Act-On

OCTOBER 10, 2018

You've created your targeted audience's buyer persona, but do you know where to find them on the web? Learn why that's important. B2B Marketing Customer Marketing Marketing Automation

Target 151

Target Audience Buyer Personas Persona 151

Act-On

SEPTEMBER 28, 2016

Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Creating personas at this stage can help you put yourself in your audience’s mindset. Who are you writing for?

Audience 267

Audience Census Persona Aging 267

Contently

JUNE 13, 2018

Most brands get in trouble by focusing too much on what they want to say, and not enough on what their audience cares about. In the second episode of our new Content Marketing Minute series, I reveal the content strategy secrets to building strong relationships with a high-value audience.

Audience 146

Audience Video Content Relationship 146

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. But fortunately, they need nowhere near a Coke-sized audience.

Audience 172

Audience B2B Curation Survey 172

Advertisement

We need to speak in our audience’s language, not just our product terms. content / Instagram ads 4 Text content 1 LinkedIn ads / matched audiences / retar- geting 5 The basics (website and martech) 1 Social media / social media marketing 2 Third-party content development (beyond.

SMB

KoMarketing Associates

JULY 16, 2018

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. B2B Marketing News Industry News audience targeting B2B Marketing digital marketingThis is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company.

Target 189

Target Audience Benchmark Efficiency 189

KoMarketing Associates

SEPTEMBER 25, 2018

Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels. percent of marketers said they are able to consistently recognize their audiences across channels.

Channel 170

Channel Audience Segmentation Target 170

Marketing Insider Group

MAY 18, 2016

The whole point of any marketing campaign is to reach the right audience with the right message at the right time. The post Getting Your Main Message to Your Target Audience appeared first on Marketing Insider Group. Marketing Strategy audience Content main message target audience

Audience 170

Audience Target Campaign Strategy 170

Biznology

FEBRUARY 12, 2015

Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith.

Audience 198

Audience Personalization Content Marketing Content 198

B2B PR Sense

JUNE 6, 2018

With so much competition, how can you woo and wow your audience? Instead, create a strategy that outlines your overall plan, including audience, messaging, and timing. An integral part of your strategy is to find your core audience. Use live video to answer audience questions.

Audience 190

Audience Product Video B2B 190

Contently

OCTOBER 17, 2018

I set up and send out the newsletters for Contently’s two publications, The Content Strategist and The Freelancer , so I’m hyper-aware of trying to give our audience a reason to open and click the next newsletter.

Audience 92

Audience Email Newsletter Spam 92

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Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Lead Generation

Act-On

SEPTEMBER 20, 2016

Often there is a real push and pull between what your audience wants you to publish, and what you (or your boss, or your boss’s boss) want to publish. Unfortunately, sometimes the business priorities don’t just come first – they all but drown out the audience’s priorities.

Audience 280

Audience Help Custom Publishing Case Study 280

Salesfusion

JULY 28, 2014

The post 3 Tips for Multichannel Audience Engagement appeared first on Salesfusion. Best Practices Customer Interaction Nurture Marketing

Audience 276

Audience Tips Best Practice Interactive 276

Tony Zambito

JUNE 26, 2016

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

Buyer Personas 145

Buyer Personas Persona Audience Research 145

Biznology

NOVEMBER 18, 2016

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Use this combination wherever possible and you’ll be able to better reach your target audience.

Target 157

Target Audience Search Landing Page 157

Contently

MAY 22, 2018

So while you may start with blog posts to build a foundation for potential customers to find, that doesn’t mean every member of your audience wants to read a 600-word article. The upside to infographics is they typically bring in a larger audience than a regular old blog post.

Audience 171

Audience Podcast Storytelling Word of Mouth 171

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.

Search Engine

Marketing Insider Group

AUGUST 10, 2017

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. The post How to Research Your B2B Audience appeared first on Marketing Insider Group.

Audience 150

Audience Research Buyer Personas Aging 150

Salesfusion

JULY 30, 2014

The post Engaging Your Audience with Social Marketing appeared first on Salesfusion. Social Media Techie Stuff

Audience 247

Audience Social Social Media Marketing 247

Act-On

NOVEMBER 2, 2017

In this Rethink Podcast interview, CMI’s Chief Strategist Robert Rose discusses why your marketing strategy should focus on building audiences. Content Marketing Digital Marketing Strategies Marketing Strategy content marketing marketing strategy

Audience 181

Audience Build Strategy Podcast 181

B2B PR Sense

AUGUST 19, 2017

Theis post will show you how to motivate your audience to take that next step -- or rather, click. With so many factors, how can you choose the right combination that motivates your audience? The Key Takeaway: Know Your Audience.

Audience 218

Audience Urgency PR Buyer Personas 218

Industrial Marketing Today

JULY 14, 2016

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers.

Industry 256

Industry Target Audience Content Marketing 256

KoMarketing Associates

AUGUST 29, 2018

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content. B2B Audiences and the Buying Process.

Audience 170

Audience Social Media Search Purchase Intent 170

Customer Experience Matrix

MAY 6, 2017

One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power.

