Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. But with Instant Articles, Facebook becomes a dead-end.

6 Articles CMOs Should Read This Weekend

Modern Marketing

Here's X articles I think CMOs should read this weekend: How The CMO Can Leverage AI Internally And Externally. Read the full article on Forbes. Read the full article on CNBC. Read the full article on Huffington Post.

Trending Sources

Millennials Surprisingly Prefer News Articles Over Videos

Contently

” According to the respondents who don’t watch news video, 41 percent of people think that reading articles is faster and more convenient than watching a video, and 19 percent feel that video doesn’t add anything to written news.

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Read this article before you start a social media program

Biznology

The post Read this article before you start a social media program appeared first on Biznology. Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

Top-10 Biznology articles in 2015

Biznology

So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. So, without further ado, here are the top Biznology articles from 2015 — enjoy! The post Top-10 Biznology articles in 2015 appeared first on Biznology.

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

BuzzSumo

The research is based on an analysis of 10 million articles shared on LinkedIn. This could be effect of using the definite article (‘The’) to reinforce the unequalled value of the content according to Rob Ashton of Writing Skills.

How to write the article people want to share

B2B Marketing Insider

Writing articles for the corporate blog is a pain sometimes. Find a creative idea, write a compelling article, choose an appropriate image — your daily plan. The post How to write the article people want to share appeared first on Marketing Insider Group. Especially, when you write posts on the similar topic every day. But even after these three steps, you can’t be sure that people will like it. In this post, […].

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Top 10 LinkedIn Pulse Article of 2015

B2B Marketing Insider

The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group. Over a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. These individuals publish more than 130,000 posts every week on LinkedIn. Nearly 50% of all readers are in leadership roles, including CEOs, VPs and managers, across 21 industries and 9 countries. And this number is expected to go […].

Pinterest Announces Rich Pins for Articles

Hubspot

Now, Pinterest is going to let you start pinning articles. What You Need to Know About Pinterest''s New "Article" Pins. Pinterest''s article pins are just what they sound like -- pins for, you know, articles. those awesome blog articles you''re always writing!

The Top 20 LinkedIn Pulse Articles of All Time

Hubspot

And luckily for me, they also make it pretty easy to sort through the entire archive of Pulse articles based on their popularity. How convenient for a blogger writing about the top Pulse articles of all time. "All time" here is like a year or so. Pulse isn''t that old.

10 content marketing articles you missed

Biznology

The post 10 content marketing articles you missed appeared first on Biznology. The beginning of the year is often a best of time in the blogging world.

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Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads.

How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. What do you think about Instant Articles?

The Most Common Keywords Found in the Top-Shared Articles [New Data]

Hubspot

Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. The Most Common Keywords Found in the Top-Shared Articles. Liked this article?

Most Popular Articles – Q2 2015

The ROI Guy

Over the past 3 months, many of you loved the ongoing battle between several of the research firms and their debate over the future of B2B sales.

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Taking Your Storytellers from New Recruit to Article Promotion Champion

Content Standard

You built your editorial calendar, publishing cadence, perfected your article promotion plan, and you fully believe that you figured out Google’s algorithm with your keyword strategy. Turning a Freelancer into an Article Promotion Champ.

What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]

Hubspot

Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.

How Dare You Call That Article a Whitepaper?

B2B Marketing Traction

If I see another online article masquerading as a whitepaper, I think I will scream! To vent on the subject of articles masquerading as whitepapers, please tell your story below! Marketing Soapbox article b2b content marketing research whitepaper

Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. Our Favorite Posts & Articles from 2014.

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Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. There are many ways to build thought leadership such as publishing articles, blog posts — either as a guest or on your own blog, public speaking at prominent industry events and being quoted frequently in trade publications. Some of these technical articles are kinda sorta dated.

Surviving Frugalnomics: Top 5 Articles in 2014

The ROI Guy

From our Frugalnomics Survival Guide, the articles you voted as the most popular and important in 2014: 5 Tips for Crafting Provocative E-Mails That Work! Stay up to date on the latest articles and collaborate with others in the LinkedIn Value Marketing and Selling Discussion Group.

