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New Social Media Advertising Strategies for 2023

Webbiquity

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. Here’s a preview of five social media advertising strategies to look forward to in 2023. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings.

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Three B2B Marketing Trends to Watch in 2023

Webbiquity

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Here are three key B2B marketing trends for 2023 worth watching. These three B2B marketing trends for 2023 will impact results and practices beyond the coming year. Guest post by Brit Tucker.

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Top Customer Retention Strategies for B2B Marketers in 2023

Marketing Insider Group

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Here are key customer retention strategies your business should consider for 2023. Making Customer Retention a Priority in 2023.

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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. ” More findings: In 2023, 24% of marketers planning to invest more in video than any other media format. Want to share your thoughts about marketing trends in 2023?

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

During this panel-style chat, financial services marketing experts Lee Zucker of Drift, Tara Quehl of Demandbase, and Kate Marx of State Street Global Advisors will teach you how to: Shift your marketing efforts towards a digital-first client experience Humanize your clients’ website experiences Use first-party cookies to inform your marketing strategy (..)

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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. There you have it, 10 great reads to wrap up your 2023. The post The Top 10 Most-Read B2B Marketing Posts of 2023 appeared first on B2B Marketing Blog | Webbiquity. Alright, now the list.

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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform.

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What Regulations Will Impact Sustainability Comms in 2024?

With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

May 10, 2023 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT Whether you're new to intent data or want to get more from the services you’re already using, this webinar will deliver valuable insights. Don’t miss this must-attend session.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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The Future of Marketing Automation: Trends to Look Out for in 2023 & Beyond

Here’s a comprehensive eGuide that deciphers what’s next in the marketing automation arena for 2023 and beyond. The eGuide highlights the predictions, upcoming trends, and how customers can keep up with this ever-evolving ecosystem for a competitive edge in 2023.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Join Drift’s Senior Product Marketing Manager, Kristin Hess, and 6sense’s Head of Vertical Marketing, Will Lyon, to learn: Why a digital buying experience doesn’t have to (and shouldn’t) feel so different from an in-person buying experience How to leverage first-party data for better brand experiences How to create more seamless marketing-to-sales (..)

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

💥 🗓 October 24th, 2023 🕤 9:30am PDT, 12:30pm EDT, 5:30pm BST