Advocamp Field Day 2018 Recap

Influitive

On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year. Aside from getting inspired by world class speakers and fellow customer advocacy professionals, campers also enjoyed some trail mix and had some run-ins with a.

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Oracle

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5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […].

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[Updated 2018] Ultimate Small Business Marketing Guide

SendX

Setting the Stage. Growing your business is hard. Growing predictably at a fast pace is way harder. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. However, doing that is easier said than done. It really doesn't matter whether you are running an e-commerce shop or are a small real-estate company. Whether you are a professional blogger or just getting started with your SAAS software businesses.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

How Can Marketers Achieve Personalization in 2018?

Oracle

The latest Maxymiser Customer User Forum tackled this very subject of how to achieve personalization in 2018. Despite personalization being lauded as a best practice principle for years, many brands still struggle with the implementation. Recent research conducted by McKinsey revealed that just 40 percent of personalized messages actually feel personal to the recipient. This isn’t surprising as personalization is complex, and businesses are complex.

Congratulations to the 2018 Markie Award Winners!

Oracle

And now…congratulations to our 2018 Markie Award winners: Account Based Marketing Team of the Year. Celebrating a Magical Night Honoring Old and New Marketing and Commerce Legends. Last week at Modern Customer Experience, we celebrated our 12th Annual Markie Awards.

Ranking The Top Campaigns of 2018

Brandwatch Marketing

Ranking the top campaigns of 2018 based on online metrics such as conversation volume and consumer sentiment. Advertising 2018 best campaigns ad advertisement best ads of 2018 best campaigns of 2018 campaign campaign performance top campaigns of 2018

Dreamforce 2018: Top 10 Must-Attend Sessions for Sales Ops Pros

InsightSquared

Articles business operations business ops Dreamforce Dreamforce 2018 Dreamforce18 insightsquared revenue operations revenue ops sales operations Sales OpsWith less than two weeks until Dreamforce ‘18 , it’s time to plan how you will spend your four days in San Francisco. With more than 3,000 in the agenda builder to choose from, planning which sessions you will attend can be overwhelming.

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Top Lead Generation Statistics for 2018

Zoominfo

The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct.

Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

October 16, 2018 11 AM PST, 2 PM EST, 7 PM GMTIf you are considering implementing account-based marketing, chances are you have also explored technology options.

Tips for the Right Marketer Mindset in 2018

Oracle

As you cultivate your marketing mindset this year and start to brainstorm ideas for your 2018 plan, hold yourself accountable and make sure you listen to others around you. If you really want to connect to your customers in 2018, you need to engage them at multiple levels. For more tips, tools, and hacks to make your life as a marketer easier- join us at Modern Customer Experience 2018. Register for Modern Customer Experience 2018 here.

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Day One from Oracle Modern Customer Experience 2018

Oracle

Modern Customer Experience 2018 is officially underway in the great city of Chicago, home to the Cubs, deep-dish pizza and chilling winds sweeping across the Great Lakes (even in April!). Luckily for ModernCX attendees, the conference is taking place inside the expansive McCormick Place event center, so no down-jackets necessary. Day One of the conference was marked with sense of determination and possibility.

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. We might compare public relations with shooting an arrow. There are many things to take into account -- distance from the target, wind speed, wind direction, and outside influences.

Google Ads: The Definitive Guide (2018 Update)

SendX

So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. But how can you actually make it work for you and get your ads placed like this?

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

August 7 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMTContent is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

12 Tips for Amazingly Effective Email Subject Lines for 2018

Act-On

How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start experimenting and testing. Email Marketing

Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. The post Key Takeaways from attending 7 Talks at B2B Ignite 2018 appeared first on onalytica. Education Marketing B2B Ignite 2018 b2b marketing B2BMarketing Digital Marketing global influencers IgniteB2B influencer marketing influencer relationship management Social Media Marketing

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The Best Marketing Conferences of 2018

Marketing Insider Group

Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one […]. The post The Best Marketing Conferences of 2018 appeared first on Marketing Insider Group. Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. There were dozens of fantastic marketing conferences last year.

Modern Customer Experience 2018 was Legendary

Oracle

During his keynote at Modern Customer Experience 2018, Des Cahill, Head CX Evangelist, stated that CX should stand for Continuous Experimentation. He encouraged 4,500 enthusiastic marketers, customer service, sales, and commerce professional us to try new strategies, to take risks, strive to be remarkable, and triumph through sheer determination.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

February 15, 2018 11 AM PST, 2 PM EST, 7 PM GMTThe single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers.

The Most Important Keyword for SEO in 2018

Webbiquity

The post The Most Important Keyword for SEO in 2018 appeared first on B2B Marketing Blog | Webbiquity. Search Engine Optimization (SEO) computational fluid dynamics link building on-page SEO SEO keywords SEO ranking factors 2018Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40% for small companies, and almost 50% for industrial / manufacturing firms. But does SEO still matter?

How to Create Better Content in 2018

Act-On

“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content. Content Marketing better content content content best practices content marketing marketing content

Why B2B Video Marketing Strategies Are Evolving in 2018

Marketing Insider Group

B2B video marketing is getting an upgrade in 2018. The post Why B2B Video Marketing Strategies Are Evolving in 2018 appeared first on Marketing Insider Group. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with. It is also because the landscape of creating, publishing and […].

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The 2018 Branded Twitter Awards

Contently

From existential rants to sass to actual nonsense tweeted for two hours straight, 2018 may be the year that goes down in history as harboring some of the strangest, most unique, and most entertaining tweets of all time. — Burger King (@BurgerKing) November 28, 2018. — Seamless (@Seamless) June 14, 2018. — Steak-umm (@steak_umm) September 26, 2018. — Netflix US (@netflix) November 5, 2018. — MLB (@MLB) November 29, 2018.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

November 20, 2018 9:30 AM PST, 12:30 PM EST, 5:30 PM GMTRecent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

Why Written Content Is More Important Than Ever In 2018

Marketing Insider Group

Here we take a look at the many reasons why written content should be an essential part of your content marketing mix in 2018 and beyond. The post Why Written Content Is More Important Than Ever In 2018 appeared first on Marketing Insider Group. The rise of video has dominated the content marketing industry for the last couple of years. But there’s increasing evidence that many people still prefer written content.

Digital marketing tips for start-ups in 2018

Biznology

The post Digital marketing tips for start-ups in 2018 appeared first on Biznology. Trying to run a start-up on a shoestring budget is tough. You need to keep costs down while capitalizing on successful digital opportunities so you can improve visibility. All of the weapons in the digital marketing arsenals are not equally effective, and the things you do to build your digital presence add up to help get your brand name out there.

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Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018

Oracle

In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018.

Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines. July 9, 2018: Speed Update Debuts Worldwide. May 13, 2018: Snippet Length Decreases. March 19, 2018: Subscribe with Google.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

October 30, 2018 11 AM PST, 2 PM EST, 7 PM GMTThe modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.

42 Tweets from the 2018 Growth Acceleration Summit

Zoominfo

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. If you weren’t able to attend this year, fear not, we’ve compiled some of the best tweets from the 2018 Growth Acceleration Summit. John Hall (@johnhall) June 18, 2018. Tiffani Bova (@Tiffani_Bova) June 18, 2018. Jay Baer (@jaybaer) June 20, 2018.

Digital Marketing Trends You Must Follow in 2018

Marketing Insider Group

The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group. The world of online marketing moves fast. There are strong and rapid currents which brands use to promote their products and services, many of which will be effective for only a few years before a big change. The more a certain marketing technique is used, the more audiences around the world become accustomed to it […].

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2018 Wrapped: Choozle edition

Choozle

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. 2018 on social @choozle. For more 2018 digital trends and benchmarks, read our year-end benchmark report. The post 2018 Wrapped: Choozle edition appeared first on Choozle: Digital Advertising Made Easy.

Business video trends worth noting in 2018

Biznology

The post Business video trends worth noting in 2018 appeared first on Biznology. If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are based on a year’s worth of data covering 500 businesses and over 600 million video streams on Vidyard’s hosting platform. High-tech and manufacturing companies lead.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

January 18, 2018 11 AM PST, 2 PM EST, 7 PM GMTB2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

10 promotional product trends from the PPAI Expo 2018

Biznology

The post 10 promotional product trends from the PPAI Expo 2018 appeared first on Biznology. Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. This year, it took place in Las Vegas and there were 1,300 exhibitors filling up over 3,000 booths showing off hundreds of thousands of different promotional products. There were 4,500 companies pre-registered to attend.

How committed are you to content marketing in 2018?

Tomorrow People

By doing so, you will receive a personalised report that will show you how you can achieve a kick-ass content strategy that will keep you ahead in 2018. Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. 40% of marketers surveyed said they’re doing a fair or poor job in content marketing. Are you one of them? If you are, your content strategy could face failure in the coming year. How can you turn things around?

The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

As of Sep 2018, it only works for Chrome on Android. Is this Guide for you? Hello anonymous reader, You have read about web push notifications or browser push notifications and aren't sure how to actually go about leveraging it as a marketing channel. You are still unsure how does web push notification differ from app notifications or email.

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70% of B2B Marketers to Increase DemandGen Budget in 2018

KoMarketing Associates

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months. Content Marketing as a 2018 Priority.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.