Expert insights. Personalized for you.
This makes it difficult to get seen by your target audience Email marketing continues to be among the most powerful channels available, with a return on investment of 42:1 (Source: Litmus). However, nowadays, inboxes are full, saturated with marketing messages and junk mail. MORE
Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Audience Segmentation: The Great Balancing Act. MORE
02:03] – The flywheel concept explains audience building as a process with a painfully slow start. Consistency speeds up the flywheel until the wheel spins faster and faster and audience-building becomes easier and easier. [12:29] MORE
This makes it difficult to get seen by your target audience. Stick to one clear CTA Adding CTAs to each product listed in your email might sound good,but it can actually distract your audience from taking the action you want them to complete. MORE
No need to crunch the numbers—we’ve got you covered with the automated Apple Audience Report in Litmus Email Analytics. Get a personalized breakdown of your Apple Mail audience. The Apple Audience Report in Litmus Email Analytics is available on Litmus Plus and Enterprise plans. MORE
Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. The post How To Reach Your Target Audience Through Text Message Marketing appeared first on Marketing Insider Group. MORE
4 Tips for Reengaging with Audiences Post-Pandemic. Dealing With A Hostile Audience. While some audiences may be excited and open to hearing your speech, others may have a more negative reaction. How to Speak with Confidence & Captivate your Audience. MORE
Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Know your audience, find out where they spend their time, and nurture that relationship. MORE
But what are some techniques to keep your audience glued to their seats? If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. Let’s take a look. MORE
Learn about what Audiences can bring to Crimson Hexagon customers. Platform audience audience analysis audience analytics audience insights audience intelligence audiences Social media analysis MORE
In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Gone are the days of audience segmentation by “adults ages 25 to 54.”. MORE
How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. MORE
If you are targeting multiple people at once, it’s a good idea to segment your strategy as much as possible, such as by creating separate landing pages for each of your target audiences. Headlines, Lead-Ins, and Audience Targeting. Appealing to your audience. MORE
This is not an audience-first strategy. Now, take a look at this variation, which shares the same information, but is worded differently to really speak to the audience: Acme toys can be enjoyed right away because we’ve included batteries. Make your audience feel something! MORE
Businesses invest countless resources to create a website that captures the heart and soul of their brand and work tirelessly to attract and maintain their audience’s attention in hopes of driving conversions. Dynamic Audiences: What are they, and how can they help? MORE
And we love being a part of that journey with our Grow Your Audience Challenge. The Grow Your Audience Challenge (previously called the Landing Page Challenge) is our trademark challenge. Why creators should join the Grow Your Audience challenge. Creators growing their audience. MORE
It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Keep reading to learn how to leverage Lookalike Audiences in the email channel to achieve your business goals. MORE
Unless your audience is entirely replaceable, you’re playing with fire if you aren’t fully honest about any breaches or other issues. The post Protecting Marketing Data and Audience Trust appeared first on Biznology. MORE
If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. What is a Lookalike Audience? MORE
Find an audience’s content need gap and the marketing will take care of itself. You could guess, or as podcast host and educator Will Francis suggests, use audience research tools such as Answer the Public, Buzzsumo, Google Trends, or Reddit. MORE
With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. To get started, your brand voice should contain a few adjectives that capture the personality of your brand and the characteristics of your audience. MORE
Businesses invest countless resources to create a website that captures the heart and soul of their brand and work tirelessly to attract and maintain their audience’s attention in hopes of driving conversions. Dynamic Audiences: What are they, and how can they help? MORE
Lookalike Audiences represent everything we love about advertising technology. Think about it: the solution takes a seed audience and scores it against 100s of unique attributes to build a lookalike model of people who are similar to that seed. MORE
And without accurate targeting, it can be wasted on an audience that isn’t interested. There’s one main reason for this — your current audience data isn’t good enough. Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled. “No MORE
Defining your target audiences and delivering valuable content to them is obviously a core tenet of content marketing. But audiences evolve, as does your content strategy. MORE
This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era. MORE
She hoped an audience would come, even if just a small one. The audience she’d been building for years bought it, and she was floored: That was income coming from a product I created myself, and that felt really empowering. And her audience wanted more. MORE
Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. MORE
Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging MORE
Content Sales Branding/Positioning MORE
By documenting how success is measured you can ensure that you’re not talking up a vanity metric that is actually relatively inconsequential for your target audience. Get it right, and your audience is hooked. MORE
And, while it can be a bit more challenging to keep a virtual audience engaged— after all, “Zoom Fatigue” after a few years of connecting via computer screens is real— we’ve also seen how organizations have developed new and innovative ways to catch and keep the attention of their online audiences. MORE
We have lots of data and a slew of audience listening tools to see exactly what content our buyers and prospects are consuming and sharing. Buzzsumo is an audience listening tool focused on what’s trending. Blog audience listening tools audience-centric content MORE
Audience Related Topics SendX
AUGUST 5, 2021
This makes it difficult to get seen by your target audience Email marketing continues to be among the most powerful channels available, with a return on investment of 42:1 (Source: Litmus). However, nowadays, inboxes are full, saturated with marketing messages and junk mail.
Marketing Insider Group
APRIL 18, 2022
And, while it can be a bit more challenging to keep a virtual audience engaged— after all, “Zoom Fatigue” after a few years of connecting via computer screens is real— we’ve also seen how organizations have developed new and innovative ways to catch and keep the attention of their online audiences.
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Marketo
JUNE 19, 2020
Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Audience Segmentation: The Great Balancing Act.
ConvertKit
JANUARY 25, 2022
02:03] – The flywheel concept explains audience building as a process with a painfully slow start. Consistency speeds up the flywheel until the wheel spins faster and faster and audience-building becomes easier and easier. [12:29]
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
Marketing Insider Group
NOVEMBER 10, 2021
Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. The post How To Reach Your Target Audience Through Text Message Marketing appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 14, 2021
Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing.
Brandwatch Marketing
FEBRUARY 8, 2019
Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging
BuzzSumo
APRIL 8, 2020
Social Media Marketing Facebook audience insights tool how to use Facebook audience insights
Content4Demand
FEBRUARY 12, 2021
We have lots of data and a slew of audience listening tools to see exactly what content our buyers and prospects are consuming and sharing. Buzzsumo is an audience listening tool focused on what’s trending. Blog audience listening tools audience-centric content
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
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Marketing Insider Group
APRIL 21, 2021
With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. To get started, your brand voice should contain a few adjectives that capture the personality of your brand and the characteristics of your audience.
Liveintent
JUNE 23, 2021
Lookalike Audiences represent everything we love about advertising technology. Think about it: the solution takes a seed audience and scores it against 100s of unique attributes to build a lookalike model of people who are similar to that seed.
Liveintent
FEBRUARY 8, 2022
Businesses invest countless resources to create a website that captures the heart and soul of their brand and work tirelessly to attract and maintain their audience’s attention in hopes of driving conversions. Dynamic Audiences: What are they, and how can they help?
SendX
AUGUST 6, 2021
This makes it difficult to get seen by your target audience. Stick to one clear CTA Adding CTAs to each product listed in your email might sound good,but it can actually distract your audience from taking the action you want them to complete.
As modern B2B marketing expands and audiences evolve, new best practices for B2B marketing emerge. To stay on top of their game, marketers need to regularly add new methods to their playbook.
Marketing Insider Group
NOVEMBER 10, 2020
How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research.
ConvertKit
DECEMBER 15, 2021
And we love being a part of that journey with our Grow Your Audience Challenge. The Grow Your Audience Challenge (previously called the Landing Page Challenge) is our trademark challenge. Why creators should join the Grow Your Audience challenge. Creators growing their audience.
Go Beyond SEO
JUNE 23, 2021
Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Know your audience, find out where they spend their time, and nurture that relationship.
Biznology
OCTOBER 15, 2021
Unless your audience is entirely replaceable, you’re playing with fire if you aren’t fully honest about any breaches or other issues. The post Protecting Marketing Data and Audience Trust appeared first on Biznology.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.
Liveintent
DECEMBER 2, 2021
Businesses invest countless resources to create a website that captures the heart and soul of their brand and work tirelessly to attract and maintain their audience’s attention in hopes of driving conversions. Dynamic Audiences: What are they, and how can they help?
Contently
DECEMBER 7, 2021
Find an audience’s content need gap and the marketing will take care of itself. You could guess, or as podcast host and educator Will Francis suggests, use audience research tools such as Answer the Public, Buzzsumo, Google Trends, or Reddit.
DivvyHQ
DECEMBER 10, 2020
Defining your target audiences and delivering valuable content to them is obviously a core tenet of content marketing. But audiences evolve, as does your content strategy.
Liveintent
NOVEMBER 15, 2021
It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Keep reading to learn how to leverage Lookalike Audiences in the email channel to achieve your business goals.
Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip
The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.
DivvyHQ
JULY 26, 2021
But what are some techniques to keep your audience glued to their seats? If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. Let’s take a look.
Litmus
AUGUST 3, 2021
No need to crunch the numbers—we’ve got you covered with the automated Apple Audience Report in Litmus Email Analytics. Get a personalized breakdown of your Apple Mail audience. The Apple Audience Report in Litmus Email Analytics is available on Litmus Plus and Enterprise plans.
Brandwatch Marketing
FEBRUARY 26, 2019
Learn about what Audiences can bring to Crimson Hexagon customers. Platform audience audience analysis audience analytics audience insights audience intelligence audiences Social media analysis
Content Marketing Institute
JULY 24, 2020
This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.
ConvertKit
OCTOBER 4, 2021
She hoped an audience would come, even if just a small one. The audience she’d been building for years bought it, and she was floored: That was income coming from a product I created myself, and that felt really empowering. And her audience wanted more.
Zoominfo
AUGUST 12, 2021
And without accurate targeting, it can be wasted on an audience that isn’t interested. There’s one main reason for this — your current audience data isn’t good enough. Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled. “No
Go Beyond SEO
JULY 12, 2021
This is not an audience-first strategy. Now, take a look at this variation, which shares the same information, but is worded differently to really speak to the audience: Acme toys can be enjoyed right away because we’ve included batteries. Make your audience feel something!
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
Heinz Marketing
APRIL 2, 2022
4 Tips for Reengaging with Audiences Post-Pandemic. Dealing With A Hostile Audience. While some audiences may be excited and open to hearing your speech, others may have a more negative reaction. How to Speak with Confidence & Captivate your Audience.
seo.co
OCTOBER 6, 2021
If you are targeting multiple people at once, it’s a good idea to segment your strategy as much as possible, such as by creating separate landing pages for each of your target audiences. Headlines, Lead-Ins, and Audience Targeting. Appealing to your audience.
Tomorrow People
FEBRUARY 9, 2021
By documenting how success is measured you can ensure that you’re not talking up a vanity metric that is actually relatively inconsequential for your target audience. Get it right, and your audience is hooked.
Zoominfo
JANUARY 27, 2021
If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. What is a Lookalike Audience?
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.
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