How to Speak the Same Language as Your Marketing Audience

Act-On

Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Creating personas at this stage can help you put yourself in your audience’s mindset. Who are you writing for?

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

You know that while social media represents a vast potential audience, the engagement rates are awful. Disadvantage #2: Social media increasingly requires advertising to reach your audience. And – even with single digit organic reach – a good way to stay in touch with your audience.

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience through your influencers.

Target 247

How to Research Your B2B Audience

Marketing Insider Group

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. The post How to Research Your B2B Audience appeared first on Marketing Insider Group.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

The Marketing Strategy for Building Your Audience First

Act-On

In this Rethink Podcast interview, CMI’s Chief Strategist Robert Rose discusses why your marketing strategy should focus on building audiences. Content Marketing Digital Marketing Strategies Marketing Strategy content marketing marketing strategy

5 Audience Engagement Hacks for Live Video Marketing

Marketing Insider Group

The post 5 Audience Engagement Hacks for Live Video Marketing appeared first on Marketing Insider Group. It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging. A survey […].

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

Major CMO Priority Shift for 2017 Is Audience Centricity

Marketing Insider Group

The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. CMOs have a lot to wrangle within the next two years. Facilitating transformation initiatives – which entails guiding and empowering teams. And, continuing to push for a better alignment of marketing with overall business strategy. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […].

Search: The art and science of identifying your target audience

Biznology

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Use this combination wherever possible and you’ll be able to better reach your target audience.

Target 157

10 Influencer Marketing Tips to Reach New Audiences

Marketing Insider Group

Much like any other authority figure, a person is considered to be an influencer when they can influence audiences because they’re well-respected in the industry. The post 10 Influencer Marketing Tips to Reach New Audiences appeared first on Marketing Insider Group. Influence cannot be gained overnight. It’s built on hard work, passion, and excellent relationship skills. Also, having a captivating or likable personality never hurts.

Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Marketing Insider Group

The post Using Geo-Targeted Marketing to Skyrocket Audience Engagement appeared first on Marketing Insider Group. The widespread integration of GPS technology and smartphones has changed the face of marketing.

Target 228

After the Webinar: 7 Steps to Ongoing Audience Engagement

Act-On

Demand & Lead Generation audience engagement content engagement engagement on-demand on-demand webinars ondemand webinar webinar planningWhat happens after the live webinar is even more important than what happened before it.

How Marriott and GE Built Audiences Through Experiences

Type A Communications

Branding Marketing Build Audiences Through Experiences GE How Marriott and GE Build Audiences Through Experiences Marriott

How to Make Audience Segmentation Truly Personal

Act-On

The smart answer: By matching certain content items to certain audiences. Together they can help marketers deliver a very potent punch of engagement with anonymous site traffic – as they turn audience segmentation into a truly personal customer experience.

How to Build Your Podcast Audience Mega Fast

Marketing Insider Group

They’re a powerful content marketing medium because they offer marketers the ability to build an active following from an already engaged audience. The post How to Build Your Podcast Audience Mega Fast appeared first on Marketing Insider Group. Podcasts are finally getting the credit they deserve. Also, while they may not be a new concept in content marketing, audio may be the next shift in content consumption if consumer technology continues […].

The Great Content Deluge: Are Audiences Oversaturated in Content?

ScribbleLive

And they come from a place of good intentions, in general: content marketers are constantly charged with creating a higher volume of content in the name of building audiences and elevating domain authority and page ranking. “How to create an endless backlog of content.”.

Take Your Audience Down Memory Lane for Better Marketing Results

Marketing Insider Group

The post Take Your Audience Down Memory Lane for Better Marketing Results appeared first on Marketing Insider Group. Have you heard of that “Pokémon GO” mobile game? Just kidding. Of course you have. It’s all the rage right now. You’ll read all kinds of articles about why that is, too.

5 Tips to Start a Conversation with Your Audience

Marketing Insider Group

The post 5 Tips to Start a Conversation with Your Audience appeared first on Marketing Insider Group. Friends, Marketers, Countrymen lend me your ears. We move into the another year witnessing our mechanical cousins picking up some impressive skills.

Content Strategy Competency – Understand Audiences (Buyers)

Marketing Insider Group

These strategies naturally focus on the requirements and audiences of each function. The post Content Strategy Competency – Understand Audiences (Buyers) appeared first on Marketing Insider Group.

Content marketing personalization: know your audience

Biznology

Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith.

Hacking Audience Attention Spans With Interactivity

Marketing Insider Group

The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era.

How Do Audiences Assess Your Marketing Content?

Marketing Insider Group

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? The post How Do Audiences Assess Your Marketing Content?

How to Reach Your Audience with Content Distribution

Marketing Insider Group

The post How to Reach Your Audience with Content Distribution appeared first on Marketing Insider Group. No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. Before you think about promoting that blog posts […].

RESEARCH: B2B Enterprise Content Lacks Audience Centricity

Type A Communications

April 13, 2017 by Carla Johnson Research from the Content Marketing Institute, released yesterday, shows how far B2B marketers still have to go to put customers squarely in the middle. read more.

Martech Vendors Can't Avoid Ad Audience Battles

Customer Experience Matrix

One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power.

Vendor 130

8 Types of Social Media Content That Your Audience Really Needs

Marketing Insider Group

The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group. Social Media audience needs Content Content Marketing content strategy how-to marketing strategy Strategy types of contentHow are your followers reacting to your content?

The real value of engaging your audience in content marketing

Biznology

Which is why engaging your audience is critical to you marketing success. If you can engage your audience, you have a much greater opportunity to build your brand organically. The post The real value of engaging your audience in content marketing appeared first on Biznology.

Mashable Creates Engaging Live Experiences For Their Audience

ScribbleLive

Mashable’s Editorial Team wanted to create an engaging live blog experience for their audience, as well as enable editorial contributors to easily upload content in a timely manner. The post Mashable Creates Engaging Live Experiences For Their Audience appeared first on ScribbleLive.

Personalizing for Alternative Audiences

Bound

The basics of audience segmentation for personalization are pretty intuitive. The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

An Interview With Rosetta Stone: How to Make Content That Speaks to Your Audience

ScribbleLive

Every piece of content should be written in a language and tone befitting your audience. In this interview, Tanya shares her experience and insights on creating content that successfully resonates with her audience.

5 Content Marketing Hacks To Attract A Property Investor Audience

Marketing Insider Group

The post 5 Content Marketing Hacks To Attract A Property Investor Audience appeared first on Marketing Insider Group. Content marketing is a modern marketing technique enabled by the web which everyone is talking about.

Personalizing for Alternative Audiences

Bound

The basics of audience segmentation for personalization are pretty intuitive. The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

How to Build an Audience Without Depending on Social Media

Content Standard

” As always, the answer to the question of how to build an audience is as simple (no, not easy , but simple) as creating and maintaining a content hub that delivers a differentiated message regularly to your clearly defined niche consumer. Shhhh. do you hear that?

Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Choose a topic that you and your organization are very familiar with, and that your intended audience thinks is important.

Advanced Retargeting: Nurturing Your Audience Across Digital Channels

Act-On

You really have to get creative and understand how to nurture audiences across digital channels. The SaaS marketing world is humming in 2016 to the tune of offering your business something – anything – related to account-based marketing (ABM).

How Can Media Companies Use Content Marketing Strategies To Build Their Audience?

ScribbleLive

But on the flipside, media companies and journalists can actually use content marketing strategies to help themselves continue to build their own audiences. Of course, many established media companies already have substantial audiences.

3 Tips for Multichannel Audience Engagement

Salesfusion

The post 3 Tips for Multichannel Audience Engagement appeared first on Salesfusion. Best Practices Customer Interaction Nurture Marketing

ScribbleLive Spark: Learn More About Your Audiences With Polls

ScribbleLive

In addition to driving engagement and increasing time spent on page, polls provide great utility in learning about your audience and their interests. When polls are integrated into our content experiences, audiences spend more time on your content and on your website as a whole. TL;DR.

How to Refresh Evergreen Content (and Reach a Big Audience)

ScribbleLive

Here’s the top of the current search results: These look like my content marketing peers, so it makes me feel good about targeting the right audience. If it reads like a poor man’s Wikipedia article, it’s probably not something your audience (or Google) is likely to dig.