How To Reach Your Target Audience Through Text Message Marketing

Marketing Insider Group

Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. The post How To Reach Your Target Audience Through Text Message Marketing appeared first on Marketing Insider Group.

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Driving full-funnel engagement with Dynamic Audiences

Liveintent

Businesses invest countless resources to create a website that captures the heart and soul of their brand and work tirelessly to attract and maintain their audience’s attention in hopes of driving conversions. Dynamic Audiences: What are they, and how can they help?

Insiders

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Audience Segmentation with Predictive Audiences | AI for All

Marketo

Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Audience Segmentation: The Great Balancing Act.

9 Tips To Get Seen By Your Email Target Audience

SendX

This makes it difficult to get seen by your target audience Email marketing continues to be among the most powerful channels available, with a return on investment of 42:1 (Source: Litmus). However, nowadays, inboxes are full, saturated with marketing messages and junk mail.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

Lookalike Audiences help you find new customers

Liveintent

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Keep reading to learn how to leverage Lookalike Audiences in the email channel to achieve your business goals.

3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Gone are the days of audience segmentation by “adults ages 25 to 54.”.

Protecting Marketing Data and Audience Trust

Biznology

Unless your audience is entirely replaceable, you’re playing with fire if you aren’t fully honest about any breaches or other issues. The post Protecting Marketing Data and Audience Trust appeared first on Biznology.

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3 Ways to Use Audience Listening Tools

Content4Demand

We have lots of data and a slew of audience listening tools to see exactly what content our buyers and prospects are consuming and sharing. Buzzsumo is an audience listening tool focused on what’s trending. Blog audience listening tools audience-centric content

LiveIntent’s Lookalike Audiences: The audience solution designed for customer acquisition

Liveintent

Lookalike Audiences represent everything we love about advertising technology. Think about it: the solution takes a seed audience and scores it against 100s of unique attributes to build a lookalike model of people who are similar to that seed.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. To get started, your brand voice should contain a few adjectives that capture the personality of your brand and the characteristics of your audience.

5 Ways to Grow an Audience for Your Podcast

Contently

Find an audience’s content need gap and the marketing will take care of itself. You could guess, or as podcast host and educator Will Francis suggests, use audience research tools such as Answer the Public, Buzzsumo, Google Trends, or Reddit.

How to Use Facebook Audience Insights for Content Creation

BuzzSumo

Social Media Marketing Facebook audience insights tool how to use Facebook audience insights

Crimson Hexagon Releases Audience Lists

Brandwatch Marketing

Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

4 Easy Ways to Improve Social Media Engagement with Your Audience

Go Beyond SEO

Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Know your audience, find out where they spend their time, and nurture that relationship.

Untangling self-worth from audience size

ConvertKit

She hoped an audience would come, even if just a small one. The audience she’d been building for years bought it, and she was floored: That was income coming from a product I created myself, and that felt really empowering. And her audience wanted more.

Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?

Litmus

No need to crunch the numbers—we’ve got you covered with the automated Apple Audience Report in Litmus Email Analytics. Get a personalized breakdown of your Apple Mail audience. The Apple Audience Report in Litmus Email Analytics is available on Litmus Plus and Enterprise plans.

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For Programmatic: Lookalike audiences help you find new customers

Liveintent

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Keep reading to learn how to leverage Lookalike Audiences in the programmatic email channel to achieve your business goals.

A Guide to B2B Marketing Essentials

As modern B2B marketing expands and audiences evolve, new best practices for B2B marketing emerge. To stay on top of their game, marketers need to regularly add new methods to their playbook.

How to Grow Your Audience, Make the Case for Content, and Counter Your Story-Hating Boss

Contently - Strategy

Within 18 months, we’d built a loyal audience of hundreds of thousands of marketers and an award-winning industry publication. Audiences are splintered across more channels. Strategy Ask a Content Strategist Audience Growth Content Strategy organic traffic Storytelling

How to Keep Your Webinar Audience Engrossed Till the End

DivvyHQ

But what are some techniques to keep your audience glued to their seats? If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. Let’s take a look.

The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research.

Custom Audiences support a customer-centric marketing strategy

Liveintent

If you’re looking for one audience solution that can help you achieve success with your customers at any stage of the marketing funnel, Custom Audiences may just be what you’re after. What are custom audiences? How to build Custom Audiences.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Custom Audiences support a customer-centric marketing strategy

Liveintent

If you’re looking for one audience solution that can help you achieve success with your customers at any stage of the marketing funnel, Custom Audiences may just be what you’re after. What are custom audiences? How to build Custom Audiences.

ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising

Zoominfo

And without accurate targeting, it can be wasted on an audience that isn’t interested. There’s one main reason for this — your current audience data isn’t good enough. Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled. “No

5 Data-Driven Ways to Improve Audience Targeting with Content

DivvyHQ

Defining your target audiences and delivering valuable content to them is obviously a core tenet of content marketing. But audiences evolve, as does your content strategy.

Put Their Needs First with an Audience-First Strategy

Go Beyond SEO

This is not an audience-first strategy. Now, take a look at this variation, which shares the same information, but is worded differently to really speak to the audience: Acme toys can be enjoyed right away because we’ve included batteries. Make your audience feel something!

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

Announcing Audiences for Crimson Hexagon

Brandwatch Marketing

Learn about what Audiences can bring to Crimson Hexagon customers. Platform audience audience analysis audience analytics audience insights audience intelligence audiences Social media analysis

Audience Conversion Optimization & Peripheral Factors

seo.co

If you are targeting multiple people at once, it’s a good idea to segment your strategy as much as possible, such as by creating separate landing pages for each of your target audiences. Headlines, Lead-Ins, and Audience Targeting. Appealing to your audience.

Your Forgotten Audience

Golden Spiral

Content Sales Branding/Positioning

Understanding your audience: How to build a persona matrix

Tomorrow People

By documenting how success is measured you can ensure that you’re not talking up a vanity metric that is actually relatively inconsequential for your target audience. Get it right, and your audience is hooked.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.

Audience over ego

ConvertKit

His audience grew and the positive responses he got every time he wrote a new post made him wonder: What would happen if I just threw them together in a book? Being a public figure in a world of social media basically means that you put on a face for your audience 24/7.

How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. What is a Lookalike Audience?

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Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes)

Content Marketing Institute

Party City treats its audience to original research on a content sweet spot. Continue reading → The post Are You Terrorizing Your Audience? A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates.

9 Tips To Get Seen By Your Email Target Audience

SendX

This makes it difficult to get seen by your target audience. Stick to one clear CTA Adding CTAs to each product listed in your email might sound good,but it can actually distract your audience from taking the action you want them to complete.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence!