Expert insights. Personalized for you.
Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Audience Segmentation: The Great Balancing Act. MORE
This makes it difficult to get seen by your target audience. Stick to one clear CTA Adding CTAs to each product listed in your email might sound good,but it can actually distract your audience from taking the action you want them to complete. MORE
No need to crunch the numbers—we’ve got you covered with the automated Apple Audience Report in Litmus Email Analytics. Get a personalized breakdown of your Apple Mail audience. The Apple Audience Report in Litmus Email Analytics is available on Litmus Plus and Enterprise plans. MORE
Product Name: Audience Sniper Click here to get Audience Sniper at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors. MORE
Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Know your audience, find out where they spend their time, and nurture that relationship. MORE
Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Use Localized English to Communicate in the Audience’s Voice. Social connections are important for all companies, but especially so for local audiences. MORE
But what are some techniques to keep your audience glued to their seats? If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. Let’s take a look. MORE
Learn about what Audiences can bring to Crimson Hexagon customers. Platform audience audience analysis audience analytics audience insights audience intelligence audiences Social media analysis MORE
In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Gone are the days of audience segmentation by “adults ages 25 to 54.”. MORE
How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. MORE
Audience segmentation refers to differentiating and categorizing audience groups into various sections based on their online behavior, demographics and demands. Audience segmentation creates smaller, ever-more-refined target groups based on particular qualities. . MORE
This is not an audience-first strategy. Now, take a look at this variation, which shares the same information, but is worded differently to really speak to the audience: Acme toys can be enjoyed right away because we’ve included batteries. Make your audience feel something! MORE
Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Here’s what you need to know about the challenges of finding and building the perfect Facebook audience for your B2B company. What you need to know about building B2B audiences on Facebook. MORE
New research into video email shows how it gets audiences’ synapses firing. Continue reading → The post How Video Email Affects Your Audience (and More Content Examples) appeared first on Content Marketing Institute. MORE
The post Panel Webinar: Engaging Audiences Digitally appeared first on FMG Suite. One of the best ways to improve is to learn from those who are already finding success! This webinar features three experienced financial professionals sharing the inside scoop on what has worked for them. MORE
His audience grew and the positive responses he got every time he wrote a new post made him wonder: What would happen if I just threw them together in a book? Being a public figure in a world of social media basically means that you put on a face for your audience 24/7. MORE
SEPTEMBER 15, 2020
By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. The audience is forever evolving. Outside of these two topics, what else is the Legal audience consuming? MORE
If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. What is a Lookalike Audience? MORE
With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. To get started, your brand voice should contain a few adjectives that capture the personality of your brand and the characteristics of your audience. MORE
Lookalike Audiences represent everything we love about advertising technology. Think about it: the solution takes a seed audience and scores it against 100s of unique attributes to build a lookalike model of people who are similar to that seed. MORE
And without accurate targeting, it can be wasted on an audience that isn’t interested. There’s one main reason for this — your current audience data isn’t good enough. Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled. “No MORE
Defining your target audiences and delivering valuable content to them is obviously a core tenet of content marketing. But audiences evolve, as does your content strategy. MORE
This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era. MORE
If you want your content to perform in a way that attracts, delights, and converts your target audiences, you have to get inside their heads. In this post, DivvyHQ co-founder Brody Dorland digs into how to do that and why it’s critical to hitting your content marketing objectives. MORE
The traditional rule of thumb for finding decision makers has always been: Seniority + Functional Title = My Audience. And while the compilers are accurate in that email addresses and direct dial phone numbers don’t bounce, they are not necessarily helping you find your ideal audience. MORE
Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. MORE
Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging MORE
Content Sales Branding/Positioning MORE
By documenting how success is measured you can ensure that you’re not talking up a vanity metric that is actually relatively inconsequential for your target audience. Get it right, and your audience is hooked. MORE
We have lots of data and a slew of audience listening tools to see exactly what content our buyers and prospects are consuming and sharing. Buzzsumo is an audience listening tool focused on what’s trending. Blog audience listening tools audience-centric content MORE
Audience Related Topics 
Marketing Insider Group
JUNE 14, 2021
Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing.
Marketing Insider Group
APRIL 21, 2021
With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. To get started, your brand voice should contain a few adjectives that capture the personality of your brand and the characteristics of your audience.
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Zoominfo
MAY 5, 2021
In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Gone are the days of audience segmentation by “adults ages 25 to 54.”.
Marketing Insider Group
NOVEMBER 10, 2020
How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research.
Advertiser: ZoomInfo
Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.
Liveintent
JUNE 23, 2021
Lookalike Audiences represent everything we love about advertising technology. Think about it: the solution takes a seed audience and scores it against 100s of unique attributes to build a lookalike model of people who are similar to that seed.
