Google Sunsetting Universal Analytics In 2023 via @sejournal, @MattGSouthern

Search Engine Journal

The post Google Sunsetting Universal Analytics In 2023 appeared first on Search Engine Journal. Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023.

Convert 2022 Insights Into 2023 B2B Marketing Strategy ROI

Walker Sands

As 2022 continues to fly by, we somehow find ourselves midway through Q3 and heading into 2023 planning. To maximize the impact of your 2023 B2B marketing strategy, use the next few months to set yourself up for success by prioritizing the following: Gather audience insights.

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Top B2B Content Strategies to Ditch in 2023

B2B Digital Marketer

Planning for 2023 starts as early as now. You need to ditch some B2B content strategies for 2023. In this episode, Mark Raffan shares the top B2B content strategies to ditch in 2023. 08:44 – First content strategy to ditch in 2023.

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ICYMI: Google Delays Cookie Removal to Late 2023 – Digilant’s Response

Digilant

ICYMI: Google Delays Cookie Removal to Late 2023 – Digilant’s response. The post ICYMI: Google Delays Cookie Removal to Late 2023 – Digilant’s Response appeared first on Digilant.

The Secret to Building Successful Digital Sales Programs in 2022 and Beyond

Speaker: Jordi Gili, International Speaker, Managing Director at Execus, Professor Geneva Business School

In this session Prof. Jordi Gili with the Geneva Business School will share key learnings from digital sales programs and will hint at the Key Performance Indicators that Digital Sales programs should aspire to in 2023.

How to Choose an A/B Testing Tool in 2023

Convert

With so many options available, how do you know which one will fit your needs in 2023? In this blog post, we’ll outline the factors you should consider when making your decision and share our top picks for the best A/B testing tools of 2023.

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Meeting Prospects in a Cookieless World

Ignite

Google plans to complete the third-party cookie phaseout in Chrome by the end of 2023. Since Safari and Firefox blocked these cookies several years ago, marketers are actively preparing to operate in a cookieless world. Data Marketing

Marketing Automation Technology: Fast Growing Industry but not Always Fast Growing Results

Fusion Marketing Partners

I just read a thought-provoking report titled: Forrester Data: Marketing Automation Technology Forecast, 2017 to 2023. Having worked in the […]. Marketing Marketing Automation Marketing Automation Technology

Cookies Have Extended Their Stay Until 2024, but What About Today’s Unaddressable Inventory?

33Across

Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse. Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized.

Crumbling Cookies and a Rotten Apple: A Rock and a Hard Place for Pubs

33Across

With Google’s announcement that they will delay the end of Chrome’s third-party cookie until 2023, 33Across CEO Eric Wheeler weighs in on why publishers.

Crumbling Cookies and a Rotten Apple: A Rock and a Hard Place for Pubs

33Across

With Google’s announcement that they will delay the end of Chrome’s third-party cookie until 2023, 33Across CEO Eric Wheeler weighs in on why publishers.

What’s The Alternative To Spending $7 Million On A Super Bowl Ad? via @sejournal, @gregjarboe

Search Engine Journal

Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad. The post What’s The Alternative To Spending $7 Million On A Super Bowl Ad? appeared first on Search Engine Journal.

4 Tips for Publishers: How to Navigate Away From Third-Party Cookies

33Across

Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse. Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized.

Best E-commerce Advertising Methods for Your Brand

Smarty Ads

By 2023 global e-commerce. The e-commerce advertising market is growing exponentially: it is expected that by 2040, 95% of all shopping will be driven by e-commerce. Sounds impressive, but if we take a look at the more short-termed predictions, it becomes clear that this future is not distant.

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8 Important Notification Queues to Add to Your Email Monitoring Strategy

Benchmark Email

billion in 2023, there is the potential to reach millions of people almost… The post 8 Important Notification Queues to Add to Your Email Monitoring Strategy appeared first on Benchmark Email. There are lots of ways you can keep your users and audience engaged.

What You Need to Know About Mail Privacy Protection (MPP)

Benchmark Email

Google Chrome, which has a market share of 63.58%, plans to do the same by 2023. Privacy is the buzzword in the digital world today, and the protection of user data has become the core focus of many businesses.

Is there Recession Waiting Around the Corner in the US?

Valasys

Last month, Deutsche Bank became the first big investment bank to forecast a US recession by 2023. The bank expects the EU to do so in 2024. However, DB is the only investment bank to base its forecast on a US recession. Share This Post Shares.

Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies via @sejournal, @hoffman8

Search Engine Journal

Google announced extended support of third-party cookies until 2023, while privacy sandbox initiatives continue to go through rigorous testing. Here's what you need to know!

Updates: Planning for a Cookieless Future

Rain The Growth Agency

Adtech platforms are preparing for the elimination of cookie data for audience targeting and measurement with timing for the “death of the cookie” expected by the end of 2023, when Google has stated Chrome will no longer allow third-party cookie tracking.

Solving for the Browser Imbalance

33Across

Google’s recent reversal on its cookie ban -- at least until 2023 -- has provided marketers and publishers with a temporary reprieve by delaying the depreciation of 3P cookies on Chrome browsers.

Social Media Emails Done Right (How to Embed Social Posts and Events)

Benchmark Email

And the number of active email users in 2023 is predicted to reach 4.3 Did you know that social platforms saw an increase of 1.3 million users every day in 2020? billion. Now consider the results if you combine the two.

Should e-signature companies use Technographics?

