Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! I found this to be a very useful article as it makes you think outside the box. This article breaks down five ways to do just that.

SEO 217

Convert articles and blog posts to video

Biznology

Convert articles and blog posts to video. The same is true for articles like research reports and white papers. This was pointed out to us by a client for whom we’ve converted articles into videos: published articles have already been blessed by the appropriate authorities.

Video 120

Top 10 Content Marketing Articles of 2017

Marketing Insider Group

The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group. Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. No longer viewed as ‘just a blog,’ content is being created, curated and delivered in creative, innovative and engaging ways through dozens of platforms, from brilliant videos to inspiring live […].

Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. Our Favorite Posts & Articles from 2014.

CTR 221

Paradigm of Strategic Value-Based Discounting for the B2B Industry

this article, we will be exploring the paradigm. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been. a strategy for both salespeople and marketers.

Top-10 Biznology articles in 2015

Biznology

So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. So, without further ado, here are the top Biznology articles from 2015 — enjoy! The post Top-10 Biznology articles in 2015 appeared first on Biznology.

Millennials Surprisingly Prefer News Articles Over Videos

Contently

” According to the respondents who don’t watch news video, 41 percent of people think that reading articles is faster and more convenient than watching a video, and 19 percent feel that video doesn’t add anything to written news.

Video 171

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. Our Favorite Posts & Articles from 2015. Our Favorite Posts & Articles from 2014.

SERP 223

The Top 10 Digital Marketing Articles of 2017

Marketing Insider Group

The post The Top 10 Digital Marketing Articles of 2017 appeared first on Marketing Insider Group. Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. There has been a lot of evolution in the past 12 months. User-generated content and a rainbow of influencer strategies have been changing the way brands […].

6 Articles CMOs Should Read This Weekend

Modern Marketing

Here's X articles I think CMOs should read this weekend: How The CMO Can Leverage AI Internally And Externally. Read the full article on Forbes. Read the full article on CNBC. Read the full article on Huffington Post.

How to write the article people want to share

Marketing Insider Group

Writing articles for the corporate blog is a pain sometimes. Find a creative idea, write a compelling article, choose an appropriate image — your daily plan. The post How to write the article people want to share appeared first on Marketing Insider Group. Especially, when you write posts on the similar topic every day. But even after these three steps, you can’t be sure that people will like it. In this post, […].

How B2B Marketing is Changing in 2018

Content marketing / development / repurposing 19 Blogging 6 Thought leadership 4 Video 3 Case studies 2 Articles / guest posts (e.g., sites host a blog, while the remaining site features an “articles” section very similar to a blog. 1How B2B Marketing.

The 15 Best LinkedIn Pulse Articles On Marketing

Marketing Insider Group

So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. ” And the article does a good job of laying out what Steve may have really meant.

10 content marketing articles you missed

Biznology

The post 10 content marketing articles you missed appeared first on Biznology. The beginning of the year is often a best of time in the blogging world.

Read this article before you start a social media program

Biznology

The post Read this article before you start a social media program appeared first on Biznology. Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

The post The best of micro-influencer marketing and long tail blogger outreach articles appeared first on Biznology. Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing.

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. There are many ways to build thought leadership such as publishing articles, blog posts — either as a guest or on your own blog, public speaking at prominent industry events and being quoted frequently in trade publications. Some of these technical articles are kinda sorta dated.

LinkedIn ‘Instant Articles’: Good News or Time for Platform Panic?

Contently

I’m talking about LinkedIn launching its own version of Instant Articles. According to BuzzFeed News, LinkedIn is exploring its own version of Instant Articles that will allow publishers and brands to post content directly on the social network.

Why B2B Marketers Don’t Like Articles on Sales Alignment

bizible

And, as tons of articles in cyberspace tend to tell us, it’s true that sales alignment is very, very important. However, most of the articles that cover this topic do little in the way of explaining how marketers should actually go about “aligning” with their sales team.

Sales 172

Written Articles and Videos Deliver for Marketers on Social Media

KoMarketing Associates

Statistics showed that written articles (27 percent), videos (26 percent) and images (24 percent) are yielding the most ROI on social media. Articles, images, and videos reach consumers most effectively, but other content, such as offers and promotions, infographics, and quizzes and polls, can perform well if it appeals to a company’s target demographic,” wrote the authors of the report.

How to Write Absolutely Addictive Articles

Hubspot

This is a longer article. You’ll be glad you did, especially if your goal is to write articles of your own. Articles that lure readers in slowly, carefully, inching them down the page, sentence by sentence, until the words run out. Articles people can’t stop reading.

Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

Here is a look back at some of the articles and blog posts that influenced our team members this past year. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. BuzzSumo looked at the social share counts of 100 million articles to figure out what makes a piece more share-worthy. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here.

Online 200

Why article marketing is still important

Biznology

Article marketing used to be a necessary part of an online content marketing strategy, but its effectiveness has been put into question now that black hatters have given it a bad reputation. Does this mean that article marketing no longer matters? Image by Irina Souiki via Flickr.

Online 138

9 Content Marketing Articles You Shouldn’t Miss

Marketing Insider Group

But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. And 6 Social Media and Search articles you missed when life was too hectic.

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. While this article is geared towards SaaS companies, there is a lot of good information any B2B organization could consider, when evaluating the customer acquisition process in relation to marketing and sales. Our Favorite Posts & Articles from 2015. Our Favorite Posts & Articles from 2014.

SERP 120

Top 10 LinkedIn Pulse Article of 2015

Marketing Insider Group

The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group. Over a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. These individuals publish more than 130,000 posts every week on LinkedIn. Nearly 50% of all readers are in leadership roles, including CEOs, VPs and managers, across 21 industries and 9 countries. And this number is expected to go […].

25 Great B2B Content Marketing Articles

LeadSloth

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. So here are the articles: Overview Articles. Please let me know if I forgot any seminal articles! Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always.

Most Popular Articles – Q2 2015

The ROI Guy

Over the past 3 months, many of you loved the ongoing battle between several of the research firms and their debate over the future of B2B sales.

Link 75

Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads.

Lead 136

Content Marketing Tip: Start with Ready-to-Publish Articles

Writing on the Web

A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Tell them why this article and these ideas are important to them. What do you think about using outsourced articles from writers?

How Dare You Call That Article a Whitepaper?

B2B Marketing Traction

If I see another online article masquerading as a whitepaper, I think I will scream! To vent on the subject of articles masquerading as whitepapers, please tell your story below! Marketing Soapbox article b2b content marketing research whitepaper

Buzz 138

How to Use Article Marketing as Part of Your Social Media Strategy

Webbiquity

As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. But, what many people don’t realize is that article marketing isn’t just for directories anymore. Guest post by Beth Hrusch.

My 20 top social media marketing, search, and reputation business articles

Biznology

The post My 20 top social media marketing, search, and reputation business articles appeared first on Biznology.

60 Articles on B2B Marketing Analytics!

NuSpark

Tony Karrer, founder of Browse My Stuff and the person behind Social Media Informer and B2B Marketing Zone offered to do some Filtering and Curating in preparation for my upcoming webinar: How to … [ visit site to read more ].

Driving SEO Results Through Content Marketing: Results From Over 6000 Articles

Modern B2B Marketing

SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. According to our study, editors use an average of two target keywords in their articles, with at least one of them in the title.

SERP 89

Why article marketing is still important

Biznology

Article marketing used to be a necessary part of an online content marketing strategy, [.]. Internet Marketing article marketing blogging Content marketing content writing SEOImage by Irina Souiki via Flickr If you’re going to market online, it’s all about the content. Web content is much more than simply what exists on your Web site. It’s really anything that’s shared anywhere online that represents your business.

Biznology’s top-10 marketing, SEO, and social media articles of all time!

Biznology

I love these end-of-year articles and so do you. Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. The post Biznology’s top-10 marketing, SEO, and social media articles of all time!

Content Marketing Tip: Use Ready-to-Publish Articles

Writing on the Web

A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Tell them why this article and these ideas are important to them. What do you think about using outsourced articles from writers?

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

BuzzSumo

The research is based on an analysis of 10 million articles shared on LinkedIn. This could be effect of using the definite article (‘The’) to reinforce the unequalled value of the content according to Rob Ashton of Writing Skills.

Surviving Frugalnomics: Top 5 Articles in 2014

The ROI Guy

From our Frugalnomics Survival Guide, the articles you voted as the most popular and important in 2014: 5 Tips for Crafting Provocative E-Mails That Work! Stay up to date on the latest articles and collaborate with others in the LinkedIn Value Marketing and Selling Discussion Group.

8 Marketing Strategy Articles You Missed Because You Were Too Busy

Marketing Insider Group

So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. We’re winding down the summer and sending the kids back to school.

Rethinking the Article as the Basic Unit of Journalism

B2B Memes

A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. think of the article not as the goal of journalism but as a value-added luxury or as a byproduct of the process.”. Her final question focused on the article: “Do you think the ‘article,’ as a form, needs to be reinvented? “

B2B Blogging Tips to Create Articles Your Audience Can’t Resist

BOP Design

The post B2B Blogging Tips to Create Articles Your Audience Can’t Resist appeared first on Bop Design. We’ve all been there, staring at a blank screen willing great blog topics into existence. The writing isn’t usually the hard part. It’s the idea generation that’s tough.