Marketing Automation Technology: Fast Growing Industry but not Always Fast Growing Results

Fusion Marketing Partners

I just read a thought-provoking report titled: Forrester Data: Marketing Automation Technology Forecast, 2017 to 2023. Having worked in the […]. Marketing Marketing Automation Marketing Automation Technology

Should e-signature companies use Technographics?


million by 2023*. The electronic signature industry is growing fast, the global e-signature market is expected to grow at a CAGR of 34.7% during the forecast period, to reach $9,073.1

You’re the culmination of what you’ve shared and kept online


Start Today It’ll Be 2023 Soon! Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it!

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Demystifying the Customer Experience


Spending on marketing automation is expected to grow by 14% annually through 2023 – and for good reason The best predictor of future behavior is past behavior, and marketers are sitting on a treasure trove of underleveraged data The best long-term personalization strategies let data do the driving. Forrester, for instance, reports global spending on MA tools will exceed $25 billion by 2023. Forrester: Marketing Automation Spend by 2023.

Stats Every Marketer Should Know About Content Individualization and Artificial Intelligence


By 2023, autonomous marketing systems like individualization platforms will deliver 55% of cross-channel marketing content based on real-time customer behavior and data.

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3 Examples of Excellent VR Use in B2B Marketing


The global AR market is expected to grow from $11 billion in 2018 to over $60 billion in 2023 and the VR market is expected to jump from $7 billion to $34 billion in the same timeframe, according to a recent report.

What’s the Mesh and Why It Matters for Marketers

Modern B2B Marketing

billion by 2023, growing at a rate of 9.6 percent CAGR during the forecast period (2017 to 2023). “I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers.

How Marketers Can Be Successful with Blockchain Technology

Modern Marketing

billion by 2023, even a fraction of that going back to charity could make a world of difference.

What’s Trending in Marketing For March 2019

Stevens & Tate

By the year 2023, it is estimated that nearly 250 million Smart TVs with addressable capabilities are expected in the market. media spending by 2023.

Ads are Becoming More Interactive in 2019 – Both Online and Out-of-Home


This media category is projected to more than double its total market value to $26 billion in 2023 , especially as provider networks converge into a unified market with meaningful measurements. 2019 will be a big year when it comes to out-of-home (OOH) development and interactive advertising.

Talent and a Team for Our Times

Modern Marketing

"By 2023, 95% of entities will have incorporated new digital KPI sets—focusing on product/service innovation rates data capitalization, and employee experience—to navigate the digital economy."

Big Data For Marketing: I Want My Real-Time Dashboard

Marketing Insider Group

If the information created in the last 2 years is greater than the information created from the dawn of time until then, imagine what Big Data will mean to marketers in 2023 or 2033. “Data is the new oil.”

Marketers Are Embracing Advanced Marketing Measurement

B2B Marketing Directions

billion by 2023. Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers.

Retail Trends Changing the Landscape in 2019

V12 Data

However, despite the growth of eCommerce, it is forecast that in 2023, 85% of retail purchases will still be made online. Retail Trends Changing the Landscape in 2019. Retail is a fast-paced industry which must constantly evolve to meet consumer’s changing expectations.

What Adobe’s acquisition of Marketo will mean for B2B marketers in 5 years

Bulldog Solutions

To find out what this will mean for B2B marketers, I decided to pull a Back to the Future with my trusty flux capacitor , and make a quick trip to the 2023 to find out what the biggest changes will be. .

New Insights from The CMO Survey on Major Marketing Trends

B2B Marketing Directions

by 2023. With the beginning of the fourth quarter less than a month away, many B2B companies have already started planning for 2019.

The Automotive Aftermarket – Top Strategies to Acquire Shoppers Online and In-Store

V12 Data

over the period of 2018 to 2023. The Automotive Aftermarket – Top Strategies to Acquire Shoppers Online and In-Store. The automotive aftermarket industry is expected to grow strategic at CAGR of 4.4% Market Research Future) In research by Global Market Insights, the industry is expected to exceed $680 billion by 2024.

B2B Demand Generation: Picking the Right Channels for your Content

Inbox Insight

billion annually by 2023, it’s clear B2B marketers are embracing new forms of AdTech to simplify the buying process and deliver enhanced targeting capabilities along with greater message personalization ( MarTech Today ).

8 Best Practices for Successful B2B Marketing Automation


Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. As a B2B marketer, reaching your target audiences may seem impossible.

Preparing Your Content Strategy for a Mobile-Only Future

Content Standard

Plus, smartphone ownership among 55 to 75-year-olds in developed nations is expected to reach 85 percent by 2023.

6 Tips For a Successful Marketing Automation Implementation

Circle Studio

billion annually by 2023—up from $11.4 Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. But without a successful implementation, companies are less likely to realize the full potential of the software. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down.

3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

That means if we don’t change what we are doing, right now, the things you want to accomplish in 2019 or 2023 and beyond, both marketing and personal goals, will never happen. ? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation.

Unriddled: Instagram Data Downloads, Amazon's Big Reveal, and More Tech News You Need


by 2023. Welcome to Wednesday, and the latest edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. This week is big on news from Amazon -- from Robots, to user numbers, to in-car deliveries.

15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More


In 2023, YouTube claimed the site would go back online to feature the winner, and nothing else. April Fools'' Day is upon us once again. Companies everywhere will postpone their daily tasks to partake in the tomfoolery that is April 1st.

The ultimate guide to mobile banner ads


billion, worldwide, by 2023 according to eMarketer research. Mobile banner ads play an important role in today’s marketing mix. They are digital advertising that is engaging, relevant, and growing. Yet sometimes they are also poorly designed, irrelevant to viewers, and intrusive.