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5 Questions to Boost Your 2020 Content Marketing Strategy

Marketing Insider Group

And trust is heavily on the mind of marketers, according to PAN’s survey. If VoC and VoE are not already a part of your upcoming 2020 content strategy, now is the time to start thinking about ways that these important groups can help build trust with your audiences. PAN’s survey found this to be a challenging area, with only 31.1%

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Survey: 64% of CMOs Have Changed their CX Strategy In Response to COVID-19

KoMarketing Associates

Isobar recently conducted its global “Creative Experience Survey 2020,” and statistics showed that 64% of CMOs have either “completely” or “moderately” changed their CX strategy in response to the pandemic. “As

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Survey: How sales reps adapted to the pandemic

Zoominfo

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Flash forward to 2020: 41 percent of sales respondents stopped using events for prospecting and 19 percent started using video calls for the first time.

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Why LinkedIn Ranked #1 for B2B Marketers in 2020

Marketing Insider Group

The 2021 B2B Marketing Mix Report , which forecasts marketing trends for the year ahead, shows that of the B2B marketing professionals surveyed, 86% will rely on LinkedIn for generating leads. The post Why LinkedIn Ranked #1 for B2B Marketers in 2020 appeared first on Marketing Insider Group.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Survey: 24% of U.S. CMOs Have Been ‘Significantly Affected’ By COVID-19

KoMarketing Associates

Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic.

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When CDPs Fail: Insights from the CDP Institute Survey

Customer Experience Matrix

We released a new member survey last week at the CDP Institute. Martech Architectures are More Unified For years, our own and other surveys showed a frustratingly static 15%-20% of companies reporting access to unified customer data. This figure has been stable: it was 16% in our 2017 survey and 18% in 2019. But There's More.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience.