Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. But with Instant Articles, Facebook becomes a dead-end.

Millennials Surprisingly Prefer News Articles Over Videos

Contently

” According to the respondents who don’t watch news video, 41 percent of people think that reading articles is faster and more convenient than watching a video, and 19 percent feel that video doesn’t add anything to written news.

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Trending Sources

Top-10 Biznology articles in 2015

Biznology

So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. So, without further ado, here are the top Biznology articles from 2015 — enjoy! The post Top-10 Biznology articles in 2015 appeared first on Biznology.

LinkedIn ‘Instant Articles’: Good News or Time for Platform Panic?

Contently

I’m talking about LinkedIn launching its own version of Instant Articles. According to BuzzFeed News, LinkedIn is exploring its own version of Instant Articles that will allow publishers and brands to post content directly on the social network.

The 15 Best LinkedIn Pulse Articles On Marketing

B2B Marketing Insider

So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. ” And the article does a good job of laying out what Steve may have really meant.

Pinterest Announces Rich Pins for Articles

Hubspot

Now, Pinterest is going to let you start pinning articles. What You Need to Know About Pinterest''s New "Article" Pins. Pinterest''s article pins are just what they sound like -- pins for, you know, articles. those awesome blog articles you''re always writing!

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. There are many ways to build thought leadership such as publishing articles, blog posts — either as a guest or on your own blog, public speaking at prominent industry events and being quoted frequently in trade publications. Some of these technical articles are kinda sorta dated.

The Top 20 LinkedIn Pulse Articles of All Time

Hubspot

And luckily for me, they also make it pretty easy to sort through the entire archive of Pulse articles based on their popularity. How convenient for a blogger writing about the top Pulse articles of all time. "All time" here is like a year or so. Pulse isn''t that old.

How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. What do you think about Instant Articles?

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The Most Common Keywords Found in the Top-Shared Articles [New Data]

Hubspot

Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. The Most Common Keywords Found in the Top-Shared Articles. Liked this article?

Most Popular Articles – Q2 2015

The ROI Guy

Over the past 3 months, many of you loved the ongoing battle between several of the research firms and their debate over the future of B2B sales.

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Content Marketing Tip: Start with Ready-to-Publish Articles

Writing on the Web

A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Tell them why this article and these ideas are important to them. What do you think about using outsourced articles from writers?

Taking Your Storytellers from New Recruit to Article Promotion Champion

Content Standard

You built your editorial calendar, publishing cadence, perfected your article promotion plan, and you fully believe that you figured out Google’s algorithm with your keyword strategy. Turning a Freelancer into an Article Promotion Champ.

What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]

Hubspot

Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.

32 Blog Post Ideas for Your Next Article

Writtent

Feeling a little stumped about your next article? Create a resource list of your website’s articles on a given topic. The post 32 Blog Post Ideas for Your Next Article appeared first on Writtent Blog. Image source. Never fear, for you’ve come to the right place.

How Dare You Call That Article a Whitepaper?

B2B Marketing Traction

If I see another online article masquerading as a whitepaper, I think I will scream! To vent on the subject of articles masquerading as whitepapers, please tell your story below! Marketing Soapbox article b2b content marketing research whitepaper

Surviving Frugalnomics: Top 5 Articles in 2014

The ROI Guy

From our Frugalnomics Survival Guide, the articles you voted as the most popular and important in 2014: 5 Tips for Crafting Provocative E-Mails That Work! Stay up to date on the latest articles and collaborate with others in the LinkedIn Value Marketing and Selling Discussion Group.

9 Content Marketing Articles You Shouldn’t Miss

B2B Marketing Insider

But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. And 6 Social Media and Search articles you missed when life was too hectic.

9 Tips to Spot Amazing Article Writers

Writtent

Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche. Here’s a list of 9 quick tips to help you spot amazing article writers. They manage the entire article writing process for you.

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Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. Our Favorite Posts & Articles from 2014.

Why You Can't Resist Clicking on This Article: The Clickbait Conundrum

Hubspot

Suddenly, 10 minutes go by -- you''ve scrolled through the whole article and realized it''s a load of crap that was meant to waste your time. Most people have the same experience with clickbait. You stumble across it in your Facebook feed or Twitter feed.

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Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing

Hubspot

Last week, Facebook made a big announcement : the release of their new Instant Articles feature. In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. The quote had nothing to do with Instant Articles.

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How Much Should Sponsored Articles Really Cost? [New Data]

Hubspot

Sponsored articles are one of the new shiny new objects in the content marketing world. Sitting at the intersection of editorial thought leadership and native advertising, sponsored articles have only recently risen to prominence as a tactic worthy of garnering a share of marketing budgets.

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community.

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. Our Favorite Posts & Articles from 2015. Our Favorite Posts & Articles from 2014.

6 Social Media And Search Articles You Missed When Life Was Just Too Hectic

B2B Marketing Insider

Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. So in this post, I will review the most popular articles this year on the topics of social media and search engine marketing. Search and social. These are 2 topics that you cannot separate.

My 20 top social media marketing, search, and reputation business articles

Biznology

The post My 20 top social media marketing, search, and reputation business articles appeared first on Biznology.

What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy

Hubspot

Just a couple weeks ago, Google released a new feature -- "in-depth" articles. Clearly, Google is trying to make their search results more contextual (though that will be a work in progress, and whether "in-depth articles" actually address that need is yet to be seen).

Surviving Frugalnomics - Top Five Articles for Q3 2015

The ROI Guy

Each quarter we do a round up of our most popular and important articles to help you survive Frugalnomics, and based on your votes here are the top five: 1) End Death by PowerPoint and 1,000 White Paper Cuts [link] 2) Death of the B2B Sales Rep – An Interview with SiriusDecisions [link] 3) Frugalnomics in Effect - Gartner predicts 5.5%

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Content Marketing Tip: Use Ready-to-Publish Articles

Writing on the Web

A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Tell them why this article and these ideas are important to them. What do you think about using outsourced articles from writers?

Most Popular Articles (so far in 2015)

The ROI Guy

Here’s a round up of the most popular articles so far this year on from our Frugalnomics Survival Guide Blog: Death of a Salesman? Forrester says Yes (at least 1 in 5 at risk)! Can Your Sales Reps Handle these Four Key Buying Objections? The Buyer’s Journey or Hide and Seek?

Top 5 Articles of 2015 to Get You Ready for the New Year!

The ROI Guy

Here's a round-up of the top five most popular articles from the Alinean team, all with significant guidance for the New Year: 1) Death of a Salesman? As we look forward to a great 2016, what lessons can we learn from the past year?

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Reality Check: 40% of Your Article Goes Right Down the Drain

Hubspot

And when I say 40% of your article goes down the drain, what I really mean is most readers only get about 60% of the way through any given article you write. 10% of people don''t scroll through your article at all. Most visitors only get through 60% of an article.

8 Marketing Strategy Articles You Missed Because You Were Too Busy

B2B Marketing Insider

So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. We’re winding down the summer and sending the kids back to school.

Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories

Hubspot

Google Search Starts Highlighting In-Depth Articles on Search Results Pages (via TechCrunch ). Google just announced that it will start to feature in-depth articles in search in a special section of the main results column.

25 Great B2B Content Marketing Articles

LeadSloth

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. So here are the articles: Overview Articles. Please let me know if I forgot any seminal articles! Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always.

Pinterest Rolls out New Article Pins

Vertical Response

In fact, according to the company, more than 5 million news articles are pinned on Pinterest every day. Due to a wealth of articles posted on the image-centric social site, the company has announced that they’re rolling out a new look specifically for “article pins.”

Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

Here is a look back at some of the articles and blog posts that influenced our team members this past year. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. BuzzSumo looked at the social share counts of 100 million articles to figure out what makes a piece more share-worthy. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here.

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Rethinking the Article as the Basic Unit of Journalism

B2B Memes

A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. think of the article not as the goal of journalism but as a value-added luxury or as a byproduct of the process.”. Her final question focused on the article: “Do you think the ‘article,’ as a form, needs to be reinvented? “

Media 26

Why (Most) Training is Useless > Managing article by David Maister

Buzz Marketing for Technology

Blog Articles Podcasts Videocast Audio Books Strategy and the Fat Smoker First Among Equals Practice What You Preach The Trusted Advisor True Professionalism Managing the Professional Service Firm Practice Coach Seminar Notes Subscriptions. Articles. Return to Articles Index > Managing > Why (Most) Training is Useless. This article began as a series of posts on my blog. David Maister - Professional Business, Professional Life. jump to menu jump to content.