Liveintent

OCTOBER 5, 2021

billion active internet users worldwide — and more sophisticated data for identifying web users than ever before — there is no excuse not to have a full marketing funnel in 2021. Well, except for maybe enjoying a well-deserved long lunch break knowing that you’ve got your full-funnel customer acquisition strategy on lock.

Acquisitions 114

Acquisitions Top of Funnel Lead Ranking Funnel Advertising 114

Benchmark Email

FEBRUARY 9, 2021

SAINT LOUIS, MO, February 9, 2021 — Benchmark Email, a leading software as a service provider of sales and marketing solutions for SMBs, today announces that it acquired Contacts+, a subsidiary of Denver-based FullContact.

Advertising Benchmark 98

Advertising Benchmark Acquisitions Contacts Marketing Management 98

Martech

APRIL 7, 2022

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Following a headline-grabbing $1.2 Why we care.

Acquisitions 101

Acquisitions Industry CMS Product Merchandising 101

Walker Sands

JANUARY 12, 2023

Today, I’m excited to announce the next chapter in our story: We’re making a major investment in the expansion of our demand generation capabilities with the acquisition of KoMarketing , a 30-person B2B digital marketing firm headquartered in Boston. Unlocking New Opportunities With Our Shared Vision.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. Not just for new customer acquisition. Let me know!

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

ClearVoice

MARCH 31, 2021

March 2021 — Clubhouse users can now create clubs without a vetting process. February 2021 — Clubhouse hits the social media scene, and it has 10 million App Store Installs to-date. The platform surpassed 10 million App Store installs, and the majority of the downloads were in February 2021. Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. Now Google’s monthly Privacy Sandbox timeline update indicates that the company will push back FLoC testing from Q4 2021 (announced in July) to Q1 2022. But with the Perkuto acquisition it adds a big dose of marketing operations. Read more here. Joke of the day.

Acquisitions 105

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 105

Oktopost

MARCH 20, 2021

To reach your goals in 2021, you’ll need a marketing mindset change. The five pirate metrics that your company should implement are as follows: Acquisition: as in new customer acquisition. 7 Growth Hacking Strategies for 2021. If you want growth in 2021, don’t think of referral marketing as low-hanging fruit.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Martech

JULY 29, 2021

Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. As a result, CDP vendors have added 6% more employees in the first half of 2021, compared with 1% employment growth in the second half of last year. The CDP industry has ballooned to an estimated $1.6

Multi-Channel 112

Multi-Channel Banners Touchpoints Vendors 112

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

KoMarketing Associates

MARCH 8, 2023

While this is a drop from the 68% of marketers who said the same in regard to 2022, it is a significant increase from the 41% who thought their spending would rise in 2021. As the year rolls on, marketers cited key challenges they expect to face in the coming months.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

MAY 24, 2023

Although this is a decrease from the 68% of marketers who stated the same sentiment in 2022, it is a notable rise from the 41% who thought spending would increase in 2021. Our Senior Director of Digital Marketing, Casie Gillette, recently explored how to make the most of your B2B demand gen budget.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

Valasys

AUGUST 15, 2021

On the 9th of August 2021, Hootsuite, a social media management provider, announced the acquisition of Heyday, a Montreal-based conversational AI platform, in a deal anticipated to be worth $48 million. The post Hootsuite Announces the Acquisition of Heyday appeared first on Valasys Media. Share This Post Shares.

Acquisitions 52

Acquisitions Social Media Media Conversion 52

Martech

APRIL 15, 2024

Informatica went public again in 2021. Dig deeper: MarTech’s CRM experts to follow The deal would be Salesforce’s largest since it bought Slack in 2021 for $28 billion. It would also mark a return to form for the company, once known for its acquisitions. It was taken private in 2015 for about $5.3 Why we care.

Acquisitions 88

Acquisitions Marketing Management CRM Paid Search Agency 88

Valasys

AUGUST 11, 2021

On the 9th of August 2021, Hootsuite, a social media management provider, announced the acquisition of Heyday, a Montreal-based conversational AI platform, in a deal anticipated to be worth $48 million. The Digital 2021 Report from Hootsuite found that over 4.2 About Hootsuite.

Acquisitions 52

Acquisitions Enterprise Management eCommerce Social Media 52

LeadsRX

FEBRUARY 16, 2021

Here’s one take on the deal from MarketingDive: “IHeartMedia’s acquisition of Triton Digital is another sign of how media and technology companies aim to help marketers reach the growing audience for podcasts, whose key advantages for consumers are portability and flexibility.”. Here’s the excerpt from that blog post: 4.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Valasys

JULY 8, 2021

On the 5th of June 2021, Lightspeed, the one-stop commerce platform for traders across the globe announced the closing of the previously initiated acquisition of NuORDER. Lightspeed finalized the acquisition of cash consideration of approximately $206.9 About Lightspeed.

Acquisitions 52

Acquisitions Merchandising eCommerce Distribution 52

Marketing Insider Group

NOVEMBER 18, 2020

The management team expects marketing to lower customer acquisition costs. The post 20 B2B Marketing Strategies That Will Deliver Success In 2021 appeared first on Marketing Insider Group. Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

chiefmartech

DECEMBER 27, 2021

Congratulations on making it to the end of 2021. But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. I know, I didn’t publish a 2021 version of the marketing technology landscape. Of course, there have been a ton of acquisitions this year too.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Porch Group Media

JULY 14, 2021

COVID-19 had a huge impact on moving trends in 2020 , but how has 2021 been measuring up? Looking at the statistics, 2021 appears to be the year for unprecedented moving trends. 14 to 23 million Americans are planning to move in 2021 because of remote work. More Americans are Moving in 2021 than 2020. Source: Neighbor.

Trends 59

Trends First-Mover Advantage Planning Trigger Marketing 59

Sprout Social

FEBRUARY 1, 2021

From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers. I see the role of the social media manager becoming absolutely essential in 2021. In 2021, that role will have a stronger emphasis.

Social Media 137

Social Media Social Marketing Media Work Management 137

Zoominfo

OCTOBER 10, 2023

Specifically, since 2021, ZoomInfo has expanded its global data to include: 104 million company profiles — 6X growth 321 million professional contacts — 3X growth 174 million emails — 2X growth 94 million mobile numbers — more than 3X growth ZoomInfo customers are already seeing the difference. “We’ve

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Martech

JANUARY 31, 2024

billion in 2021 to $28.4 In 2023, there were 121 acquisitions totaling $52.5 This represents a significant 51% decrease in acquisitions from 2022 to 2023. CabinetM MarTech Innovation Reports are a quarterly summary of new technology introductions, feature updates and acquisitions. Investment shifts. billion in 2023.

Activities 102

Activities Acquisitions Features Purchase 102

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. It basically means finding a unique strategy or tactic for acquiring traffic/customers at a very low cost per acquisition/conversion in a short amount of time. Growth hacking, on the other hand, is more instantaneous. Why only short-term you ask?

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

KoMarketing Associates

JANUARY 20, 2022

Forty-six percent are attempting to increase their acquisition of new customers, while the same percentage are looking to drive conversions. Oktopost conducted “The 2021 State of B2B Social Media Marketing,” and data indicated that social media (82%) has been a top growing marketing channel for B2B marketers over the past 12 months.

Social Media 243

Social Media Creativity Social Marketing Media 243

KoMarketing Associates

APRIL 20, 2021

In terms of deficiencies, 44% named customer journey, acquisition and conversion. Fortella conducted its “State of B2B Marketing 2021” report, and statistics found that B2B marketers are still facing numerous obstacles in terms of achieving their revenue goals and marketing objectives.

Resources 281

Resources CMO Statistics Acquisitions 281

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

KoMarketing Associates

FEBRUARY 9, 2021

The CMO Council published its “Getting It Done in 2021” strategic brief, and statistics showed that for the majority of marketers (50%), the customer journey , acquisition and conversion are all key areas of improvement for the remainder of 2021. Marketers and Mapping the Customer Journey.

Marketing Report 162

Marketing Report Planning Acquisitions Statistics 162

BenchmarkONE

JUNE 17, 2021

In 2021, a high-quality lead nurturing campaign may just be what’s required for you to overcome an increasing number of barriers to sales. Increased Importance for 2021. And, in 2021, it looks the economics of sales will continue to drive uncertainty and risk. 3 Best Practices for 2021. What’s a Nurture Campaign?

Campaigns 65

Campaigns Paid Search Agency eCommerce Ad Exchange 65

Brandpoint

JULY 1, 2021

Content Marketing for Customer Acquisition The customer is firmly in charge of the buying process today. The post Content Marketing In 2021: Digital Transformation For Marketing And Sales appeared first on Brandpoint. The pandemic has only served to further cement this fact. Today it is a business necessity.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. 2021 Stackie Awards announced at MarTech: See the winners : Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are. Marketing operations. Digital transformation.

Conference 112

Conference CMS Development Digital Asset Management Marketing Automation Services 112

Walker Sands

OCTOBER 4, 2021

2021 has been a big year at Walker Sands, and I’m excited to announce the latest of several recent milestones for the agency: Walker Sands has been named to Adweek’s Fastest Growing Agencies list for the first time. Following the acquisition, we made the Inc. Interested in joining us on the journey?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Acquisitions 52

BenchmarkONE

JANUARY 14, 2021

When it comes to yearly revenue, two sources are the big focus: client retention and customer acquisition. What is Customer Acquisition? Customer acquisition should definitely be one of your 2021 marketing goals. Client Retention vs. Client Acquisition. And we get it: more customers equal more success, right?

Acquisitions 53

Acquisitions Deliverability Sales Qualified Leads Lead Scoring 53

Porch Group Media

OCTOBER 14, 2021

Well, 2021 has been an ever-shifting landscape for moving so far. To find out, we analyzed a sample of over 57,000 related moves booked through HireAHelper.com and our partners from January through July of 2021. We also surveyed these customers to understand why Americans said they moved throughout 2021. Key Findings.

First-Mover Advantage 52

First-Mover Advantage Acquisitions Opt-out Trends 52

Zoominfo

DECEMBER 21, 2020

Three typical market expansion approaches include the following: Expansion through a merger or acquisition. Expansion through a merger or acquisition When M&A occurs, it creates an opportunity for the parent firm to slide into markets that a newly acquired company occupies. Expansion by developing a new product.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

FMG Suite

JULY 27, 2022

FMG, a SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced its acquisition of Vestorly, a company specializing in AI-driven content curation for wealth management firms. With the integration of this technology, we can apply AI to every aspect of advisor marketing.”

Acquisitions 40

Acquisitions Positioning Marketing Management Curation 40

Aberdeen

DECEMBER 7, 2020

With such abrupt changes impacting businesses around the world, merger and acquisition (M&A) activities have naturally come to a near full stop — until recently. Following Twilio’s acquisition of Segment in October , this week marked several significant acquisitions in the CX space. But, there’s more to it.

Acquisitions 52

Acquisitions Enterprise Management Peer-to-peer Work Management 52