Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

The events of 2021 have forced marketers and entrepreneurs to be agile. Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox.

12 Fascinating Facts About Global Internet Use in 2021

Webbiquity

Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. The post 12 Fascinating Facts About Global Internet Use in 2021 appeared first on B2B Marketing Blog | Webbiquity.

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B2B Demand Generation Predictions for 2021

The Point

We asked our colleagues at Spear Marketing Group to identify their best demand generation predictions for 2021 and the trends they believe are most likely to have staying power. I think a significant trend for B2B marketing and sales in 2021 will be video.

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Best B2B Email Marketing Software for 2021

SendX

What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2C communication focuses on emotions. In B2B communication focuses on information, facts, and profit.

The ABMified Demand Engine: How One Small Team Unlocked Big Team Growth

Speaker: Nick Ezzo, VP of Marketing at Auditoria and Devon Watts, Sr. Director Corporate Marketing at RollWorks

We see it time and time again: small marketing teams dealing with tighter resources and higher expectations, but still hoping the inbound funnel alone will launch their rocket ship. But some small teams are finally letting go of the stigma that ABM can only work for big companies and big budgets, putting them in a position to expedite growth. We’ll let you in on how small teams have found ways to “ABMify” what they’re already doing, to make their demand gen work better for them. On February 4th, join Nick Ezzo, VP Marketing at Auditoria, and Devon Watts, Sr. Director Corporate Marketing at RollWorks to learn more.

Website Design Trends for 2021

Webbiquity

While 2020 was all about high-tech and bold, fantastical concepts, here’s a prediction that 2021 will be rooted in realism. Minimalism in web design has been quite prevalent in recent years, but in 2021 it will reach a new extreme. Guest post by Matthew Reeves.

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37+ Best Mailchimp Newsletter Examples & Newsletter Templates [2021]

SendX

We all have this sensation… you need to launch an email campaign. You want something well designed, well crafted in order to impress the people that will open your message. Besides the message content, you think that looking professional is a must as well

Meet your 2021 Influitive BAMMIE Finalists

Influitive

The post Meet your 2021 Influitive BAMMIE Finalists appeared first on Influitive.

The Top 10 Most-Read Posts on the B2B Marketing Blog in 2021

Webbiquity

Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? In any case, this year’s list includes only posts either written or substantially revised in 2021. So, drumroll please, here are your top 10 most-read posts on Webbiquity in 2021.

Culling the Chaos: Lessons Learned From the State of Email in 2021

Litmus

We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Five Quick Things to Wrap Up 2021

Webbiquity

If 2021 was good to you financially, and you’d like to reduce your taxable income before year end, take a few minutes to contribute to a worthy cause. If you missed it last week, here are the most popular posts on the B2B marketing blog in 2021. If you’re among the small.

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The 50 Best Startup Tools For 2021

Marketing Insider Group

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021.

Update on Litmus Live 2021

Litmus

We have some important news to share about Litmus Live 2021. Move Litmus Live 2021 to October 26th-27th. This October 26th-27th, join us online at Litmus Live 2021 to hear from the best in the industry, learn practical tactics, network with fellow email pros, and more.

The Number of Digital Nomads Surged Again in 2021

Biznology

The pandemic-driven seismic shift to remote led to continued strong growth in the number of American digital nomads in 2021. The 2021 State of Independence research study found that 15.5 Source: MBO Partners 2021 State of Independence Study. million in 2021.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Email Client Market Share in October 2021: Updates and More

Litmus

Read on to learn about the updates, how you can use email client market share, and what shifts we saw in October 2021. Previously in fourth place was Outlook, which has been the case from the first quarter of 2021 , but it now joins the rank as one of the top 3 email clients.

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Email Client Market Share in August 2021: Email Clients Hold Steady

Litmus

Since Q1 (January-March 2021) , Gmail has been slowly climbing, growing from 28.2% Tune in next month as we share our findings and for our 2021 State of Email Engagement report, where we look at the data for the whole year together.

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What Are the Insights From the 2021 State of Email?

Litmus

Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Get the 2021 State of Email report for full access to the data, resources, and hands-on advice that will keep you as a leader of email innovation.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Now, in 2021, we’re a matter of months away from living in a cookieless world.

