Creating Your 2018 Marketing Budget [Guide]

B2B Marketing Insider

The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group. Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. For B2B and B2C marketers alike, there are many conversations to be had about the impact your budget will have on your marketing capabilities and strategy. […].

Top 5 Marketing Planning Tips for 2018

Hinge Marketing

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. What to expect in 2018. Use this as a guide as you retool your 2018 marketing plan. I hope I’ve given you at least a couple of valuable marketing planning ideas that you can incorporate into your 2018 marketing budget.

Trending Sources

Have you started thinking about your 2018 content marketing strategy?

ScribbleLive

Have you started your 2018 planning, yet? The post Have you started thinking about your 2018 content marketing strategy? Content marketing strategy is certainly an ongoing and evolving project. But when it comes down to it, there are 5 basic steps that I apply: Here’s our high-level strategy. Goals. Topical niche. Workflows. Tools. The best content marketing strategies are high level and then broken out into tactical pieces for a specified time period.

Take Part in Hinge’s 2018 High Growth Survey [VIDEO]

Hinge Marketing

I’d like to invite you to participate in our 2018 High Growth Study for professional services firms of all types and all sizes. The post Take Part in Hinge’s 2018 High Growth Survey [VIDEO] appeared first on Hinge Marketing.

How Ecommerce Brands Should Approach Content Marketing in 2018

B2B Marketing Insider

The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group. Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […].

Just Released: AdWords Industry Benchmark Report 2017

bizible

Be sure to download the report and register for our webinar with DWA, where we breakdown the benchmarks and discuss what they mean for marketers heading into the second half of 2017 and planning season for 2018

Unlock Growth with AI and Data - Boston

Lattice

As 2018 approaches, sales and marketing teams are no doubt considering what initiatives they might take on to capture escalating growth targets in the New Year. That’s why we’re excited to announce our first ever Revenue Acceleration Breakfast at the Mandarin Oriental in Boston on September 14, 2017

Customer Engagement: Latest Research from Over 2,000 Global Consumers and Marketers

Oktopost

As we approach 2018, marketing is undergoing significant and rapid changes. We’re shifting away from the mass, push-based strategies, and towards more one-on-one, targeted communication that stems from personalization, authenticity, and trust. In the words of Marketo, we have entered a new era – an era marked by the ‘Engagement Economy’ where consumers are not … Social Media Marketing Customer Experience Website Personalization

10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]

Vidyard

Video will make up more than 79% of internet traffic by 2018. We get it. It’s getting harder and harder to avoid video online. If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline. By now, it should be clear that video is increasingly becoming the medium of choice, whether it’s on social media or a company website. What’s not clear, though, is the pace at which video marketing is shaking things up.

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Customer Experience is the Most Critical Part of Marketing Right Now

Modern Marketing

The long-rumored replacement for email will begin becoming a reality, as 2 billion people are expected to use these apps routinely by 2018. - 89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number.

A Simple Guide to Successful Email Outreach [Infographic]

Hubspot

This number is expected to rise to 95 emails per person per day by next year, and reach almost 100 by 2018. On any given day, the average businessperson receives 91 emails, according to a report by The Radicati Group.

Brexit and the Digital Landscape – What Can You Expect?

Act-On

With the upcoming changes and implementation in the General Data Protection Regulation (GDPR), possibly in early 2018, the playing field will be the same (with a few caveats) for all members of the EU.

Three Key Changes to the Digital Compliance Landscape, Including GDPR

Act-On

The GDPR is the new European Union law that will become effective in May 2018. Meeting compliance standards is an important part of any marketing campaign. These rules are meant to protect consumers from fraudulent business practices, false promotional information, and infringements on privacy rights. Being in compliance will protect you, too ‒ by helping you keep your reputation of integrity and saving you from fines and legal trouble.

Why CMOs Should Embrace Ad Blocking

Modern Marketing

" They expect three in 10 Internet users will be using blockers by the end of 2018. According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade."

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The Ultimate Social Media Holiday Calendar for 2017 [Resource]

Hubspot

January 2018. February 2018. January 2018. February 2018. January 2018. Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.

CMOs Not Happy With the State of Cross Channel Marketing

Modern Marketing

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success.

