Finding Your Target Audience on the Web

Act-On

You've created your targeted audience's buyer persona, but do you know where to find them on the web? Learn why that's important. B2B Marketing Customer Marketing Marketing Automation

Target 151

How to Speak the Same Language as Your Marketing Audience

Act-On

Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Creating personas at this stage can help you put yourself in your audience’s mindset. Who are you writing for?

Video: How to Create Content Your Audience Actually Cares About

Contently

Most brands get in trouble by focusing too much on what they want to say, and not enough on what their audience cares about. In the second episode of our new Content Marketing Minute series, I reveal the content strategy secrets to building strong relationships with a high-value audience.

How to Understand Your B2B Audience Better

KoMarketing Associates

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. But fortunately, they need nowhere near a Coke-sized audience.

How B2B Marketing is Changing in 2018

We need to speak in our audience’s language, not just our product terms. content / Instagram ads 4 Text content 1 LinkedIn ads / matched audiences / retar- geting 5 The basics (website and martech) 1 Social media / social media marketing 2 Third-party content development (beyond.

To Save Time, B2B Marketers Now Look to Improve Audience Targeting

KoMarketing Associates

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. B2B Marketing News Industry News audience targeting B2B Marketing digital marketingThis is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company.

Target 189

Only 15.3% of Marketers Consistently Recognize their Audiences Across Channels

KoMarketing Associates

Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels. percent of marketers said they are able to consistently recognize their audiences across channels.

Getting Your Main Message to Your Target Audience

Marketing Insider Group

The whole point of any marketing campaign is to reach the right audience with the right message at the right time. The post Getting Your Main Message to Your Target Audience appeared first on Marketing Insider Group. Marketing Strategy audience Content main message target audience

Content marketing personalization: know your audience

Biznology

Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith.

B2B Product Launch Secrets: How to Wow Your Audience

B2B PR Sense

With so much competition, how can you woo and wow your audience? Instead, create a strategy that outlines your overall plan, including audience, messaging, and timing. An integral part of your strategy is to find your core audience. Use live video to answer audience questions.

What Annoys Audiences the Most About Marketing Emails

Contently

I set up and send out the newsletters for Contently’s two publications, The Content Strategist and The Freelancer , so I’m hyper-aware of trying to give our audience a reason to open and click the next newsletter.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Your Audience Called. They Say You’re Fired.

Act-On

Often there is a real push and pull between what your audience wants you to publish, and what you (or your boss, or your boss’s boss) want to publish. Unfortunately, sometimes the business priorities don’t just come first – they all but drown out the audience’s priorities.

3 Tips for Multichannel Audience Engagement

Salesfusion

The post 3 Tips for Multichannel Audience Engagement appeared first on Salesfusion. Best Practices Customer Interaction Nurture Marketing

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

Search: The art and science of identifying your target audience

Biznology

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Use this combination wherever possible and you’ll be able to better reach your target audience.

Target 157

Beyond the Blog Post: 6 Content Formats Your Audience Wants

Contently

So while you may start with blog posts to build a foundation for potential customers to find, that doesn’t mean every member of your audience wants to read a 600-word article. The upside to infographics is they typically bring in a larger audience than a regular old blog post.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.

How to Research Your B2B Audience

Marketing Insider Group

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. The post How to Research Your B2B Audience appeared first on Marketing Insider Group.

Engaging Your Audience with Social Marketing

Salesfusion

The post Engaging Your Audience with Social Marketing appeared first on Salesfusion. Social Media Techie Stuff

The Marketing Strategy for Building Your Audience First

Act-On

In this Rethink Podcast interview, CMI’s Chief Strategist Robert Rose discusses why your marketing strategy should focus on building audiences. Content Marketing Digital Marketing Strategies Marketing Strategy content marketing marketing strategy

Calls to Action: How to Motivate Your Audience

B2B PR Sense

Theis post will show you how to motivate your audience to take that next step -- or rather, click. With so many factors, how can you choose the right combination that motivates your audience? The Key Takeaway: Know Your Audience.

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers.

B2B Audiences Primarily Use Search & Social Media to Find Business-Related Content

KoMarketing Associates

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content. B2B Audiences and the Buying Process.

Martech Vendors Can't Avoid Ad Audience Battles

Customer Experience Matrix

One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power.

Vendor 156

Who Owns Your Audience?

Contently

I have an audience, I can talk to them. He has over 47 million subscribers, an audience that most publishers would kill for. On one front, you have to battle with popular and powerful influencers for your audience’s attention. The post Who Owns Your Audience?

15 Audiences You Should Be Targeting with B2B Facebook Ads

KoMarketing Associates

Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel. Give the audiences below a try. Facebook Lookalike custom audiences take a contact email list you upload and creates a new audience based on your list that is similar to the people on it.

Target 217

Content Strategy Competency – Understand Audiences (Buyers)

Marketing Insider Group

These strategies naturally focus on the requirements and audiences of each function. The post Content Strategy Competency – Understand Audiences (Buyers) appeared first on Marketing Insider Group.

Twitter: How to Break Through the Noise and Reach Your Audience

KoMarketing Associates

Let’s take a look at the five ways B2B companies and marketers can stand out and reach their audience on Twitter. On the other side, simply posting to post and pushing out content at all hours of the day in fear of becoming irrelevant is a sure-fire way to scare off your target audience and decrease your engagement. Make your tweets count and provide your target audience with the content they crave. If your content would add value to your target audience, #whynottweetit?

All the Feels: The Importance of Emotional Marketing and Connecting with Your Audience {Infographic}

Marketing Insider Group

The post All the Feels: The Importance of Emotional Marketing and Connecting with Your Audience {Infographic} appeared first on Marketing Insider Group.

B2B Lookalike Audiences Are Here, And The Future Looks Bright

LeadCrunch

One way that this is done is through the use of “lookalike audiences.” ” It’s not uncommon for those lookalike audiences to shave 50% or more off of the cost of acquisition in a B2C environment. Behold: You want to take a guess at which adset has the lookalike audience applied? So it’s obvious that lookalike audiences are the future of targeting. We can deliver B2B lookalike audiences.

How Do Audiences Assess Your Marketing Content?

Marketing Insider Group

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? The post How Do Audiences Assess Your Marketing Content?

Hacking Audience Attention Spans With Interactivity

Marketing Insider Group

The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era.

Why You Need Vertical Visuals If Your Audience is Mobile

Content Marketing Institute

As a consequence, you need to think mobile to be a successful marketer and adapt to the behavior of at least half of your potential audience. Now, how do you incorporate vertical content into your strategy to ensure that you create a better experience for your audience and your brand?

How to Take an Audience-First Approach to Your Content

Content Marketing Institute

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process.

Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Marketing Insider Group

The post Using Geo-Targeted Marketing to Skyrocket Audience Engagement appeared first on Marketing Insider Group. The widespread integration of GPS technology and smartphones has changed the face of marketing.

Target 210

Audience Targeting

Adacado

Audience targeting is a targeting method in which ads are served to groups of individuals who have share similar attributes like gender, household income, age group, education level, relationship status etc. The post Audience Targeting appeared first on Adacado. programmatic dictionary audience targeting

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience through your influencers.

Target 250

10 Influencer Marketing Tips to Reach New Audiences

Marketing Insider Group

Much like any other authority figure, a person is considered to be an influencer when they can influence audiences because they’re well-respected in the industry. The post 10 Influencer Marketing Tips to Reach New Audiences appeared first on Marketing Insider Group. Influence cannot be gained overnight. It’s built on hard work, passion, and excellent relationship skills. Also, having a captivating or likable personality never hurts.

5 Audience Engagement Hacks for Live Video Marketing

Marketing Insider Group

The post 5 Audience Engagement Hacks for Live Video Marketing appeared first on Marketing Insider Group. It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging. A survey […].

8 Types of Social Media Content That Your Audience Really Needs

Marketing Insider Group

The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group. Social Media audience needs Content Content Marketing content strategy how-to marketing strategy Strategy types of contentHow are your followers reacting to your content?

How to Refresh Evergreen Content (and Reach a Big Audience)

ScribbleLive

Here’s the top of the current search results: These look like my content marketing peers, so it makes me feel good about targeting the right audience. If it reads like a poor man’s Wikipedia article, it’s probably not something your audience (or Google) is likely to dig.

Major CMO Priority Shift for 2017 Is Audience Centricity

Marketing Insider Group

The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. CMOs have a lot to wrangle within the next two years. Facilitating transformation initiatives – which entails guiding and empowering teams. And, continuing to push for a better alignment of marketing with overall business strategy. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […].

CMO 163