Marketing Insider Group

JULY 15, 2024

This article will examine why content design deserves your focus and how to use this strategy to elevate your next marketing campaign. Image Source Unlike traditional content creation, which often focuses solely on producing articles or blog posts, content design encompasses a broader spectrum.

Design 314

Design Content Long Tail Marketing Keywords 314

Marketing Insider Group

JANUARY 14, 2025

This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers. Younger audiences may prefer engaging videos or memes, while professionals might value thought leadership articles or infographics. After all, there are 5.22

Social Media 303

Social Media Media Psychographics Loyalty 303

Marketing Insider Group

JULY 24, 2024

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. 7) Content Production Content production involves creating and publishing materials like articles, videos, and infographics to engage your audience.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 301

Marketing Insider Group

OCTOBER 16, 2024

This article will inform you of the best B2B social media marketing strategies, offering practical tips on engaging your audience, choosing the right platforms, and creating content that attracts like-minded organizations. Regularly update your page with fresh content like articles, company news, or industry insights.

Social Media 298

Social Media Social Marketing B2B Marketing Marketing Strategy 298

Vision Edge Marketing

OCTOBER 29, 2024

IBM’s thought leadership articles on AI and cloud computing serve as a good example of a B2B company providing in-depth insights. Thought leadership articles, white papers, and case studies can position your company as an authoritative source.

Marketing AI 285

Marketing AI Buy Marketing Analytics Tools Demand 285

SendX

OCTOBER 25, 2024

But this is not a graphic design article, so I will call it as everyone else calls it, a font. Before we start I want to clarify that I know that the right name is Typeface and that Font is used when we give certain Typeface characteristics as size, weight, kerning, and so on. With that out of the way, let's get this thing going, shall we?

Best Practices 312

Best Practices FAQ Terms and Conditions Opt-out 312

Marketing Insider Group

DECEMBER 4, 2024

Identify articles that have led to user engagement or conversions. By updating or reformatting these articles, you enhance their value while creating more engagement opportunities. For example, transform a long-form article into an infographic, video, or podcast episode. Find content that has generated backlinks.

Content 189

Content Lead Scoring Lead Ranking Statistics 189

Marketing Insider Group

SEPTEMBER 23, 2024

This article examines the functions and benefits of marketing management software, helping you determine when it’s the right time to integrate these tools into your strategy.

Enterprise Management 313

Enterprise Management Work Management Marketing Management Budget Programs 313

Marketing Insider Group

OCTOBER 28, 2024

This article explores proven tips for optimizing your paid media efforts and driving better ROI. Paid media optimization goes beyond just increasing ad spend; it requires thoughtful adjustments in targeting, messaging, and bidding strategies to get the most out of every dollar spent.

Cost Per Click 313

Cost Per Click Cost per Acquisition ROI Optimization 313

markempa

NOVEMBER 8, 2024

Check out these related articles: HBR: Putting Yourself in the Customer’s Shoes Doesn’t Work: An Interview with Johannes Hattula How Empathy Will Grow Your Sales and Marketing Pipeline Empathetic Marketing: How To Connect With Your Customers Growing B2B relationships with trust and empathy Share your thoughts in the comments below.

Work Management 254

Work Management Planning Barriers Marketing Management 254

Marketing Insider Group

AUGUST 27, 2024

This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector. The manufacturing space will have an estimated output of $35.2 trillion in 2024 and is still growing, so you’ll have to work hard if you want to stand out.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Marketing Insider Group

JANUARY 6, 2025

Examples include links to relevant articles, offers for free consultations, or downloadable whitepapers. Encourage readers to subscribe, share, or click through to learn more. Thoughtfully crafted CTAs maintain engagement without overwhelming readers.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Marketing Insider Group

AUGUST 12, 2024

Break your content into manageable sections with descriptive subheadings that guide the reader through your article. This is where the structure of your content plays a crucial role. Subheadings help readers skim the content and quickly find the information most relevant to them.

Content 316

Content Marketing Budget Creation Terms and Conditions Marketing Budget 316

Marketing Insider Group

AUGUST 5, 2024

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Analyzing paid media performance isn’t just a good idea; it’s essential. At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind.

Cost Per Click 321

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 321

Webbiquity

AUGUST 20, 2024

ICYMI, previous articles here on the intersection of AI and digital marketing generally and SEO specifically: How to Make Your Website “The Answer” in ChatGPT Queries How Will AI Search Impact SEO?

Marketing AI 328

Marketing AI Traffic Marketing Attribution Organization 328

Marketing Insider Group

AUGUST 13, 2024

This article will examine the strategies and tools you need to create compelling travel content marketing materials that resonate with your readers. Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314

Marketing Insider Group

OCTOBER 1, 2024

This article will explore how reporting and analytics in CRM systems empower organizations to reach their full potential. Companies use this data to make informed decisions, improve customer understanding, and fuel growth, taking operations to the next level.

CRM 288

CRM Analytics Customer Satisfaction Allocation 288

Marketing Insider Group

AUGUST 7, 2024

This article goes beyond the hype to uncover eight practical applications of ChatGPT for business, demonstrating how it can streamline operations, improve customer interactions, and drive growth. Businesses can leverage ChatGPT to draft blog articles, craft compelling social media posts, and create persuasive marketing copy.

Marketing AI 223

Marketing AI Business Marketing Management Paid Search Agency 223

Marketing Insider Group

AUGUST 12, 2024

This article will showcase the five best marketing plugins for WordPress that have been around for a while, but we continue to love. These tools simplify the marketing process and deliver impressive results, helping you make the most of your WordPress site.

Marketing Analytics Tools 298

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 298

Marketing Insider Group

SEPTEMBER 9, 2024

This article is a step-by-step guide to help you understand and evaluate the profitability of your sales funnels. A good funnel conversion rate is typically between 3% and 5%. Optimizing your sales funnel can make the difference between a thriving business and a struggling one, so understanding your funnel is worth your time and effort.

Top of Funnel 316

Top of Funnel Funnel Advertising Marketing Management Conversion Rate 316

Trade Press Services Newsletter

DECEMBER 5, 2024

With free access to actionable articles, case studies, and how-to’s, subscribers receive topical information that helps them stay ahead of the curve. Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Marketing Insider Group

NOVEMBER 21, 2024

As an example, Twitter’s (now X) fast-paced nature may require shorter, more frequent posts, while LinkedIn might call for in-depth articles or thought leadership pieces. An effective CRM system can manage all these variations, providing the flexibility needed to craft campaigns that perform well across multiple platforms.

Social Media 269

Social Media Work Management CRM Marketing Management 269

Marketing Insider Group

DECEMBER 16, 2024

Consider these content factors: Content Length and Depth Are competitors using short, concise articles or in-depth guides? Examining content quality , length, and structure can guide your approach to developing pieces that engage readers and rank well. Length and depth often reflect what performs best for specific keywords.

Analysis 245

Analysis SEO Tools Domain 245

Marketing Insider Group

JANUARY 13, 2025

This article informs you of the benefits of using an agency to help you integrate your CRM with your marketing team. Fortunately, you can use an agency to make the job easier. These agencies have specialized skills and hands-on experience, so they can help you overcome any hurdles you face.

Paid Search Agency 311

Paid Search Agency Advertising Agencies Ad Agencies CRM 311

Webbiquity

MARCH 18, 2025

As explained in this article , “Generative-AI (genAI) tools are fundamentally sequence-prediction machines. Articles and blog posts that are predictable, that merely tell us what we already know, are boring and provide no value. The reason lies in the core of their design. What does this mean?

Marketing AI 157

Marketing AI Work Management Blogger Training 157

Contently

AUGUST 16, 2024

As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions. This positions Microsoft as both a thought leader and trusted advisor.

Linkedin 143

Linkedin Marketing AI Examples B2B Thought Leadership 143

Trade Press Services Newsletter

JULY 11, 2024

Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts. Collaborate with influencers to create valuable, relevant, and informative content that is aligned with target audiences’ needs and interests. Provide influencers with creative flexibility to do what they do best.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

Webbiquity

JULY 23, 2024

generates blog posts and articles in minutes. . #1 Optimize Your Content Creation Processes Image credit: HubSpot Creating high-quality content takes time and effort. AI-powered tools can help streamline this process. For instance, Copy.ai You simply input a topic, and the tool provides a (very rough) draft.

Lead Ranking 297

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 297

Marketing Insider Group

MARCH 3, 2025

Articles that rank well but have high bounce rates might need better engagement strategies. A successful funnel requires ongoing attention. Reviewing analytics shows what works and what doesnt. Posts that attract traffic but fail to convert may need stronger calls to action.

Top of Funnel 256

Top of Funnel Marketing Funnels Content Marketing Ad Building 256

Marketing Insider Group

JANUARY 21, 2025

This article is here to guide you through the process and provide practical tips to create blog content optimized for social media. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens. So, what makes content shareable?

Social Media 286

Social Media Media Content Work Management 286

Marketing Insider Group

NOVEMBER 19, 2024

This article explores how SEO and web design can (and should) work in tandem to improve results. SEO-friendly website design brings together visual appeal and search engine function, helping you rank well while delivering an excellent user experience.

Design 237

Design SEO Lead Scoring Lead Ranking 237

Marketing Insider Group

FEBRUARY 3, 2025

Publishing frequent but shallow articles erodes trust. Timely content responds to current events or trends, driving immediate interest. Together, they keep your blog dynamic. Focus on Quality Over Quantity Consistency matters, but it should not come at the cost of quality. Strong writing, visuals, and formatting enhance the reader experience.

Webinar Metrics 260

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 260

Trade Press Services Newsletter

JANUARY 9, 2025

Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Marketing Insider Group

DECEMBER 2, 2024

In this article, we will explore the benefits of high-quality backlinks and how they contribute to overall SEO success. One factor that plays a huge role in search engine optimization (SEO) is the use of high-quality backlinks. Quick Takeaways: High-quality backlinks are a fundamental factor in improving SEO performance.

High Quality Lead 278

High Quality Lead SEO Lead Scoring Lead Ranking 278

Trade Press Services Newsletter

MARCH 6, 2025

Be sure to include published articles, speaking engagements, awards, and other accomplishments. The document has to tell a story, says Michaela Buttler, a senior consultant at Korn Ferry. One that conveys that you not only have the skills but also the potential to be a good teammate, coworker, and contributor.

Optimization 243

Optimization Work Management Lead Ranking Marketing Management 243

Marketing Insider Group

FEBRUARY 17, 2025

This article explores the benefits of using long-tail keywords as part of your overall keyword strategy. The result is better search rankings, higher conversion rates, and more meaningful engagement with potential customers. Quick Takeaways Long-tail keywords are less competitive, making it easier to rank higher on search engines.

Long Tail Marketing 256

Long Tail Marketing Keywords SEO Marketing & Strategy 256