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5 Digital Advertising Trends in Europe 2023

Matchcraft

increase in overall digital ad spending according to eMarketer forecast. Meanwhile, spending on retail media networks is rapidly increasing with expected outlays of €25 billion by 2026. of global users in 2023 according to eMarketer. rise in search spending in 2023 compared to an 8.9%

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NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

million the year before, according to eMarketer. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 This comes at a key moment for Peacock, which is expected to hit 64.3 million US viewers this year, up 25% from 51.5 That viewership will mean it is reaching one-fifth of all internet users.

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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. of the digital display ad market, according to eMarketer. In the U.S.,

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Important PPC Statistics You Should Know (2022)

DAGMAR Marketing

Facebook ads provide the highest return on investment (ROI) among all paid advertising channels (HubSpot) Social media advertising is the second biggest market in digital ads and it is expected to grow to over $252 billion in 2026 (Hootsuite) Google (38.6 digital ad spend (eMarketer). percent) and Facebook (19.9 References. WordStream.

PPC 59
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Why we care about performance marketing

Martech

According to eMarketer, spend is expected to exceed $867 billion by 2026. chart from eMarketer used with permission. Increased competition: There’s a marked increase in advertiser competition online, as the number of brands and businesses competing for consumer attention continues to grow.

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What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

Bannerflow

dollars by the end of 2026 in the US alone, for marketers looking to take advantage of this high performing marketing channel, you should! Marketers who choose to embrace CTV advertising, can stay ahead of the curve and effectively engage with their audiences in the evolving landscape of digital entertainment. billion U.S.

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Programmatic Advertising: What You Need To Know

Digilant

media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. Over the decades that programmatic advertising has existed, its technology and tactics have become increasingly more transparent, sophisticated, and effective. In 2022, digital advertising accounted for nearly 72 percent of U.S.