report 
Customer Experience Matrix
JANUARY 1, 2019
The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). Vendor funding increased $568 million in 2018 vs $492 million in 2017. Vendor funding increased $568 million in 2018 vs $492 million in 2017.
Heinz Marketing
SEPTEMBER 25, 2018
Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. Throughout this report, Revenue Marketers are defined as those who are accountable for 30% or more of actual revenue and bookings and are ‘highly confident’ in hitting their revenue goal. Our report has 5 big takeaways.
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KoMarketing Associates
NOVEMBER 27, 2017
Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets.
Buffer
MARCH 15, 2022
Here’s a closer look at our pay analysis from 2022 and some of the elements from this past year we believe impacted this number. Buffer’s 2022 Pay Analysis Our team size has stayed roughly the same over the last 12 months, we have 83 Buffer teammates. Of those, 37 identify as women, and 46 identify as men.
Zoominfo
OCTOBER 24, 2018
This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Three Considerations for More Accurate Sales Reports. A profitable sales organization relies on the careful analysis of success metrics, performance data, and sales reports. Let’s get into it!
Buffer
MARCH 24, 2021
Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. In this report, we share the difference between what men and women earn at Buffer. And at the time of this report, our leadership team is eight people, five of whom are women. percent down to 5.5
Zoominfo
JUNE 3, 2018
This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. Almost 85% of marketers who measure ROI report that ABM delivers higher returns than any other marketing approach ( source ). 13 Ways Your Marketing Reports Are Hurting Your Business. Let’s jump right in!
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