5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […].

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Advocamp Field Day 2018 Recap

Influitive

On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year. Aside from getting inspired by world class speakers and fellow customer advocacy professionals, campers also enjoyed some trail mix and had some run-ins with a.

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Modern Marketing

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The Most Important Keyword for SEO in 2018

Webbiquity

The post The Most Important Keyword for SEO in 2018 appeared first on B2B Marketing Blog | Webbiquity. Search Engine Optimization (SEO) computational fluid dynamics link building on-page SEO SEO keywords SEO ranking factors 2018Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40% for small companies, and almost 50% for industrial / manufacturing firms. But does SEO still matter?

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Should You Buy B2B Leads in 2018?

Marketing Insider Group

The post Should You Buy B2B Leads in 2018? Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one.

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6 Best Video Marketing Practices For 2018

Marketing Insider Group

The post 6 Best Video Marketing Practices For 2018 appeared first on Marketing Insider Group. Most marketing professionals will tell you that video content marketing is rapidly rising and Cisco has predicted that video will comprise more than 80% of global Internet traffic by the year 2020.

The Best Marketing Conferences of 2018

Marketing Insider Group

Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one […]. The post The Best Marketing Conferences of 2018 appeared first on Marketing Insider Group. Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. There were dozens of fantastic marketing conferences last year.

Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. The post Key Takeaways from attending 7 Talks at B2B Ignite 2018 appeared first on onalytica.

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12 Tips for Amazingly Effective Email Subject Lines for 2018

Act-On

How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start experimenting and testing. Email Marketing

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? September 18, 2018 11 AM PST, 2 PM EST, 7 PM GMTWe conducted in-depth interviews with senior B2B technology marketers to find out.

70% of B2B Marketers to Increase DemandGen Budget in 2018

KoMarketing Associates

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months. Content Marketing as a 2018 Priority.

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How Can Marketers Achieve Personalization in 2018?

Modern Marketing

The latest Maxymiser Customer User Forum tackled this very subject of how to achieve personalization in 2018. Despite personalization being lauded as a best practice principle for years, many brands still struggle with the implementation. Recent research conducted by McKinsey revealed that just 40 percent of personalized messages actually feel personal to the recipient. This isn’t surprising as personalization is complex, and businesses are complex.

Here are the 2018 Markie Award Finalists

Modern Marketing

We are excited to announce the Markie Award finalists for 2018 ! The 2018 Finalists in this category managed to coordinate leads across complex enterprises and multiple campaigns, creating alignment between sales and marketing and increasing revenue and pipeline at the same time. This year marks the 12th year that we have celebrated the best in Modern Marketing.

Ranking The Top Campaigns of 2018

Brandwatch Marketing

Ranking the top campaigns of 2018 based on online metrics such as conversation volume and consumer sentiment. Advertising 2018 best campaigns ad advertisement best ads of 2018 best campaigns of 2018 campaign campaign performance top campaigns of 2018

Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

October 16, 2018 11 AM PST, 2 PM EST, 7 PM GMTIf you are considering implementing account-based marketing, chances are you have also explored technology options.

Why B2B Video Marketing Strategies Are Evolving in 2018

Marketing Insider Group

B2B video marketing is getting an upgrade in 2018. The post Why B2B Video Marketing Strategies Are Evolving in 2018 appeared first on Marketing Insider Group. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with. It is also because the landscape of creating, publishing and […].

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Why Written Content Is More Important Than Ever In 2018

Marketing Insider Group

Here we take a look at the many reasons why written content should be an essential part of your content marketing mix in 2018 and beyond. The post Why Written Content Is More Important Than Ever In 2018 appeared first on Marketing Insider Group. The rise of video has dominated the content marketing industry for the last couple of years. But there’s increasing evidence that many people still prefer written content.

2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers

Marketing Insider Group

Rendering a vision of what’s really taking place throughout the content universe, the 2018 State of B2B Content Consumption […]. The post 2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers appeared first on Marketing Insider Group. Content Marketing 2018 Report B2B Marketing content strategy demand generation lead generation

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Congratulations to the 2018 Markie Award Winners!

