5 Trends That Will Shape Content Marketing in 2017

B2B Marketing Insider

Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018. Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms.

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Need to Explode Your Marketing ROI? This Is How You Do It

B2B Marketing Insider

In fact, by 2018 it will account for around 80% of all consumer internet traffic (as predicted by Cisco). According to marketing specialists, video content is the most popular type of content marketing to date.

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Trending Sources

Customer Experience is the Most Critical Part of Marketing Right Now

Modern Marketing

The long-rumored replacement for email will begin becoming a reality, as 2 billion people are expected to use these apps routinely by 2018. - 89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number.

10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]


Video will make up more than 79% of internet traffic by 2018. We get it. It’s getting harder and harder to avoid video online. If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline. By now, it should be clear that video is increasingly becoming the medium of choice, whether it’s on social media or a company website. What’s not clear, though, is the pace at which video marketing is shaking things up.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts


82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018.

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20 Tremendous Digital Marketing Stats and Facts


Programmatic advertising currently represents nearly two-thirds (62%) of the digital display advertising marketplace (online, social and mobile) and will grow to 82% by 2018. Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

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CMOs Not Happy With the State of Cross Channel Marketing

Modern Marketing

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success.

Three Key Changes to the Digital Compliance Landscape, Including GDPR


The GDPR is the new European Union law that will become effective in May 2018. Meeting compliance standards is an important part of any marketing campaign. These rules are meant to protect consumers from fraudulent business practices, false promotional information, and infringements on privacy rights. Being in compliance will protect you, too ‒ by helping you keep your reputation of integrity and saving you from fines and legal trouble.

Brexit and the Digital Landscape – What Can You Expect?


With the upcoming changes and implementation in the General Data Protection Regulation (GDPR), possibly in early 2018, the playing field will be the same (with a few caveats) for all members of the EU.

One Third of CMOs Not Integrating Within Digital Channels

Modern Marketing

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


About the author: Tom Hunt is the Founder of Virtual Valley , a platform that connects Entrepreneurs and Rockstar Virtual Assistants with the mission of giving Entrepreneurs back 1 million hours of their time by 2018. Guest post by Tom Hunt.

What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

Modern Marketing

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. The term "cross channel marketing" is hardly new.

The Science Behind Why Native Ads Work [Infographic]


BI Intelligence predicts that native advertising spending will grow to $21 billion in 2018, up from $4.7 This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

5 of the Best Ways to Generate Leads with Video [SlideShare]


by 2018, video will account for more than 80% of all web traffic. You want more leads. Funny thing is, your leads want more video. So why not kill two birds with one stone (ugh, what a gruesome saying). But you get the gist: use video to get more leads.

Are Three Quarters of CMOs Wrong About Customer Experience?

Modern Marketing

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success.

22 Tantalizing Content Marketing Stats and Facts


79% of Internet traffic will be video content by 2018. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded.

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47 Superb Social Media Marketing Stats and Facts


billion by 2018. billion by 2018. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks.

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7 Predictions for Email Marketing in 2016


According to the Radicati Group’s Email Statistics Report, 2014 – 2018 , you’re going to get 7% more email than last year, actually. The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up.

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Why CMOs Need To Be Bullish On Programmatic Advertising

Modern Marketing

to $710 million and by 2018 will account for 6% of all TV ad spending. Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is.

Fifty Percent of CMOs Are Hopefully Optimistic About Personalization

Modern Marketing

" Moreover, Gartner predicts that by 2018 B2B companies will see an increase in revenue by up to 15% by incorporating personalization into their digital marketing campaigns. Over the years I have been accused of being hyperbolic in the titles of my posts. Not often but more than once.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

Probably 2018? By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening.

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Future Of B2B Marketing And Sales: 20 Experts Share Their 2017 Predictions


We might scale this up going into 2018, but it’s not going to fundamentally shift focus in 2017.”. Revenue, that’s the name of the game in 2017. And has been for a long time. We’ve heard a lot this year about AI, machine learning, and the like. But regardless of what lens you approach the revenue problem, there’s one constant. Success comes down to the right people, processes, and technologies.

The Mobile Data Management Platform (eBook)

Modern Marketing

Now if anyone out there is still on the fence as to just how massive mobile data is and will become, consider that b y 2018*, the total volume of monthly mobile data traffic is forecast to be about half of an exabyte.

Should You Be Building Your Own B2B Marketing App?

MLT Creative

It''s predicted that revenue from the Google Play store will overtake Apple''s by 2018. Have you heard? Kim Kardashian created an app. It''s called Hollywood and, as of today, it''s been downloaded more than 250,000 times from iTunes® and over 420,000 from the Google Play™ store.

8 Reasons Why Email is Still the Killer App – For Now


The Radicati Group’s report on the number of email and social media accounts shows email still ahead – and staying ahead – until 2018. Email is the oldest technology of the Internet.

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The new Superpowers: CCS Predicts

Earnest about B2B

By 2018, Machine Learning will overtake IoT as the hot investment area. The European General Data Protection Regulation comes into force in 2018 – and will place a huge burden of responsibility on organisations.

This is the week that was in B2B: from surrogate meeting attendees to AI tools

Earnest about B2B

From the importance of a good customer experience (52% stop buying after a bad customer service interaction) to the rise of machine learning (by 2018, 20% of business content will be written by machines), get the trends in full here. 'AI

How Personalization Is Changing Content Marketing


Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

45 Phenomenal Email and Mobile Marketing Stats


The percentage of B2B marketing dollars devoted to mobile is expected to nearly triple by 2018 — but still account for only 14% of total spending. online sales by 2017, and mobile devices will account for 30% of global retail e-commerce spending by 2018.

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Just What is a Privacy Shield Exactly, and Is It Painful?


This is a set of laws to standardize privacy and data protection intra-EU, and it’s intended to take effect in 2018.

Is Video the Future of Small Business Marketing?


By 2018, the report predicts that small business video budgets will surpass those of their enterprise counterparts. A unicorn sits on a toilet and poops out rainbow ice cream while a Shakespearean man makes too many innuendos to count.

Flipboard Focuses on Profitability Amidst Rising Competition


of global ad spend by 2018. Opentopic blog >> sramanamitra.com According to ZenithOptimedia, the global ad expenditure will reach $579 billion by the end of 2016. Internet advertising is one of the fastest growing advertising media: it has risen from 6% share in 2005 to 29.5% share in 2015 and is expected to attract 37.6% This comes at the expense. The post Flipboard Focuses on Profitability Amidst Rising Competition appeared first on Opentopic. Marketing ROI Cmo marketing roi


The reality of AR/VR survival


There will be a few billion dollars of revenue this year, a progressive ramp in 2017 and a hoped-for inflection point in 2018 (when AR could deliver that magic combination of hero. Opentopic blog >> techcrunch.com VR will be big, AR will be bigger (and take longer). But as in most early-stage tech markets, growth will be curved, not straight.


Sponsored content and the economics of trust

grow - Practical Marketing Solutions

Native advertising spend is expected to more than quadruple by 2018. Native advertising spend is expected to more than quadruple by 2018. For more than two decades, I have read The Harvard Business Review. It has attracted some of the greatest business writers in history.

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Video Marketing Considerations for Product & Content Marketers


billion in 2018. Enterprises have come a long way. Enterprises of today, are facing what is being called as the “consumerization” of the enterprise. No longer do we have stodgy old companies caught in their ways and mired in IT bureaucracies.

5 Shared Traits Among Today’s B2B Buyers

KoMarketing Associates

As I noted in my “Marketing to the B2B Millennial: 6 Things to Remember” post , by 2018, Millennials will have the most spending power of any generation. “Without a strategy, marketing is just stuff. The world has enough stuff, be intentional.”.

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If you’re not embracing native advertising, your content marketing strategy is obsolete

grow - Practical Marketing Solutions

AdYouLike estimates that global native ad spending will surpass $59 billion in 2018. By Chad Pollitt, {grow} Community Member. We have a serious problem in content marketing and I’m going to point fingers today.

6 Ways to Optimize Video Content like a B2B SEO Pro

KoMarketing Associates

This Cisco report found that video content accounted for 66% of all consumer internet traffic in 2013, and that number is projected to reach 80% by 2018. When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind.

New Year’s resolutions for digital marketers


Keep this set of New Year’s resolutions for digital marketers in mind and at the end of this year, don’t be surprised if your resolutions for 2018 include “Make more time to celebrate all of the year’s successes.”.

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Five Key Areas to Consider When Creating an Effective Mobile Marketing Campaign

Modern Marketing

Indeed, by 2018, it's estimated that the Asia-Pacific region will account for almost 50% of the more than $600 billion spent globally on goods and services purchased using mobile devices. They've fundamentally changed the way people do everything from communicate to read the news.

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