5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […].

Five B2B marketing predictions that will come true in 2018

The B2B Research Blog

From their high horses they tell you where you need to be focusing your energy and budgets in 2018 lest you’re left behind. The B2B Marketing Trend Tracker reveals that five trends will become mainstream in 2018, with the majority of B2B marketers investing considerable time and money into them as we speak: Improving the customer experience. Or maybe marketing automation is going to be the big thing for you in 2018.

The Best Marketing Conferences of 2018

Marketing Insider Group

Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one […]. The post The Best Marketing Conferences of 2018 appeared first on Marketing Insider Group. Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. There were dozens of fantastic marketing conferences last year.

What do B2B Customers Want in 2018?

Type A Communications

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

The Future Will Be Led By Strategists

Type A Communications

January 30, 2018 by Michelle M. Smith I always remind my readers and audiences that however talented they are, their CEOs don’t want them to be Sales, Marketing, HR or Tech leaders – CEOs want them to be business leaders with Sales, Marketing, HR or Tech expertise. It’s more than semantics.

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Are Webinars Dead? How to Make a Webinar that Works in 2018

Hubspot

It’s 2018, and the way our prospects and customers find and consume content has certainly changed. Make sure you’re following these steps to create an effective webinar that works in 2018. How to Make a Webinar in 2018.

5 Expert Tips to Refine Your Content Marketing Strategy for 2018

Marketing Insider Group

Are you wondering how you are going to weave all the essential elements of a stellar content marketing strategy for 2018 together to blow your metric marketing goals out of the water and make your customers forget your competition even exists? The post 5 Expert Tips to Refine Your Content Marketing Strategy for 2018 appeared first on Marketing Insider Group. Interactive video. Unforgettable live events. Micro-influencers who can pack a trust-building punch.

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Is Marketing Its Own Worst Enemy?

Type A Communications

February 1, 2018 by Carla Johnson People have been talking about marketing’s need to change for as long as marketing’s been around. We’re told to adjust or perish. Choose between surviving and thriving. Stop taking orders and start creating value.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

January 18, 2018 11 AM PST, 2 PM EST, 7 PM GMTB2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

Why Differentiation is Crucial for B2B Content Marketers in 2018

Tomorrow People

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. Once everyone got the memo about the power of content marketing a few years ago, the unstoppable tide began to flow. Fast forward to now, and the B2B landscape is flooded with content creators competing for customer attention, scrabbling for prospects, and trying to cut across one another to make an impact.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? ” — 2018 Trends: B2B Marketing , Edelman. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio.

The State of Video Marketing in 2018 [New Data]

Hubspot

The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018. 65% of those who don't currently use video, say they plan to start in 2018. 85% of people say they'd like to see more video from brands in 2018.

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People Don’t Read Your White Papers. Who Cares?

The Point

New marketing technologies like Uberflip make it increasingly easy to track content consumption beyond just clicks and downloads.

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Google’s Biggest Search Algorithm Updates To Know For 2018 [Infographic]

Marketing Insider Group

The post Google’s Biggest Search Algorithm Updates To Know For 2018 [Infographic] appeared first on Marketing Insider Group. It’s been happening since the past few years and 2017 was no exception. We are talking about the blink-and-you’ll-miss-it Google algorithm updates. And make no mistake, these are the kind of updates that hit your site when you least expect them to do so. Only, when you aren’t paying enough attention. To begin with, the […].

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

4 Ways Marketing Automation Technology Will Continue to Evolve in 2018

Content Standard

The ROI opportunities created by automation are why it ranks among the top marketing trends of 2018. The post 4 Ways Marketing Automation Technology Will Continue to Evolve in 2018 appeared first on The Content Standard by Skyword.

Why B2B Brands Should Jump on the UGC Bandwagon

Type A Communications

January 2, 2018 by Mitch Duckler For years, the world’s biggest B2C brands (e.g. Starbucks, Target, Coca-Cola) have been riding the user-generated content (UGC) wave, while B2B brands have only recently begun to gain traction in creating and distributing UGC.

I Need Hot Leads, and I Need Them Now

The Point

When you work primarily with high-tech clients , you learn to cope with a great deal of short-term thinking. Tech companies have short-term horizons for a number of reasons: * Many are private and depend on short term results to prove viability and therefore ensure their ongoing funding.

