DotDigital

MAY 19, 2021

Email marketing is only successful because of the people behind it. Computers still aren’t able to create the engaging email marketing campaigns you need to reach customers. Errors can feel like the end of the world when you’ve worked hard on an email campaign. How to respond when you send an email by mistake.

Act-On 52

Act-On Email Marketing Planning Segmentation 52

Biznology

JULY 24, 2019

Your website should have a blog filled with unique, original and relevant content that will resonate with your target audience and entice them to keep coming back to check out what else you have to say. Email and Social Media Marketing. Email Marketing Is Your Most Effective Sales-Driving Channel.

Lead Scoring 112

Lead Scoring Lead Ranking Social Media User-Generated Content 112

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

Another pain point of mine was creating personalized emails for our various nurture campaigns and segments. Not only creating the emails but also collecting feedback on emails that were intended to be sent to tens of thousands of leads became cumbersome. How many times have you come across an error in an email?

Marketing Automation Services 133

Marketing Automation Services Conversion Content Marketing Work Management 133

Hubspot

MARCH 9, 2017

There are some people who just refuse to sincerely apologize. television franchise called "The Real Housewives," in which the cast members have become notorious for doling out feigned apologies. In fact, some companies' stock prices have fallen following an apology, depending on how it was delivered. So, who's done it best?

Brand Identity 76

Brand Identity Branding Work Management Marketing Management 76

Convince & Convert

APRIL 6, 2015

Suddenly, thousands of customers were trying to reach KLM by phone and email. They understand the value of phone and email, but not social. After the panic, we decided to be frank about it and to write a blog to explain what happened and to apologize.” Everyone Makes Mistakes And things do inevitably go wrong.

Social Media 135

Social Media Class Media Skype 135

Choozle

APRIL 9, 2024

In this blog, we’ll delve into why inclusive language matters and how employees can become advocates to each other in this journey. Use inclusive language in meetings, emails, presentations, and informal conversations. It’s also about acknowledging mistakes and having the humility to apologize and learn from them.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Adobe Experience Cloud Blog

JUNE 2, 2017

I’m a writer right now, as I write this blog. Sometimes it can take a while to motivate yourself to read a professional development book­—so my apologies for being a little late to the game with this report. – The purpose of this email is…. Email subject lines (50 or fewer characters). And I was intrigued.

Thought Leadership 133

Thought Leadership CAN-SPAM Trigger Marketing Guidelines 133

Biznology

JUNE 12, 2018

Making sure all your websites and blogs are SEO-optimized, fast, mobile optimized, properly-architected, and accurately-categorized is online reputation management. We create and develop blogs on topics of our clients’ choosing, to be updated regularly. An apology is not enough to be forgiven. Sign up for our emails here.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Adobe Experience Cloud Blog

JUNE 8, 2016

And similar to road trips, there’s no magical undo button that can take back whatever just happened, like the moment after you send an email and realize it wasn’t what you intended. One of the most common email marketing mistakes that we see is when marketers accidentally send the wrong email to a subscriber.

Marketo 48

Marketo Thought Leadership Email Marketing Work Management 48

Vidyard

JUNE 20, 2017

How often, as a customer service professional or even consumer have you written or received an email that apologizes for a bad experience or a mistake? While apologies are good, apologies over email often sound insincere or lacking in empathy. I’d bet at least once. Troubleshooting and Case Resolution.

Paid Search Agency 100

Paid Search Agency Video Marketing Customer Satisfaction Work Management 100

SmartBug Media

DECEMBER 1, 2020

If you’ve been browsing marketing blogs long, you’ve probably come across a confusing term: “ tone of voice.” For instance, your content may need to be more upbeat when you’re telling customers about a new deal than when you’re emailing customers to apologize for an error. Find your brand’s voice. The answer is yes.

Inbound Marketing 109

Inbound Marketing Buyer Personas Act-On Paid Search Agency 109

Adobe Experience Cloud Blog

AUGUST 7, 2017

In this blog, I’ll cover the important factors that make customers coming back for more, and more importantly, singing your praises to their friends and family. From emails to social media interactions to experiences with one of your customer service representatives, nothing feels contrived. No other will do”? Trust is Key.

Brand Identity 134

Brand Identity Branding Loyalty Paper 134

Biznology

FEBRUARY 12, 2020

” “…People we admire from afar are tantalizingly within reach — just a tweet or an email away. ” “When we needlessly apologize , we end up making ourselves small and diminish what we’re trying to express.” ” Blog Posts. ” TED Talks/Podcasts. It’s not a hall pass for bad behavior.

Work Management 104

Work Management Press Thought Leadership Demand 104

Goolara

JANUARY 18, 2021

For email marketing software providers (ESPs), 2020 was a mixed bag. On one hand, many businesses relied more than ever on email to get the word out about their products. 1 Now that the longest year in history is finally over, and it’s time to look back on the emails from the past year and see what people have been doing.

CAN-SPAM 64

CAN-SPAM Template Transparency Banners 64

DotDigital

OCTOBER 7, 2021

Whether it’s sending an email out to your database, posting on social media, or publishing a blog… the fear that you’ve not noticed a mistake is real – and surprisingly common. Whether you’re emailing a few hundred, or a few hundred-thousand, no one wants to send out something that isn’t perfect. Shudders *.

Marketing AI 52

Marketing AI Data Hygiene CAN-SPAM Curation 52

Adobe Experience Cloud Blog

DECEMBER 6, 2013

Author: DJ Waldow Let me ask you three questions: Have you been in email marketing for more than a year? Do you write and send your own emails? If you answered yes to all of the above questions, it’s quite likely you’ve sent an “oopsie” email to your list. 5 Reasons I Love the Pet Supplies Plus Apology Email.

Thought Leadership 48

Thought Leadership Marketo Email Marketing Twitter 48

ClearVoice

FEBRUARY 2, 2024

For example, Adidas emailed customers who ran the Boston Marathon in 2017, saying, “Congrats, you survived the Boston Marathon!” ” Considering the murderous bombing that had just happened in 2013, the choice of words took “too soon” to another level, forcing an apology from Adidas.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien #assnchat is on in 7 min…topic?

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Sharpspring

AUGUST 15, 2019

We know what you’re thinking… “Ugh, holiday email talk… in August!? Or maybe it’s “Oh no, please don’t remind me of last year’s Thanksgiving where I spent all weekend apologizing to my in-laws for getting stuck on the phone and computer fixing merge variables and scheduling issues from our Black Friday email campaign!

Deliverability 77

Deliverability CAN-SPAM Opt-out Opt-in 77

ClearVoice

JANUARY 17, 2020

If you are a freelance writer, for example, and your client is wanting a blog post, you can ask what their goal is with the post. A post with a goal to get email signups can look different than a post with the goal of keeping visitors on the site longer. It requires asking about your client’s goals.

Positioning 121

Positioning Work Management Click Rate Deliverability 121

Anything Goes Marketing

AUGUST 14, 2006

One way is through blogging. Just as businesses can use blogs to portray a human voice to their corporate facade, celebrities can also use blogs to have their say - especially when they screw up which is typical for them. Use a blog to demonstrates what you're doing to fix the mess you made. How can he and others do this?

Act-On 100

Act-On Tagging Business Blogging Paid Search Agency 100

SmartBug Media

AUGUST 19, 2019

The inventor of pop-up ads in the mid-1990s has publically apologized. When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. I hate pop-ups… More than likely, you do too. Always Think Inbound.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MAY 19, 2016

Blogging attracts visitors and traffic to your website; it is a key deliverable for the top of your sales funnel. Every time you write a blog post, it counts as another indexed page on your website , which improves your rank with search engines. Get our Definitive email newsletter. Not to toot our own horns—but we will!—here

Top of Funnel 94

Top of Funnel Webinar Metrics Marketing Funnels Content 94

Brandpoint

JULY 18, 2019

Adding a video to marketing emails can boost click-through rates by 200-300%. Apologies in advance for the raunchiness.). Make the Most of Written Blog Content. Have your blog authors record short, insightful summaries of their special articles. Video is shared 1,200% more than links and text combined.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Vidyard

DECEMBER 22, 2017

Offering them FAQs, long emails, or phone calls in a crisis is like offering them a textbook just minutes before an exam. Get personal and apologize. The most compelling apologies have six elements, including an acknowledgement of responsibility and an explanation of what went wrong. Use video to engage while you educate.

Loyalty 71

Loyalty Work Management FAQ Video Marketing 71

Heinz Marketing

MAY 1, 2020

Josh’s latest Heinz Marketing blog post on the 10 Tips to Quarantine with Your Partner inspired me to write a post of my own based on my situation. Every email subscription I’ve ever been part of has sent me something on the pandemic and what they’re doing as a result of “these uncertain times”. It’s been a win-win.

Work Management 110

Work Management Tips Marketing Management Planning 110

Scoop.it

MAY 11, 2021

When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. A cold or warm email campaign can constantly drip links to your best content on a daily basis if done right. Even the inventor of the pop-up ad publicly apologized for his invention.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

Customer Experience Matrix

AUGUST 30, 2012

The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors. Apologies if that’s a bit jargony; it just means the lists are always current. - “smart calls to action” which are dynamic content blocks driven by the smart lists.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Digital Marketing World Forum

AUGUST 7, 2019

Some people prefer email while others prefer a text message. Don’t be scared to apologize. This is where the role of PR in crisis management becomes clear.The sooner you communicate your apology, explanation, and solution, the sooner people will stop trashing your brand. Choose your channels before a crisis strikes.

PR 40

PR Marketing Management Press Paid Search Agency 40

ConvertKit

DECEMBER 4, 2019

A few hours earlier she emailed me about our potential rainy ocean walk: “I've come to realize I'm freakin’ crazy and most people don't enjoy standing in the cold wet wind to stare at the misty ocean haze – and I know you have warm ocean views at home – so I promise not to be offended if you don't want to join me!”.

Conference 74

Conference Design Work Management Order 74

Convince & Convert

APRIL 1, 2010

The Twitter background includes zero evidence of any other outpost. Third, if you’re producing content, atomize it and distribute it as widely as possible. If you have a photo gallery, it should be everywhere. Your Web site. Linked from Twitter. At a minimum. link] Twolves fans, its gonna get better! TWolves, Dominos, United, JetBlue, GM, etc.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hinge Marketing

APRIL 12, 2016

Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Best Uses – Internal training and personal blogs. Best Uses – Video blog posts, capturing educational events, internal training. No apologies needed. Benefits – Fast and inexpensive.

Cost 132

Cost Budget Programs Video Marketing Product 132

Referral Rock

NOVEMBER 29, 2019

An online retailer may be best served by building a dialogue with customers through automated emails, which requires an entirely different kind of tone to replying to a Twitter message. You also don’t need to apologize and solve their problems all the time. Have conversations. Your dialogue can simply be conversational.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Paid Search Agency eCommerce 52

seo.co

FEBRUARY 10, 2022

For example, if your blog is hosted separately, a server problem could easily cause a 404 error to display for your visitors. Some sources include search engines results, marketing materials, email messages, other websites or the owner’s own website. Some sort of apology that recognizes the importance of the user’s time should be made.

Marketing Websites 97

Marketing Websites Landing Pages Lead Scoring Lead Ranking 97

Marketing Craftmanship

APRIL 8, 2011

With apologies to poet Robert Browning, when it comes to website content, less is absolutely more. Dump the dated material and put a bullet in the blog. Of course not…they now trick people using email.) If you’re unable to trash the old content, at least bury it in an archive tab so it’s not as visible.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Hubspot

DECEMBER 1, 2014

If you''re anything like me (and my apologies if you are), you like lists. And, if you also happen to work in marketing, you''ve probably heard of the old AdAge Power150 list -- it was a list of the top marketing blogs in the world. I hope it will become the definitive (and dynamic) list of top marketing blogs on the internet.

Internet Marketing 28

Internet Marketing Planning Inbound Marketing SEO 28