Top 10 Content Marketing Articles of 2017

Marketing Insider Group

The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group. Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. No longer viewed as ‘just a blog,’ content is being created, curated and delivered in creative, innovative and engaging ways through dozens of platforms, from brilliant videos to inspiring live […].

Convert articles and blog posts to video

Biznology

Convert articles and blog posts to video. The same is true for articles like research reports and white papers. This was pointed out to us by a client for whom we’ve converted articles into videos: published articles have already been blessed by the appropriate authorities.

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6 Articles CMOs Should Read This Weekend

Modern Marketing

Here's X articles I think CMOs should read this weekend: How The CMO Can Leverage AI Internally And Externally. Read the full article on Forbes. Read the full article on CNBC. Read the full article on Huffington Post.

The Top 10 Digital Marketing Articles of 2017

Marketing Insider Group

The post The Top 10 Digital Marketing Articles of 2017 appeared first on Marketing Insider Group. Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. There has been a lot of evolution in the past 12 months. User-generated content and a rainbow of influencer strategies have been changing the way brands […].

How to write the article people want to share

Marketing Insider Group

Writing articles for the corporate blog is a pain sometimes. Find a creative idea, write a compelling article, choose an appropriate image — your daily plan. The post How to write the article people want to share appeared first on Marketing Insider Group. Especially, when you write posts on the similar topic every day. But even after these three steps, you can’t be sure that people will like it. In this post, […].

How to Write Absolutely Addictive Articles

Hubspot

This is a longer article. You’ll be glad you did, especially if your goal is to write articles of your own. Articles that lure readers in slowly, carefully, inching them down the page, sentence by sentence, until the words run out. Articles people can’t stop reading.

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

The post The best of micro-influencer marketing and long tail blogger outreach articles appeared first on Biznology. Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing.

10 content marketing articles you missed

Biznology

The post 10 content marketing articles you missed appeared first on Biznology. The beginning of the year is often a best of time in the blogging world.

Read this article before you start a social media program

Biznology

The post Read this article before you start a social media program appeared first on Biznology. Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

Millennials Surprisingly Prefer News Articles Over Videos

Contently

” According to the respondents who don’t watch news video, 41 percent of people think that reading articles is faster and more convenient than watching a video, and 19 percent feel that video doesn’t add anything to written news.

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The 15 Best LinkedIn Pulse Articles On Marketing

Marketing Insider Group

So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. ” And the article does a good job of laying out what Steve may have really meant.

Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. Our Favorite Posts & Articles from 2014.

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Top 10 LinkedIn Pulse Article of 2015

Marketing Insider Group

The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group. Over a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. These individuals publish more than 130,000 posts every week on LinkedIn. Nearly 50% of all readers are in leadership roles, including CEOs, VPs and managers, across 21 industries and 9 countries. And this number is expected to go […].

Why B2B Marketers Don’t Like Articles on Sales Alignment

bizible

And, as tons of articles in cyberspace tend to tell us, it’s true that sales alignment is very, very important. However, most of the articles that cover this topic do little in the way of explaining how marketers should actually go about “aligning” with their sales team.

LinkedIn ‘Instant Articles’: Good News or Time for Platform Panic?

Contently

I’m talking about LinkedIn launching its own version of Instant Articles. According to BuzzFeed News, LinkedIn is exploring its own version of Instant Articles that will allow publishers and brands to post content directly on the social network.

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. Our Favorite Posts & Articles from 2015. Our Favorite Posts & Articles from 2014.

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Why article marketing is still important

Biznology

Article marketing used to be a necessary part of an online content marketing strategy, but its effectiveness has been put into question now that black hatters have given it a bad reputation. Does this mean that article marketing no longer matters? Image by Irina Souiki via Flickr.

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How Dare You Call That Article a Whitepaper?

B2B Marketing Traction

If I see another online article masquerading as a whitepaper, I think I will scream! To vent on the subject of articles masquerading as whitepapers, please tell your story below! Marketing Soapbox article b2b content marketing research whitepaper

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My 20 top social media marketing, search, and reputation business articles

Biznology

The post My 20 top social media marketing, search, and reputation business articles appeared first on Biznology.

Biznology’s top-10 marketing, SEO, and social media articles of all time!

Biznology

I love these end-of-year articles and so do you. Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. The post Biznology’s top-10 marketing, SEO, and social media articles of all time!

Written Articles and Videos Deliver for Marketers on Social Media

KoMarketing Associates

Statistics showed that written articles (27 percent), videos (26 percent) and images (24 percent) are yielding the most ROI on social media. Articles, images, and videos reach consumers most effectively, but other content, such as offers and promotions, infographics, and quizzes and polls, can perform well if it appeals to a company’s target demographic,” wrote the authors of the report.