Modern Marketing

And now…congratulations to our 2018 Markie Award winners: Account Based Marketing Team of the Year. Celebrating a Magical Night Honoring Old and New Marketing and Commerce Legends. Last week at Modern Customer Experience, we celebrated our 12th Annual Markie Awards.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

August 7 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMTContent is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

Digital Marketing Trends You Must Follow in 2018

Marketing Insider Group

The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group. The world of online marketing moves fast. There are strong and rapid currents which brands use to promote their products and services, many of which will be effective for only a few years before a big change. The more a certain marketing technique is used, the more audiences around the world become accustomed to it […].

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Best Marketing Insider Articles 2018 Plus Our Latest Ultimate Guides

Marketing Insider Group

The post Best Marketing Insider Articles 2018 Plus Our Latest Ultimate Guides appeared first on Marketing Insider Group. Happy Holidays! Can you believe 2019 is just a few days away! Each year seems to go by faster than the previous one. Although some of you might be looking forward to the new year, those out there who have yet to implement a 2019 content marketing strategy that meets your goals may be wishing you can rewind […].

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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else.

10 B2B Lead Generation Strategies for 2018

Marketing Insider Group

The post 10 B2B Lead Generation Strategies for 2018 appeared first on Marketing Insider Group. Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

February 15, 2018 11 AM PST, 2 PM EST, 7 PM GMTThe single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers.

How to Create Better Content in 2018

Act-On

“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content. Content Marketing better content content content best practices content marketing marketing content

Tips for the Right Marketer Mindset in 2018

Modern Marketing

As you cultivate your marketing mindset this year and start to brainstorm ideas for your 2018 plan, hold yourself accountable and make sure you listen to others around you. If you really want to connect to your customers in 2018, you need to engage them at multiple levels. For more tips, tools, and hacks to make your life as a marketer easier- join us at Modern Customer Experience 2018. Register for Modern Customer Experience 2018 here.

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Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018

Modern Marketing

In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018.

Personalizing the Customer Experience is a Marketing Focus for 2018

KoMarketing Associates

Widen recently conducted the “2018 Connectivity Report” to assess how marketers are enhancing customer relationships through personalization. About one-quarter of the respondents (28 percent) claimed that personalizing the customer experience is what their organization is most focused on in 2018.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

December 11, 2018 11:00 AM PST, 2:00 PM EST, 7:00 PM BSTA shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Day One from Oracle Modern Customer Experience 2018

Modern Marketing

Modern Customer Experience 2018 is officially underway in the great city of Chicago, home to the Cubs, deep-dish pizza and chilling winds sweeping across the Great Lakes (even in April!). Luckily for ModernCX attendees, the conference is taking place inside the expansive McCormick Place event center, so no down-jackets necessary. Day One of the conference was marked with sense of determination and possibility.

8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. The post 8 Tips to Increase Your Organic Page Ranking in 2018 appeared first on B2B Marketing Blog | Webbiquity. Guest post by Nathan Elly.

What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs

Marketing Insider Group

As we approach the end of 2018, marketers owe it to themselves and their customers […]. The post What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs appeared first on Marketing Insider Group. Blockbuster movie and TV producers and songwriters know what grabs their audiences by the heartstrings. So do great marketers. Just look at the best ads of all time, and you’ll see a lot of common themes along with memorable movies and songs.

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Google Ads: The Definitive Guide (2018 Update)

SendX

So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. But how can you actually make it work for you and get your ads placed like this?

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

November 20, 2018 9:30 AM PST, 12:30 PM EST, 5:30 PM GMTRecent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

Modern Customer Experience 2018 was Legendary

Modern Marketing

During his keynote at Modern Customer Experience 2018, Des Cahill, Head CX Evangelist, stated that CX should stand for Continuous Experimentation. He encouraged 4,500 enthusiastic marketers, customer service, sales, and commerce professional us to try new strategies, to take risks, strive to be remarkable, and triumph through sheer determination.