INDUSTRY INSIGHTS YOUR PEERS ARE READING
Theis post will show you how to motivate your audience to take that next step -- or rather, click. With so many factors, how can you choose the right combination that motivates your audience? The Key Takeaway: Know Your Audience. MORE
There are several social media networks out there that marketers can use to resonate with their target audience. As social media continues to grow in prominence among customers, previous research shows marketers are turning to this channel to reach out to their target audience. MORE
Want to know how to leverage micro-moments to captivate your audience? These strategies will help you make the most out of these marketing opportunities. Digital Marketing Strategies Marketing Strategy MORE
What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? The post How Do Audiences Assess Your Marketing Content? MORE
More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). MORE
The whole point of any marketing campaign is to reach the right audience with the right message at the right time. The post Getting Your Main Message to Your Target Audience appeared first on Marketing Insider Group. Marketing Strategy audience Content main message target audience MORE
These strategies naturally focus on the requirements and audiences of each function. The post Content Strategy Competency – Understand Audiences (Buyers) appeared first on Marketing Insider Group. MORE
Learn how image analytics can give brands superior insight into how they're perceived by increasingly visual-oriented audiences - most notably, teens. If teens or other young consumers are a core part of your audience, you can’t understand them without understanding images. MORE
The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing. MORE
A deep understanding of your competitor’s target audience is an incredibly powerful way for your own company to expand into a new market or better target an existing one. In this post, we’ll help brands use social media data to analyze their competitors’ audiences. MORE
Often there is a real push and pull between what your audience wants you to publish, and what you (or your boss, or your boss’s boss) want to publish. Unfortunately, sometimes the business priorities don’t just come first – they all but drown out the audience’s priorities. MORE
Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. MORE
How One Industry Giant Avoided Getting Nuked By Knowing Their Gamer Audience And Where To Communicate With Them. Leading brands know their audience. They know their audience, and they know them well. In order to understand their audience, smart brands listen. MORE
Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels. percent of marketers said they are able to consistently recognize their audiences across channels. MORE
Introduction and Overview The RebelMouse product suite is packed with tools to help you develop your audience. The purpose of this article is to highlight what you should be doing to take full advantage of our platform and grow your audience as quickly as possible. MORE
Most brands get in trouble by focusing too much on what they want to say, and not enough on what their audience cares about. In the second episode of our new Content Marketing Minute series, I reveal the content strategy secrets to building strong relationships with a high-value audience. MORE
But that entire generation is getting ready to replace millennials as the world’s most desirable target audience. The post The Latest Insights on Gen Z, Tomorrow’s Target Audience appeared first on Contently. MORE
As more attention gets paid to the incredible art, music, and cinema coming out of South America, those hoping to make their mark on local art scenes must focus more on how to best connect with a potential audience. MORE
In this Rethink Podcast interview, CMI’s Chief Strategist Robert Rose discusses why your marketing strategy should focus on building audiences. Content Marketing Digital Marketing Strategies Marketing Strategy content marketing marketing strategy MORE
One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power. MORE
The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era. MORE
What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? The post How Do Audiences Assess Your Marketing Content? MORE
When we think of audience growth, we tend to latch on to metrics that we believe will give us a good indication of a website's performance. Creating Better KPIs for Audience Growth. MORE
You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. The post How to Research Your B2B Audience appeared first on Marketing Insider Group. MORE
In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. But fortunately, they need nowhere near a Coke-sized audience. MORE
Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith. MORE
As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Marketing to Resonate with Your Target Audience. MORE
The post Using Geo-Targeted Marketing to Skyrocket Audience Engagement appeared first on Marketing Insider Group. The widespread integration of GPS technology and smartphones has changed the face of marketing. MORE
I set up and send out the newsletters for Contently’s two publications, The Content Strategist and The Freelancer , so I’m hyper-aware of trying to give our audience a reason to open and click the next newsletter. MORE
These strategies naturally focus on the requirements and audiences of each function. These requirements are driven by digital content, online channels and self-educating audiences. The first competency organizations must develop we call Understand Audiences (Buyers). The post Content Strategy Competency – Understand Audiences (Buyers) appeared first on Avitage. Content Operations Marketing and Sales Strategy content strategy competency understand audiences MORE
Every marketer understands it’s important to know your audience, and there are excellent marketing analytics tools that can offer you deep strategic insights into your content marketing performance across your brand’s digital channels. MORE
So while you may start with blog posts to build a foundation for potential customers to find, that doesn’t mean every member of your audience wants to read a 600-word article. The upside to infographics is they typically bring in a larger audience than a regular old blog post. MORE
As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. B2B Marketing News Industry News audience targeting B2B Marketing digital marketingThis is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company. MORE
With so much competition, how can you woo and wow your audience? Instead, create a strategy that outlines your overall plan, including audience, messaging, and timing. An integral part of your strategy is to find your core audience. Use live video to answer audience questions. MORE
An awesome audience: The people, who are awesome, that you want to serve your ad to. On the hunt for better audiences + greater campaign efficiency? Number of people in an audience? Niche or specific audiences? For building an audience based on phone apps: PushSpring. MORE
Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging MORE
You've created your targeted audience's buyer persona, but do you know where to find them on the web? Learn why that's important. B2B Marketing Customer Marketing Marketing Automation MORE
Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Creating personas at this stage can help you put yourself in your audience’s mindset. Who are you writing for? MORE
Audience Related Topics Crimson Hexagon
FEBRUARY 8, 2019
Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging
KoMarketing Associates
JANUARY 25, 2019
There are several social media networks out there that marketers can use to resonate with their target audience. As social media continues to grow in prominence among customers, previous research shows marketers are turning to this channel to reach out to their target audience.
Act-On
SEPTEMBER 28, 2016
Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Creating personas at this stage can help you put yourself in your audience’s mindset. Who are you writing for?
Marketing Insider Group
NOVEMBER 27, 2018
As more attention gets paid to the incredible art, music, and cinema coming out of South America, those hoping to make their mark on local art scenes must focus more on how to best connect with a potential audience.
Advertisement
We need to speak in our audience’s language, not just our product terms. content / Instagram ads 4 Text content 1 LinkedIn ads / matched audiences / retar- geting 5 The basics (website and martech) 1 Social media / social media marketing 2 Third-party content development (beyond.
KoMarketing Associates
JANUARY 29, 2019
More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences).
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Brickfish
DECEMBER 20, 2018
How One Industry Giant Avoided Getting Nuked By Knowing Their Gamer Audience And Where To Communicate With Them. Leading brands know their audience. They know their audience, and they know them well. In order to understand their audience, smart brands listen.
RebelMouse
SEPTEMBER 17, 2018
Introduction and Overview The RebelMouse product suite is packed with tools to help you develop your audience. The purpose of this article is to highlight what you should be doing to take full advantage of our platform and grow your audience as quickly as possible.
Marketing Insider Group
MAY 18, 2016
The whole point of any marketing campaign is to reach the right audience with the right message at the right time. The post Getting Your Main Message to Your Target Audience appeared first on Marketing Insider Group. Marketing Strategy audience Content main message target audience
Contently
JUNE 13, 2018
Most brands get in trouble by focusing too much on what they want to say, and not enough on what their audience cares about. In the second episode of our new Content Marketing Minute series, I reveal the content strategy secrets to building strong relationships with a high-value audience.
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Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
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Contently
FEBRUARY 1, 2019
But that entire generation is getting ready to replace millennials as the world’s most desirable target audience. The post The Latest Insights on Gen Z, Tomorrow’s Target Audience appeared first on Contently.
KoMarketing Associates
JULY 16, 2018
As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. B2B Marketing News Industry News audience targeting B2B Marketing digital marketingThis is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company.
Choozle
OCTOBER 30, 2018
An awesome audience: The people, who are awesome, that you want to serve your ad to. On the hunt for better audiences + greater campaign efficiency? Number of people in an audience? Niche or specific audiences? For building an audience based on phone apps: PushSpring.
Act-On
SEPTEMBER 12, 2018
Want to know how to leverage micro-moments to captivate your audience? These strategies will help you make the most out of these marketing opportunities. Digital Marketing Strategies Marketing Strategy
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.
