Marketing Automation Technology: Fast Growing Industry but not Always Fast Growing Results

Fusion Marketing Partners

I just read a thought-provoking report titled: Forrester Data: Marketing Automation Technology Forecast, 2017 to 2023. Having worked in the […]. Marketing Marketing Automation Marketing Automation Technology

Should e-signature companies use Technographics?


million by 2023*. The electronic signature industry is growing fast, the global e-signature market is expected to grow at a CAGR of 34.7% during the forecast period, to reach $9,073.1

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Supercharge Your Sales Efforts With Deep Learning


Gartner predicted that AI and deep learning would be commonplace by 2023, mainly […]. Deep learning, one of the most effective approaches to artificial intelligence, continues to gain traction in the business world.

Forget the Martech 5000. Try the Martech 500 Million.


Okay, there aren’t really going to be 500 million martech apps by 2023. But according to IDC in their IT Industry 2020 Predictions , “over 500 million digital apps and services will be developed and deployed using cloud native approaches” by 2023.

How Channel Integration Benefits Digitally Native Organizations


With projections from eMarketer that e-commerce retail sales in the US could reach nearly $970 billion by 2023, it’s easy to understand the reasons behind the proliferation of digitally native organizations looking to ride the e-commerce wave to success.

Since Consumers Still Hate Digital Ads, Brands Should Invest in Better Content


That number could get as high as $200 billion in 2023. My favorite YouTube video shows a baby panda sneezing. It’s 19 seconds long, so it’s easy to watch if I need a little cheer during the day.

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Email Marketing is Far From Dead…Here’s Why

Heinz Marketing

By 2023, the number of global email users is set to grow to 4.4 By 2023, we expect to see an increase of daily email sends to over 343 billion (Statista). By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. We all get it. We all hate it.

2020 B2B Marketing Trends: 9 Things You Need to Know


A report by Statista says global spending on digital ads will be $385 billion in 2020, and gradually increasing, will reach $517 billion by 2023. Between the years 2016 and 2023, the global geo-fencing market is estimated to grow consistently at a CAGR of 27% to USD 2,387 million.

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Six steps to success in B2B seller marketplaces


Amazon Business is expected to reach $52 billion in sales by 2023, and is growing faster than its consumer side. Alibaba and eBay are also competing actively in the B2B space. But these giants are only part of the story.

3 Examples of Excellent VR Use in B2B Marketing


The global AR market is expected to grow from $11 billion in 2018 to over $60 billion in 2023 and the VR market is expected to jump from $7 billion to $34 billion in the same timeframe, according to a recent report.

45 Emerging Technology Stats to Know in 2020


billion installs in 2023. Meanwhile, VR platforms are expected to see 30 million installs across devices by 2023 ( Digi-Capital ). By 2023, digital voice ecommerce is expected to triple to an $80 billion industry.

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The yin and yang of martech


billion, by 2023. 30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation.

How Marketers Can Be Successful with Blockchain Technology

Modern Marketing

billion by 2023, even a fraction of that going back to charity could make a world of difference.

Demystifying the Customer Experience


Spending on marketing automation is expected to grow by 14% annually through 2023 – and for good reason The best predictor of future behavior is past behavior, and marketers are sitting on a treasure trove of underleveraged data The best long-term personalization strategies let data do the driving. Forrester, for instance, reports global spending on MA tools will exceed $25 billion by 2023. Forrester: Marketing Automation Spend by 2023.

What is digital advertising and why is it so important?


The use of this channel tends to grow between 2% and 3% per year until 2023, according to Statista. Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected.

Online Shopping Statistics You Need to Know in 2019


And in the US alone, we’re expecting to have 300 million online shoppers in 2023. In 2023, eCommerce retail purchases are expected to rise from 14.1% Do you know about all the latest online shopping statistics?

What’s the Mesh and Why It Matters for Marketers


billion by 2023, growing at a rate of 9.6 percent CAGR during the forecast period (2017 to 2023). “I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers.

Demystifying the Customer Experience


Spending on marketing automation is expected to grow by 14% annually through 2023 – and for good reason The best predictor of future behavior is past behavior, and marketers are sitting on a treasure trove of underleveraged data The best long-term personalization strategies let data do the driving. Forrester, for instance, reports global spending on MA tools will exceed $25 billion by 2023. Forrester: Marketing Automation Spend by 2023.

Customer Engagement Statistics In 2020


Almost 40% of all customer interactions will be automated through AI and machine learning by 2023. Customer Engagement Statistics In 2020. What are businesses really about? Products? Profits? Well yeah, that too. But most importantly, they are about people.

Excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future


Used car prices will crash by 2023 as people give up their vehicles; new car sales for individuals will drop to nearly zero. We are excited to launch Author’s Corner, a new offering from Biznology that will feature excerpts from our contributors’ latest books.

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Digital OOH will Explode in 2020. Here’s Why

Martech Advisor

billion by 2023. Recent mobile, data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in this legacy medium. Vistar Media’s Michael Provenzano provides five growth predictions for this traditional media channel for 2020.

How does your email sound?


And research firm Juniper predicts that voice assistants will be used by 275 million people by 2023. As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ?

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The Top Industries That Are Leveraging Marketing Automation Software


According to Forrester’s 2018 “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” , spending for marketing automation tools will grow vigorously over the next few years, reaching $25.1 billion annually by 2023 from $11.4

The Top 6 Benefits of Content Automation


billion by 2023. Content automation has revolutionized content marketing, empowering marketers to get content produced faster and, for those who take a strategic approach, execute targeted content campaigns with better results vs. other marketing tactics.

Intent Data Industry News: Buyer Intent Data Tools Insight, ABM Benchmarks, 2020 B2B Marketing Predictions, and More


According to the report, the Buyer Intent Data Tools market size has remained fairly steady with analysts expecting further expansion and growth by 2023. What happened in the intent data industry, ABM, and data-driven marketing for the month of October?

Voice-Assistants Reading Emails: How Marketers Can Adapt

Modern Marketing

And nearly 8 billion digital voice-assistants—embedded in smartphones, speakers, cars, and elsewhere—will be in use by 2023, according to Juniper Research. The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly.

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Top 10 marketing automation tools every marketer must have


In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate.

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Talent and a Team for Our Times

Modern Marketing

"By 2023, 95% of entities will have incorporated new digital KPI sets—focusing on product/service innovation rates data capitalization, and employee experience—to navigate the digital economy."

Abandoned Cart Recovery Email Templates - Ultimate Guide


billion by 2023. ‘A cart has been abandoned.’ - this message might keep your mobile busy every other minute if you are an eCommerce store owner. Also, you should have asked your abandoned cart recovery plugin to get you notified about it.

Big Data For Marketing: I Want My Real-Time Dashboard

Marketing Insider Group

If the information created in the last 2 years is greater than the information created from the dawn of time until then, imagine what Big Data will mean to marketers in 2023 or 2033. “Data is the new oil.”

Email Marketing Statistics For 2020


billion by 2023. 11Email Marketing Statistics For 2020. Email marketing is a crucial part of your marketing strategy. It has been used for years by businesses all over the world. And it has proven its effectiveness time and again. With 2020 already here, you need to gear up and plan ahead.

What Adobe’s acquisition of Marketo will mean for B2B marketers in 5 years

Bulldog Solutions

To find out what this will mean for B2B marketers, I decided to pull a Back to the Future with my trusty flux capacitor , and make a quick trip to the 2023 to find out what the biggest changes will be. .

Why Digital Media is Killing TV Advertising


If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. It's also projected that by 2023, digital will exceed two-thirds of total media spending.

Will Silicon Valley remain world’s tech innovation center?

HG Data

Nearly 60 percent believe that it is likely or very likely that the technology innovation center of the world will move from Silicon Valley by 2023.

The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020


The global medical robotics market is expected to reach $20 billion by 2023. Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years.

Stats Every Marketer Should Know About Content Individualization and Artificial Intelligence


By 2023, autonomous marketing systems like individualization platforms will deliver 55% of cross-channel marketing content based on real-time customer behavior and data.

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

trillion by 2023. When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. This shows up clearly in search query data, like in the chart from Google Trends below.