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

BuzzSumo

The research is based on an analysis of 10 million articles shared on LinkedIn. This could be effect of using the definite article (‘The’) to reinforce the unequalled value of the content according to Rob Ashton of Writing Skills.

Emarketer Articles – AOL Blog

Opentopic

Opentopic blog >> blog.aol.com Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept. 23 — the first day of Advertising Week 2013 — for more than 150 clients, media, analysts and investors. The theme of the AOL Networks Programmatic Upfront is. Marketing ROI Cmo marketing roi

9 Content Marketing Articles You Shouldn’t Miss

Marketing Insider Group

But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. And 6 Social Media and Search articles you missed when life was too hectic.

B2B Blogging Tips to Create Articles Your Audience Can’t Resist

BOP Design

The post B2B Blogging Tips to Create Articles Your Audience Can’t Resist appeared first on Bop Design. We’ve all been there, staring at a blank screen willing great blog topics into existence. The writing isn’t usually the hard part. It’s the idea generation that’s tough.

Why article marketing is still important

Biznology

Article marketing used to be a necessary part of an online content marketing strategy, [.]. Internet Marketing article marketing blogging Content marketing content writing SEOImage by Irina Souiki via Flickr If you’re going to market online, it’s all about the content. Web content is much more than simply what exists on your Web site. It’s really anything that’s shared anywhere online that represents your business.

25 Great B2B Content Marketing Articles

LeadSloth

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. So here are the articles: Overview Articles. Please let me know if I forgot any seminal articles! Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always.

Most Popular Articles – Q2 2015

The ROI Guy

Over the past 3 months, many of you loved the ongoing battle between several of the research firms and their debate over the future of B2B sales.

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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

You know this article format. Why are some of the best content creators publishing the same type of article over and over? And why are these articles so damn popular? Let’s examine this article model from beginning to end. This article model does just that.

Rethinking the Article as the Basic Unit of Journalism

B2B Memes

A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. think of the article not as the goal of journalism but as a value-added luxury or as a byproduct of the process.”. Her final question focused on the article: “Do you think the ‘article,’ as a form, needs to be reinvented? “

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. While this article is geared towards SaaS companies, there is a lot of good information any B2B organization could consider, when evaluating the customer acquisition process in relation to marketing and sales. Our Favorite Posts & Articles from 2015. Our Favorite Posts & Articles from 2014.

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Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads.

Content Marketing Tip: Start with Ready-to-Publish Articles

Writing on the Web

A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Tell them why this article and these ideas are important to them. What do you think about using outsourced articles from writers?

Pinterest Announces Rich Pins for Articles

Hubspot

Now, Pinterest is going to let you start pinning articles. What You Need to Know About Pinterest''s New "Article" Pins. Pinterest''s article pins are just what they sound like -- pins for, you know, articles. those awesome blog articles you''re always writing!

Advertising week Articles – AOL Blog

Opentopic

Opentopic blog >> opentopic.com Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept. 23 — the first day of Advertising Week 2013 — for more than 150 clients, media, analysts and investors. The theme of the AOL Networks Programmatic Upfront is. Marketing ROI Cmo marketing roi

Online advertising Articles – AOL Blog

Opentopic

Opentopic blog >> opentopic.com Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept. 23 — the first day of Advertising Week 2013 — for more than 150 clients, media, analysts and investors. The theme of the AOL Networks Programmatic Upfront is. Marketing ROI Cmo marketing roi

Advertising week Articles – AOL Blog

Opentopic

Opentopic blog >> blog.aol.com Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept. 23 — the first day of Advertising Week 2013 — for more than 150 clients, media, analysts and investors. The theme of the AOL Networks Programmatic Upfront is. Marketing ROI Cmo marketing roi

Online advertising Articles – AOL Blog

Opentopic

Opentopic blog >> blog.aol.com Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept. 23 — the first day of Advertising Week 2013 — for more than 150 clients, media, analysts and investors. The theme of the AOL Networks Programmatic Upfront is. Marketing ROI Cmo marketing roi

How to Use Article Marketing as Part of Your Social Media Strategy

Webbiquity

As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. But, what many people don’t realize is that article marketing isn’t just for directories anymore. Guest post by Beth Hrusch.

Taking Your Storytellers from New Recruit to Article Promotion Champion

Content Standard

You built your editorial calendar, publishing cadence, perfected your article promotion plan, and you fully believe that you figured out Google’s algorithm with your keyword strategy. Turning a Freelancer into an Article Promotion Champ.