Vendor 156

Vendor Ads Audience Aggregator 156

Contently

AUGUST 19, 2016

I have an audience, I can talk to them. He has over 47 million subscribers, an audience that most publishers would kill for. On one front, you have to battle with popular and powerful influencers for your audience’s attention. The post Who Owns Your Audience?

Audience 103

Audience Youtube Proposal Podcast 103

KoMarketing Associates

APRIL 25, 2017

Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel. Give the audiences below a try. Facebook Lookalike custom audiences take a contact email list you upload and creates a new audience based on your list that is similar to the people on it.

Target 217

Target Audience Ads Facebook 217

Marketing Insider Group

MAY 18, 2016

These strategies naturally focus on the requirements and audiences of each function. The post Content Strategy Competency – Understand Audiences (Buyers) appeared first on Marketing Insider Group.

Audience 182

Audience Strategy Content Tactics 182

KoMarketing Associates

AUGUST 9, 2018

Let’s take a look at the five ways B2B companies and marketers can stand out and reach their audience on Twitter. On the other side, simply posting to post and pushing out content at all hours of the day in fear of becoming irrelevant is a sure-fire way to scare off your target audience and decrease your engagement. Make your tweets count and provide your target audience with the content they crave. If your content would add value to your target audience, #whynottweetit?

Audience 189

Audience Twitter Hashtag Insert 189

Marketing Insider Group

SEPTEMBER 6, 2018

The post All the Feels: The Importance of Emotional Marketing and Connecting with Your Audience {Infographic} appeared first on Marketing Insider Group.

Audience 170

Audience Loyalty Tactics Brand 170

LeadCrunch

SEPTEMBER 29, 2018

One way that this is done is through the use of “lookalike audiences.” ” It’s not uncommon for those lookalike audiences to shave 50% or more off of the cost of acquisition in a B2C environment. Behold: You want to take a guess at which adset has the lookalike audience applied? So it’s obvious that lookalike audiences are the future of targeting. We can deliver B2B lookalike audiences.

Audience 95

Audience CPL Acquisition Lead Gen 95

Marketing Insider Group

APRIL 26, 2016

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? The post How Do Audiences Assess Your Marketing Content?

Audience 175

Audience Content Course Video 175

Marketing Insider Group

AUGUST 24, 2016

The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era.

Audience 173

Audience Interactive Mobile Content Marketing 173

Content Marketing Institute

OCTOBER 9, 2018

As a consequence, you need to think mobile to be a successful marketer and adapt to the behavior of at least half of your potential audience. Now, how do you incorporate vertical content into your strategy to ensure that you create a better experience for your audience and your brand?

Vertical 85

Vertical Audience Mobile Video 85

Content Marketing Institute

OCTOBER 15, 2017

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process.

Audience 100

Audience Trigger Examples Fulfillment 100

Marketing Insider Group

APRIL 4, 2017

The post Using Geo-Targeted Marketing to Skyrocket Audience Engagement appeared first on Marketing Insider Group. The widespread integration of GPS technology and smartphones has changed the face of marketing.

Target 210

Target Audience GPS Mobile 210

Adacado

JANUARY 30, 2017

Audience targeting is a targeting method in which ads are served to groups of individuals who have share similar attributes like gender, household income, age group, education level, relationship status etc. The post Audience Targeting appeared first on Adacado. programmatic dictionary audience targeting

Target 40

Target Audience Income Aging 40

Onalytica B2B

SEPTEMBER 20, 2017

Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience through your influencers.

Target 250

Target Audience Channel Relationship 250

Marketing Insider Group

NOVEMBER 15, 2017

Much like any other authority figure, a person is considered to be an influencer when they can influence audiences because they’re well-respected in the industry. The post 10 Influencer Marketing Tips to Reach New Audiences appeared first on Marketing Insider Group. Influence cannot be gained overnight. It’s built on hard work, passion, and excellent relationship skills. Also, having a captivating or likable personality never hurts.

Audience 159

Audience Tips Relationship Personalization 159

Marketing Insider Group

NOVEMBER 3, 2017

The post 5 Audience Engagement Hacks for Live Video Marketing appeared first on Marketing Insider Group. It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging. A survey […].

Audience 167

Audience Video Social Media Survey 167

Marketing Insider Group

APRIL 3, 2016

The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group. Social Media audience needs Content Content Marketing content strategy how-to marketing strategy Strategy types of contentHow are your followers reacting to your content?

Audience 186

Audience Social Media Media Landing Page 186

ScribbleLive

NOVEMBER 18, 2015

Here’s the top of the current search results: These look like my content marketing peers, so it makes me feel good about targeting the right audience. If it reads like a poor man’s Wikipedia article, it’s probably not something your audience (or Google) is likely to dig.

Audience 263

Audience Keyword Content Wikipedia 263

Marketing Insider Group

NOVEMBER 6, 2017

The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. CMOs have a lot to wrangle within the next two years. Facilitating transformation initiatives – which entails guiding and empowering teams. And, continuing to push for a better alignment of marketing with overall business strategy. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […].

CMO 163

CMO Audience Strategy Business 163