Marketing Insider Group

DECEMBER 18, 2017

The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group. Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. No longer viewed as ‘just a blog,’ content is being created, curated and delivered in creative, innovative and engaging ways through dozens of platforms, from brilliant videos to inspiring live […].

Content Marketing 195

Content Marketing Curation Content Creative 195

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! I found this to be a very useful article as it makes you think outside the box. This article breaks down five ways to do just that.

SEO 192

SEO Adwords Search Google 192

Biznology

OCTOBER 11, 2017

Convert articles and blog posts to video. The same is true for articles like research reports and white papers. This was pointed out to us by a client for whom we’ve converted articles into videos: published articles have already been blessed by the appropriate authorities.

Video 125

Video Spot Buying Cycle Custom Publishing 125

Marketing Insider Group

DECEMBER 12, 2017

The post The Top 10 Digital Marketing Articles of 2017 appeared first on Marketing Insider Group. Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. There has been a lot of evolution in the past 12 months. User-generated content and a rainbow of influencer strategies have been changing the way brands […].

User-Generated 195

User-Generated Generation Brand Branding 195

Advertisement

companies we surveyed create are articles and blog posts, followed by presentations and technical documentation.

Report

Biznology

FEBRUARY 6, 2018

From the beginning of my writing for Biznology and on Biznology, I have written so many articles about online virtual communities and I thought I would share them all with you so that you can catch up. Online communities predate February 2004.

Communities 169

Communities Online Social Media Media 169

Contently

OCTOBER 17, 2016

” According to the respondents who don’t watch news video, 41 percent of people think that reading articles is faster and more convenient than watching a video, and 19 percent feel that video doesn’t add anything to written news.

Video 171

Video Medium Studies Opinions 171

KoMarketing Associates

DECEMBER 22, 2015

Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. Our Favorite Posts & Articles from 2014.

CTR 171

CTR SERP Guidelines Spam 171

Biznology

JULY 17, 2017

The post Read this article before you start a social media program appeared first on Biznology. Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

Social Media 177

Social Media Landing Page Media Social 177

Advertisement

this article, we will be exploring the paradigm. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been. a strategy for both salespeople and marketers.

Industry

Biznology

MARCH 20, 2018

The post The best of micro-influencer marketing and long tail blogger outreach articles appeared first on Biznology. Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing.

Long Tail 206

Long Tail Outreach Blogger Best 206

Biznology

JANUARY 26, 2016

The post 10 content marketing articles you missed appeared first on Biznology. The beginning of the year is often a best of time in the blogging world.

Content Marketing 163

Content Marketing SEM Class Content 163

KoMarketing Associates

DECEMBER 27, 2016

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. Our Favorite Posts & Articles from 2015. Our Favorite Posts & Articles from 2014.

SERP 186

SERP Adwords Keyword Acquisition 186

Contently

MAY 9, 2016

I’m talking about LinkedIn launching its own version of Instant Articles. According to BuzzFeed News, LinkedIn is exploring its own version of Instant Articles that will allow publishers and brands to post content directly on the social network.

Linkedin 116

Linkedin Publisher Video Google 116

bizible

JULY 28, 2016

And, as tons of articles in cyberspace tend to tell us, it’s true that sales alignment is very, very important. However, most of the articles that cover this topic do little in the way of explaining how marketers should actually go about “aligning” with their sales team.

Sales 173

Sales Touchpoints Multi-Touch Forecast 173

KoMarketing Associates

OCTOBER 9, 2017

Statistics showed that written articles (27 percent), videos (26 percent) and images (24 percent) are yielding the most ROI on social media. Articles, images, and videos reach consumers most effectively, but other content, such as offers and promotions, infographics, and quizzes and polls, can perform well if it appeals to a company’s target demographic,” wrote the authors of the report.

Social Media 120

Social Media Media Video Social 120

Hubspot

OCTOBER 30, 2017

This is a longer article. You’ll be glad you did, especially if your goal is to write articles of your own. Articles that lure readers in slowly, carefully, inching them down the page, sentence by sentence, until the words run out. Articles people can’t stop reading.

Writing 80

Writing Words Barriers Impression 80

Marketing Insider Group

NOVEMBER 12, 2014

So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. ” And the article does a good job of laying out what Steve may have really meant.

Linkedin 200

Linkedin Best Viral Classified 200

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads.

Lead 162

Lead Leads Funnel Touchpoints 162

KoMarketing Associates

DECEMBER 27, 2016

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. While this article is geared towards SaaS companies, there is a lot of good information any B2B organization could consider, when evaluating the customer acquisition process in relation to marketing and sales. Our Favorite Posts & Articles from 2015. Our Favorite Posts & Articles from 2014.

SERP 120

SERP Adwords Keyword Acquisition 120

Industrial Marketing Today

MAY 11, 2011

Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. There are many ways to build thought leadership such as publishing articles, blog posts — either as a guest or on your own blog, public speaking at prominent industry events and being quoted frequently in trade publications. Some of these technical articles are kinda sorta dated.

Service 159

Service Wikipedia Blasts Case Study 159

Marketing Insider Group

DECEMBER 29, 2015

The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group. Over a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. These individuals publish more than 130,000 posts every week on LinkedIn. Nearly 50% of all readers are in leadership roles, including CEOs, VPs and managers, across 21 industries and 9 countries. And this number is expected to go […].

