4 Marketing Attribution Trends For 2018


As we look forward to 2018, it will be an interesting year for data-driven marketers to continue developing their marketing measurement capabilities and anticipate the new technologies around marketing planning.

B2B Marketing Trends for 2018


Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.

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Q4 Does Not Mean Wait Until 2018


From this group, you will drive 18 to 22 fully qualified sales opportunities over the next two quarters (ending in March 2018). You will be playing catch-up in Q1, 2018 rather than hitting the ground running. My advice is don’t repeat a 2017 mistake in 2018. I am already getting questions from prospects about whether they should start a sales lead generation project now or wait until after the holidays. My answer to that question is not based on self-interest.

Creating Your 2018 Marketing Budget [Guide]

Marketing Insider Group

The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group. Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. For B2B and B2C marketers alike, there are many conversations to be had about the impact your budget will have on your marketing capabilities and strategy. […].

What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? As we go into 2018 marketers must make data integrity a higher priority. What are you focusing on for 2018?

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing. This is set to rise to 79% by 2018.

How AI Will Make Marketing More Personalized in 2018

Marketing Insider Group

The post How AI Will Make Marketing More Personalized in 2018 appeared first on Marketing Insider Group. What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? Artificial intelligence. AI is making the customer experience more personalized than what most marketers would have ever thought to be possible.

Machine Learning and AI Marketing Trends to Watch for 2018

Marketing Insider Group

The post Machine Learning and AI Marketing Trends to Watch for 2018 appeared first on Marketing Insider Group. From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships.

Enterprise Marketing Best Practices for 2018

Modern B2B Marketing

It’s hard to deny that, in 2018, one of the most critical marketing efforts for businesses to invest will be content marketing , but creating content within an enterprise organization comes with extra challenges: Siloed internal departments —Sometimes, there are just too many cooks in the kitchen.

The three biggest questions facing B2B CMOs into 2018

Heinz Marketing

Many of our clients are deep into 2018 planning now, and at a leadership level the same three questions seem to be coming up again and again to guide focus, strategy and resources moving forward: How do I better measure and manage marketing’s revenue impact?

8 Digital Marketing Trends Set to Expire by 2018


As you are updating your inbound marketing strategies for 2018 , consider tossing out these overused, under-performing marketing trends to make room for strategies that increase brand awareness, capture qualified leads, and help your sales teams increase revenue.

Master the Marketing Attribution Puzzle for 2018


The post Master the Marketing Attribution Puzzle for 2018 appeared first on emedia. As a B2B marketer, tasked with marketing attribution and showing results, what’s more important than proving you are contributing to your organization’s top line growth and success?

54 Content Marketing Stats to Guide Your 2018 Strategy


That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Content Marketing Stats for 2018 (Broken Down By Category). Enter 2018 Prepared. .

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What Are 2018’s Biggest Content Marketing Trends?


So as we talk about the big trends that’ll transform content marketing in 2018, let’s look outside the echo chamber. The post What Are 2018’s Biggest Content Marketing Trends? What big content marketing trends do you see for next year? Jake, New York.

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018


Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . What are the 3 marketing automation trends you think will have the biggest impact on B2B marketers in 2018? . I believe the 3 marketing automation trends of 2018 include: .


Data and Analytics to Remain Challenging for Marketers in 2018

KoMarketing Associates

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The authors of the report considered content creation, digital marketing and social media to be the biggest “winners” in terms of activities gaining budget headed into 2018.

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Tactical Tips to Maximize Your Trade Show Presence in 2018

Navigate the Channel

Trade show planning for 2018 is in full swing. In 2018, trade show technology will continue to try to out-perform itself from years past, as attendees expect information to be displayed in innovative, interactive, and increasingly engaging ways.


10 Most Promising B2B Startups in the UK for 2018

Marketing Envy

This cultural trait is creating some of the most exciting tech companies that are on our ‘must watch’ list for 2018: 1. When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. According to the influential. Disrupt 100. report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. Almost a third (32%) of the firms listed are based in the UK.

Top Challenges CMOs Must Overcome To Be Successful In 2018


Gartner , SiriusDecisions and Cognito have all recently published studies that provide insight into CMOs priorities in 2018. If CMOs are going to be successful heading into 2018 on their key initiatives, they must invest in the personnel who are being asked to execute against the priorities of new customer acquisition, customer experience, content marketing and analytics.

Top 5 Marketing Planning Tips for 2018

Hinge Marketing

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. What to expect in 2018. Use this as a guide as you retool your 2018 marketing plan. I hope I’ve given you at least a couple of valuable marketing planning ideas that you can incorporate into your 2018 marketing budget.

Planning Your 2018 Marketing Budget? Here’s Why Brand Purpose Is Your Number 1 Investment

Content Standard

It’s that time of year—88 days until Christmas, the start of Q4, and days, or (if you are lucky) weeks, away from 2018 budget planning. What an awful start to 2018. Step 1: Edit your marketing budget to include brand purpose spend in 2018.

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5 B2B Marketing Conferences Every CMO Must Attend in 2018


2018 is creeping upon us and what a better way to start the new year than with some conference warm-up? As a CMO, you’re probably looking to be ahead of the industry, gain multi-channel expertise, and as always, improve your marketing ROI; in which case, conferences provide all of this under one roof. In addition, […]. B2B Marketing CMO Marketing Strategy

The Ultimate 126 B2B Sales Tools Rankings For 2018


The post The Ultimate 126 B2B Sales Tools Rankings For 2018 appeared first on Nudge.ai. Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions. We sifted through B2B sales tools on Capterra , G2 Crowd , Gartner and more to pull out our top 126 picks for everything from new-age social selling tools to B2B sales automation software. Enjoy the list! Top 10 CRM Systems.

Four Questions Bound to Make or Break Your 2018 Marketing Plan


Will your budget and goals stay the same from 2017 to 2018? Bound provides these insights through a free audience report that can provide a data-driven perspective on personas you may be struggling to engage or missing entirely as you plan out 2018. Make the most out of 2018. Small adjustments in your marketing plan can have a profound impact on the results you and your team will see in 2018. ‘Tis the season for marketing self reflection.

Buying MarTech on a Budget in 2018: How Brands Navigate a Spending Crunch

Content Standard

It’s not necessarily a bad thing when you’re forced to bring older solutions up to date, but it’s a cost that you need to factor in nonetheless, and an extensive need for updates could restrict the solutions you’re able to afford during the 2018 fiscal year.

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5 VR Marketing Examples That You'll Want to Steal for 2018


So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. 5 VR Marketing Examples to Inspire Your 2018 Strategy. The holidays are coming, and I'm feeling cheerful.

7 B2B Marketing Trends to Watch in 2018

Circle Studio

Continuing a pattern from previous years, 2018 will see the ongoing evolution of many B2B marketing trends from years past and several newer concepts will become more mainstream. Here’s a list of seven B2B marketing trends to watch in 2018. The point is, in 2018, more firms will start to consider experience in every facet of their business, adopting a holistic or 360 degree view of experience. The post 7 B2B Marketing Trends to Watch in 2018 appeared first on circle S studio.

How Will You Grow in 2018?

B2B Marketing Directions

With the fourth quarter of 2017 now underway, many B2B companies have already started their planning for 2018. The table below summarizes the results of this analysis and shows where growth in 2017 came from: How Much Growth Can We Generate from Each Source in 2018?

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How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need


When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded.

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5 Things you Must do now to Prepare for Influencer Marketing in 2018

Onalytica B2B

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018.

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[RESEARCH] B2B Marketers Getting Smart With Content Marketing

Type A Communications

September 28, 2017 by Carla Johnson The Content Marketing Institute and MarketingProfs released their annual research this week – B2B Content Marketing 2018: Benchmarks, Budgets, and Trends – North America.

Fine Tune Your 2018 Digital Marketing Strategy


Finalize your 2018 digital marketing strategy with ABM campaigns, a customer journey map, and a solid content marketing strategy

Two-Thirds of B2B Marketers Say Lead Gen is High Priority for 2018

KoMarketing Associates

The “2018 B2B Marketing Mix Report” from the SageFrog Marketing Group discovered that the majority of B2B marketers (67 percent) have made generating leads for their sales teams a “high priority” for the coming year. Converting leads into customers (47 percent) is also a “high priority” for 2018. According to the “2018 B2B Lead Gen Outlook” report from Chief Marketer, email (53 percent) is still the largest producer of leads for B2B marketers.

5 Steps to Create an Effective Editorial Calendar for 2018


5 Steps to Create an Effective Editorial Calendar for 2018. The post 5 Steps to Create an Effective Editorial Calendar for 2018 appeared first on ScribbleLive. It’s good to start thinking about your next year’s content strategy around August or so, on an annual basis – which I blogged about here. Of course, once the strategy has been finalized, we need to get on a schedule and into implementation mode.

How Ecommerce Brands Should Approach Content Marketing in 2018

Marketing Insider Group

The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group. Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […].

How to Justify the Demand Generation Budget You Need in 2018


If you’re like most marketers, you are probably busily putting together your 2018 demand generation budget right about now. Here are our tips for justifying the 2018 demand generation budget you require to ensure stellar results for your Sales team.

Apply Now to Become a 2018 Bizible All-Star


In 2017, we had our first class of Bizible All-Stars and we’ve now opened the application for 2018! The Bizible All-Stars are a select group of customer advocates who provide input into the future direction of our product. All-Stars also gain early access to new product features, a direct line to the Bizible Executive team, access to a private knowledge sharing community of other All-Stars, invitations to VIP networking events, and a custom pair of Converse All-Stars.

7 Things to Do in December to Kick Off an Awesome 2018


Here are some ideas for how to make the best use of the coming month to set yourself for success throughout 2018. . Dig into the numbers and reporting and see if you can find any trends that could influence your 2018 plan. . What does the rest of 2018 look like?

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AEC Marketing Trends: 2018 Edition

Hinge Marketing

So as we enter into the new year, I’d like to look at five marketing trends that will impact AEC firms in 2018 and beyond. While all those observations still hold true today, 2018 will bring a new set of challenges. For AEC firms specializing in the residential and commercial markets, 2018 could continue to cool down. For engineering, environmental and construction firms with a focus in infrastructure and energy , 2018 should continue the upward trend we’ve been seeing.

Show, Don’t Sell: How to Use Empathic Marketing to Win More Business in 2018


And most important, what will you do in 2018 to be a more empathic marketer? The post Show, Don’t Sell: How to Use Empathic Marketing to Win More Business in 2018 appeared first on The Content Strategist. I think today’s marketing is just a little too obsessed with data.