Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts.

Planning 129

Planning Marketing Budget Creation Marketing Budget B2B Marketing 129

Oktopost

MAY 4, 2023

Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Martech

DECEMBER 19, 2023

If you have friends who work in B2C marketing, you probably know the feeling. “Oh, They draw heavily on research from The B2B Institute at LinkIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Paid Search Agency 130

Paid Search Agency Classified Ads Advertising Agencies Work Management 130

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." The findings of the Fall 2023 edition of "The CMO Survey" were released in late September. The findings of the Fall 2023 edition of "The CMO Survey" were released in late September.

CMO 70

CMO Customer Surveys Research B2B 70

Martech

DECEMBER 6, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Why we care. We’d like to know how it’s been for you.

Campaigns 112

Campaigns Account Based Marketing B2B DemandBase 112

Zoominfo

JANUARY 20, 2021

The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options. A survey in April 2020 from RBC Capital Research showed that 42% of respondents purchased groceries online at least once a week , up from 22% in 2018, as reported by GeekWire. .

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Please take this short survey so we can have your input on the state of martech salaries and careers.

Media 121

Media Advertising Agencies Paid Search Agency Forrester 121

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. Why isn’t it helping?

Marketing AI 122

Marketing AI Paid Search Agency Aggregators Forecasting 122

Zoominfo

NOVEMBER 29, 2023

In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents. Additionally, 75% of Millennials and Gen Z respondents surveyed by Sid Lee USA and Angus Reid Group feel they have a voice and social capital within their communities.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

JULY 27, 2022

The EU and California laws require companies to provide people with a way to exercise their rights, something 44% of the 5,175 businesses surveyed failed to do. While B2C companies collect more consumer data, their compliance rate is essentially the same as B2B companies (11.3% for B2C vs. 10.3% for B2C vs. 10.3%

Privacy 145

Privacy Privacy Protection Business Case Studies 145

Martech

MAY 1, 2023

Only 16% of those surveyed saw a significant increase in this year’s marketing budget and 19% said their budget was being cut, according to the 2023 B2B Marketing Data Impact. of those surveyed said Intent data leads are more effective than non-intent data leads. The report was based on a survey of 328 U.S.

ROI 117

ROI B2B Marketing Marketing Qualified Leads Lead Ranking 117

Sword and the Script | B2B

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. Conducting systematic marketing provides the greatest benefits to the valuations of early B2B start-up firms but is detrimental to the valuations of early B2C start-up firms. emphasis theirs].”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Tomorrow People

NOVEMBER 25, 2021

Traditionally, VoC programmes have long been recognised as a B2C affair because of the wealth of consumer data that B2C firms typically have access to. The vast majority of companies use surveys to gauge how well they’re performing in the eyes of their customers. Why is VoC data important for B2B companies?

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Webbiquity

DECEMBER 6, 2022

” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn. , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Affiliate sales support independent publishing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Sword and the Script | B2B

OCTOBER 31, 2023

The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Overall, the survey puts the average marketing budget at 9.2% Overall, the survey puts the average marketing budget at 9.2%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

Martech

MAY 31, 2023

This is in slight contrast to the views of a similar-sized sample expressed in Gartner’s 2023 CMO Spend and Strategy Survey, where between 12% and 26% of those interviewed expected to decrease spending in specific digital channels. Dig deeper: Marketers under pressure to cut martech spend Get MarTech!

Marketing Budget 122

Marketing Budget Budget Programs B2B Marketing B2B 122

Webbiquity

AUGUST 6, 2020

B2B influencer marketing—which relies heavily on blogging, LinkedIn, and Twitter—is much different from B2C programs, often centered around platforms like Facebook, Instagram, and TikTok. Though influencer marketing is not primarily about lead generation, 69% of respondents in this survey said it helps with that objective.

Research 243

Research B2B Marketing B2B Budget Programs 243

Martech

DECEMBER 29, 2023

But it’s the digital component that connects and drives the experience, even if it’s a simple receipt or survey emailed to a customer after their purchase at a physical store. In a recent survey , Samsung Ads found that shoppable ads produce great brand recall, in addition to interaction with the brand.

eCommerce 122

eCommerce Enterprise Management Paid Search Agency Marketing Management 122

Martech

JUNE 24, 2022

Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline). ’ They are digital.”

Work Management 112

Work Management Advertising Agencies Digital Transformation Customer Surveys 112

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. It’s all about appealing to their specific interests and needs. Email Automation Tools.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Marketing Insider Group

MARCH 29, 2021

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Find social media platforms and forums that cater to your prospects’ industry, or for your B2C audience, their interests and challenges. Studies show that 95 percent of all purchase decisions are emotion-driven.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

NOVEMBER 11, 2021

Customer satisfaction surveys can help you understand where you can improve to reduce churn and inspire future sales. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. This data will provide a roadmap for optimizing your offerings to entice new customers and retain existing ones.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Martech

MARCH 13, 2023

billion by 2024 On the B2C side, 40.6% The survey of 659 senior marketers across the U.S., That’s a 12 percentage point drop from last year. Despite this, 31.7% say their customer experience is seamless. Dig deeper: B2B martech spending growth slows, may hit $8.5 have unconnected platforms that are not connected, down from 9.9%

Spending 109

Spending Customer Satisfaction B2B Marketing Customer Surveys 109

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Spotting and capitalizing on these trends early, especially in a B2C market, will help you ride the popularity wave while it crests. Another challenge? Be careful to time your activities.

Marketing AI 173

Marketing AI Trends Google SEO 173

Martech

DECEMBER 11, 2023

B2C marketing might focus on using technology to personalize the customer experience and drive sales. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Marketing AI 119

Marketing AI Marketing Automation Services Work Management Marketing Management 119

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Biznology

JANUARY 20, 2022

It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. They expect to have easy access to sales reps — but they hope they won’t need it.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Contently

APRIL 6, 2023

This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. Surveys Surveys are an excellent way to gather both qualitative and quantitative data throughout the buyer journey, especially since there are so many distribution channels you can use.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Martech

DECEMBER 7, 2023

.” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey But Cardii foresees B2C use cases too.

Marketo 117

Marketo Customer Surveys Trigger Marketing Amazon 117

Marketing Insider Group

SEPTEMBER 15, 2020

Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . Surveys are always a smart way to crowdsource ideas for improving your shopping experience. Some may be relevant to B2C but not B2B. So let’s keep an open mind. Consider Your Goals.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Webbiquity

MAY 16, 2023

Reportei : This is a dashboard tool designed for agencies that serve B2C clients. Lucky Orange : This is an awesome tool (I’m an affiliate) for ecommerce sites and other marketers who need in-depth data on the behavior of website visitors, with features like pop-up surveys, heatmaps, live chat, and conversion funnels.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. Image Source: Gartner, Inc.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Martech

AUGUST 4, 2022

1 priority among most (51%) for those surveyed. However, 53% of executives in the survey said it was email. One place B2B marketing is tracking closely with B2C is people’s desire for ever-improving customer experience. Nearly two-thirds expect a moderate increase. Top five objectives. 2 with 37%. Revenue drivers. Why we care.

Paid Search Agency 124

Paid Search Agency B2B Marketing Advertising Agencies B2B 124

Martech

AUGUST 24, 2022

Nearly all (86%) B2B buyers want to be sold to virtually, according to a new survey. B2B buyers want B2C experiences. For the report Showpad surveyed 508 U.S. However, most salespeople say their sales organizations aren’t yet able to handle this. Buyers like the on-line experience because they hate traditional sales techniques.

B2B 120

B2B B2B Sales Training B2B Marketing 120

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. User guides and user surveys might work better with in-app messaging. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. Compliance and security.

Email Marketing 132

Email Marketing Automation Tools Planning 132