Remove Article Remove Click Rate Remove CTR
article thumbnail

What Is Click-Through Rate (CTR)? + How to Improve It

SEMrush

Create free account Semrush Blog SEO On-page SEO What Is Click-Through Rate (CTR)? + How to Improve It Author: Carlos Silva 16 min read Jul 03, 2025 Contributor: Alex Lindley Table of contents What Is Click-Through Rate? Click-through rate (CTR) is the percentage of people who click on a link after seeing it.

article thumbnail

Analyzing the Performance of Your Paid Media Campaigns: Key Metrics

Marketing Insider Group

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Quick Takeaways Tracking key metrics like CTR, conversion rate, CPC, ROAS, and CAC is essential for understanding and improving paid media performance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Insightful Content Marketing Tests You Should Do NOW

Marketing Insider Group

This article explores six insightful content marketing tests that are simple enough to start using right away. Quick Takeaways A/B testing allows you to compare two versions of a headline to see which one performs better, increasing click-through rates.

article thumbnail

10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers.

article thumbnail

How to Optimize Your Paid Media Campaigns for Better ROI

Marketing Insider Group

This article explores proven tips for optimizing your paid media efforts and driving better ROI. Pay close attention to metrics like click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). Quick Takeaways Analyzing campaign data is crucial for improving paid media ROI.

article thumbnail

The Power of Branded Graphics in Social Media Paid Ads

Marketing Insider Group

This article will show how branded graphics can transform your paid ads on social media. Tracking metrics like engagement, CTR, and conversions makes it easier to refine your graphics and boost ad performance. Image Source Click-Through Rates (CTR) CTRs show how many people click on your ad after seeing it.

article thumbnail

5 Common Paid Media Mistakes and How to Avoid Them

Marketing Insider Group

This article covers five common paid media errors you could be making and offers practical advice to help you steer clear of them. High-quality, relevant ads, on the other hand, grab attention and appeal to the audience, driving more clicks and conversions. Focusing on a few specific metrics can drive success.