DemandMatrix

million by 2023*. The electronic signature industry is growing fast, the global e-signature market is expected to grow at a CAGR of 34.7% during the forecast period, to reach $9,073.1 Much of this growth is due to a compelling need to shorten business closure times, curtail costs, improve workflow efficiencies, enhance security measures, and government impetus for digitalization. Technographics

How to Master Financial Advertising and 10+ Ad Examples to Get You Inspired

Bannersnack

billion in 2023, representing 12.3% 11 minutes read Staying relevant in the financial industry is nothing but challenging. Especially considering the accelerated digital transformation that’s shaping financial services at the moment. Naturally, digital advertising plays a big part in it.

Here’s What You Need to Know About Google’s Big GA4 Announcement

RebelMouse

The search giant will stop processing new hits through Universal Analytics on July 1, 2023 (Universal Analytics 360 properties have until October 1, 2023). Universal Analytics will sunset in H2 2023.

Meet with a Diamond Solutions Partner at Inbound 2022

Lake One

Lake One will be on-site for the duration of the events and would love to connect for coffee or a drink after to strategize with you how what you’re hearing at Inbound can get integrated into your business planning for the rest of 2022 and heading into 2023. HubSpot’s Inbound conference is back in person for 2022.

Supercharge Your Sales Efforts With Deep Learning

readwrite

Gartner predicted that AI and deep learning would be commonplace by 2023, mainly […]. Deep learning, one of the most effective approaches to artificial intelligence, continues to gain traction in the business world. And AI is booming: Salesforce’s “2018 State of Sales” report found that sales leaders predict that the use of AI will grow 155 percent by 2020. The post Supercharge Your Sales Efforts With Deep Learning appeared first on ReadWrite.

What You Need to Know About GA4 and What to Do About It

Conductor

Your UA properties will stop collecting new data on July 1, 2023. Initially, you will be able to access site data collected through June 30, 2023, for an additional six months. Note that Google’s 360 Universal Analytics will stop collecting new data on October 1, 2023.).

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Here’s What You Need to Know About Google’s Big GA4 Announcement

RebelMouse

The search giant will stop processing new hits through Universal Analytics on July 1, 2023 (Universal Analytics 360 properties have until October 1, 2023). Universal Analytics will sunset in H2 2023.

Marketing Privacy and Security Predictions for 2022

Biznology

According to Gartner, “by the end of 2023, modern privacy laws will cover the personal information of 75% of the world’s population.” On the marketing privacy and security front in 2022, things are going to get worse – and better. That’s just the way technology seems to march forward.

What Publishers should keep top of mind in 2022

Liveintent

Google gave the industry a reprieve when it delayed third-party cookie deprecation in Chrome to the end of 2023. This year we saw two more digital privacy laws enacted, which will go live in 2023: Virginia Consumer Data Protection Act (VCDPA) and Colorado Privacy Act (CPA).

Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

” In 2023, “Seven markets will achieve 100 percent or greater recovery including Phoenix, Tampa, Miami, Dallas, Nashville, Washington, and Anaheim,” while eight more cities will achieve 90% or better recovery.

Secrets to Creating High-Value Print (Especially in This Economy)

MindFire

Your clients will cut their marketing budgets in 2023 – many already have – you may not even know.

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7 Marketing Tips for Successful LinkedIn Advertising

Marketing Insider Group

billion dollars by 2023 , so it’s essential to leverage the following tips to effectively stand out in this growing and competitive space and reach the 810+ million professionals on LinkedIn.

Didn’t attend Craft + Commerce this year? Here’s an epic recap + our big announcement!

ConvertKit

Join us at Craft + Commerce 2023! If you're ready to join creators from across the globe for 2 days of inspiration and growth, join us June 8-10, 2023 in Boise! We can’t wait to see you at next year’s Craft + Commerce in June 2023.

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How to 10X Your Social Strategy Through Data, Intel, & White Space

Oktopost

He caps off the show sharing some of the growth his team has seen since 2020 and what’s ahead for EY in 2023! Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. .

Forget the Martech 5000. Try the Martech 500 Million.

chiefmartech

Okay, there aren’t really going to be 500 million martech apps by 2023. But according to IDC in their IT Industry 2020 Predictions , “over 500 million digital apps and services will be developed and deployed using cloud native approaches” by 2023.

Build Your First Party Data NOW To Prepare for a Cookieless Future

Opt Intelligence

Cookies and pixel tracking will look a lot different by 2023. The days of third party data are numbered. And while this might sound like a long way off, it’s closer than you think. But it’s also plenty of time to prepare by ramping up your first party data efforts.

How Will Advances In Artificial Intelligence Change The B2B Data Industry?

Zoominfo

Q: Who won the World Series in 2023? A: The New York Yankees won the World Series in 2023. It’s been called everything from the ‘ too dangerous to release ’ and the ‘ Robot Apocalypse ,’ to ‘overhyped,’ to ‘shockingly good.’.

How Businesses Can Get Ready for a Recession in 2022

Only B2B

A Bloomberg story, however, reveals that analysts anticipate one to start in the middle of 2023. A Bloomberg report, however, reveals that analysts anticipate one to start in the middle of 2023.

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Marketers Should Prepare for Sluggish Growth and Continued High Inflation

B2B Marketing Directions

Most economists are predicting slow economic growth in 2022 and 2023. in 2023. For the past few weeks, the hottest topic in the business/financial media has been whether the U.S. economy is headed into a recession.