Four Days of Facebook: Learn How to Grow Your Facebook Audience Fast

Hubspot

As we approach 2018, two things about the near future of marketing are clear: the way we approach social is transforming , and messaging apps are undeniably on the rise.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity

82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018.

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One Third of CMOs Not Integrating Within Digital Channels

Modern Marketing

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success.

The Science Behind Why Native Ads Work [Infographic]

Hubspot

BI Intelligence predicts that native advertising spending will grow to $21 billion in 2018, up from $4.7 This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

Now, Google plans “to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.”. Remember, Google says that these changes won’t fully take effect until early 2018.

What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

Modern Marketing

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. The term "cross channel marketing" is hardly new.

5 of the Best Ways to Generate Leads with Video [SlideShare]

Vidyard

by 2018, video will account for more than 80% of all web traffic. You want more leads. Funny thing is, your leads want more video. So why not kill two birds with one stone (ugh, what a gruesome saying). But you get the gist: use video to get more leads.

Are Three Quarters of CMOs Wrong About Customer Experience?

Modern Marketing

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success.

7 Predictions for Email Marketing in 2016

Act-On

According to the Radicati Group’s Email Statistics Report, 2014 – 2018 , you’re going to get 7% more email than last year, actually. The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Programmatic advertising currently represents nearly two-thirds (62%) of the digital display advertising marketplace (online, social and mobile) and will grow to 82% by 2018. Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

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Why CMOs Need To Be Bullish On Programmatic Advertising

Modern Marketing

to $710 million and by 2018 will account for 6% of all TV ad spending. Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is.

Fifty Percent of CMOs Are Hopefully Optimistic About Personalization

Modern Marketing

" Moreover, Gartner predicts that by 2018 B2B companies will see an increase in revenue by up to 15% by incorporating personalization into their digital marketing campaigns. Over the years I have been accused of being hyperbolic in the titles of my posts. Not often but more than once.

Should You Be Building Your Own B2B Marketing App?

MLT Creative

It''s predicted that revenue from the Google Play store will overtake Apple''s by 2018. Have you heard? Kim Kardashian created an app. It''s called Hollywood and, as of today, it''s been downloaded more than 250,000 times from iTunes® and over 420,000 from the Google Play™ store.

The Mobile Data Management Platform (eBook)

Modern Marketing

Now if anyone out there is still on the fence as to just how massive mobile data is and will become, consider that b y 2018*, the total volume of monthly mobile data traffic is forecast to be about half of an exabyte.

8 Reasons Why Email is Still the Killer App – For Now

Act-On

The Radicati Group’s report on the number of email and social media accounts shows email still ahead – and staying ahead – until 2018. Email is the oldest technology of the Internet.

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Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

Probably 2018? By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening.

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Future Of B2B Marketing And Sales: 20 Experts Share Their 2017 Predictions

Radius

We might scale this up going into 2018, but it’s not going to fundamentally shift focus in 2017.”. Revenue, that’s the name of the game in 2017. And has been for a long time. We’ve heard a lot this year about AI, machine learning, and the like. But regardless of what lens you approach the revenue problem, there’s one constant. Success comes down to the right people, processes, and technologies.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

Webbiquity

About the author: Tom Hunt is the Founder of Virtual Valley , a platform that connects Entrepreneurs and Rockstar Virtual Assistants with the mission of giving Entrepreneurs back 1 million hours of their time by 2018. Guest post by Tom Hunt.

How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

Just What is a Privacy Shield Exactly, and Is It Painful?

Act-On

This is a set of laws to standardize privacy and data protection intra-EU, and it’s intended to take effect in 2018.

Is Video the Future of Small Business Marketing?

Contently

By 2018, the report predicts that small business video budgets will surpass those of their enterprise counterparts. A unicorn sits on a toilet and poops out rainbow ice cream while a Shakespearean man makes too many innuendos to count.

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

79% of Internet traffic will be video content by 2018. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded.

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60% of CMOs Value Brand Experience For Creating Ongoing Relationships

Modern Marketing

" According to the official site the regulation, which goes into effect on May 25, 2018 was designed "to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy."

Video Marketing Considerations for Product & Content Marketers

Captora

billion in 2018. Enterprises have come a long way. Enterprises of today, are facing what is being called as the “consumerization” of the enterprise. No longer do we have stodgy old companies caught in their ways and mired in IT bureaucracies.