Video: How to Create Content Your Audience Actually Cares About

Contently

Most brands get in trouble by focusing too much on what they want to say, and not enough on what their audience cares about. In the second episode of our new Content Marketing Minute series, I reveal the content strategy secrets to building strong relationships with a high-value audience.

How to Speak the Same Language as Your Marketing Audience

Act-On

Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Creating personas at this stage can help you put yourself in your audience’s mindset. Who are you writing for?

How to Research Your B2B Audience

Marketing Insider Group

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. The post How to Research Your B2B Audience appeared first on Marketing Insider Group.

B2B Product Launch Secrets: How to Wow Your Audience

B2B PR Sense

With so much competition, how can you woo and wow your audience? Instead, create a strategy that outlines your overall plan, including audience, messaging, and timing. An integral part of your strategy is to find your core audience. Use live video to answer audience questions.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Your Audience Called. They Say You’re Fired.

Act-On

Often there is a real push and pull between what your audience wants you to publish, and what you (or your boss, or your boss’s boss) want to publish. Unfortunately, sometimes the business priorities don’t just come first – they all but drown out the audience’s priorities.

5 Audience Engagement Hacks for Live Video Marketing

Marketing Insider Group

The post 5 Audience Engagement Hacks for Live Video Marketing appeared first on Marketing Insider Group. It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging. A survey […].

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

The Marketing Strategy for Building Your Audience First

Act-On

In this Rethink Podcast interview, CMI’s Chief Strategist Robert Rose discusses why your marketing strategy should focus on building audiences. Content Marketing Digital Marketing Strategies Marketing Strategy content marketing marketing strategy

Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Marketing Insider Group

The post Using Geo-Targeted Marketing to Skyrocket Audience Engagement appeared first on Marketing Insider Group. The widespread integration of GPS technology and smartphones has changed the face of marketing.

Target 251

Major CMO Priority Shift for 2017 Is Audience Centricity

Marketing Insider Group

The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. CMOs have a lot to wrangle within the next two years. Facilitating transformation initiatives – which entails guiding and empowering teams. And, continuing to push for a better alignment of marketing with overall business strategy. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […].

CMO 200

10 Influencer Marketing Tips to Reach New Audiences

Marketing Insider Group

Much like any other authority figure, a person is considered to be an influencer when they can influence audiences because they’re well-respected in the industry. The post 10 Influencer Marketing Tips to Reach New Audiences appeared first on Marketing Insider Group. Influence cannot be gained overnight. It’s built on hard work, passion, and excellent relationship skills. Also, having a captivating or likable personality never hurts.

Search: The art and science of identifying your target audience

Biznology

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Use this combination wherever possible and you’ll be able to better reach your target audience.

Target 159

How to Build Your Podcast Audience Mega Fast

Marketing Insider Group

They’re a powerful content marketing medium because they offer marketers the ability to build an active following from an already engaged audience. The post How to Build Your Podcast Audience Mega Fast appeared first on Marketing Insider Group. Podcasts are finally getting the credit they deserve. Also, while they may not be a new concept in content marketing, audio may be the next shift in content consumption if consumer technology continues […].

Martech Vendors Can't Avoid Ad Audience Battles

Customer Experience Matrix

One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power.

Vendor 156

5 Tips to Start a Conversation with Your Audience

Marketing Insider Group

The post 5 Tips to Start a Conversation with Your Audience appeared first on Marketing Insider Group. Friends, Marketers, Countrymen lend me your ears. We move into the another year witnessing our mechanical cousins picking up some impressive skills.

Who Owns Your Audience?

Contently

I have an audience, I can talk to them. He has over 47 million subscribers, an audience that most publishers would kill for. On one front, you have to battle with popular and powerful influencers for your audience’s attention. The post Who Owns Your Audience?

Content marketing personalization: know your audience

Biznology

Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith.

Take Your Audience Down Memory Lane for Better Marketing Results

Marketing Insider Group

The post Take Your Audience Down Memory Lane for Better Marketing Results appeared first on Marketing Insider Group. Have you heard of that “Pokémon GO” mobile game? Just kidding. Of course you have. It’s all the rage right now. You’ll read all kinds of articles about why that is, too.

How to Reach Your Audience with Content Distribution

Marketing Insider Group

The post How to Reach Your Audience with Content Distribution appeared first on Marketing Insider Group. No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. Before you think about promoting that blog posts […].

Content Strategy Competency – Understand Audiences (Buyers)

Marketing Insider Group

These strategies naturally focus on the requirements and audiences of each function. The post Content Strategy Competency – Understand Audiences (Buyers) appeared first on Marketing Insider Group.

5 Content Marketing Hacks To Attract A Property Investor Audience

Marketing Insider Group

The post 5 Content Marketing Hacks To Attract A Property Investor Audience appeared first on Marketing Insider Group. Content marketing is a modern marketing technique enabled by the web which everyone is talking about.

Calls to Action: How to Motivate Your Audience

B2B PR Sense

Theis post will show you how to motivate your audience to take that next step -- or rather, click. With so many factors, how can you choose the right combination that motivates your audience? The Key Takeaway: Know Your Audience.

Hacking Audience Attention Spans With Interactivity

Marketing Insider Group

The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era.

How to Take an Audience-First Approach to Your Content

Content Marketing Institute

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process.

How Do Audiences Assess Your Marketing Content?

Marketing Insider Group

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? The post How Do Audiences Assess Your Marketing Content?

The real value of engaging your audience in content marketing

Biznology

Which is why engaging your audience is critical to you marketing success. If you can engage your audience, you have a much greater opportunity to build your brand organically. The post The real value of engaging your audience in content marketing appeared first on Biznology.

The Great Content Deluge: Are Audiences Oversaturated in Content?

ScribbleLive

And they come from a place of good intentions, in general: content marketers are constantly charged with creating a higher volume of content in the name of building audiences and elevating domain authority and page ranking. “How to create an endless backlog of content.”.

8 Types of Social Media Content That Your Audience Really Needs

Marketing Insider Group

The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group. Social Media audience needs Content Content Marketing content strategy how-to marketing strategy Strategy types of contentHow are your followers reacting to your content?

3 Tips for Multichannel Audience Engagement

Salesfusion

The post 3 Tips for Multichannel Audience Engagement appeared first on Salesfusion. Best Practices Customer Interaction Nurture Marketing

Applications Management Audience

emedia

Applications Management Bulletin Example See all emedia audiences Audience: CIOs, VPs of IT plus managers, developers, project managers & application management professionals Circulation: 23,000 Content: Solutions on. Article Audiences Homepage IT Applications Management

Personalizing for Alternative Audiences

Bound

The basics of audience segmentation for personalization are pretty intuitive. The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

Mashable Creates Engaging Live Experiences For Their Audience

ScribbleLive

Mashable’s Editorial Team wanted to create an engaging live blog experience for their audience, as well as enable editorial contributors to easily upload content in a timely manner. The post Mashable Creates Engaging Live Experiences For Their Audience appeared first on ScribbleLive.

Engaging Your Audience with Social Marketing

Salesfusion

The post Engaging Your Audience with Social Marketing appeared first on Salesfusion. Social Media Techie Stuff

2018 Report: Engaging Your Audience With Visual Content

Contently

Here are a few major takeaways: 75 percent of respondents always use a visual when posting to the channel that best engages their audience. To dig into the full results, download the 2018 report “ Engaging Your Audience With Visual Content ” by filling out the form at the top of the page. The post 2018 Report: Engaging Your Audience With Visual Content appeared first on The Content Strategist. How do marketers manage the constant need for visual content?

An Interview With Rosetta Stone: How to Make Content That Speaks to Your Audience

ScribbleLive

Every piece of content should be written in a language and tone befitting your audience. In this interview, Tanya shares her experience and insights on creating content that successfully resonates with her audience.

The Broken User Experience: Content-Driven Fixes to Audience Disengagement

Content Standard

As content marketers, we spend a lot of time talking about how to attract new audiences and engage our current readers. There are many reasons an engaged audience loses interest, but there are just as many opportunities for us to get them excited about our content once again.

Personalizing for Alternative Audiences

Bound

The basics of audience segmentation for personalization are pretty intuitive. The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers.

4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. In the post, we will discuss four unique ways B2B advertisers can break down their current audience into more targeted groups, as well as how to effectively market to them: 4 Types of Unique Audiences. How to Market to Unique Audiences.