Litmus

JUNE 30, 2023

We’ve compiled the latest buzz from June 2023 to bring you up to speed (and your emails on point). Subscribe The post This Month in Email: A Recap of Email Marketing News in June 2023 appeared first on Litmus. So grab a cup of coffee, sit back, and sip on the biggest headlines shaping the email industry.

Email Marketing 79

Email Marketing VALS Marketing Management Privacy 79

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. So with new technologies and new strategies constantly emerging – what ABM trends and changes can we expect to see in 2023 and beyond? added one more) Account-based Marketing statistics to help your 2023 thinking. Top ABM trend predictions for 2023 1.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Digilant

JUNE 27, 2023

The 2023 FIFA Women’s World Cup is still a few weeks away but is already shaping into a history-making tournament. Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. Looking to secure a “three-peat,” the U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

The 2023 FIFA Women’s World Cup is still a few weeks away but is already shaping into a history-making tournament. Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. Looking to secure a “three-peat,” the U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Bluetext

DECEMBER 8, 2023

Take 2023 for example, when “Viva Magenta” foreshadowed the upcoming wave of Barbie-core pinks that dominated the design world. All the buzz around the fuzz got our creative wheels spinning, what was Bluetext’s color of the year? Ultimately, we here at Bluetext feel 2023 has been a year of creative success.

Paid Search Agency 38

Paid Search Agency Advertising Agencies Buzz Forecasting 38

Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

Optinmonster

DECEMBER 8, 2023

Slim Maintence Mode Best WordPress Coming Soon Plugins Here are our picks for the best WordPress maintenance mode and coming soon plugins for 2023! SeedProd is our pick for the best WordPress coming soon plugin If you’re looking to make a great impression, generate buzz, and generate leads, SeedProd is the plugin for you.

Best Practices 103

Best Practices Landing Pages Template Work Management 103

Salesforce Marketing Cloud

DECEMBER 13, 2022

Here are three things you need to know when building your 2023 service plans. We’ve all heard the buzz around economic unpredictability — which results in the need for more efficiency and cost savings. As you build plans for 2023 and beyond, keep the customer journey in focus. The future of customer service as we know it.

Service 98

Service Planning Personalization Peer-to-peer 98

Walker Sands

OCTOBER 23, 2023

RSA Conference 2023, held in San Francisco in April, attracted over 40,000 attendees from the global cybersecurity community, including 650+ speakers, 500+ exhibitors and 500+ media members. The conference’s theme, “Stronger Together,” focused on the importance of coming together as a community to eliminate cyber threats.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

BDB

DECEMBER 22, 2023

And although we’ve always had a presence at FiE, the 2023 conference marked a significant shift for us as we decided, for the first time in a long time , to take centre stage by exhibiting. Compared to previous years, FiE 2023 showcased a remarkable uptick in attendance – and we could definitely sense the buzz. That’s a wrap!

Paid Search Agency 26

Paid Search Agency Advertising Agencies Peer-to-peer Conference 26

Martech

JANUARY 23, 2024

Over the 2023 holidays, ThriftBooks sales were up more than 20% year-over-year. New customers come to the site either from social media buzz and community outreach, or from the investment Thriftbooks has made in search engine optimization. “If The social buzz is helped by branding and packaging.

Loyalty 120

Loyalty eCommerce Buzz Paid Search Agency 120

Varicent

MARCH 16, 2023

I don’t know about you – but I'm still buzzing from all the excitement. It’s been a week since we wrapped our Accelerate event. It was great to see everyone in person again and I truly value the time we had to connect with each of you.

Ad Building 52

Ad Building Buzz Personalization Product 52

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Execution and Collaboration HubSpot executed its influencer marketing for the online + offline INBOUND 2023 conference by collaborating with prominent marketing and sales influencers.

Case Study 90

Case Study Case Studies Work Management Studies 90

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Hubspot

JANUARY 12, 2024

Tourism While its neighbor Japan remains top of the bucket list for many travelers, South Korea is enjoying its own tourism buzz as well. In 2023 the country saw 6.5m+ foreign visitors – the government aims to triple that number and attract $24.5B of funds injected in 2023. in tourism revenue this year. Hefty goal?

Startups 73

Startups Business Buzz Curation 73

Litmus

FEBRUARY 29, 2024

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing.

Email Marketing 85

Email Marketing Planning Privacy Verticals 85

Sprout Social

JANUARY 23, 2024

With many viral videos and a late 2023 TikTok advertising campaign under their belt, their team and residents have fun putting their own spin on the latest trends. Even partnering with influencers offline can fuel social buzz, as Topicals demonstrated. Like this recent video of residents interacting with the maintenance team.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Marketing Insider Group

SEPTEMBER 20, 2023

From then to now, in 2023, AI in marketing has evolved at an increasingly accelerated pace. Of course, of all the types of AI we cover here, this is the one that gets the most buzz. And it’s only predicted to keep getting faster. What does it mean for human creativity and originality?

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Varicent

APRIL 13, 2023

Here it is, the first episode of the 2023 season of What I Wish I Knew. Secondly, this blog gives you insight into of the topics people were buzzing about. We’re starting off big, with a recap of Varicent Accelerates top moments. If you weren’t at this event – I have you covered (also make sure you come next year).

