What You Need to Know About the General Data Protection Regulation (GDPR)


Are you prepared for the May 2018 implementation of the General Data Protection Regulation (GDPR)? Check out how we’re preparing, and what we recommend you do to be in compliance. Deliverability Email Marketing EU/UK email marketing GDPR General Data Protection Regulation

5 Trends That Will Shape Content Marketing in 2017

B2B Marketing Insider

Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018. Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms.

Trends 103

Trending Sources

Need to Explode Your Marketing ROI? This Is How You Do It

B2B Marketing Insider

In fact, by 2018 it will account for around 80% of all consumer internet traffic (as predicted by Cisco). According to marketing specialists, video content is the most popular type of content marketing to date.

ROI 82

Just Released: AdWords Industry Benchmark Report 2017


Be sure to download the report and register for our webinar with DWA, where we breakdown the benchmarks and discuss what they mean for marketers heading into the second half of 2017 and planning season for 2018

Customer Experience is the Most Critical Part of Marketing Right Now

Modern Marketing

The long-rumored replacement for email will begin becoming a reality, as 2 billion people are expected to use these apps routinely by 2018. - 89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number.

20 Tremendous Digital Marketing Stats and Facts


Programmatic advertising currently represents nearly two-thirds (62%) of the digital display advertising marketplace (online, social and mobile) and will grow to 82% by 2018. Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

Stats 138

Why CMOs Should Embrace Ad Blocking

Modern Marketing

" They expect three in 10 Internet users will be using blockers by the end of 2018. According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade."

Ads 72

Three Key Changes to the Digital Compliance Landscape, Including GDPR


The GDPR is the new European Union law that will become effective in May 2018. Meeting compliance standards is an important part of any marketing campaign. These rules are meant to protect consumers from fraudulent business practices, false promotional information, and infringements on privacy rights. Being in compliance will protect you, too ‒ by helping you keep your reputation of integrity and saving you from fines and legal trouble.

The Ultimate Social Media Holiday Calendar for 2017 [Resource]


January 2018. February 2018. January 2018. February 2018. January 2018. Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.

Brexit and the Digital Landscape – What Can You Expect?


With the upcoming changes and implementation in the General Data Protection Regulation (GDPR), possibly in early 2018, the playing field will be the same (with a few caveats) for all members of the EU.

Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know


Now, Google plans “to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.”. Remember, Google says that these changes won’t fully take effect until early 2018.

CMOs Not Happy With the State of Cross Channel Marketing

Modern Marketing

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success.

One Third of CMOs Not Integrating Within Digital Channels

Modern Marketing

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


About the author: Tom Hunt is the Founder of Virtual Valley , a platform that connects Entrepreneurs and Rockstar Virtual Assistants with the mission of giving Entrepreneurs back 1 million hours of their time by 2018. Guest post by Tom Hunt.

The Science Behind Why Native Ads Work [Infographic]


BI Intelligence predicts that native advertising spending will grow to $21 billion in 2018, up from $4.7 This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

Modern Marketing

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. The term "cross channel marketing" is hardly new.

5 of the Best Ways to Generate Leads with Video [SlideShare]


by 2018, video will account for more than 80% of all web traffic. You want more leads. Funny thing is, your leads want more video. So why not kill two birds with one stone (ugh, what a gruesome saying). But you get the gist: use video to get more leads.

22 Tantalizing Content Marketing Stats and Facts


79% of Internet traffic will be video content by 2018. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded.

Stats 128

Are Three Quarters of CMOs Wrong About Customer Experience?

Modern Marketing

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success.

47 Superb Social Media Marketing Stats and Facts


billion by 2018. billion by 2018. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks.

Stats 125

7 Predictions for Email Marketing in 2016


According to the Radicati Group’s Email Statistics Report, 2014 – 2018 , you’re going to get 7% more email than last year, actually. The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up.

Email 117

Why CMOs Need To Be Bullish On Programmatic Advertising

Modern Marketing

to $710 million and by 2018 will account for 6% of all TV ad spending. Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is.

Fifty Percent of CMOs Are Hopefully Optimistic About Personalization

Modern Marketing

" Moreover, Gartner predicts that by 2018 B2B companies will see an increase in revenue by up to 15% by incorporating personalization into their digital marketing campaigns. Over the years I have been accused of being hyperbolic in the titles of my posts. Not often but more than once.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

Probably 2018? By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening.

