Litmus

AUGUST 19, 2021

Spelling error in a blog post? Mistake in an email? When it comes to email, most mistakes are permanent. And since email has the highest ROI among digital channels, these mistakes can be very costly. To avoid errors, every email—even pre-tested templates—should be tested before every send. Get your email delivered.

Privacy Policies 115

Privacy Policies Deliverability CAN-SPAM Privacy 115

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Adobe Experience Cloud Blog

MARCH 10, 2014

Author: Phillip Chen Marketing is unlike many other functions in one very important way – if you make a mistake, it’s hard to hide. My fear of sending out a bad email has caused me to create something that I don’t share with a lot of people. But among other marketers I feel safe revealing my creation: my secret email checklist.

Email Marketing 48

Email Marketing Marketo Paid Search Agency Thought Leadership 48

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing. ROI required.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

SendX

FEBRUARY 11, 2021

Having an active and engaged list of email subscribers is an incredibly valuable asset. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists?

Deliverability 100

Deliverability CAN-SPAM Privacy Protection Churn Rate 100

Optinmonster

MARCH 9, 2020

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. So how do you make sure that your content marketing efforts aren’t going to waste?

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Marketing AI 134

Marketing AI Paid Content Paid Search Agency Automation 134

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? Of course, because you’re a SMART marketer. Your visitor gains access to the lead magnet by joining your email list.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. How to generate more leads for your email marketing plan.

Email Marketing 209

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 209

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. They might blog, but only inconsistently, and they might avoid social media. They might blog, but only inconsistently, and they might avoid social media.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

FMG Suite

APRIL 25, 2024

Now consider other problems: the current market and economic volatility. Write And Repurpose You can easily burn out if you’re constantly writing emails and blogs for your clients. Let’s say you have time to write just one blog per month. By separating your content this way, you can create multiple emails instead of one.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. What Are Google Search Operators? I’ve listed those first.

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

Spiralytics

MAY 1, 2023

In this blog, we will be covering all the necessary steps you need to take when migrating to HubSpot. Here are its key features: Benefits of Hubspot All-in-one platform : Aside from CRM data management, it also has marketing, sales, and customer service tools. So, why choose Hubspot as your new CRM Software?

Hubspot 118

Hubspot CRM Work Management Marketing Automation Services 118

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Marketing Automation. Search Engine Optimization.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

ClearVoice

DECEMBER 28, 2021

As we’re closing out 2021, I want to provide you with an end-of-the-year checklist for freelancers that will assist you with planning for 2022 while reminding you to remain diligent with working on your business as you work in it. Get our end-of-year checklist now, and plan 2022 with intention. Gather your end-of-the-year data.

Contingency Planning 122

Contingency Planning CPA Cost per Acquisition Work Management 122

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. For more, see this recent blog post from IBM on the sources of bias in AI, with examples). Marketing metadata would beat both industries in a battle of the numbers.

Digital Asset Management 104

Digital Asset Management Work Management Marketing AI Marketing Management 104

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? Now I know you’ve heard this time and time before, but marketers rarely explain how to make your brand content unique. Differentiation is just one part of the content marketing equation; but an important part nonetheless. Anyway, I won’t bore you with the details.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. That said, how much should one invest in email marketing?

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Martech

AUGUST 9, 2023

The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. The changes to Google Ads were unveiled via an announcement on its blog. What’s new?

Features 96

Features Google Ads ROAS 96

Optinmonster

FEBRUARY 22, 2023

Do you want to learn how to write a welcome email series for new subscribers? Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience. This can increase open and click-through rates.

Examples 116

Examples CAN-SPAM Newsletter Email Marketing 116

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Derek Featherstone co-authored this blog Keyboard accessibility is essential to building products at scale. With Marketing Cloud, for example, thousands of customers create, send, publish, and automate marketing campaigns that reach and engage millions of people daily.

CMS Development 78

CMS Development Barriers Guidelines Paid Search Agency 78

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. All without needing to do any extra outreach over email or other channels. No, seriously.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Trade Press Services

MARCH 4, 2024

The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

ClearVoice

MARCH 9, 2024

A content distribution plan can also: Boost your impact through content curation and creation Ensure efficient collaboration between your team and other departments Help you measure your content’s performance against the marketing goals you’ve set What Are the Types of Content Distribution Channels? Engaging your email list.

Distribution 52

Distribution Paid Content Content Planning 52

Litmus

OCTOBER 30, 2020

I’ll cover how to QA and run previews with Litmus Checklist to get accurate checks in just 3 easy steps. Start your first email. Click “New Email,” on the Dashboard and give your email a name. In the ‘Test’ section, click the ‘Send or import your email’ button to choose how you’ll import your email into Checklist.

Marketing Automation Services 83

Marketing Automation Services Domain Marketing Management Training 83

Heinz Marketing

SEPTEMBER 17, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing If you’ve followed along with me at all this year, you’ll know I’ve been on a journey to optimize and refine our email deliverability. Here’s another crucial tool we use to ensure our emails look their best – Email on Acid. Email Analytics.

Deliverability 68

Deliverability CAN-SPAM Email Marketing Validation 68

Litmus

SEPTEMBER 17, 2021

Email testing and QA (quality assurance) is the groundwork for great emails. With all the time you spend writing, designing, and developing emails, they should arrive in the inbox looking the way you intended. You might also want to check out this blog she wrote on the rendering differences in Outlook. Love this question!

Webinar Metrics 73

Webinar Metrics Marketing Analytics Tools Eye-Tracking Paid Search Agency 73

SmartBug Media

NOVEMBER 16, 2020

It allows you to enroll contacts into a series of drip emails and nurture them further along the Buyer’s Journey. But did you know that 65 percent of B2B marketers have not established any lead nurturing? Workflows should contain 3-5 emails. Blog subscribers. Email 2: Blog Post—“How to Balance Break-Fix and Proactive IT”.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78