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

5 Consumer Behavior Trends Marketers Are Watching in 2021

Marketing Insider Group

Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. Raydiant’s State of Consumer Behavior 2021 report found that 48% of consumers have replaced a product they typically purchase in-store with an online alternative during the pandemic.

61% of Marketers to Increase Instagram Investment in 2021

KoMarketing Associates

HootSuite recently published its “Social Trends 2021” report, and data showed that the majority of marketers (61%) intend on increasing their investment in Instagram throughout the remainder of 2021.

Email Client Market Share in November 2021: Mail Privacy Protection (MPP) Adoption Increases

Litmus

Let’s take a look at what happened in November 2021. With that, the top 3 email clients for November 2021 are Apple, Gmail, and Outlook. In October 2021, out of the four Apple clients, Apple iPhone (iOS Mail) was at the top with 27.36% of the share. We’re back!

The Pros and Cons of Attribution Models: A 2021 Update

Hive9

Note: This post is a timely refresh of a blog we wrote in 2016, The Pros and Cons of Different Revenue Attribution Models. To truly understand marketing ROI, we must first understand marketing influence.

Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

Many marketers are still hesitant about going all in on a chat-forward approach, especially when they're trying to pair one with an Account-Based Marketing strategy. Don't worry — we've got you covered. Join Ottavio Dattolo and Kristen Rauch, ABM managers at Terminus, to see examples of real chat strategies you can put into action as well as how chat can fit into a multi-channel engagement strategy.

Seven Privacy Predictions for 2021

Zoominfo

What will the rest of 2021 bring? As 2021 is underway, formal negotiations between the U.S. However, more than 10 states currently have active privacy legislation in the pipeline, most of them resembling CCPA, expected to be voted on (and passed) in 2021.

5 CX Speakers You Should Follow in 2021

Marketing Insider Group

Most recently, he was a top virtual presenter at Conga Connect 2021. Case in point: One of Hunsaker’s tips for 2021 includes putting a premium on the value of employee teamwork. The post 5 CX Speakers You Should Follow in 2021 appeared first on Marketing Insider Group.

Future-Enabling Buyers Will Be Key In 2021 And Beyond

Tony Zambito

Heading into 2021, growth and building scale may have returned in an aspirational way. What we can say though, in terms of impact, is the first month of 2021 has tempered such aspirations. We cannot predict what is in store for 2021. The new year is almost one-month-old.

Two Technology Trends for Small Business in 2021

Biznology

As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. The post Two Technology Trends for Small Business in 2021 appeared first on Biznology.

How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Litmus Live 2021: Top 10 Takeaways from Day 1

Litmus

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021.

Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier

Litmus

Join us at Litmus Live via livestream on October 26th-27th, 2021. The post Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier appeared first on Litmus. Where can you get how-tos, tips, and advice from marketing leaders and email marketing experts?

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Digital Selling with Video in 2021

Biznology

In 2021, the most successful presenters will add more show-and-tell — beyond PowerPoint — to the mix. It didn’t take long for “Zoom fatigue” to enter the lexicon in 2020, and there’s no reason to think that people will be eager to take on a heavier schedule of teleconferences in 2021.

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Five Intangible Buyer Behavior Trends To Monitor In 2021

Tony Zambito

Despite turning the calendar from 2020 to 2021, we find ourselves starting the new year in more turmoil. Such tumultuous events will have a direct impact on buying behaviors in 2021. Organizations today will need to monitor buying behaviors as they ebb and shift in 2021.

Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.

Why You Should Focus Your Marketing on Trust, Not Sales in 2021 - Bigtincan

Scott Baradell

Learn about the many trust signals that build relationships between brands and buyers and then put those first in our campaigns for clients

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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. Find the Best Sales Intelligence Tools for Your 2021 Strategies.

Email Client Market Share in May 2021: The Recovery of Mobile and More

Litmus

When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. in May 2021 (an 18.3%

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Five Top PR Trends to Watch in 2021

Webbiquity

Here are five important PR trends to watch in 2021. In 2021, the PR world will become more active in spotting false information and making moves to correct and clarify it. In 2021, brands will be under increased pressure to improve their Corporate Social Responsibility strategies.

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.