Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform.

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Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 290

The Point

JANUARY 12, 2023

Each year, it seems there’s one topic that dominates marketing conversation, and 2023 is no exception. When I asked my agency colleagues for their B2B predictions for 2023, no prizes for guessing which topic cropped up most often. 2023 will be all about brand building. — Koka Sexton, Vice President, Client Services.

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Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

Marketing Insider Group

JANUARY 11, 2023

Here’s our expert opinion on which B2B marketing trends your company should explore in 2023. Make the most of your marketing efforts and positively impact the growth of your business by focusing on the most important B2B marketing trends in 2023. Here’s 7 B2B marketing trends we’re expecting to see in 2023. Key Takeaways.

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Marketing Insider Group

JANUARY 30, 2023

In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world).

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Webbiquity

MARCH 28, 2023

The list of penny stocks in 2023 from MarketBeat below is a great example of evergreen content. The post Seven Content Types to Focus on in Your 2023 Marketing Strategy appeared first on B2B Marketing Blog | Webbiquity. Focus on their quality and ensure that you regularly update and republish them.

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Marketing Insider Group

FEBRUARY 13, 2023

Source: Momentum ITSMA 2023 I was fortunate to see a preview of the 2022 ABM Benchmark Study at the Momentum ITSMA fall “ Marketing Vision 2023 event ”. Nearly three-fourths (71 percent) will increase spending for ABM in 2023, with an average year over year (YoY) growth of 13 percent.

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Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. ” More findings: In 2023, 24% of marketers planning to invest more in video than any other media format. Want to share your thoughts about marketing trends in 2023?

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Marketing AI Trends Planning Advertising Agencies 246

KoMarketing Associates

FEBRUARY 15, 2023

WordPress VIP recently published its “Content Matters 2023 Report,” and the majority of respondents (58.4%) stated that they expect their content marketing budgets to increase in 2023. Over the past 12 months, most marketers (49.2%) said that their content budget has grown larger. About 35.1%

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Allocation Marketing Budget Content Advertising Benchmark 257

KoMarketing Associates

OCTOBER 25, 2022

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023.

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Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

Marketing Insider Group

AUGUST 18, 2023

Join me in watching Kaushik’s keynote speech at CMWorld 2023 on September 28, Actionable AI: Solutions for Unknown Unknown Problems! Avinash Kaushik’s Talk at Content Marketing World 2023 We can’t wait to see what Avinash Kaushik has to say about AI at CMWorld 2023. Who Is Avinash Kaushik?

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Marketing Agencies 2 Digital Marketing Funnels Paid Search Agency Top of Funnel 246

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Check out: How to set yourself up for avoiding burnout in 2023 10. The post And the Oscar Goes to… Our 2023 Content Marketing Awards appeared first on Marketing Insider Group.

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Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. The post 11 Real Social Media Trends for 2023: What Insiders Won’t Tell You appeared first on Marketing Insider Group. Analyze & adjust.

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Social Media Marketing AI Trends Peer-to-peer 293

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . What Are 2023’s Biggest Marketing Challenges?

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Allocation Privacy Peer-to-peer Ethics 209

Webbiquity

DECEMBER 19, 2023

As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. There you have it, 10 great reads to wrap up your 2023. The post The Top 10 Most-Read B2B Marketing Posts of 2023 appeared first on B2B Marketing Blog | Webbiquity. Alright, now the list.

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Paid Search Agency B2B Marketing Screencast Planning 197

Marketing Insider Group

AUGUST 15, 2023

The post How Fresh Content Impacts SEO in 2023 appeared first on Marketing Insider Group. Marketing Insider Group can help. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more!

SEO 246

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 246

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. A common thread connects the most popular technologies respondents use today, as well as the ones they’re planning to invest in for 2023. That probably surprises no one.

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Trends Planning Content Marketing Marketing Management 184

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Furthermore, 50% intend to increase their number of staff dedicated to ABM this year.

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Webbiquity

DECEMBER 6, 2022

The post Eight Fascinating Facts About B2B Social Media Marketing for 2023 appeared first on B2B Marketing Blog | Webbiquity. It’s well worth a read.

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Social Media Allocation Social Marketing B2B Marketing 240

Marketing Insider Group

AUGUST 8, 2023

The post Social Media Marketing in 2023: The Smart Marketer’s Handbook appeared first on Marketing Insider Group. Marketing Insider Group can help. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more!

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Social Media Social Marketing Planning Media 246

SendX

DECEMBER 7, 2023

This justifies that by the end of 2023, email marketing revenue will reach 11 billion. Email marketing is an excellent and effective process for many reasons. It gives you many opportunities to interact with your followers, who become loyal to your business because of the frequent contact.

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Marketing Insider Group

AUGUST 1, 2023

The post 14 Social Media Metrics That Drive Results in 2023 appeared first on Marketing Insider Group. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more!

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Webbiquity

NOVEMBER 20, 2023

Black Friday and Cyber Monday 2023 promotions make this a fantastic time to take stock of your business software toolbox. The post Black Friday and Cyber Monday Deals on Martech and Business Software for 2023 appeared first on B2B Marketing Blog | Webbiquity. Have the tools in your marketing technology matrix kept up?

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Enterprise Management Marketing Management Budget Programs Software 212

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. WordPress VIP released its “Content Matters 2023 Report,” and data suggested that most marketers (58.4%) expect their content marketing budgets to rise in 2023.

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Spending Allocation Marketing Budget Acquisitions 274

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. To help your company build practical and long-standing client retention strategies in 2023, here are some proven approaches to get started.

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Webbiquity

OCTOBER 17, 2023

Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. Metricool delivers their research findings directly in this post (not gated), Facebook Ads 2023 Study: Improve Your Strategy With This Data. How are goals and strategies for content marketing changing? CPM) or sales ($2.39

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Social Media Stats Marketing Report Paid Search Agency 322

Marketing Insider Group

FEBRUARY 27, 2024

According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. USC Dornsife College of Letters, Arts and Science, November 17, 2023. Determine a realistic budget based on your goals and the channels you plan to leverage.

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Planning Campaigns Advertising Agencies Paid Search Agency 324

Marketing Insider Group

MAY 1, 2023

91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. million digital video viewers in the United States alone.

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Statistics Video Marketing High Quality Lead Stats 341

Webbiquity

JUNE 4, 2024

September 2022 through June 2023 — Post-COVID: The coronavirus was still with us, but had mutated to become far less deadly by this point. The pandemic was officially declared over in May 2023. July 2023 through April 2024 — New Normal: Employment is back to pre-pandemic levels and the stock market is roaring.

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Traffic Trends Marketing Websites B2B 289

Marketing Insider Group

APRIL 17, 2023

7 Things B2B Content Marketers Need in 2023 By Stephanie Stahl Image Source: Content Marketing Institute A recent survey by the Content Marketing Institute found that content marketing has become more important to success for 71% of B2B marketers. Here’s an article that outlines 5 easy writing tricks that are likely to intrigue your audience.

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Paid Search Agency Content Marketing Lead Scoring Lead Ranking 362

The Forward Observer

AUGUST 2, 2024

He is the author of several books including the award-winning The Storytelling Book: Finding the Golden Thread in Your Communications , and The Insight Book: Enhancing Your Creativity By Learning To See Things Differently which was featured on episode 448 of The Marketing Book Podcast in 2023.

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