Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vision Edge Marketing

MAY 18, 2021

” Or If A=B, and B=C, then A=C. B = Antioxidants protect your cells against free radicals which may play a role in heart disease, cancer, and other diseases. B = Companies with a competitive advantage achieve higher earnings and revenue. [2]. Solving the puzzle requires a form of logic known as deductive reasoning.

Peer-to-peer 142

Peer-to-peer Analysis Case Studies Validation 142

FunnelEnvy

MARCH 20, 2023

A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

Salesforce Marketing Cloud

MARCH 19, 2024

When you’re a Serviceblazer, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. Table of contents What is a Serviceblazer?

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

DECEMBER 13, 2023

In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. Q: Did you start out wanting to be in marketing? What do you focus on?

SME 109

SME Custom Publishing Customer Surveys Landing Pages 109

Heinz Marketing

MARCH 23, 2023

To answer these questions, start by researching your market. Include social proof in your messaging and use it to your advantage by showcasing customer success stories, testimonials, and case studies. Here are some tips for creating effective messaging for the SaaS Industry. Who are they? What are their pain points?

Ideal Customer Profiles 112

Ideal Customer Profiles Effectiveness Tips B2B 112

Martech

OCTOBER 14, 2022

Using BlueConic’s A/B testing and optimization capabilities, the company can marry qualitative and quantitative methods for a more in-depth understanding of its customers. Using BlueConic’s A/B testing and optimization capabilities, the company can marry qualitative and quantitative methods for a more in-depth understanding of its customers.

Brand Identity 124

Brand Identity Branding Planning Advertising Agencies 124

Only B2B

AUGUST 21, 2023

In the dynamic realm of B2B sales, qualified appointment setting stands as a cornerstone for success. It’s not just about setting up meetings; it’s about ensuring those meetings are with the right prospects who have a genuine interest in your offerings. This approach fosters stronger relationships and builds trust.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Martech

FEBRUARY 8, 2024

To convert them, you need to speak their language, address their pain points, and answer their questions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. So, why start from the bottom in B2B? From my perspective, there are several key reasons.

Top of Funnel 122

Top of Funnel SEO B2B Paid Search Agency 122

Litmus

JUNE 7, 2022

Read on for highlights of some of the developments we’re seeing when it comes to MPP in email marketing, and answers to a few commonly asked questions the Litmus community has posed. Some Litmus users have come to the Litmus Customer Support team with questions related to the activity MPP really masks. MPP adoption keeps climbing.

Privacy Protection 82

Privacy Protection Email Marketing Privacy Work Management 82

SmartBug Media

MARCH 29, 2024

Why someone doesn’t buy is a question with millions of answers. In these cases, slow site loading and bugs within the code can create a poor UX. Also, look at customer feedback and the questions they ask most. For Shopify businesses, the conversion you’re optimizing for is the purchase. That spells trouble for conversions.

Process 59

Process Conversion Rate Click Rate Optimization 59

The Lead Agency

MARCH 17, 2024

Our Top Tip: Have fewer fields, but identify one or two specific questions to ask to ensure the leads are relevant. Simply adding a few testimonials, case studies, or client logos next to your form can increase your conversion rate by 26%. Every action our customers perform online today can be a gateway to a new business opportunity.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Unbounce

MAY 6, 2021

Let’s first answer another question: Which animal do you see in the image below? It turned out that in the case of a hard drive, people were willing to pay more if the product image was larger. Landing pages are supposed to be clear. Optical illusions are the opposite of that. You’re right if you say “duck.”

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes. Is this community for me, too?”

Work Management 132

Work Management Peer-to-peer Service Communities 132

FunnelEnvy

MARCH 18, 2024

At the same time, a “Risk-Averse CEO” might prioritize case studies and testimonials showcasing successful implementations. Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding their journey is where B2B customer insights come in. Are Buyer Personas Still Important?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Convert

OCTOBER 27, 2020

But it takes some analysis to determine if this is the case. Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Optimizely is the granddaddy of A/B testing. Who is Optimizely?

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

Convert

OCTOBER 18, 2022

Have you seen our A/B testing experts and CRO influencers posts? Our guides showed you which experts to follow to stay on top of the latest A/B testing insights, ideas, and knowledge that work. Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. Sounds great?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Content Standard

AUGUST 5, 2022

” I would argue that the question we should steer them towards, instead, is “What are the one or two things we can do that will have the biggest possible impact?” These three questions will help you get more surgical and craft marketing content for the “now” that your business and customers are operating in.

Planning 131

Planning Top of Funnel Paid Search Agency Work Management 131

QuanticMind

SEPTEMBER 7, 2023

Sets Sights on Google [:07] This week, the Justice Department kicked off its first antitrust case against Google, accusing the Big Tech behemoth of monopolizing the online search market. Show off your marketing chops with our question of the week. Less than one-quarter B. In Its First Monopoly Trial of Modern Internet Era, U.S.