KoMarketing Associates
JUNE 28, 2018
In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. But fortunately, they need nowhere near a Coke-sized audience.
Tony Zambito
JUNE 26, 2016
The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.
Act-On
SEPTEMBER 20, 2016
Often there is a real push and pull between what your audience wants you to publish, and what you (or your boss, or your boss’s boss) want to publish. Unfortunately, sometimes the business priorities don’t just come first – they all but drown out the audience’s priorities.
KoMarketing Associates
SEPTEMBER 25, 2018
Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels. percent of marketers said they are able to consistently recognize their audiences across channels.
B2B PR Sense
JUNE 6, 2018
With so much competition, how can you woo and wow your audience? Instead, create a strategy that outlines your overall plan, including audience, messaging, and timing. An integral part of your strategy is to find your core audience. Use live video to answer audience questions.
Marketing Insider Group
AUGUST 10, 2017
You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. The post How to Research Your B2B Audience appeared first on Marketing Insider Group.
Crimson Hexagon
OCTOBER 15, 2018
A deep understanding of your competitor’s target audience is an incredibly powerful way for your own company to expand into a new market or better target an existing one. In this post, we’ll help brands use social media data to analyze their competitors’ audiences.
Avitage
JULY 7, 2015
What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? The post How Do Audiences Assess Your Marketing Content?
Industrial Marketing Today
JULY 14, 2016
Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers.
RebelMouse
OCTOBER 29, 2018
When we think of audience growth, we tend to latch on to metrics that we believe will give us a good indication of a website's performance. Creating Better KPIs for Audience Growth.
Content Standard
JANUARY 11, 2019
Every marketer understands it’s important to know your audience, and there are excellent marketing analytics tools that can offer you deep strategic insights into your content marketing performance across your brand’s digital channels.
KoMarketing Associates
DECEMBER 19, 2018
As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Marketing to Resonate with Your Target Audience.
Marketing Insider Group
MAY 18, 2016
These strategies naturally focus on the requirements and audiences of each function. The post Content Strategy Competency – Understand Audiences (Buyers) appeared first on Marketing Insider Group.
B2B PR Sense
AUGUST 19, 2017
Theis post will show you how to motivate your audience to take that next step -- or rather, click. With so many factors, how can you choose the right combination that motivates your audience? The Key Takeaway: Know Your Audience.
Marketing Insider Group
APRIL 26, 2016
What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? The post How Do Audiences Assess Your Marketing Content?
Act-On
NOVEMBER 2, 2017
In this Rethink Podcast interview, CMI’s Chief Strategist Robert Rose discusses why your marketing strategy should focus on building audiences. Content Marketing Digital Marketing Strategies Marketing Strategy content marketing marketing strategy
Biznology
FEBRUARY 12, 2015
Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith.
Customer Experience Matrix
MAY 6, 2017
One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power.
Marketing Insider Group
AUGUST 24, 2016
The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era.
Crimson Hexagon
OCTOBER 30, 2018
Learn how image analytics can give brands superior insight into how they're perceived by increasingly visual-oriented audiences - most notably, teens. If teens or other young consumers are a core part of your audience, you can’t understand them without understanding images.
Avitage
JANUARY 12, 2016
These strategies naturally focus on the requirements and audiences of each function. These requirements are driven by digital content, online channels and self-educating audiences. The first competency organizations must develop we call Understand Audiences (Buyers). The post Content Strategy Competency – Understand Audiences (Buyers) appeared first on Avitage. Content Operations Marketing and Sales Strategy content strategy competency understand audiences
Contently
MAY 22, 2018
So while you may start with blog posts to build a foundation for potential customers to find, that doesn’t mean every member of your audience wants to read a 600-word article. The upside to infographics is they typically bring in a larger audience than a regular old blog post.
Contently
OCTOBER 19, 2018
I set up and send out the newsletters for Contently’s two publications, The Content Strategist and The Freelancer , so I’m hyper-aware of trying to give our audience a reason to open and click the next newsletter.
Marketing Insider Group
APRIL 4, 2017
The post Using Geo-Targeted Marketing to Skyrocket Audience Engagement appeared first on Marketing Insider Group. The widespread integration of GPS technology and smartphones has changed the face of marketing.
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