Audience Segmentation with Predictive Audiences | AI for All

Marketo

Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Audience Segmentation: The Great Balancing Act.

The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research.

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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Use Localized English to Communicate in the Audience’s Voice. Social connections are important for all companies, but especially so for local audiences.

3 Ways to Use Audience Listening Tools

Content4Demand

We have lots of data and a slew of audience listening tools to see exactly what content our buyers and prospects are consuming and sharing. Buzzsumo is an audience listening tool focused on what’s trending. Blog audience listening tools audience-centric content

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Crimson Hexagon Releases Audience Lists

Brandwatch Marketing

Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging

How to Use Facebook Audience Insights for Content Creation

BuzzSumo

Social Media Marketing Facebook audience insights tool how to use Facebook audience insights

5 Data-Driven Ways to Improve Audience Targeting with Content

DivvyHQ

Defining your target audiences and delivering valuable content to them is obviously a core tenet of content marketing. But audiences evolve, as does your content strategy.

10 Psych Principles to Attract and Grow Your Audience

Content Marketing Institute

Continue reading → The post 10 Psych Principles to Attract and Grow Your Audience appeared first on Content Marketing Institute. While content marketing tactics and times change, one thing remains constant – people and the way they behave.

Audience over ego

ConvertKit

His audience grew and the positive responses he got every time he wrote a new post made him wonder: What would happen if I just threw them together in a book? Being a public figure in a world of social media basically means that you put on a face for your audience 24/7.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

Matched Audiences on LinkedIn. One of these is matched audiences. Matched audiences allow B2B marketers to upload lists of accounts for direct targeting. Let’s take a look at the three ways LinkedIn allows you to use matched audiences : .

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Not All Audiences Are Good Audiences [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era.

Announcing Audiences for Crimson Hexagon

Brandwatch Marketing

Learn about what Audiences can bring to Crimson Hexagon customers. Platform audience audience analysis audience analytics audience insights audience intelligence audiences Social media analysis

Audience Marketing: Why Understanding What Makes Your Audience Tick Is the Core Tenant of Successful Content Marketing

DivvyHQ

If you want your content to perform in a way that attracts, delights, and converts your target audiences, you have to get inside their heads. In this post, DivvyHQ co-founder Brody Dorland digs into how to do that and why it’s critical to hitting your content marketing objectives.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Analyzing the Legal Audience’s Content Consumption Habits

Marketing Insider Group

By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. The audience is forever evolving. Outside of these two topics, what else is the Legal audience consuming?

Audience Sniper

PPCRAO.in

Product Name: Audience Sniper Click here to get Audience Sniper at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors.

Finding Your Target Audience Beyond Functional Titles

Aberdeen HCM Essentials

The traditional rule of thumb for finding decision makers has always been: Seniority + Functional Title = My Audience. And while the compilers are accurate in that email addresses and direct dial phone numbers don’t bounce, they are not necessarily helping you find your ideal audience.

Digital audience targeting: Defining your audience, strategy, and goals

Choozle

The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience. That’s when knowing how to define your digital audience targeting comes in handy. What is audience targeting. Digital audience targeting, otherwise known as a target market, is a defined group of people who are considered to be a company or brand’s ideal customers.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. What is a Lookalike Audience?

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Influencer Tiers: Understanding Influencers by Audience Size

Tapinfluence

Audience size is a key metric that affects the results you’re likely to get for your investment, and different audience sizes create different influencer tiers. The small audience size of each nano-influencer is one of the main drawbacks when working within this influencer tier.

How Machine Learning Personalization Drives Meaningful Connections with Millennial Audiences

Oracle

Instead of bombarding subscribers with generic advertisements, automated machine-learning personalization actively helps each member of your audience discover the products they’re looking for — plus the ones they haven’t even realized they want yet. Authenticity helps you form a stronger bond with your audience.

Reach a Wider Audience, Step Up Your Content Distribution Strategy

Content Marketing Institute

Continue reading → The post Reach a Wider Audience, Step Up Your Content Distribution Strategy appeared first on Content Marketing Institute. You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions?

A Guide to B2B Marketing Essentials

As modern B2B marketing expands and audiences evolve, new best practices for B2B marketing emerge. To stay on top of their game, marketers need to regularly add new methods to their playbook.

5 strategies to turn your Instagram audience into email subscribers

ConvertKit

There’s a big problem with the Instagram audience you’ve worked so hard to build. Unlike your Instagram audience, you own your list of email subscribers. It’s time to turn your Instagram audience into email subscribers. use both platforms together to grow their audience.

Your Forgotten Audience

Golden Spiral

Content Sales Branding/Positioning

Growing Your Social Media Audience

Sprout Social

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Who is your target audience? Attract the right audience.

9 Video Storytelling Tips to Engage Your Audience

Content Marketing Institute

Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute. Visual storytelling brings ideas and personalities to life, while illuminating brand purpose.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

How to engage your audience with Q&A videos

RockContent

Boost audience. Increase your audience by performing a live Q&A. That achievement is possible because your audience certainly has doubts and many questions to ask. The live Q&A can engage your audience around content relevant to them.

Digital audience targeting: Defining your audience, strategy, and goals

Choozle

The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience. That’s when knowing how to define your digital audience targeting comes in handy. What is audience targeting. Digital audience targeting, otherwise known as a target market, is a defined group of people who are considered to be a company or brand’s ideal customers.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

Begin with a clear understanding of your audience. Review the demographics that make up your target audience. Once you've nailed down your target audience's makeup, it's time to focus on your goals. Once you have your audience and goals nailed down, you're ready to plan your content. Remember to vary your content formats enough to keep your audience engaged. The reality is that your audience has different interests and needs. Educate Your Audience.

Content marketing personalization: know your audience

Biznology

Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith. Nearly every firm’s audience invariably consists of various segments, each of which, by definition, has different needs and interests than the others. The post Content marketing personalization: know your audience appeared first on Biznology.

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

4 Content Personalization Tactics That Will Wow Your Audience

DivvyHQ

You've done it! You've shifted the internal mindset of your marketing org to focus on customer needs (vs. just talking about yourself/your products). But have your teams taken the next step? Content personalization takes your customer-focused perspective to a whole new level.