Trends 110

The Mobile Data Management Platform (eBook)

Modern Marketing

Now if anyone out there is still on the fence as to just how massive mobile data is and will become, consider that b y 2018*, the total volume of monthly mobile data traffic is forecast to be about half of an exabyte.

Should You Be Building Your Own B2B Marketing App?

MLT Creative

It''s predicted that revenue from the Google Play store will overtake Apple''s by 2018. Have you heard? Kim Kardashian created an app. It''s called Hollywood and, as of today, it''s been downloaded more than 250,000 times from iTunes® and over 420,000 from the Google Play™ store.

8 Reasons Why Email is Still the Killer App – For Now


The Radicati Group’s report on the number of email and social media accounts shows email still ahead – and staying ahead – until 2018. Email is the oldest technology of the Internet.

Email 102

60% of CMOs Value Brand Experience For Creating Ongoing Relationships

Modern Marketing

" According to the official site the regulation, which goes into effect on May 25, 2018 was designed "to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy."

How Personalization Is Changing Content Marketing


Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

The new Superpowers: CCS Predicts

Earnest about B2B

By 2018, Machine Learning will overtake IoT as the hot investment area. The European General Data Protection Regulation comes into force in 2018 – and will place a huge burden of responsibility on organisations.

Future Of B2B Marketing And Sales: 20 Experts Share Their 2017 Predictions


We might scale this up going into 2018, but it’s not going to fundamentally shift focus in 2017.”. Revenue, that’s the name of the game in 2017. And has been for a long time. We’ve heard a lot this year about AI, machine learning, and the like. But regardless of what lens you approach the revenue problem, there’s one constant. Success comes down to the right people, processes, and technologies.

45 Phenomenal Email and Mobile Marketing Stats


The percentage of B2B marketing dollars devoted to mobile is expected to nearly triple by 2018 — but still account for only 14% of total spending. online sales by 2017, and mobile devices will account for 30% of global retail e-commerce spending by 2018.

Stats 96

Is Video the Future of Small Business Marketing?


By 2018, the report predicts that small business video budgets will surpass those of their enterprise counterparts. A unicorn sits on a toilet and poops out rainbow ice cream while a Shakespearean man makes too many innuendos to count.

This is the week that was in B2B: from surrogate meeting attendees to AI tools

Earnest about B2B

From the importance of a good customer experience (52% stop buying after a bad customer service interaction) to the rise of machine learning (by 2018, 20% of business content will be written by machines), get the trends in full here. 'AI

Just What is a Privacy Shield Exactly, and Is It Painful?


This is a set of laws to standardize privacy and data protection intra-EU, and it’s intended to take effect in 2018.

Flipboard Focuses on Profitability Amidst Rising Competition


of global ad spend by 2018. Opentopic blog >> sramanamitra.com According to ZenithOptimedia, the global ad expenditure will reach $579 billion by the end of 2016. Internet advertising is one of the fastest growing advertising media: it has risen from 6% share in 2005 to 29.5% share in 2015 and is expected to attract 37.6% This comes at the expense. The post Flipboard Focuses on Profitability Amidst Rising Competition appeared first on Opentopic. Marketing ROI Cmo marketing roi

The reality of AR/VR survival


There will be a few billion dollars of revenue this year, a progressive ramp in 2017 and a hoped-for inflection point in 2018 (when AR could deliver that magic combination of hero. Opentopic blog >> techcrunch.com VR will be big, AR will be bigger (and take longer). But as in most early-stage tech markets, growth will be curved, not straight.


Sponsored content and the economics of trust

grow - Practical Marketing Solutions

Native advertising spend is expected to more than quadruple by 2018. Native advertising spend is expected to more than quadruple by 2018. For more than two decades, I have read The Harvard Business Review. It has attracted some of the greatest business writers in history.

Trust 103

Video Marketing Considerations for Product & Content Marketers


billion in 2018. Enterprises have come a long way. Enterprises of today, are facing what is being called as the “consumerization” of the enterprise. No longer do we have stodgy old companies caught in their ways and mired in IT bureaucracies.

5 Shared Traits Among Today’s B2B Buyers

KoMarketing Associates

As I noted in my “Marketing to the B2B Millennial: 6 Things to Remember” post , by 2018, Millennials will have the most spending power of any generation. “Without a strategy, marketing is just stuff. The world has enough stuff, be intentional.”.

WOM 126