Marketing Automation Technology: Fast Growing Industry but not Always Fast Growing Results

Fusion Marketing Partners

I just read a thought-provoking report titled: Forrester Data: Marketing Automation Technology Forecast, 2017 to 2023. Having worked in the […]. Marketing Marketing Automation Marketing Automation Technology

Best E-commerce Advertising Methods for Your Brand

Smartyads

By 2023 global e-commerce. The e-commerce advertising market is growing exponentially: it is expected that by 2040, 95% of all shopping will be driven by e-commerce. Sounds impressive, but if we take a look at the more short-termed predictions, it becomes clear that this future is not distant.

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Should e-signature companies use Technographics?

DemandMatrix

million by 2023*. The electronic signature industry is growing fast, the global e-signature market is expected to grow at a CAGR of 34.7% during the forecast period, to reach $9,073.1

Supercharge Your Sales Efforts With Deep Learning

readwrite

Gartner predicted that AI and deep learning would be commonplace by 2023, mainly […]. Deep learning, one of the most effective approaches to artificial intelligence, continues to gain traction in the business world.

Forget the Martech 5000. Try the Martech 500 Million.

chiefmartech

Okay, there aren’t really going to be 500 million martech apps by 2023. But according to IDC in their IT Industry 2020 Predictions , “over 500 million digital apps and services will be developed and deployed using cloud native approaches” by 2023.

How Channel Integration Benefits Digitally Native Organizations

QuickPivot

With projections from eMarketer that e-commerce retail sales in the US could reach nearly $970 billion by 2023, it’s easy to understand the reasons behind the proliferation of digitally native organizations looking to ride the e-commerce wave to success.

Since Consumers Still Hate Digital Ads, Brands Should Invest in Better Content

Contently

That number could get as high as $200 billion in 2023. My favorite YouTube video shows a baby panda sneezing. It’s 19 seconds long, so it’s easy to watch if I need a little cheer during the day.

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10 Examples Of Email Newsletter Design [with Tips to Improve your Email Campaigns]

SendX

The same report reckons that the estimated more than 196 billion emails are sent on a daily basis and expected to jump to 347 billion by 2023. If you are an entrepreneur, I can take a pretty good guess at one of your most common frustrations… effectively reaching your customers.

2020 B2B Marketing Trends: 9 Things You Need to Know

Engagio

A report by Statista says global spending on digital ads will be $385 billion in 2020, and gradually increasing, will reach $517 billion by 2023. Between the years 2016 and 2023, the global geo-fencing market is estimated to grow consistently at a CAGR of 27% to USD 2,387 million.

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Email Marketing is Far From Dead…Here’s Why

Heinz Marketing

By 2023, the number of global email users is set to grow to 4.4 By 2023, we expect to see an increase of daily email sends to over 343 billion (Statista). By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. We all get it. We all hate it.

Six steps to success in B2B seller marketplaces

Biznology

Amazon Business is expected to reach $52 billion in sales by 2023, and is growing faster than its consumer side. Alibaba and eBay are also competing actively in the B2B space. But these giants are only part of the story.

3 Examples of Excellent VR Use in B2B Marketing

RockContent

The global AR market is expected to grow from $11 billion in 2018 to over $60 billion in 2023 and the VR market is expected to jump from $7 billion to $34 billion in the same timeframe, according to a recent report.

100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

billion by 2023. [6].

100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

billion by 2023. [6].

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

ClickZ

billion in 2023 at CAGR of 34.86%. 30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. 76% of marketers saw webinars as a good source to drive more leads.

How Marketers Can Be Successful with Blockchain Technology

Modern Marketing

billion by 2023, even a fraction of that going back to charity could make a world of difference.

Demystifying the Customer Experience

Fathom

Spending on marketing automation is expected to grow by 14% annually through 2023 – and for good reason The best predictor of future behavior is past behavior, and marketers are sitting on a treasure trove of underleveraged data The best long-term personalization strategies let data do the driving. Forrester, for instance, reports global spending on MA tools will exceed $25 billion by 2023. Forrester: Marketing Automation Spend by 2023.

45 Emerging Technology Stats to Know in 2020

Hubspot

billion installs in 2023. Meanwhile, VR platforms are expected to see 30 million installs across devices by 2023 ( Digi-Capital ). By 2023, digital voice ecommerce is expected to triple to an $80 billion industry.

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6 Must-Have SaaS Tools for Online Marketing of your Business

SendX

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time.

Online Shopping Statistics You Need to Know in 2019

Optinmonster

And in the US alone, we’re expecting to have 300 million online shoppers in 2023. In 2023, eCommerce retail purchases are expected to rise from 14.1% Do you know about all the latest online shopping statistics?

What’s the Mesh and Why It Matters for Marketers

Marketo

billion by 2023, growing at a rate of 9.6 percent CAGR during the forecast period (2017 to 2023). “I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers.

Demystifying the Customer Experience

Fathom

Spending on marketing automation is expected to grow by 14% annually through 2023 – and for good reason The best predictor of future behavior is past behavior, and marketers are sitting on a treasure trove of underleveraged data The best long-term personalization strategies let data do the driving. Forrester, for instance, reports global spending on MA tools will exceed $25 billion by 2023. Forrester: Marketing Automation Spend by 2023.

The yin and yang of martech

ClickZ

billion, by 2023. 30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation.

Why does the massive landscape of marketing services firms not bother people the way martech does?

chiefmartech

IDC has predicted that by 2023, “over 500 million digital apps and services will be developed and deployed using cloud native approaches.” The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Anger.

Excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future

Biznology

Used car prices will crash by 2023 as people give up their vehicles; new car sales for individuals will drop to nearly zero. We are excited to launch Author’s Corner, a new offering from Biznology that will feature excerpts from our contributors’ latest books.

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What is digital advertising and why is it so important?

RockContent

The use of this channel tends to grow between 2% and 3% per year until 2023, according to Statista. Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected.

What the coastline paradox reveals about infinite software specialization (in martech and other fields)

chiefmartech

IDC’s prediction of 500 million apps by 2023 isn’t as crazy as it sounds. After three and a half months of working out of my basement, I was in desperate need of a change of scenery. Preferably somewhere with a lot of outdoor space for hiking and frisbee throwing (a lost art!).

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What’s Trending in Marketing For March 2019

Stevens & Tate

By the year 2023, it is estimated that nearly 250 million Smart TVs with addressable capabilities are expected in the market. media spending by 2023.

Customer Engagement Statistics In 2020

Outgrow

Almost 40% of all customer interactions will be automated through AI and machine learning by 2023. Customer Engagement Statistics In 2020. What are businesses really about? Products? Profits? Well yeah, that too. But most importantly, they are about people.

Digital OOH will Explode in 2020. Here’s Why

Martech Advisor

billion by 2023. Recent mobile, data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in this legacy medium. Vistar Media’s Michael Provenzano provides five growth predictions for this traditional media channel for 2020.

How does your email sound?

Litmus

And research firm Juniper predicts that voice assistants will be used by 275 million people by 2023. As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ?

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Big Data For Marketing: I Want My Real-Time Dashboard

Marketing Insider Group

If the information created in the last 2 years is greater than the information created from the dawn of time until then, imagine what Big Data will mean to marketers in 2023 or 2033. “Data is the new oil.”

The Top Industries That Are Leveraging Marketing Automation Software

Leadspace

According to Forrester’s 2018 “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” , spending for marketing automation tools will grow vigorously over the next few years, reaching $25.1 billion annually by 2023 from $11.4

Voice-Assistants Reading Emails: How Marketers Can Adapt

Modern Marketing

And nearly 8 billion digital voice-assistants—embedded in smartphones, speakers, cars, and elsewhere—will be in use by 2023, according to Juniper Research. The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly.

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Talent and a Team for Our Times

Modern Marketing

"By 2023, 95% of entities will have incorporated new digital KPI sets—focusing on product/service innovation rates data capitalization, and employee experience—to navigate the digital economy."

The Top 6 Benefits of Content Automation

DivvyHQ

billion by 2023. Content automation has revolutionized content marketing, empowering marketers to get content produced faster and, for those who take a strategic approach, execute targeted content campaigns with better results vs. other marketing tactics.

Intent Data Industry News: Buyer Intent Data Tools Insight, ABM Benchmarks, 2020 B2B Marketing Predictions, and More

Aberdeen HCM Essentials

According to the report, the Buyer Intent Data Tools market size has remained fairly steady with analysts expecting further expansion and growth by 2023. What happened in the intent data industry, ABM, and data-driven marketing for the month of October?