9 Content Marketing Articles You Shouldn’t Miss

B2B Marketing Insider

But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. And 6 Social Media and Search articles you missed when life was too hectic.

Why You Can't Resist Clicking on This Article: The Clickbait Conundrum

Hubspot

Suddenly, 10 minutes go by -- you''ve scrolled through the whole article and realized it''s a load of crap that was meant to waste your time. Most people have the same experience with clickbait. You stumble across it in your Facebook feed or Twitter feed.

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Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing

Hubspot

Last week, Facebook made a big announcement : the release of their new Instant Articles feature. In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. The quote had nothing to do with Instant Articles.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. Our Favorite Posts & Articles from 2015. Our Favorite Posts & Articles from 2014.

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How Much Should Sponsored Articles Really Cost? [New Data]

Hubspot

Sponsored articles are one of the new shiny new objects in the content marketing world. Sitting at the intersection of editorial thought leadership and native advertising, sponsored articles have only recently risen to prominence as a tactic worthy of garnering a share of marketing budgets.

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community.

Content Marketing Tip: Start with Ready-to-Publish Articles

Writing on the Web

A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Tell them why this article and these ideas are important to them. What do you think about using outsourced articles from writers?

6 Social Media And Search Articles You Missed When Life Was Just Too Hectic

B2B Marketing Insider

Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. So in this post, I will review the most popular articles this year on the topics of social media and search engine marketing. Search and social. These are 2 topics that you cannot separate.

What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy

Hubspot

Just a couple weeks ago, Google released a new feature -- "in-depth" articles. Clearly, Google is trying to make their search results more contextual (though that will be a work in progress, and whether "in-depth articles" actually address that need is yet to be seen).

Surviving Frugalnomics - Top Five Articles for Q3 2015

The ROI Guy

Each quarter we do a round up of our most popular and important articles to help you survive Frugalnomics, and based on your votes here are the top five: 1) End Death by PowerPoint and 1,000 White Paper Cuts [link] 2) Death of the B2B Sales Rep – An Interview with SiriusDecisions [link] 3) Frugalnomics in Effect - Gartner predicts 5.5%

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Most Popular Articles (so far in 2015)

The ROI Guy

Here’s a round up of the most popular articles so far this year on from our Frugalnomics Survival Guide Blog: Death of a Salesman? Forrester says Yes (at least 1 in 5 at risk)! Can Your Sales Reps Handle these Four Key Buying Objections? The Buyer’s Journey or Hide and Seek?

My 20 top social media marketing, search, and reputation business articles

Biznology

The post My 20 top social media marketing, search, and reputation business articles appeared first on Biznology.

Top 5 Articles of 2015 to Get You Ready for the New Year!

The ROI Guy

Here's a round-up of the top five most popular articles from the Alinean team, all with significant guidance for the New Year: 1) Death of a Salesman? As we look forward to a great 2016, what lessons can we learn from the past year?

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8 Marketing Strategy Articles You Missed Because You Were Too Busy

B2B Marketing Insider

So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. We’re winding down the summer and sending the kids back to school.

Reality Check: 40% of Your Article Goes Right Down the Drain

Hubspot

And when I say 40% of your article goes down the drain, what I really mean is most readers only get about 60% of the way through any given article you write. 10% of people don''t scroll through your article at all. Most visitors only get through 60% of an article.

25 Great B2B Content Marketing Articles

LeadSloth

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. So here are the articles: Overview Articles. Please let me know if I forgot any seminal articles! Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always.

6 types of content your readers hate

Biznology

That way, readers won’t read the entire article only to see the label at the end. In other words, you don’t want to make a promise with your article’s title and then fail to fulfill it in the copy.

Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories

Hubspot

Google Search Starts Highlighting In-Depth Articles on Search Results Pages (via TechCrunch ). Google just announced that it will start to feature in-depth articles in search in a special section of the main results column.

Can content written for print position well in Google?

Biznology

Plus, if your writers are producing print articles, catalog pages, and guides, SEO writing is a natural skill set. If your old print articles are shorter (500 words or less) you may want to consider combining two or more related articles and creating a longer blog post.