6 Articles CMOs Should Read This Weekend

Modern Marketing

Here's X articles I think CMOs should read this weekend: How The CMO Can Leverage AI Internally And Externally. Read the full article on Forbes. Read the full article on CNBC. Read the full article on Huffington Post.

Millennials Surprisingly Prefer News Articles Over Videos

Contently

” According to the respondents who don’t watch news video, 41 percent of people think that reading articles is faster and more convenient than watching a video, and 19 percent feel that video doesn’t add anything to written news.

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Trending Sources

How to Write Absolutely Addictive Articles

Hubspot

This is a longer article. You’ll be glad you did, especially if your goal is to write articles of your own. Articles that lure readers in slowly, carefully, inching them down the page, sentence by sentence, until the words run out. Articles people can’t stop reading.

Convert articles and blog posts to video

Biznology

Convert articles and blog posts to video. The same is true for articles like research reports and white papers. This was pointed out to us by a client for whom we’ve converted articles into videos: published articles have already been blessed by the appropriate authorities.

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

A I Last week’s article on “How I Buy” drove a phenomenal. recent Forbes article about how Box uses Allocadia to invest their. A I For the next article in Nudge‘s #HowIBuy series, I had. A I Shortly after the original #HowIBuy article launched, I. HowIBuy articles yet.

LinkedIn ‘Instant Articles’: Good News or Time for Platform Panic?

Contently

I’m talking about LinkedIn launching its own version of Instant Articles. According to BuzzFeed News, LinkedIn is exploring its own version of Instant Articles that will allow publishers and brands to post content directly on the social network.

Why B2B Marketers Don’t Like Articles on Sales Alignment

bizible

And, as tons of articles in cyberspace tend to tell us, it’s true that sales alignment is very, very important. However, most of the articles that cover this topic do little in the way of explaining how marketers should actually go about “aligning” with their sales team.

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Top 10 LinkedIn Pulse Article of 2015

Marketing Insider Group

The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group. Over a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. These individuals publish more than 130,000 posts every week on LinkedIn. Nearly 50% of all readers are in leadership roles, including CEOs, VPs and managers, across 21 industries and 9 countries. And this number is expected to go […].

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

BuzzSumo

The research is based on an analysis of 10 million articles shared on LinkedIn. This could be effect of using the definite article (‘The’) to reinforce the unequalled value of the content according to Rob Ashton of Writing Skills.

How to write the article people want to share

Marketing Insider Group

Writing articles for the corporate blog is a pain sometimes. Find a creative idea, write a compelling article, choose an appropriate image — your daily plan. The post How to write the article people want to share appeared first on Marketing Insider Group. Especially, when you write posts on the similar topic every day. But even after these three steps, you can’t be sure that people will like it. In this post, […].

Pinterest Announces Rich Pins for Articles

Hubspot

Now, Pinterest is going to let you start pinning articles. What You Need to Know About Pinterest''s New "Article" Pins. Pinterest''s article pins are just what they sound like -- pins for, you know, articles. those awesome blog articles you''re always writing!

The Top 20 LinkedIn Pulse Articles of All Time

Hubspot

And luckily for me, they also make it pretty easy to sort through the entire archive of Pulse articles based on their popularity. How convenient for a blogger writing about the top Pulse articles of all time. "All time" here is like a year or so. Pulse isn''t that old.

10 content marketing articles you missed

Biznology

The post 10 content marketing articles you missed appeared first on Biznology. The beginning of the year is often a best of time in the blogging world.

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How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. What do you think about Instant Articles?

Content Marketing Tip: Start with Ready-to-Publish Articles

Writing on the Web

A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Tell them why this article and these ideas are important to them. What do you think about using outsourced articles from writers?

The Most Common Keywords Found in the Top-Shared Articles [New Data]

Hubspot

Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. The Most Common Keywords Found in the Top-Shared Articles. Liked this article?

Most Popular Articles – Q2 2015

The ROI Guy

Over the past 3 months, many of you loved the ongoing battle between several of the research firms and their debate over the future of B2B sales.

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Taking Your Storytellers from New Recruit to Article Promotion Champion

Content Standard

You built your editorial calendar, publishing cadence, perfected your article promotion plan, and you fully believe that you figured out Google’s algorithm with your keyword strategy. Turning a Freelancer into an Article Promotion Champ.

Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads.

Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. Our Favorite Posts & Articles from 2014.

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How Dare You Call That Article a Whitepaper?

B2B Marketing Traction

If I see another online article masquerading as a whitepaper, I think I will scream! To vent on the subject of articles masquerading as whitepapers, please tell your story below! Marketing Soapbox article b2b content marketing research whitepaper

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9 Content Marketing Articles You Shouldn’t Miss

Marketing Insider Group

But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. And 6 Social Media and Search articles you missed when life was too hectic.

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. There are many ways to build thought leadership such as publishing articles, blog posts — either as a guest or on your own blog, public speaking at prominent industry events and being quoted frequently in trade publications. Some of these technical articles are kinda sorta dated.

What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]

Hubspot

Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.

Surviving Frugalnomics: Top 5 Articles in 2014

The ROI Guy

From our Frugalnomics Survival Guide, the articles you voted as the most popular and important in 2014: 5 Tips for Crafting Provocative E-Mails That Work! Stay up to date on the latest articles and collaborate with others in the LinkedIn Value Marketing and Selling Discussion Group.

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. Our Favorite Posts & Articles from 2015. Our Favorite Posts & Articles from 2014.

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Why You Can't Resist Clicking on This Article: The Clickbait Conundrum

Hubspot

Suddenly, 10 minutes go by -- you''ve scrolled through the whole article and realized it''s a load of crap that was meant to waste your time. Most people have the same experience with clickbait. You stumble across it in your Facebook feed or Twitter feed.

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The Top 10 Digital Marketing Articles of 2017

Marketing Insider Group

The post The Top 10 Digital Marketing Articles of 2017 appeared first on Marketing Insider Group. Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. There has been a lot of evolution in the past 12 months. User-generated content and a rainbow of influencer strategies have been changing the way brands […].

Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

You know this article format. Why are some of the best content creators publishing the same type of article over and over? And why are these articles so damn popular? Let’s examine this article model from beginning to end. This article model does just that.

Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing

Hubspot

Last week, Facebook made a big announcement : the release of their new Instant Articles feature. In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. The quote had nothing to do with Instant Articles.

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How Much Should Sponsored Articles Really Cost? [New Data]

Hubspot

Sponsored articles are one of the new shiny new objects in the content marketing world. Sitting at the intersection of editorial thought leadership and native advertising, sponsored articles have only recently risen to prominence as a tactic worthy of garnering a share of marketing budgets.

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community.

6 Social Media And Search Articles You Missed When Life Was Just Too Hectic

Marketing Insider Group

Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. So in this post, I will review the most popular articles this year on the topics of social media and search engine marketing. Search and social. These are 2 topics that you cannot separate.

What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy

Hubspot

Just a couple weeks ago, Google released a new feature -- "in-depth" articles. Clearly, Google is trying to make their search results more contextual (though that will be a work in progress, and whether "in-depth articles" actually address that need is yet to be seen).

Content Marketing Tip: Use Ready-to-Publish Articles

Writing on the Web

A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Tell them why this article and these ideas are important to them. What do you think about using outsourced articles from writers?

Surviving Frugalnomics - Top Five Articles for Q3 2015

The ROI Guy

Each quarter we do a round up of our most popular and important articles to help you survive Frugalnomics, and based on your votes here are the top five: 1) End Death by PowerPoint and 1,000 White Paper Cuts [link] 2) Death of the B2B Sales Rep – An Interview with SiriusDecisions [link] 3) Frugalnomics in Effect - Gartner predicts 5.5%

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8 Marketing Strategy Articles You Missed Because You Were Too Busy

Marketing Insider Group

So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. We’re winding down the summer and sending the kids back to school.

Most Popular Articles (so far in 2015)

The ROI Guy

Here’s a round up of the most popular articles so far this year on from our Frugalnomics Survival Guide Blog: Death of a Salesman? Forrester says Yes (at least 1 in 5 at risk)! Can Your Sales Reps Handle these Four Key Buying Objections? The Buyer’s Journey or Hide and Seek?

Reality Check: 40% of Your Article Goes Right Down the Drain

Hubspot

And when I say 40% of your article goes down the drain, what I really mean is most readers only get about 60% of the way through any given article you write. 10% of people don''t scroll through your article at all. Most visitors only get through 60% of an article.

Top 5 Articles of 2015 to Get You Ready for the New Year!

The ROI Guy

Here's a round-up of the top five most popular articles from the Alinean team, all with significant guidance for the New Year: 1) Death of a Salesman? As we look forward to a great 2016, what lessons can we learn from the past year?

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