5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

14 great quotes about building an actionable audience

grow - Practical Marketing Solutions

One of the highlights from the new The Content Code book is the concept of building an actionable audience or the “Alpha Audience” — the elite group of people who express their advocacy and influence others by sharing your content.

Trending Sources

After the Webinar: 7 Steps to Ongoing Audience Engagement

Act-On

Demand & Lead Generation audience engagement content engagement engagement on-demand on-demand webinars ondemand webinar webinar planningWhat happens after the live webinar is even more important than what happened before it.

Search: The art and science of identifying your target audience

Biznology

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Use this combination wherever possible and you’ll be able to better reach your target audience.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Content marketing personalization: know your audience

Biznology

Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith.

Driving economic benefits from your Alpha Audience

grow - Practical Marketing Solutions

But there was one particular chapter that seemed to grip people and create the most conversations: “The Alpha Audience.”. This Alpha Audience is the heartbeat of our business. Activating the Alpha Audience. How do you find your most active audience?

How to Research Your B2B Audience

B2B Marketing Insider

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. The post How to Research Your B2B Audience appeared first on Marketing Insider Group.

How to Speak the Same Language as Your Marketing Audience

Act-On

Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Creating personas at this stage can help you put yourself in your audience’s mindset. Who are you writing for?

How Do Audiences Assess Your Marketing Content?

Avitage

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? The post How Do Audiences Assess Your Marketing Content?

Engaging Your Audience with Social Marketing

Salesfusion

The post Engaging Your Audience with Social Marketing appeared first on Salesfusion. Social Media Techie Stuff

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In

8 Types of Social Media Content That Your Audience Really Needs

B2B Marketing Insider

The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group. Social Media audience needs Content Content Marketing content strategy how-to marketing strategy Strategy types of contentHow are your followers reacting to your content?

The Pendulum Audience: Brand Marketing Lessons in Institutional Trust

Content Standard

It’s a lesson that’s just as true for objects with mass as it is for marketing audiences—and brand marketing professionals who have to constantly contend with audiences that hate to sit still. A Case Study in Pendulum Audiences. How to Handle Audience Swings.

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Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

You know that while social media represents a vast potential audience, the engagement rates are awful. Disadvantage #2: Social media increasingly requires advertising to reach your audience. And – even with single digit organic reach – a good way to stay in touch with your audience.

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers.

How to Refresh Evergreen Content (and Reach a Big Audience)

ScribbleLive

Here’s the top of the current search results: These look like my content marketing peers, so it makes me feel good about targeting the right audience. If it reads like a poor man’s Wikipedia article, it’s probably not something your audience (or Google) is likely to dig.

How Marriott and GE Built Audiences Through Experiences

Type A Communications

Branding Marketing Build Audiences Through Experiences GE How Marriott and GE Build Audiences Through Experiences Marriott

How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

How do you use email marketing to tell stories to engage your audience? Olenski: Moreover, with all that data, how do you ensure the right content is being delivered to the right audience via the right medium? Jeremy Duerksen is CMO at Peaksware.

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How to Make Audience Segmentation Truly Personal

Act-On

The smart answer: By matching certain content items to certain audiences. Together they can help marketers deliver a very potent punch of engagement with anonymous site traffic – as they turn audience segmentation into a truly personal customer experience.

13 Great Guides to Growing Your Blog Audience

Webbiquity

Now—how you attract and retain a large audience? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so.

Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Choose a topic that you and your organization are very familiar with, and that your intended audience thinks is important.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

For Prospect IQ campaigns, users can define a target audience based industry, company size, location, and persona. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)?

We Need Better Audience Segmentation in B2B Content Marketing

Content Standard

Are you using audience segmentation in your B2B content marketing? Here’s a closer look at the role of audience segmentation in B2B content marketing and how it can take your connections with customers to the next level. Each audience cares about something different.

3 Simple Presentation Techniques to Engage Your Audience

Modern B2B Marketing

She attributes her mad skills to “Own the Room” training, which taught her how to lower filters (cell phones and other distractions) and engage audiences of all sizes with simple techniques. Tactic: Ask the audience a question and provide them with a range for answering.

Increasing Audience ROI with Personalization

Hubspot

That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too. When audiences like what you have to offer, they’ll find a way to keep your company on their radars.

Tracking and Increasing Audience Engagement

Hubspot

That’s why tracking and understanding your audience is so important — so you can create smaller, more targeted campaigns instead of sending every sponsored email to your entire database. This begs the question, how do you begin to understand your audience?

Six Ways CMOs Can Capture Audience Attention in the Online Community

Tomorrow People

Stand our in the digital landscape and with the right content to attract attention and create an online community.

What Social Data can Teach You about Audiences

Buzz Marketing for Technology

This made me wonder which one of these polls was best for my son as the intended audience. After this discovery, I contacted my Audience Development team here at Networked Insights and asked them to develop a series of lists of the top NCAA football teams for various audience categories.

Personalizing for Alternative Audiences

Get Smart Content

The basics of audience segmentation for personalization are pretty intuitive. The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

Facebook Boosted Posts: 3 Ways to Target Your Audience

Vertical Response

Now, Facebook allows you to garner more engagement with your boosted posts by providing three audience targeting options. You can also create a specific name for this audience and use it in the future if you write about similar subject matters.

I don’t know my online audience and neither do you

grow - Practical Marketing Solutions

” This man is clearly an important member of my online audience. Pick any blogger who has been around for awhile and ask them what percent of their audience comments on the blog — they’ll say it is about 2 percent. Marketing to the online audience elite.

How Publishers Develop and Monetize Audiences with Digital Marketing

Modern B2B Marketing

If paid audiences are only shrinking , can Gate’s very first prediction that the “real money on the internet” would be in content hold true? Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. Understand Audience Interests and Behaviors.

Case Study: Using influencers to quickly build an audience for your content

grow - Practical Marketing Solutions

Now my audience could hear my voice for the first time and my traction continued to grow. He didn’t have the luxury of building an audience patiently over time. When you don’t have time to build your own audience, borrow someone else’s! By Mark Schaefer.

Getting Your Main Message to Your Target Audience

B2B Marketing Insider

The whole point of any marketing campaign is to reach the right audience with the right message at the right time. The post Getting Your Main Message to Your Target Audience appeared first on Marketing Insider Group. Marketing Strategy audience Content main message target audience

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Yes, market and audience research can be incredibly valuable. Research rarely studies an audience exhibiting a single consistent behavior. Instead, multiple distinct audiences are generally assessed together. Are you considering the multiple segments within your audience?

Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst.

Using Geo-Targeted Marketing to Skyrocket Audience Engagement

B2B Marketing Insider

The post Using Geo-Targeted Marketing to Skyrocket Audience Engagement appeared first on Marketing Insider Group. The widespread integration of GPS technology and smartphones has changed the face of marketing.

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10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time. Quizzes allow your audience to break away from the monotony of reading and scrolling to really interact with your content.

How Do Audiences Assess Your Marketing Content?

B2B Marketing Insider

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? The post How Do Audiences Assess Your Marketing Content?