Video: How to Create Content Your Audience Actually Cares About

Contently

Most brands get in trouble by focusing too much on what they want to say, and not enough on what their audience cares about. In the second episode of our new Content Marketing Minute series, I reveal the content strategy secrets to building strong relationships with a high-value audience.

How to Speak the Same Language as Your Marketing Audience

Act-On

Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Creating personas at this stage can help you put yourself in your audience’s mindset. Who are you writing for?

To Save Time, B2B Marketers Now Look to Improve Audience Targeting

KoMarketing Associates

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. B2B Marketing News Industry News audience targeting B2B Marketing digital marketingThis is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company.

Target 158

How to Understand Your B2B Audience Better

KoMarketing Associates

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. But fortunately, they need nowhere near a Coke-sized audience.

eBook: The 9 Ingredients Your Need to Create Better Content

audience will love to gobble up. risk of confusing your audience and potentially damaging. If your content isn’t clear, it can confuse your audience. content goes a long way toward helping your audience. to your target audience. audiences you’re targeting.

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience through your influencers.

Target 251

Beyond the Blog Post: 6 Content Formats Your Audience Wants

Contently

So while you may start with blog posts to build a foundation for potential customers to find, that doesn’t mean every member of your audience wants to read a 600-word article. The upside to infographics is they typically bring in a larger audience than a regular old blog post.

Your Audience Called. They Say You’re Fired.

Act-On

Often there is a real push and pull between what your audience wants you to publish, and what you (or your boss, or your boss’s boss) want to publish. Unfortunately, sometimes the business priorities don’t just come first – they all but drown out the audience’s priorities.

Twitter: How to Break Through the Noise and Reach Your Audience

KoMarketing Associates

Let’s take a look at the five ways B2B companies and marketers can stand out and reach their audience on Twitter. On the other side, simply posting to post and pushing out content at all hours of the day in fear of becoming irrelevant is a sure-fire way to scare off your target audience and decrease your engagement. Make your tweets count and provide your target audience with the content they crave. If your content would add value to your target audience, #whynottweetit?

Report: How Top Businesses Approach Content Creation

your target audience. target audience. target audience. your target audience with useful information. through and hold their audience’s attention.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

5 Audience Engagement Hacks for Live Video Marketing

Marketing Insider Group

The post 5 Audience Engagement Hacks for Live Video Marketing appeared first on Marketing Insider Group. It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging. A survey […].

Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Marketing Insider Group

The post Using Geo-Targeted Marketing to Skyrocket Audience Engagement appeared first on Marketing Insider Group. The widespread integration of GPS technology and smartphones has changed the face of marketing.

Target 251

10 Influencer Marketing Tips to Reach New Audiences

Marketing Insider Group

Much like any other authority figure, a person is considered to be an influencer when they can influence audiences because they’re well-respected in the industry. The post 10 Influencer Marketing Tips to Reach New Audiences appeared first on Marketing Insider Group. Influence cannot be gained overnight. It’s built on hard work, passion, and excellent relationship skills. Also, having a captivating or likable personality never hurts.

Major CMO Priority Shift for 2017 Is Audience Centricity

Marketing Insider Group

The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. CMOs have a lot to wrangle within the next two years. Facilitating transformation initiatives – which entails guiding and empowering teams. And, continuing to push for a better alignment of marketing with overall business strategy. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […].

CMO 207

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

content for a random audience. Good vs. Great: How to Double (Yes, We Mean Double). the Impact of Your Content Strategy The Global Content Impact Index 2ACROLINX · GOOD VS. GREAT APRIL 2016 Content is critical to your business. It’s the voice of your brand, it.

Search: The art and science of identifying your target audience

Biznology

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Use this combination wherever possible and you’ll be able to better reach your target audience.

Target 159

How to Take an Audience-First Approach to Your Content

Content Marketing Institute

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process.

Calls to Action: How to Motivate Your Audience

B2B PR Sense

Theis post will show you how to motivate your audience to take that next step -- or rather, click. With so many factors, how can you choose the right combination that motivates your audience? The Key Takeaway: Know Your Audience.

How to Build Your Podcast Audience Mega Fast

Marketing Insider Group

They’re a powerful content marketing medium because they offer marketers the ability to build an active following from an already engaged audience. The post How to Build Your Podcast Audience Mega Fast appeared first on Marketing Insider Group. Podcasts are finally getting the credit they deserve. Also, while they may not be a new concept in content marketing, audio may be the next shift in content consumption if consumer technology continues […].

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers.

The Marketing Strategy for Building Your Audience First

Act-On

In this Rethink Podcast interview, CMI’s Chief Strategist Robert Rose discusses why your marketing strategy should focus on building audiences. Content Marketing Digital Marketing Strategies Marketing Strategy content marketing marketing strategy

5 Tips to Start a Conversation with Your Audience

Marketing Insider Group

The post 5 Tips to Start a Conversation with Your Audience appeared first on Marketing Insider Group. Friends, Marketers, Countrymen lend me your ears. We move into the another year witnessing our mechanical cousins picking up some impressive skills.

Martech Vendors Can't Avoid Ad Audience Battles

Customer Experience Matrix

One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power.

Vendor 156

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

When your tone is consistent, your audience hears the same person speaking whenever and however they deal with you. people, they’re embracing niche appeal so they can hone in on the most relevant audience. When writing for an audience, you can use the second person (“you”) or the third.

Who Owns Your Audience?

Contently

I have an audience, I can talk to them. He has over 47 million subscribers, an audience that most publishers would kill for. On one front, you have to battle with popular and powerful influencers for your audience’s attention. The post Who Owns Your Audience?

Content Strategy Competency – Understand Audiences (Buyers)

Marketing Insider Group

These strategies naturally focus on the requirements and audiences of each function. The post Content Strategy Competency – Understand Audiences (Buyers) appeared first on Marketing Insider Group.

Take Your Audience Down Memory Lane for Better Marketing Results

Marketing Insider Group

The post Take Your Audience Down Memory Lane for Better Marketing Results appeared first on Marketing Insider Group. Have you heard of that “Pokémon GO” mobile game? Just kidding. Of course you have. It’s all the rage right now. You’ll read all kinds of articles about why that is, too.

5 Content Marketing Hacks To Attract A Property Investor Audience

Marketing Insider Group

The post 5 Content Marketing Hacks To Attract A Property Investor Audience appeared first on Marketing Insider Group. Content marketing is a modern marketing technique enabled by the web which everyone is talking about.

Content marketing personalization: know your audience

Biznology

Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith.

How Do Audiences Assess Your Marketing Content?

Marketing Insider Group

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? The post How Do Audiences Assess Your Marketing Content?

Hacking Audience Attention Spans With Interactivity

Marketing Insider Group

The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era.

How to Reach Your Audience with Content Distribution

Marketing Insider Group

The post How to Reach Your Audience with Content Distribution appeared first on Marketing Insider Group. No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. Before you think about promoting that blog posts […].

15 Audiences You Should Be Targeting with B2B Facebook Ads

KoMarketing Associates

Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel. Give the audiences below a try. Facebook Lookalike custom audiences take a contact email list you upload and creates a new audience based on your list that is similar to the people on it.

Target 192

The real value of engaging your audience in content marketing

Biznology

Which is why engaging your audience is critical to you marketing success. If you can engage your audience, you have a much greater opportunity to build your brand organically. The post The real value of engaging your audience in content marketing appeared first on Biznology.

8 Types of Social Media Content That Your Audience Really Needs

Marketing Insider Group

The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group. Social Media audience needs Content Content Marketing content strategy how-to marketing strategy Strategy types of contentHow are your followers reacting to your content?

How to Grow Your Audience From Zero to Millions in Less Than 5 Years

Content Marketing Institute

He told the story of how they did it in his Content Marketing World talk, Deconstructing Quartz (QZ.com): How One of the Most Popular Mobile Destinations Grows Audience, Extends Reach in Digital, and Creates a Superior Content Experience. The audience is business decision-makers. “We’re

How to Capture Captive Audiences With Content

Content Marketing Institute

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. “We’ve We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. Why pursue a captive audience?

2018 Report: Engaging Your Audience With Visual Content

Contently

Here are a few major takeaways: 75 percent of respondents always use a visual when posting to the channel that best engages their audience. To dig into the full results, download the 2018 report “ Engaging Your Audience With Visual Content ” by filling out the form at the top of the page. The post 2018 Report: Engaging Your Audience With Visual Content appeared first on The Content Strategist. How do marketers manage the constant need for visual content?

Report 122