Linkedin 95

Linkedin Publisher Industry Content Marketing 95

Biznology

AUGUST 11, 2011

Article marketing used to be a necessary part of an online content marketing strategy, but its effectiveness has been put into question now that black hatters have given it a bad reputation. Does this mean that article marketing no longer matters? Image by Irina Souiki via Flickr.

Online 104

Online Tactics Google Sites 104

B2B Marketing Traction

OCTOBER 21, 2011

If I see another online article masquerading as a whitepaper, I think I will scream! To vent on the subject of articles masquerading as whitepapers, please tell your story below! Marketing Soapbox article b2b content marketing research whitepaper

Buzz 130

Buzz Statistics Writing Websites 130

Biznology

APRIL 4, 2017

The post My 20 top social media marketing, search, and reputation business articles appeared first on Biznology.

Social Media 143

Social Media Search Business Medium 143

Content Marketing Institute

OCTOBER 8, 2017

You know this article format. Why are some of the best content creators publishing the same type of article over and over? And why are these articles so damn popular? Let’s examine this article model from beginning to end. This article model does just that.

Audience 107

Audience Tagging Funnel Urgency 107

Biznology

NOVEMBER 28, 2017

I love these end-of-year articles and so do you. Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. The post Biznology’s top-10 marketing, SEO, and social media articles of all time!

Social Media 99

Social Media Case Study Sample SEO 99

Marketing Insider Group

SEPTEMBER 4, 2012

But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. And 6 Social Media and Search articles you missed when life was too hectic.

Content Marketing 173

Content Marketing Curation Content RSS 173

KoMarketing Associates

DECEMBER 30, 2014

Here is a look back at some of the articles and blog posts that influenced our team members this past year. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. BuzzSumo looked at the social share counts of 100 million articles to figure out what makes a piece more share-worthy. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here.

Online 120

Online Online Marketing Curation Statistics 120

BuzzSumo

JULY 13, 2017

The research is based on an analysis of 10 million articles shared on LinkedIn. This could be effect of using the definite article (‘The’) to reinforce the unequalled value of the content according to Rob Ashton of Writing Skills.

Analysis 109

Analysis Writing Linkedin Sample 109

Biznology

AUGUST 11, 2011

Article marketing used to be a necessary part of an online content marketing strategy, [.]. Internet Marketing article marketing blogging Content marketing content writing SEOImage by Irina Souiki via Flickr If you’re going to market online, it’s all about the content. Web content is much more than simply what exists on your Web site. It’s really anything that’s shared anywhere online that represents your business.

Online 80

Online Sites Strategy Business 80

LeadSloth

AUGUST 11, 2010

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. So here are the articles: Overview Articles. Please let me know if I forgot any seminal articles! Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always.

Content Marketing 136

Content Marketing BtoB Persona Buyer Personas 136

The ROI Guy

JULY 8, 2015

Over the past 3 months, many of you loved the ongoing battle between several of the research firms and their debate over the future of B2B sales.

Link 52

Link Research Sales B2B 52

B2B Memes

JUNE 2, 2011

A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. think of the article not as the goal of journalism but as a value-added luxury or as a byproduct of the process.”. Her final question focused on the article: “Do you think the ‘article,’ as a form, needs to be reinvented? “

Aggregator 155

Aggregator Conference Words Review 155

WriteSpark

APRIL 7, 2009

Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Yet, as a long-time success story writer, I know that convincing customers to participate in a case study can be a long and frustrating effort.

Custom Publishing 156

Custom Publishing Case Study Customer Review 156

Writing on the Web

DECEMBER 29, 2011

A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Tell them why this article and these ideas are important to them. What do you think about using outsourced articles from writers?

Publisher 147

Publisher Content Marketing Tips Content 147

Televerde

JUNE 20, 2018

” Read this Harvard Business Review article by Kristie Rogers, as she compares the differences between owed respect and earned respect in the workplace. Read the full article here >> The post Televerde Highlight in Harvard Business Review article, ‘Do Your Employees Feel Respected?’ “When you ask workers what matters to them, respect from superiors often tops the list. Yet employees report more disrespectful and uncivil behavior each year.

Review 50

Review Behavior Business Report 50

Content Standard

NOVEMBER 20, 2015

You built your editorial calendar, publishing cadence, perfected your article promotion plan, and you fully believe that you figured out Google’s algorithm with your keyword strategy. Turning a Freelancer into an Article Promotion Champ.

Promotion 81

Promotion Storytelling Tagging Template 81

Webbiquity

MARCH 24, 2010

As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. But, what many people don’t realize is that article marketing isn’t just for directories anymore. Guest post by Beth Hrusch.

Social Media 136

Social Media Digg Media Distribution 136

BOP Design

MARCH 26, 2018

The post B2B Blogging Tips to Create Articles Your Audience Can’t Resist appeared first on Bop Design. We’ve all been there, staring at a blank screen willing great blog topics into existence. The writing isn’t usually the hard part. It’s the idea generation that’s tough.

Audience 85

Audience Tips Buyer Personas Service 85