Buzz 52

Buzz 52

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. Ahrefs, SEMrush, etc.)

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Contently

FEBRUARY 17, 2023

Innovation is the name of the game in 2023. It can drive more sales , help customers make decisions, and generate buzz around your product or service. Artificial intelligence, machine learning, augmented reality, and virtual reality are hitting all the major headlines in the news and on social. Trying before buying.

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Anyword

DECEMBER 8, 2022

Simple in concept, but ChatGPT quickly generated buzz, concern, and wonderment for both the casual and professional user. Plus, we’ll take a look at what 2023 could hold for the AI space. What We See For AI In 2023. In 2023, we expect that to change. Somehow missed the news? Our Relationship with ChatGPT and AI.

Marketing AI 98

Marketing AI Copywriting Work Management Marketing Management 98

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? According to a 2023 report from Ofcom, the UK’s communication watchdog, more than half (53%) of youth aged three to 17 use TikTok. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

Sprout Social

NOVEMBER 12, 2023

Generate buzz and improve revenue Everyone loves a limited edition product or collection from their favorite brands. In 2023, they expanded the collection to include several new materials. Why the partnership works: Designer Telfar Clemens won the Best Fashion Campaign of the Year at Essence’s 2023 Best in Black Fashion Awards.

Brand Identity 112

Brand Identity Branding Advertising Agencies Cross-Selling 112

QuanticMind

SEPTEMBER 21, 2023

Why regulators at the FTC and beyond are turning an eye to child safety in gaming in 2023 [:04] According to new findings from the FTC, children are struggling more and more to discern advertising from other types of content, particularly on gaming platforms. No big deal!

Marketing AI 52

Marketing AI Privacy Eye-Tracking Buzz 52

QuanticMind

JULY 14, 2023

Wondering how the nuances of 2023 consumer behavior will impact holiday spending and see what advertisers can do to optimize their investments for Q4? How Will Economic Uncertainty Impact 2023 Holiday Shopping? Our 2023 Holiday Advertising Checklist covers everything marketers need to know to enjoy a successful Q4.

Advertisements 52

Advertisements Advertising Practices Best Practices 52

Sprout Social

DECEMBER 7, 2023

In February 2023 TikTok announced a new monetization method, the TikTok Creativity Program with improved payouts for popular creators. In November 2023 TikTok announced the Creator Fund would be replaced by the Creativity Program in some key markets. Sometimes, only a few dollars for hundreds of thousands of views.

Creativity 81

Creativity Paid Search Agency Viral Marketing Lock-In 81

QuanticMind

JULY 13, 2023

Sarah Silverman Sues OpenAI and Meta Over Copyright Infringement [:02] Since generative artificial intelligence ’s dramatic public debut last fall, there’s been a lot of buzz around how best to regulate it, within an advertising context and beyond.

Copyright 52

Copyright Paid Search Agency Marketing AI Advertising Agencies 52

Contently

FEBRUARY 28, 2023

The buzz of a bee. In fact, Morning Brew reports that podcast ad revenue surpassed $1 billion last year and is expected to grow in 2023 and 2024. The rumble of traffic. The whoosh of your coat in the wind. Sound carries with it a sensory experience like no other. Audio stories are different from any other medium for this very reason.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Hubspot

MAY 9, 2023

The field is a buzzing industry that can benefit from artificial intelligence. To better understand how salespeople use AI to communicate with prospects in 2023, we're pulling new data from the HubSpot State of AI Survey to answer. in March 2023 on AI/automation. Why would salespeople use this tech for email communication?

Generation 61

Generation Outreach Hubspot Buzz 61

Modern B2B

DECEMBER 4, 2023

Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. Reddit, the platform known for its unique blend of content and community, is removing the option for users to opt out of personalised ads, as of October 2023.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Digilant

FEBRUARY 20, 2024

As Mother’s and Father’s Day draw near, the advertising world buzzes with activity, aiming to tap into the sentimental value of these occasions. 2023 was a record-breaking year as consumers spent an average of $274.02 on a person’s gift, totaling a staggering $35.7 per person, amounting to $22.9 billion.

Multi-Channel 52

Multi-Channel Planning Paid Search Agency Marketing & Strategy 52

Seismic

OCTOBER 24, 2023

We just wrapped the first full day of Seismic Shift 2023, and it was one for the books. The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started. As we look to infuse AI in every part of our product and process, it’s important to understand how go-to-market teams are currently using AI.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Modern B2B

NOVEMBER 16, 2023

Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. Reddit, the platform known for its unique blend of content and community, is removing the option for users to opt out of personalised ads, as of October 2023.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Outgrow

DECEMBER 20, 2022

EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. And so it created a lot of buzz and interest. The post Marketer of The Month Podcast- EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023 appeared first on Outgrow. Saksham Sharda: Hi everyone!

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Martech

JUNE 14, 2023

And while the world is buzzing with AI advances, there are still many quick-win opportunities to better nail the basics. Take our brief 2023 MarTech Replacement Survey 2. Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively.

Automation 90

Automation Organization Marketing Automation Services B2B 90

Salesforce Marketing Cloud

DECEMBER 12, 2022

In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. The report also found that brands anticipate an increase in the number of data sources they use, projecting an average of 18 in 2023. And now, that question has turned into, “How can I get started with a CDP today?”.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98