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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

Brandpoint

What will the PR profession look like between now and the year 2026? See our top three takeaways from the survey in this article by David Olson published on PRsay, a sub-section of PRSA’s Strategies & Tactics magazine. Download the full 2023 Future of the PR Industry here!

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How You Can Give Consumers More Choice in Advertising

Marketing Insider Group

For instance, when a customer completes a survey, the results are zero-party data. billion by 2026. That’s why you need to augment it with zero-party data. Unfamiliar with zero-party data? It’s data obtained directly from the source. In terms of ads, you can use zero-party data collection as a way to drive more personalization.

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Spend on marketing analytics and data infrastructure to grow sharply

Martech

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., ” The predicted increase of over 30% is derived from a survey of 200 U.S. and European Union. and European marketers, as well as interviews with industry experts.

Spending 145
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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. 25% of Americans believe AI will reduce the number of jobs available, according to a YouGov survey. 1/3 of Americans think AI-based text generation will overall be a bad thing for society, the same survey found.

Godaddy 98
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33 World Cup marketing statistics you need to know

Martech

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. Ipsos ) United States : Location of the 2026 World Cup. sports fans willing to pay to watch the World Cup coverage, more than almost every European country surveyed. Sponsorship.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Report] Within two years marketers will work with an average of 7.5 channels, and utilize 16.3

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Our year as a B Corp: Looking back (and ahead)

Modern B2B

In 2023, I led a survey to collate our teams’ DE&I data so we could discover what our current baseline was and which identity categories we wanted to focus on to make us a more inclusive workforce. The analysis and findings of the “Diversity at Modern” survey were shared in July 2023 at the summer edition of our employee event, ModFest.