[Updated 2018] Ultimate Small Business Marketing Guide

SendX

Setting the Stage. Growing your business is hard. Growing predictably at a fast pace is way harder. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. However, doing that is easier said than done.

The Most Important Keyword for SEO in 2018

Webbiquity

The post The Most Important Keyword for SEO in 2018 appeared first on B2B Marketing Blog | Webbiquity. Search Engine Optimization (SEO) computational fluid dynamics link building on-page SEO SEO keywords SEO ranking factors 2018Search rankings matter.

Content Marketing Trends and Stats for 2018 [Infographic]

Webbiquity

Check out these findings and many other interesting content marketing trends and stats for 2018 in the infographic below, to help you to get on board and create or improve your own content marketing strategy. Guest post by Martina Stricak.

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Ranking The Top Campaigns of 2018

Brandwatch Marketing

Ranking the top campaigns of 2018 based on online metrics such as conversation volume and consumer sentiment. Advertising 2018 best campaigns ad advertisement best ads of 2018 best campaigns of 2018 campaign campaign performance top campaigns of 2018

How B2B Marketing is Changing in 2018

is Changing in 2018 Insights on Priorities, Tactics, and Challenges. in 2018, and how the landscape has changed from a year ago. biggest challenges of 2018, it’s not surprising that the leading trend of the year is an increase in. change is planned in 2018.

5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […].

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2018 Wrapped: Choozle edition

Choozle

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. 2018 on social @choozle.

Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. The post Key Takeaways from attending 7 Talks at B2B Ignite 2018 appeared first on onalytica.

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Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg

This panel of powerful, visionary female movers and makers will discuss tips and secrets to success (because somehow, in 2018, they are still the exception to the rule ). The post Swag for Days: 13 Don’t-Miss Dreamforce Events 2018 appeared first on DiscoverOrg. One of you.

Google Ads: The Definitive Guide (2018 Update)

SendX

So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages.

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

70% of B2B Marketers to Increase DemandGen Budget in 2018

KoMarketing Associates

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months. Content Marketing as a 2018 Priority.

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8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Guest post by Nathan Elly.

What’s So Funny About Digital Marketing? 2018 Edition

Webbiquity

2018 Edition appeared first on B2B Marketing Blog | Webbiquity. Marketing can be is stressful. Take a break! Make the corporate web use hall monitors in IT and HR freak out and wonder what you’re up to.

Advocamp Field Day 2018 Recap

Influitive

On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year. Aside from getting inspired by world class speakers and fellow customer advocacy professionals, campers also enjoyed some trail mix and had some run-ins with a.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

12 Tips for Amazingly Effective Email Subject Lines for 2018

Act-On

How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start experimenting and testing. Email Marketing

Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else.

12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. In 2018, having a mobile optimized website will be even more important as Google rolls out its mobile-first index. What does your budget look like in 2018?

10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences. It can be argued that content marketing is the most important digital marketing strategy available today.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

September 13th 2018, 11 AM PST, 2 PM EST, 7 PM GMT Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.

Pubcon Austin 2018: Visual and Video Content Marketing

KoMarketing Associates

I talk a lot about content so when I had the opportunity to talk about using visuals at Pubcon Austin , I was excited. See, we often get stuck thinking that content has to be blog posts or product information, FAQ pages or ebooks. But when we really think about content, content isn’t just words.

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Personalizing the Customer Experience is a Marketing Focus for 2018

KoMarketing Associates

Widen recently conducted the “2018 Connectivity Report” to assess how marketers are enhancing customer relationships through personalization. About one-quarter of the respondents (28 percent) claimed that personalizing the customer experience is what their organization is most focused on in 2018.

The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

As of Sep 2018, it only works for Chrome on Android. Is this Guide for you? Hello anonymous reader, You have read about web push notifications or browser push notifications and aren't sure how to actually go about leveraging it as a marketing channel.

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How to Create Better Content in 2018

Act-On

“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content. Content Marketing better content content content best practices content marketing marketing content

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

October 25th 2018, 11 AM PST, 2 PM EST, 7 PM GMT Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales.

One-Third of Marketers Increased their Content Marketing Spend in 2018

KoMarketing Associates

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.

The 2018 Branded Twitter Awards

Contently

From existential rants to sass to actual nonsense tweeted for two hours straight, 2018 may be the year that goes down in history as harboring some of the strangest, most unique, and most entertaining tweets of all time. — Burger King (@BurgerKing) November 28, 2018. Ah, Twitter.

2018: A RebelMouse Year in Review

RebelMouse

But this time, 2018 took the cake. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. Video Facebook.com 2018 year in review

How Can Marketers Achieve Personalization in 2018?

Modern Marketing

The latest Maxymiser Customer User Forum tackled this very subject of how to achieve personalization in 2018. Despite personalization being lauded as a best practice principle for years, many brands still struggle with the implementation.

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

August 14th 2018, 11 AM PST, 2 PM EST, 7 PM GMT You likely have many connected devices all around you.

B2B Content Marketing 2018: A Year in Review

KoMarketing Associates

As we head into the end of 2018, I thought I’d take a look back at some key content marketing trends and data points and address what we can do better in 2019. This stat actually came out of a 2016 study but it has popped up in a number of 2018 pieces that show similar data.

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Year-end Blog Roundup: Most Popular Blogs of 2018

DiscoverOrg

2018, you’ve been good to us. Here are our most popular blogs of 2018. Or maybe you trekked to an icy cave in the Arctic wilderness during the first half of 2018 in order to avoid hearing about GDPR, and we wouldn’t blame you.

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Should You Buy B2B Leads in 2018?

Marketing Insider Group

The post Should You Buy B2B Leads in 2018? Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one.

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Modern Marketing

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Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

August 2nd 2018, 11 AM PST, 2 PM EST, 7 PM GMTThe majority of Salesforce formulas that you’ll find online are overcomplicated, hyper-niche, or just plain unhelpful.

Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. The post Flip the Funnel: How To Use Micro-Influencers in 2018 appeared first on B2B Marketing Blog | Webbiquity. Guest post by Steve Hill.

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