5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

After the Webinar: 7 Steps to Ongoing Audience Engagement

Act-On

Demand & Lead Generation audience engagement content engagement engagement on-demand on-demand webinars ondemand webinar webinar planningWhat happens after the live webinar is even more important than what happened before it.

Trending Sources

Search: The art and science of identifying your target audience

Biznology

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Use this combination wherever possible and you’ll be able to better reach your target audience.

3 Tips for Multichannel Audience Engagement

Salesfusion

The post 3 Tips for Multichannel Audience Engagement appeared first on Salesfusion. Best Practices Customer Interaction Nurture Marketing

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How Do Audiences Assess Your Marketing Content?

Avitage

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? The post How Do Audiences Assess Your Marketing Content?

How to Research Your B2B Audience

Marketing Insider Group

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. The post How to Research Your B2B Audience appeared first on Marketing Insider Group.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In

8 Types of Social Media Content That Your Audience Really Needs

Marketing Insider Group

The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group. Social Media audience needs Content Content Marketing content strategy how-to marketing strategy Strategy types of contentHow are your followers reacting to your content?

Engaging Your Audience with Social Marketing

Salesfusion

The post Engaging Your Audience with Social Marketing appeared first on Salesfusion. Social Media Techie Stuff

How Marriott and GE Built Audiences Through Experiences

Type A Communications

Branding Marketing Build Audiences Through Experiences GE How Marriott and GE Build Audiences Through Experiences Marriott

How to Refresh Evergreen Content (and Reach a Big Audience)

ScribbleLive

Here’s the top of the current search results: These look like my content marketing peers, so it makes me feel good about targeting the right audience. If it reads like a poor man’s Wikipedia article, it’s probably not something your audience (or Google) is likely to dig.

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

You know that while social media represents a vast potential audience, the engagement rates are awful. Disadvantage #2: Social media increasingly requires advertising to reach your audience. And – even with single digit organic reach – a good way to stay in touch with your audience.

The Pendulum Audience: Brand Marketing Lessons in Institutional Trust

Content Standard

It’s a lesson that’s just as true for objects with mass as it is for marketing audiences—and brand marketing professionals who have to constantly contend with audiences that hate to sit still. A Case Study in Pendulum Audiences. How to Handle Audience Swings.

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Major CMO Priority Shift for 2017 Is Audience Centricity

Marketing Insider Group

The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. CMOs have a lot to wrangle within the next two years. Facilitating transformation initiatives – which entails guiding and empowering teams. And, continuing to push for a better alignment of marketing with overall business strategy. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […].

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers.

How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

How do you use email marketing to tell stories to engage your audience? Olenski: Moreover, with all that data, how do you ensure the right content is being delivered to the right audience via the right medium? Jeremy Duerksen is CMO at Peaksware.

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How to Make Audience Segmentation Truly Personal

Act-On

The smart answer: By matching certain content items to certain audiences. Together they can help marketers deliver a very potent punch of engagement with anonymous site traffic – as they turn audience segmentation into a truly personal customer experience.

Personalizing for Alternative Audiences

Get Smart Content

The basics of audience segmentation for personalization are pretty intuitive. The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

13 Great Guides to Growing Your Blog Audience

Webbiquity

Now—how you attract and retain a large audience? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so.

Do You Want Sales or an Audience – or Both?

What Works - What Doesn't

Or Show Me the Audience. Maybe, he said, we’re not really in the business of creating content but of creating audiences. But even so, should we be giving equal attention to building long-term audience and “share of voice” along with short-term qualified leads?

Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Choose a topic that you and your organization are very familiar with, and that your intended audience thinks is important.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

For Prospect IQ campaigns, users can define a target audience based industry, company size, location, and persona. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)?

3 Simple Presentation Techniques to Engage Your Audience

Modern B2B Marketing

She attributes her mad skills to “Own the Room” training, which taught her how to lower filters (cell phones and other distractions) and engage audiences of all sizes with simple techniques. Tactic: Ask the audience a question and provide them with a range for answering.

Increasing Audience ROI with Personalization

Hubspot

That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too. When audiences like what you have to offer, they’ll find a way to keep your company on their radars.

Simplifying Audience Modeling and Personas for the Data Age

Content Standard

Before I was interested in audience modeling and funnel analysis—before content strategies and keyword tactics—I was trained to be a writer. For these earlier strategists, a lot of the work of audience modeling was tied in large part to hunches and observation.

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Tracking and Increasing Audience Engagement

Hubspot

That’s why tracking and understanding your audience is so important — so you can create smaller, more targeted campaigns instead of sending every sponsored email to your entire database. This begs the question, how do you begin to understand your audience?

What Social Data can Teach You about Audiences

Buzz Marketing for Technology

This made me wonder which one of these polls was best for my son as the intended audience. After this discovery, I contacted my Audience Development team here at Networked Insights and asked them to develop a series of lists of the top NCAA football teams for various audience categories.

Getting Your Main Message to Your Target Audience

Marketing Insider Group

The whole point of any marketing campaign is to reach the right audience with the right message at the right time. The post Getting Your Main Message to Your Target Audience appeared first on Marketing Insider Group. Marketing Strategy audience Content main message target audience

Six Ways CMOs Can Capture Audience Attention in the Online Community

Tomorrow People

Stand our in the digital landscape and with the right content to attract attention and create an online community.

Audience Strategist: The New, Critical Role on Your Content Team

Content Marketing Institute

Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic function of their marketing is the focus on building audiences. You transform a portion of the audience into visitors. Ready for a new job?

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4 Ways to Shift Your Thinking to Truly Focus on Your Audience

Content Marketing Institute

Audience first. But, here’s the thing: Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them. Instead of saying: “We’re going to target this audience.”. Don’t pick target audiences.

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Yes, market and audience research can be incredibly valuable. Research rarely studies an audience exhibiting a single consistent behavior. Instead, multiple distinct audiences are generally assessed together. Are you considering the multiple segments within your audience?

How Publishers Develop and Monetize Audiences with Digital Marketing

Modern B2B Marketing

If paid audiences are only shrinking , can Gate’s very first prediction that the “real money on the internet” would be in content hold true? Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. Understand Audience Interests and Behaviors.

How Do Audiences Assess Your Marketing Content?

Marketing Insider Group

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? The post How Do Audiences Assess Your Marketing Content?

Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Marketing Insider Group

The post Using Geo-Targeted Marketing to Skyrocket Audience Engagement appeared first on Marketing Insider Group. The widespread integration of GPS technology and smartphones has changed the face of marketing.

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Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst.

5 Ways to Make Your Content Speak to a Business Audience

Reachforce

You want your content to make an impression. You want your business-to-business (B2B) customers talking. You focus on recent market events, emerging industry trends and the latest news.

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time. Quizzes allow your audience to break away from the monotony of reading and scrolling to really interact with your content.

How to Use Audience Engagement to Define Your Product

Salesfusion

The post How to Use Audience Engagement to Define Your Product appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.