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10 Women in Technology Speakers to Keynote Your Event

Type A Communications

February 13, 2018 by Carla Johnson Last month I wrote the first in a series of blogs about why and how we need to bring more women onto the main stage at events.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.

B2B Reads: Re-Engagement Emails, Storytelling, and 2018 Tips

Heinz Marketing

How Content Marketing is Evolving Heading into 2018. 11 Expert Tips to Make 2018 Your Most Productive Year Ever. New Year’s Resolutions: How to Be a Better Marketer in 2018. The post B2B Reads: Re-Engagement Emails, Storytelling, and 2018 Tips appeared first on Heinz Marketing. B2B Reads Content Marketing 2018 building trust content Content marketing emails re-engagement selling Social media

24 Content Marketing Predictions for 2018

Contently

As content marketing continues to transform in 2018, here are 24 predictions that will keep you one step ahead. In 2018, brand leaders will return to a fundamental question: How good is the sausage? Contently grew up a lot in 2017.

4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

Marketing Insider Group

The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […].

3 Ways SEO and Rankings are Changing in 2018

Modern B2B Marketing

2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. 75% of people don’t scroll past the first page of search results.

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How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

4 Considerations For Your 2018 Content Strategy

Strategic-IC

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. what are your company’s top priorities ” - a significant reduction from the 22% in 2016 - underlining that more marketers than ever plan to use these content distribution channels through 2018.

Televerde to Sponsor and Speak at B2B Marketing Exchange 2018 #B2BMX

Televerde

The event, which is a must-attend for performance marketers managing the complex sales cycles and group buying realities common in B2B industries, will be held February 19-21, 2018 in Scottsdale, Arizona at the Fairmont Princess Resort.

The Top 25 Content Marketing Influencers For 2018

Marketing Insider Group

In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. As we move into 2018, factors such as more widespread adoption of marketing automation, the […]. The post The Top 25 Content Marketing Influencers For 2018 appeared first on Marketing Insider Group. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.

1 Key Lesson For Sales in 2018

Nudge.ai

So we’re kicking off the New Year with some thoughts on how to make sales in 2018 even more successful than ever. This year, I want to share with you the main lessons we learned in 2017 and the lesson we’re taking from it as we look towards sales in 2018. So where should sales in 2018 go from here? Smart sales professionals will recognize that in 2018 they need to be more human and less machine. The post 1 Key Lesson For Sales in 2018 appeared first on Nudge.ai.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

The Top 5 Resolutions for ABM Success in 2018

HG Data

And just like that, it’s 2018! Account Based Marketing, or ABM, was one of the most buzzed about sales and marketing terms in 2017, and 2018 is sure to be the same. Cheers to a successful 2018! The post The Top 5 Resolutions for ABM Success in 2018 appeared first on HG Data.

5 Demand Generation Tips for Start-Ups

The Point

In a recent article on LinkedIn that I highly recommend for any tech entrepreneur, Jason Seeba and Ashu Garg spell out the key priorities, milestones, and pitfalls for early-stage companies seeking to acquire customers.

10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences. It can be argued that content marketing is the most important digital marketing strategy available today.

Top Lead Generation Statistics for 2018

Zoominfo

The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them

B2B Marketing: The Biggest Opportunity In 2018

Canadian Marketing Association

———————————————— With the new year upon us and great optimism towards a fresh new year, we know you are inundated with endless top (insert number here) lists of trends or things to watch out for in 2018.

6 Expert B2B Instagram Tips for 2018

Hubspot

If you're a B2B brand, you might think the hype isn't relevant to you -- but in 2018, it most certainly is. With more than 800 million monthly users , Instagram is a force to be reckoned with.

4 Reasons Chatbots Will Improve UX in 2018 & Beyond

Modern B2B Marketing

Here are a few stats to highlight the importance of improving customer experience: A survey conducted by Econsultancy revealed the majority of companies consider capitalizing on the customer experience as the most exciting opportunity in 2018.

Add self-referential links into your 2018 search engine optimization strategy

Biznology

Everyone is still obsessed with begging and buying inbound links –and it’s 2018! I have been using my modest little RNNR US blog as a laboratory for what does and doesn’t work circa 2018 for Google search. Good luck and Happy 2018! The post Add self-referential links into your 2018 search engine optimization strategy appeared first on Biznology. Ted “Hypertext” Nelson. The only content links you can control are your own.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts