campaigns.

Email Campaigns 119

Email Campaigns Campaigns B2B B2B Marketing 119

SmartBug Media

MARCH 22, 2023

Summer tends to be a slower season for most e-commerce businesses, but savvy marketers recognize the holidays, weather, and activities of the season as sales opportunities. Summer-Themed Creative Deliverables Before sending out emails or SMS messages, you need to align all of your creative deliverables to the season.

SMS 98

SMS Email Marketing Examples Planning 98

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits.

Features 97

Features Google Ads ROAS 97

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Adobe Experience Cloud Blog

DECEMBER 3, 2013

So when the holiday season swings around, I become a walking cliché – the guy who sets out at the last minute, and pays way too much for things that nobody would ever want. I tell you this because we’ve entered that window of holidays and festivals across the world that are critical to many marketers. around the holidays.

Email Marketing 48

Email Marketing Opt-out Opt-in Ad Frequency 48

Writing on the Web

DECEMBER 2, 2015

How do you create an emotional connection with your blog readers? When writing on the web – either in a blog post , a newsletter or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. Extend a hand to your blog readers.

Opinions 100

Opinions Opt-out Newsletter Opt-in 100

ClearVoice

JANUARY 10, 2022

Though the start of a new year is a good time to reflect on what you learned last year and what you hope to learn in the new one, you undoubtedly already know that to be an effective marketer, you need to keep up on updates from week to week and month to month — not only year to year. Brands are continuing to find success in mobile apps.

Studies 124

Studies Research Emarketing SMS 124

Liveintent

OCTOBER 28, 2020

But as a Marketer, you remember that if you’re not already planning your holiday season, you’re late to the party. This holiday season is sure to look different than in previous years. With so many retailers crowding the market, you can expect the cost to reach your target audience in major media channels to increase.

Display 126

Display Practices Ads Best Practices 126

markempa

DECEMBER 17, 2012

That said, as this is the last blog before 2013, I was inspired by Mr. Kasem to do our own version of a year-end countdown. I compiled a list of the top 10 most-tweeted blog posts from the B2B Lead Roundtable Blog. Four blog posts focused on some aspect of social media. Making the most of their lead generation investment.

Trade Show 120

Trade Show Leads Lead Marketing Qualified Leads 120

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? Grow your opt-in email list, get more leads, and increase sales. Instagram Marketing. The Dates: now through November 30. SE Ranking.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Sana Commerce

SEPTEMBER 27, 2023

Needless to say, this is a result of upcoming holidays like Black Friday, Cyber Monday, Halloween, and Christmas. B2B web stores have customers who go online for holiday sales that they think are only available once a year. This information empowers them to optimize their strategies and enhance future marketing campaigns.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

Anyword

OCTOBER 19, 2022

The world of affiliate marketing experienced exponential growth over the past few years. Marketing strategies have come and gone, but it seems that this particular method can evolve with the times. What makes affiliate marketing a tried-and-true strategy for boosting conversions and purchases? Affiliate Marketing In Numbers.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 105

Opt Intelligence

OCTOBER 26, 2021

It’s true; the holiday shopping season creeps a little earlier every year. Holiday travel is up, and with it, gift-buying, too. Add it all up and 2021 holiday prep is here! Add it all up and 2021 holiday prep is here! Is your marketing plan ready? Clean Up Your Email Marketing List.

Co-Registration 78

Co-Registration Opt-in Advertising Agencies Landing Pages 78

DotDigital

AUGUST 3, 2021

Holiday marketing is a priority for brands across the globe. The months leading up to the end of the year are some of the busiest sales periods in the marketing calendar. Getting ready for the holiday season. Do you have all your marketing tools in place? 6 considerations for your 2021 holiday marketing strategy .

Lead Ranking 116

Lead Ranking Peer-to-peer Lead Scoring SMS 116

SmartBug Media

DECEMBER 12, 2022

Just like most people who celebrate the holidays and move into a period of relaxation afterward, e-commerce brands typically think of January as a slow month for business. During this time, it’s common to see cuts to marketing budgets and less frequent communication with customers. They’ve just witnessed a huge spike in new customers.

SMS 91

SMS Brand Identity Branding Marketing Budget Creation 91

Lake B2B

NOVEMBER 22, 2021

The holidays are always a busy time for marketers. The email marketing department is no exception – but there are some best practices […]. The post Email Marketing Strategies for Black Friday and Cyber Monday appeared first on Blog.

Email Marketing 98

Email Marketing Marketing & Strategy Marketing Strategy Marketing 98

Liveintent

OCTOBER 6, 2020

This holiday shopping season isn’t going to look like any shopping season we’ve seen before. We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies. Tip #2 – Tease your holiday promos early.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Plug into your community both online and off.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

BenchmarkONE

NOVEMBER 2, 2022

The holiday season presents unique opportunities for both businesses and consumers. Every year, the holidays are pretty promising for small businesses. However, this year, with a looming recession, rising costs, and lingering uncertainty around supply chains, holiday sales may not soar to the same heights as in past years.

Planning 64

Planning Advertising Agencies Landing Pages Marketing & Strategy 64

SmartBug Media

JANUARY 4, 2023

Among the many strategies and tactics available to marketers, one has remained consistently reliable and effective over time: email. But just because you say you do email marketing doesn’t necessarily mean you’re doing it right. Email Marketing with Tangible Results. It’s not a set-it-and-forget it strategy.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Where it All Began What started me down this path in the first place was some really bad email metrics. Oh, it’s the holidays – no one is in the office.

Deliverability 102

Deliverability Email Marketing Optimization Work Management 102

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. It poses another challenge for email. The email channel itself will survive.

Enterprise Management 109

Enterprise Management Work Management Paid Search Agency Marketing Management 109

Liveintent

DECEMBER 7, 2021

The holidays are around the corner, and they’re set to bring significant returns for businesses. In fact, the National Retail Federation expects this season to see the highest holiday retail sales on record — and an increase of up to 10.5% Fuel your holiday advertising campaigns. Ready to learn more? Seasonal packages.

Advertisements 71

Advertisements Advertising Top of Funnel Funnel Advertising 71

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! We asked some members of the Litmus marketing team to share their favorite blog resources of the year. Read the blog post ?. It’s up to us to send timely emails with relevant content that the subscriber wants to open.

CAN-SPAM 54

CAN-SPAM Webinar Metrics Promotion Tactics 54

SmartBug Media

APRIL 20, 2022

At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe. Open-powered email features are unreliable.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Go Beyond SEO

JULY 13, 2022

Although buying trends can be harder to see when your business isn’t centered around a commonly recognized season (such as the holidays), the truth is that every industry has some version of a season. However, business owners are often at a loss when it comes to adapting their marketing strategy to the seasonal shifts in buying behavior.

Trends 78

Trends Optimization Planning Paid Search Agency 78

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. Plus, after working hard to grow your email list, it can be disappointing and frustrating when your subscribers aren’t interacting with the emails you are sending. Share Blog Posts.

Newsletter 114

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 114

Liveintent

NOVEMBER 24, 2020

The industry will need to continue considering the pandemic when planning marketing strategies across paid media, virtual events, and sponsored content. Check out these four resolutions to start your email advertising campaigns off on the right foot in the new year. 1) Stay nimble and evaluate your strategy often.

Advertisements 115

Advertisements Advertising Ad Exchange Acquisitions 115

DotDigital

OCTOBER 12, 2021

Like the 2020 holiday season, 2021 will present some unknowns that marketers will need to adapt to, but there are plenty of things we do know that can help us prepare for the upcoming busy period that our businesses depend on are going to need to adapt. Where’s my email? . Be strategic! Resist the urge to send to all.

Deliverability 59

Deliverability Click Rate Email Marketing Interactive Marketing 59

ConvertKit

OCTOBER 30, 2018

Welcome to affiliate marketing! It’s one of the easiest and most natural ways to monetize your blog. Most beginning bloggers start with affiliate marketing and using the Amazon Associates program is one of the best places to start. So how do you make money with your blog using the Amazon affiliate program?

Amazon 71

Amazon Blogger Marketing Analytics Tools Intent 71

Scoop.it

SEPTEMBER 28, 2023

Come Halloween, the 31st of October 2023, the living and the “dead” will gear up to kick off the Holiday Season ‘23 in style. And as email marketers, this is the season to make merry and laugh your way to the bank as Santa Claus slides down your brand campaign’s proverbial chimney too!

Email Marketing 96

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 96

FMG Suite

JANUARY 4, 2022

We hope that everyone had a wonderful holiday and that you are ready to kick the year off right. Learn the best practices for newsletters, strategies for getting marketing and sales to work together and much more so that you can strive in the new year. We receive emails every day. We only open emails of high value.

Trends 98

Trends Newsletter Sales Qualified Leads Planning 98