Privacy 64

Privacy Act-On Internet Marketing Paid Search Agency 64

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

FunnelEnvy

FEBRUARY 19, 2024

A/B testing at all phases helps optimize page elements to improve conversion rates continuously. With multiple pages and stages, A/B testing can get overwhelming. Reach out if you have questions. High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Martech

MARCH 6, 2024

To be fair, that’s a bit of a rhetorical question. Dig deeper: Email marketing strategy: A marketer’s guide Theory into practice: A frequency-testing case study We work with a travel company that relies on email to drive inquiries and bookings. So, what’s stopping you from communicating more often?

Click Rate 119

Click Rate Budget Programs Case Studies Open Rate 119

Salesforce Marketing Cloud

AUGUST 21, 2023

It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. What still needs to improve? If so, how?

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

SalesIntel

MARCH 22, 2024

This can be done by asking a smart question or making a statement encouraging the prospect to engage further. Add Context to Your Questions: One common mistake sales reps make is asking vague or open-ended questions that can be difficult for the prospect to answer. Let’s get started!

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

PureB2B

JUNE 20, 2022

A/B test key campaigns. A/B testing has several benefits for lead generation. If you don’t conduct A/B testing with your lead generation campaigns, it’s still possible to find success, but you’re less likely to replicate it. Most things can be A/B tested. A systematic approach is key.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Litmus

MAY 18, 2022

But the question that remains is whether or not it’s enough. That’s why 55% of marketers are making personalization a priority, especially for their email program. Based on our 2021 State of Email report, personalization is a priority. 9 in 10 marketers believe personalization is imperative to overall business strategy.

Marketing AI 98

Marketing AI Email Marketing Personalization Planning 98

SmartBug Media

MAY 4, 2020

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If If you need an intro to A/B testing, pause here and read our blog on the 5 most frequently asked questions about A/B testing. In A/B testing, audience size is key.

Marketo 95

Marketo Conversion Rate Landing Pages Sample 95

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

The DataWeave Codegen project by the MuleSoft ML/AI team is a generative AI tool aimed at simplifying the use of MuleSoft’s powerful data transformation programming language, DataWeave , and making it more accessible for low-code/no-code users. Broadly, we explore two types of approaches: Using private large language models like GPT 3.5,

Generation 64

Generation Lead Ranking Sample Training 64

Convert

MARCH 10, 2022

When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). There are use cases where GO is an ideal choice.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Hubspot

APRIL 26, 2023

They can’t answer these three questions. According to Colleen Francis, author of “ Nonstop Sales Boom ,” sales reps should walk away from prospects who can’t answer these three questions: What does success look like with this project? Somewhere during the approval process, the real decision-maker will ask them those same questions.

Work Management 79

Work Management Lead Scoring Lead Ranking RFP 79

Vidyard

FEBRUARY 24, 2020

On my way to Dreamforce this year, I hitchhiked 1,000 miles in a painted caravan full of people with jackets that read “Bandit Tour.” The running joke was that anytime strangers in the towns we passed through asked if we were a band, we said yes and made up a place we were playing that night. There was a lot of laughing. What’s a Mini-Doc?

Work Management 138

Work Management Marketing Management Video Marketing Demand 138

Sprout Social

APRIL 25, 2024

If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made.

Social Media 53

Social Media Template Work Management Marketing Management 53

Martech

DECEMBER 14, 2023

Questions to ask: Who would be your dream client? Questions to ask: Who would be your dream client? Questions to ask: What problems do they face in their day-to-day operations? You can also add links to relevant case studies, if any. Questions to ask: Why should they choose you? Sales isn’t easy.

Sales Cycle 90

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 90

Martech

JANUARY 20, 2023

In some cases, they used the personal email address inadvertently, as that’s the Google account they were logged into at the time. It is important to point out that in the vast majority of cases, such instigators aren’t trying to foil the best intentions of the martech and MOps teams. Maintaining positive relationships matters.

Work Management 114

Work Management Marketing Management Marketing Analytics Tools Fulfillment 114

Convert

APRIL 26, 2022

A/B testing companies are now taking extra measures to comply with these new rules. The following guide will walk you through each of the data privacy laws in Germany, so you can make the most informed decision when selecting an A/B testing tool. How Did the A/B Testing Company Prepare for Data Compliance?

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Heinz Marketing

OCTOBER 30, 2021

Thank you for the great read, Paul B. It’s so versatile that it can be tricky to define – or even narrow doesn’t to a brief list of benefits or use cases. Getting Difficult Questions From Your Employees? In this challenging period, there’s no shortage of tough questions on people’s minds.

B2B 113

B2B Business Multi-Channel B2B Sales 113

SmartBug Media

OCTOBER 13, 2020

A/B Testing Is Really Dead—Introducing Adaptive Testing. We’ve all asked the question, “Is A/B testing dead?” We’ve all asked the question, “Is A/B testing dead?” Well with this new feature, HubSpot really puts A/B testing to rest. Personalization tokens.

Hubspot 111

Hubspot Features Planning Landing Pages 111