Martech
MARCH 17, 2022
households will have a cable TV subscription by 2023, according to a new study. This continues the cord cutting trend that’s hit cable very hard. The most unsettling news for cable companies: The steepest drop came in 2020, when more people than ever were stuck home, which saw a 7.7% Fewer than half of all U.S. million, a 4.8%
illumin
APRIL 9, 2024
What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. They also offer a unique opportunity to connect with audiences at scale since more viewers are abandoning cable in favor of streaming platforms. This isn’t a new phenomenon, but it is a growing one.
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Digilant
NOVEMBER 8, 2023
Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. million people by 2026. And while they all still warrant significant time and attention, there’s a new TV player in town that advertisers would be remiss to overlook. Enter: Free Ad-Supported TV, otherwise known as FAST. In 2023, there are 218.8
Bannerflow
MAY 22, 2023
The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. What does the future look like for CTV Advertising? At the current pace of growth, CTV ad spend is expected to grow to 43.59
Digilant
MAY 11, 2023
FAST has been forecasted to reach $6 billion in ad spend by 2026. Notably, Vizio reported that 60% of adults aged 18-34 consider FAST a must-have medium, fulfilling their linear viewing requirements without the cable subscription costs. This advantage not only benefits consumers but also the brands advertising on these platforms.
Digilant
AUGUST 10, 2023
Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. This includes advertisements viewed on connected TVs, over-the-top (OTT) devices, and linear addressable TV.
Digilant
AUGUST 10, 2023
Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. This includes advertisements viewed on connected TVs, over-the-top (OTT) devices, and linear addressable TV.
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