How to Create Content That Appeals to Multiple Audiences


Within most large companies, marketers and content practitioners are challenged with creating targeted messaging for the wide variety of audiences that they serve. So how do you produce assets that will resonate for multiple audiences?

9 Tips To Get Seen By Your Email Target Audience


This makes it difficult to get seen by your target audience Email marketing continues to be among the most powerful channels available, with a return on investment of 42:1 (Source: Litmus). However, nowadays, inboxes are full, saturated with marketing messages and junk mail.

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Audience Segmentation with Predictive Audiences | AI for All


Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Audience Segmentation: The Great Balancing Act.

How to Take Audience Engagement to the Next Level


You probably remember it well. That one event you attended where that amazing speaker engaged and inspired you. So much so that you immediately acted on their recommendation, or got to work executing their idea. You and your team should be trying to create that same feeling with your content.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Engaging Online Audiences at Events: 3 Strategies

Marketing Insider Group

And, while it can be a bit more challenging to keep a virtual audience engaged— after all, “Zoom Fatigue” after a few years of connecting via computer screens is real— we’ve also seen how organizations have developed new and innovative ways to catch and keep the attention of their online audiences.

How To Reach Your Target Audience Through Text Message Marketing

Marketing Insider Group

Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. The post How To Reach Your Target Audience Through Text Message Marketing appeared first on Marketing Insider Group.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021


In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Gone are the days of audience segmentation by “adults ages 25 to 54.”.

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing.

Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

Marketing Insider Group says: Organizations now have content teams with specific people and resources focusing exclusively on creating content, using it to engage specific audiences and drive business. Think about what your target audience is asking themselves on a daily basis.

A Guide to B2B Marketing Essentials

As modern B2B marketing expands and audiences evolve, new best practices for B2B marketing emerge. To stay on top of their game, marketers need to regularly add new methods to their playbook.

3 Ways to Use Audience Listening Tools


We have lots of data and a slew of audience listening tools to see exactly what content our buyers and prospects are consuming and sharing. Buzzsumo is an audience listening tool focused on what’s trending. Blog audience listening tools audience-centric content

Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. To get started, your brand voice should contain a few adjectives that capture the personality of your brand and the characteristics of your audience.

LiveIntent’s Lookalike Audiences: The audience solution designed for customer acquisition


Lookalike Audiences represent everything we love about advertising technology. Think about it: the solution takes a seed audience and scores it against 100s of unique attributes to build a lookalike model of people who are similar to that seed.

The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Understanding Target Audiences: Generational Marketing

RDW Group

The ads that entice … The post Understanding Target Audiences: Generational Marketing appeared first on RDW Group. We’ve all seen advertisements on different media platforms and thought, “Wow, it’s like they know me.”

9 Tips To Get Seen By Your Email Target Audience


This makes it difficult to get seen by your target audience. Stick to one clear CTA Adding CTAs to each product listed in your email might sound good,but it can actually distract your audience from taking the action you want them to complete.

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How Can Audience Engagement Improve Email Deliverability?

Benchmark Email

Sounds easy enough, but there are… The post How Can Audience Engagement Improve Email Deliverability? Every successful business also has solid email deliverability. It’s not without effort.

Grow Your Audience 2021 recap


And we love being a part of that journey with our Grow Your Audience Challenge. The Grow Your Audience Challenge (previously called the Landing Page Challenge) is our trademark challenge. Why creators should join the Grow Your Audience challenge. Creators growing their audience.

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

4 Easy Ways to Improve Social Media Engagement with Your Audience

Go Beyond SEO

Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Know your audience, find out where they spend their time, and nurture that relationship.

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5 Ways to Grow an Audience for Your Podcast


Find an audience’s content need gap and the marketing will take care of itself. You could guess, or as podcast host and educator Will Francis suggests, use audience research tools such as Answer the Public, Buzzsumo, Google Trends, or Reddit.

Customer remarketing: Best practices with Dynamic Audiences


Businesses invest countless resources to create a website that captures the heart and soul of their brand and work tirelessly to attract and maintain their audience’s attention in hopes of driving conversions. Dynamic Audiences: What are they, and how can they help?

5 Data-Driven Ways to Improve Audience Targeting with Content


Defining your target audiences and delivering valuable content to them is obviously a core tenet of content marketing. But audiences evolve, as does your content strategy.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

Protecting Marketing Data and Audience Trust


Unless your audience is entirely replaceable, you’re playing with fire if you aren’t fully honest about any breaches or other issues. The post Protecting Marketing Data and Audience Trust appeared first on Biznology.

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7 Neuro Writing Tactics to Get Inside the Minds of Your Audience

Content Marketing Institute

By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions. Engaging and persuasive language is a powerful tool for content marketers.

Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?


No need to crunch the numbers—we’ve got you covered with the automated Apple Audience Report in Litmus Email Analytics. Get a personalized breakdown of your Apple Mail audience. The Apple Audience Report in Litmus Email Analytics is available on Litmus Plus and Enterprise plans.

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Driving full-funnel engagement with Dynamic Audiences


Businesses invest countless resources to create a website that captures the heart and soul of their brand and work tirelessly to attract and maintain their audience’s attention in hopes of driving conversions. Dynamic Audiences: What are they, and how can they help?

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Not All Audiences Are Good Audiences [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era.

How to Keep Your Webinar Audience Engrossed Till the End


But what are some techniques to keep your audience glued to their seats? If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. Let’s take a look.

Your Forgotten Audience

Golden Spiral

Content Sales Branding/Positioning

Lookalike Audiences help you find new customers


It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Keep reading to learn how to leverage Lookalike Audiences in the email channel to achieve your business goals.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Crimson Hexagon Releases Audience Lists

Brandwatch Marketing

Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging

ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising


And without accurate targeting, it can be wasted on an audience that isn’t interested. There’s one main reason for this — your current audience data isn’t good enough. Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled. “No

Untangling self-worth from audience size


She hoped an audience would come, even if just a small one. The audience she’d been building for years bought it, and she was floored: That was income coming from a product I created myself, and that felt really empowering. And her audience wanted more.

Audience over ego


His audience grew and the positive responses he got every time he wrote a new post made him wonder: What would happen if I just threw them together in a book? Being a public figure in a world of social media basically means that you put on a face for your audience 24/7.

B2B Digital Marketing: What’s Working Now!

Speaker: Paul Slack - Vende Digital CEO

Discover 5 tips to get 2021 off to a great start. You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Generate leads more predictably at a lower cost. Create the perfect landing page that converts. Develop lead magnets that your audience will love