5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […].

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The Most Important Keyword for SEO in 2018

Webbiquity

The post The Most Important Keyword for SEO in 2018 appeared first on B2B Marketing Blog | Webbiquity. Search Engine Optimization (SEO) computational fluid dynamics link building on-page SEO SEO keywords SEO ranking factors 2018Search rankings matter.

Why B2B Video Marketing Strategies Are Evolving in 2018

Marketing Insider Group

B2B video marketing is getting an upgrade in 2018. The post Why B2B Video Marketing Strategies Are Evolving in 2018 appeared first on Marketing Insider Group.

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Why Written Content Is More Important Than Ever In 2018

Marketing Insider Group

Here we take a look at the many reasons why written content should be an essential part of your content marketing mix in 2018 and beyond. The post Why Written Content Is More Important Than Ever In 2018 appeared first on Marketing Insider Group.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

The Best Marketing Conferences of 2018

Marketing Insider Group

Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one […]. The post The Best Marketing Conferences of 2018 appeared first on Marketing Insider Group. Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. There were dozens of fantastic marketing conferences last year.

10 B2B Lead Generation Strategies for 2018

Marketing Insider Group

The post 10 B2B Lead Generation Strategies for 2018 appeared first on Marketing Insider Group. Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape.

Why Less Is More for Customer Experience in 2018

Marketing Insider Group

In 2018, there are an unprecedented number of techniques to take advantage of, from augmented reality mobile apps, to mind blowing experiential marketing with tools like 3D projection mapping and even a […]. The post Why Less Is More for Customer Experience in 2018 appeared first on Marketing Insider Group. CMOs and marketing managers today have tough choices to make when it comes to deciding which tools to use to improve customer experience.

Four B2B Marketing Trends That Will Define 2018

Act-On

What are the top B2B Marketing trends you should be paying attention to in 2018? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018. What are your peers and the best-in-class marketers focusing on this year?

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

February 15, 2018 11 AM PST, 2 PM EST, 7 PM GMTThe single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers.

What do B2B Customers Want in 2018?

Type A Communications

5 Expert Tips to Refine Your Content Marketing Strategy for 2018

Marketing Insider Group

Are you wondering how you are going to weave all the essential elements of a stellar content marketing strategy for 2018 together to blow your metric marketing goals out of the water and make your customers forget your competition even exists? The post 5 Expert Tips to Refine Your Content Marketing Strategy for 2018 appeared first on Marketing Insider Group. Interactive video. Unforgettable live events. Micro-influencers who can pack a trust-building punch.

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Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. The post Flip the Funnel: How To Use Micro-Influencers in 2018 appeared first on B2B Marketing Blog | Webbiquity. Guest post by Steve Hill.

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Business video trends worth noting in 2018

Biznology

The post Business video trends worth noting in 2018 appeared first on Biznology. If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention.

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Digital marketing tips for start-ups in 2018

Biznology

The post Digital marketing tips for start-ups in 2018 appeared first on Biznology. Trying to run a start-up on a shoestring budget is tough. You need to keep costs down while capitalizing on successful digital opportunities so you can improve visibility.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

May 17, 2018 9:30 AM PDT, 12:30 PM ET, 5:30 PM GMT As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25.

The Only 3 Things B2B Marketers Need to Boost Content Marketing ROI in 2018

Marketing Insider Group

The post The Only 3 Things B2B Marketers Need to Boost Content Marketing ROI in 2018 appeared first on Marketing Insider Group. One thing that will be on the CMO agenda every year is increasing return on investment. When you can optimize every dollar spent, your marketing strategy has the power to make a bigger impact, driving leads, sales and customer retention. One of the toughest areas of marketing to measure – and the most critical to […].

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Congratulations to the 2018 Markie Award Winners!

Modern Marketing

And now…congratulations to our 2018 Markie Award winners: Account Based Marketing Team of the Year. Celebrating a Magical Night Honoring Old and New Marketing and Commerce Legends. Last week at Modern Customer Experience, we celebrated our 12th Annual Markie Awards.

How Chatbots Will Transform B2B Marketing in 2018

Act-On

A billion people use Facebook Messenger every day. Consider reaching them with your B2B marketing chatbot. Larry Kim explains how marketers can sidestep the recent Facebook news feed changes with chatbots and other growth hacks.

Here are the 2018 Markie Award Finalists

Modern Marketing

We are excited to announce the Markie Award finalists for 2018 ! The 2018 Finalists in this category managed to coordinate leads across complex enterprises and multiple campaigns, creating alignment between sales and marketing and increasing revenue and pipeline at the same time.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

January 18, 2018 11 AM PST, 2 PM EST, 7 PM GMTB2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

Google’s Biggest Search Algorithm Updates To Know For 2018 [Infographic]

Marketing Insider Group

The post Google’s Biggest Search Algorithm Updates To Know For 2018 [Infographic] appeared first on Marketing Insider Group. It’s been happening since the past few years and 2017 was no exception. We are talking about the blink-and-you’ll-miss-it Google algorithm updates. And make no mistake, these are the kind of updates that hit your site when you least expect them to do so. Only, when you aren’t paying enough attention. To begin with, the […].

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4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

Marketing Insider Group

The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […].

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Are Webinars Dead? How to Make a Webinar that Works in 2018

Hubspot

It’s 2018, and the way our prospects and customers find and consume content has certainly changed. Make sure you’re following these steps to create an effective webinar that works in 2018. How to Make a Webinar in 2018.

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SEO Strategies and B2B Trends to Watch for in 2018

Act-On

In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

7 Tips to Create Your 2018 Trade Show Budget

Navigate the Channel

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. By following the above steps, you can hammer out an effective and accurate trade show budget for 2018.

3 Digital Trends Driving Improved Customer Experience in 2018

Modern Marketing

Register for Modern Customer Experience 2018 here. Customer Experience (CX) is not just a buzz word.

Agile Marketing Journey Continues: State of Agile Marketing 2018

Marketing Insider Group

The post Agile Marketing Journey Continues: State of Agile Marketing 2018 appeared first on Marketing Insider Group. There’s a lot of conjecture flying around about the status of the Agile marketing journey, from approaches and tools to benefits and pitfalls. Conjecture is all well and good, but we decided it was time to put some data behind the debate. And so, in partnership with Kapost, our team here at AgileSherpas decided to […].

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? ” — 2018 Trends: B2B Marketing , Edelman. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.

How committed are you to content marketing in 2018?

Tomorrow People

By doing so, you will receive a personalised report that will show you how you can achieve a kick-ass content strategy that will keep you ahead in 2018. Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing.

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity

10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11: Social media marketing is sometimes viewed as Facebook —and then there’s the other guys.

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New Year’s Resolutions: How to Be a Better Marketer in 2018

Act-On

What marketing resolutions do you have for 2018? Here are a few tips and tools to consider for being a more efficient and effective marketer. B2B Marketing Content Marketing Marketing Life Marketing Strategy

What Business-to-Business Marketing Trends and Tactics Will Define 2018?

Navigate the Channel

The world of business-to-business marketing continues to evolve in 2018. What B2B marketing trends actually define 2018? Refined, relevant content will earn a premium in 2018 and beyond. 2018 is the year that many companies will begin this kind of marketing in earnest.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing

A Spectacular Springtime of Stats, Facts, and Insights About Digital Marketing

Webbiquity

So it’s being followed up with an all new collection of stats and facts to help marketing leaders and professionals hone their strategies and tactics for 2018. Okay, so spring may not be here quite yet.

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Your Best Demand Generation Practices for 2018

Navigate the Channel

Here are some of the best demand generation strategies that you can use in 2018. The new buzzword for improving interest in your products and services is demand generation , which is fast becoming a vital metric for many companies.

10 promotional product trends from the PPAI Expo 2018

Biznology

The post 10 promotional product trends from the PPAI Expo 2018 appeared first on Biznology. Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products.

Who Are The Top Digital Marketing Influencers of 2018? [REPORT]

Marketing Insider Group

In order to answer the important question of who are the top digital marketing influencers of 2018, I reached out to Magdalena Urbaniak, the Global Communications Manager for social media monitoring leader, Brand24. The post Who Are The Top Digital Marketing Influencers of 2018?

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework