Creating Your 2018 Marketing Budget [Guide]

Marketing Insider Group

The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group. Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. For B2B and B2C marketers alike, there are many conversations to be had about the impact your budget will have on your marketing capabilities and strategy. […].

Q4 Does Not Mean Wait Until 2018

ViewPoint

From this group, you will drive 18 to 22 fully qualified sales opportunities over the next two quarters (ending in March 2018). You will be playing catch-up in Q1, 2018 rather than hitting the ground running. My advice is don’t repeat a 2017 mistake in 2018. I am already getting questions from prospects about whether they should start a sales lead generation project now or wait until after the holidays. My answer to that question is not based on self-interest.

Trending Sources

Machine Learning and AI Marketing Trends to Watch for 2018

Marketing Insider Group

The post Machine Learning and AI Marketing Trends to Watch for 2018 appeared first on Marketing Insider Group. From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships.

Master the Marketing Attribution Puzzle for 2018

emedia

The post Master the Marketing Attribution Puzzle for 2018 appeared first on emedia. As a B2B marketer, tasked with marketing attribution and showing results, what’s more important than proving you are contributing to your organization’s top line growth and success?

Planning Your 2018 Marketing Budget? Here’s Why Brand Purpose Is Your Number 1 Investment

Content Standard

It’s that time of year—88 days until Christmas, the start of Q4, and days, or (if you are lucky) weeks, away from 2018 budget planning. What an awful start to 2018. Step 1: Edit your marketing budget to include brand purpose spend in 2018.

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Have you started thinking about your 2018 content marketing strategy?

ScribbleLive

Have you started your 2018 planning, yet? The post Have you started thinking about your 2018 content marketing strategy? Content marketing strategy is certainly an ongoing and evolving project. But when it comes down to it, there are 5 basic steps that I apply: Here’s our high-level strategy. Goals. Topical niche. Workflows. Tools. The best content marketing strategies are high level and then broken out into tactical pieces for a specified time period.

5 Steps to Create an Effective Editorial Calendar for 2018

ScribbleLive

5 Steps to Create an Effective Editorial Calendar for 2018. The post 5 Steps to Create an Effective Editorial Calendar for 2018 appeared first on ScribbleLive. It’s good to start thinking about your next year’s content strategy around August or so, on an annual basis – which I blogged about here. Of course, once the strategy has been finalized, we need to get on a schedule and into implementation mode.

Take Part in Hinge’s 2018 High Growth Survey [VIDEO]

Hinge Marketing

I’d like to invite you to participate in our 2018 High Growth Study for professional services firms of all types and all sizes. The post Take Part in Hinge’s 2018 High Growth Survey [VIDEO] appeared first on Hinge Marketing.

What You Need to Know About the General Data Protection Regulation (GDPR)

Act-On

Are you prepared for the May 2018 implementation of the General Data Protection Regulation (GDPR)? Check out how we’re preparing, and what we recommend you do to be in compliance. Deliverability Email Marketing EU/UK email marketing GDPR General Data Protection Regulation

5 Trends That Will Shape Content Marketing in 2017

Marketing Insider Group

Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018. Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms.

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Need to Explode Your Marketing ROI? This Is How You Do It

Marketing Insider Group

In fact, by 2018 it will account for around 80% of all consumer internet traffic (as predicted by Cisco). According to marketing specialists, video content is the most popular type of content marketing to date.

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What’s next in B2B Marketing? Q&A with Suzanne Moore

Marsden Marketing

Your end goals and your strategy need to set the stage and drive your 2018 planning. Buzzwords don’t generate leads or sell your product but we, as marketers, are bombarded with them every day. Inbound marketing, MQL, SQL, demand generation, ABM, and ROI – the list goes on. Marketing lingo like this gives us an idea of what’s on the mind of marketers, but not everyone agrees on the definitions or the importance. There is more to identifying important trends than acronyms.

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Customer Engagement: Latest Research from Over 2,000 Global Consumers and Marketers

Oktopost

As we approach 2018, marketing is undergoing significant and rapid changes. We’re shifting away from the mass, push-based strategies, and towards more one-on-one, targeted communication that stems from personalization, authenticity, and trust. In the words of Marketo, we have entered a new era – an era marked by the ‘Engagement Economy’ where consumers are not … Social Media Marketing Customer Experience Website Personalization

Unlock Growth with AI and Data - Boston

Lattice

As 2018 approaches, sales and marketing teams are no doubt considering what initiatives they might take on to capture escalating growth targets in the New Year. That’s why we’re excited to announce our first ever Revenue Acceleration Breakfast at the Mandarin Oriental in Boston on September 14, 2017

Just Released: AdWords Industry Benchmark Report 2017

bizible

Be sure to download the report and register for our webinar with DWA, where we breakdown the benchmarks and discuss what they mean for marketers heading into the second half of 2017 and planning season for 2018

How many leads must you create to achieve sales forecasts?

ViewPoint

This increase supports the sales increase needed by most forecasts in 2018, and starts off the new year strongly with a solid pipeline for the coming year in 2019. You may also like: Q4 Does Not Mean Wait Until 2018. To make your forecast for the new year, look at sales for the coming year in terms of units. How many units must be sold? Review the existing pipeline and your closing ratio.

10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]

Vidyard

Video will make up more than 79% of internet traffic by 2018. We get it. It’s getting harder and harder to avoid video online. If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline. By now, it should be clear that video is increasingly becoming the medium of choice, whether it’s on social media or a company website. What’s not clear, though, is the pace at which video marketing is shaking things up.

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Customer Experience is the Most Critical Part of Marketing Right Now

Modern Marketing

The long-rumored replacement for email will begin becoming a reality, as 2 billion people are expected to use these apps routinely by 2018. - 89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number.

The big trends in B2B marketing

The B2B Research Blog

In 2016 that rose to 56% and the expectation is that it will reach 88% by 2018. I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. Well, I shared it, but in truth it wasn’t my view. Nope, it was a far more informed perspective – that of leaders from the UK’s 75 largest B2B marketing agencies who were recently surveyed as part of the B2B Agency Benchmarking Report.

Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to stand out in 2018 and beyond. To have any impact now, in 2018, and beyond, you must build meaningful competitive advantage with meaningful content — and that means not doing just better content marketing, but different content marketing.

NEWS DIGEST: 4 Demand Gen Essentials As We Enter Q4

emedia

It’s almost 2018. Master the Marketing Attribution Puzzle for 2018. Marketing automation has reached 55% market saturation (from Emailmonday). Half of B2B marketers have at least tested multi-touch attribution models.

A Simple Guide to Successful Email Outreach [Infographic]

Hubspot

This number is expected to rise to 95 emails per person per day by next year, and reach almost 100 by 2018. On any given day, the average businessperson receives 91 emails, according to a report by The Radicati Group.

Brexit and the Digital Landscape – What Can You Expect?

Act-On

With the upcoming changes and implementation in the General Data Protection Regulation (GDPR), possibly in early 2018, the playing field will be the same (with a few caveats) for all members of the EU.

Three Key Changes to the Digital Compliance Landscape, Including GDPR

Act-On

The GDPR is the new European Union law that will become effective in May 2018. Meeting compliance standards is an important part of any marketing campaign. These rules are meant to protect consumers from fraudulent business practices, false promotional information, and infringements on privacy rights. Being in compliance will protect you, too ‒ by helping you keep your reputation of integrity and saving you from fines and legal trouble.

Why CMOs Should Embrace Ad Blocking

Modern Marketing

" They expect three in 10 Internet users will be using blockers by the end of 2018. According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade."

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The Ultimate Social Media Holiday Calendar for 2017 [Resource]

Hubspot

January 2018. February 2018. January 2018. February 2018. January 2018. Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.

CMOs Not Happy With the State of Cross Channel Marketing

Modern Marketing

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity

82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018.

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The Science Behind Why Native Ads Work [Infographic]

Hubspot

BI Intelligence predicts that native advertising spending will grow to $21 billion in 2018, up from $4.7 This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

One Third of CMOs Not Integrating Within Digital Channels

Modern Marketing

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success.

What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

Modern Marketing

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. The term "cross channel marketing" is hardly new.

Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

Now, Google plans “to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.”. Remember, Google says that these changes won’t fully take effect until early 2018.

5 of the Best Ways to Generate Leads with Video [SlideShare]

Vidyard

by 2018, video will account for more than 80% of all web traffic. You want more leads. Funny thing is, your leads want more video. So why not kill two birds with one stone (ugh, what a gruesome saying). But you get the gist: use video to get more leads.

Four Days of Facebook: Learn How to Grow Your Facebook Audience Fast

Hubspot

As we approach 2018, two things about the near future of marketing are clear: the way we approach social is transforming , and messaging apps are undeniably on the rise.

7 Predictions for Email Marketing in 2016

Act-On

According to the Radicati Group’s Email Statistics Report, 2014 – 2018 , you’re going to get 7% more email than last year, actually. The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up.

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Are Three Quarters of CMOs Wrong About Customer Experience?

Modern Marketing

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Programmatic advertising currently represents nearly two-thirds (62%) of the digital display advertising marketplace (online, social and mobile) and will grow to 82% by 2018. Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

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Why CMOs Need To Be Bullish On Programmatic Advertising

Modern Marketing

to $710 million and by 2018 will account for 6% of all TV ad spending. Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is.

Should You Be Building Your Own B2B Marketing App?

MLT Creative

It''s predicted that revenue from the Google Play store will overtake Apple''s by 2018. Have you heard? Kim Kardashian created an app. It''s called Hollywood and, as of today, it''s been downloaded more than 250,000 times from iTunes® and over 420,000 from the Google Play™ store.

Fifty Percent of CMOs Are Hopefully Optimistic About Personalization

Modern Marketing

" Moreover, Gartner predicts that by 2018 B2B companies will see an increase in revenue by up to 15% by incorporating personalization into their digital marketing campaigns. Over the years I have been accused of being hyperbolic in the titles of my posts. Not often but more than once.