Marketo
JUNE 19, 2020
Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Audience Segmentation: The Great Balancing Act.
Go Beyond SEO
JUNE 23, 2021
Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Know your audience, find out where they spend their time, and nurture that relationship.
Zoominfo
AUGUST 12, 2021
And without accurate targeting, it can be wasted on an audience that isn’t interested. There’s one main reason for this — your current audience data isn’t good enough. Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled. “No
Content4Demand
FEBRUARY 12, 2021
We have lots of data and a slew of audience listening tools to see exactly what content our buyers and prospects are consuming and sharing. Buzzsumo is an audience listening tool focused on what’s trending. Blog audience listening tools audience-centric content
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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Litmus
AUGUST 3, 2021
No need to crunch the numbers—we’ve got you covered with the automated Apple Audience Report in Litmus Email Analytics. Get a personalized breakdown of your Apple Mail audience. The Apple Audience Report in Litmus Email Analytics is available on Litmus Plus and Enterprise plans.
Brandwatch Marketing
FEBRUARY 8, 2019
Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging
Go Beyond SEO
JULY 12, 2021
This is not an audience-first strategy. Now, take a look at this variation, which shares the same information, but is worded differently to really speak to the audience: Acme toys can be enjoyed right away because we’ve included batteries. Make your audience feel something!
DivvyHQ
DECEMBER 10, 2020
Defining your target audiences and delivering valuable content to them is obviously a core tenet of content marketing. But audiences evolve, as does your content strategy.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
BuzzSumo
APRIL 8, 2020
Social Media Marketing Facebook audience insights tool how to use Facebook audience insights
SendX
AUGUST 6, 2021
This makes it difficult to get seen by your target audience. Stick to one clear CTA Adding CTAs to each product listed in your email might sound good,but it can actually distract your audience from taking the action you want them to complete.
Content Marketing Institute
AUGUST 13, 2021
New research into video email shows how it gets audiences’ synapses firing. Continue reading → The post How Video Email Affects Your Audience (and More Content Examples) appeared first on Content Marketing Institute.
Brandwatch Marketing
FEBRUARY 26, 2019
Learn about what Audiences can bring to Crimson Hexagon customers. Platform audience audience analysis audience analytics audience insights audience intelligence audiences Social media analysis
As modern B2B marketing expands and audiences evolve, new best practices for B2B marketing emerge. To stay on top of their game, marketers need to regularly add new methods to their playbook.
Tomorrow People
FEBRUARY 9, 2021
By documenting how success is measured you can ensure that you’re not talking up a vanity metric that is actually relatively inconsequential for your target audience. Get it right, and your audience is hooked.
Zoominfo
JANUARY 27, 2021
If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. What is a Lookalike Audience?
Aberdeen HCM Essentials
APRIL 23, 2020
The traditional rule of thumb for finding decision makers has always been: Seniority + Functional Title = My Audience. And while the compilers are accurate in that email addresses and direct dial phone numbers don’t bounce, they are not necessarily helping you find your ideal audience.
FMG Suite
JANUARY 27, 2021
The post Panel Webinar: Engaging Audiences Digitally appeared first on FMG Suite. One of the best ways to improve is to learn from those who are already finding success! This webinar features three experienced financial professionals sharing the inside scoop on what has worked for them.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.
PPCRAO.in
SEPTEMBER 5, 2020
Product Name: Audience Sniper Click here to get Audience Sniper at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors.
Content Marketing Institute
JULY 24, 2020
This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era.
Metadata
AUGUST 16, 2021
Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Here’s what you need to know about the challenges of finding and building the perfect Facebook audience for your B2B company. What you need to know about building B2B audiences on Facebook.
Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip
The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.
TrueInfluence
APRIL 24, 2021
Audience segmentation refers to differentiating and categorizing audience groups into various sections based on their online behavior, demographics and demands. Audience segmentation creates smaller, ever-more-refined target groups based on particular qualities. .
ConvertKit
SEPTEMBER 14, 2020
His audience grew and the positive responses he got every time he wrote a new post made him wonder: What would happen if I just threw them together in a book? Being a public figure in a world of social media basically means that you put on a face for your audience 24/7.
DivvyHQ
SEPTEMBER 29, 2020
If you want your content to perform in a way that attracts, delights, and converts your target audiences, you have to get inside their heads. In this post, DivvyHQ co-founder Brody Dorland digs into how to do that and why it’s critical to hitting your content marketing objectives.
Marketing Insider Group
MARCH 31, 2021
Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Use Localized English to Communicate in the Audience’s Voice. Social connections are important for all companies, but especially so for local audiences.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.
Marketing Insider Group
SEPTEMBER 15, 2020
By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. The audience is forever evolving. Outside of these two topics, what else is the Legal audience consuming?
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