Contently

DECEMBER 6, 2016

With this view of the landscape and what’s coming up on the horizon, we see zombie content marketing as the biggest challenge for brand publishers in 2017. They were willing to do so because the medium itself was so novel. This is the way the future will work in every content medium, not just television. Even garbage.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Brandpoint

SEPTEMBER 19, 2019

Last year, holiday retail sales were predicted to increase 4% from 2017 , with consumers saying they’ll spend an average of $1,007 compared to $967 the year before. Why newspapers are still an effective medium. internet users trust print ads when making a purchase decision, more than any other medium. 82 percent of U.S.

Tips 88

Tips Distribution Bundling Advertising Agencies 88

Contently

OCTOBER 4, 2017

“But you know what’s interesting, especially in today’s political climate that we’re dealing with in 2017, brands don’t really have a choice anymore.” Rob : When brands think about trying to drive reach, VR isn’t the best medium.

Brand Identity 144

Brand Identity Branding Paid Search Agency Storytelling 144

Zoominfo

OCTOBER 2, 2019

AT&T is a business services communications provider, offering a variety of global communications services to customers, including large domestic and multinational businesses, small and medium-sized businesses and government agencies. Accenture Coming back from 2016 and 2017’s lists, Accenture comes back as one of our top ten yet again.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Companies 100

Vidyard

MAY 5, 2017

No matter how you’re operating, outline who is responsible for the creative concepts, who will write the scripts, how final approvals are gained, who organizes the logistics of a video shoot, and who’s responsible for distributing the videos once they are complete. Updated May 2017: Going Beyond Strategy.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Sprout Social

APRIL 21, 2017

It’s easy to distribute the same message across all of your brand’s social platforms and include a CTA to “sign up now.” — AlexB (@AlexElizabeth90) April 19, 2017. — Josh Kohnert (@JoshKohnert) April 19, 2017. — Jeff Higgins (@ItsJeffHiggins) April 19, 2017. SproutChat.

Content 52

Content Advertising Mediums Marketing Management Communities 52

Launch Marketing

AUGUST 14, 2018

To help ease the burden of things you should be considering when planning your content marketing strategy for 2017, take a look at these insightful statistics from the 2017 B2B Content Marketing Benchmarks, Budgets and Trends report : Small and Nimble or Large and Sophisticated? Developing and Promoting Your Content.

Budget Programs 54

Budget Programs Planning Content Marketing Allocation 54

Hubspot

JANUARY 26, 2017

At last year’s INBOUND event, Moz Co-founder and former CEO Rand Fishkin unpacked the ways Google is changing and what marketers and SEO pros can do to improve their results in 2017. 4 Ways Marketers Can Strengthen Their SEO Strategy in 2017. How are you changing your SEO strategy in 2017? Share with us in the comments below.

Google 28

Google Contingency Planning Clickthrough SERP 28

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Power of the podcast. Click To Tweet.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

Hubspot

AUGUST 14, 2017

After all, 2017 is “the year of video” -- so why shouldn’t people consume more videos, and why shouldn’t creators make more? No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. August 7, 2017.

Video Marketing 77

Video Marketing Top of Funnel Lead Scoring Lead Ranking 77

Content Standard

APRIL 4, 2019

According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). Video content is becoming fundamentally central to the way brands engage buyers online. Why B2B Video Is Already Essential to Your Marketing Strategy.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Aberdeen

JULY 19, 2018

Cyber-attacks and data breaches in businesses almost doubled globally in 2017 compared to 2016, according to research firm Cybersecurity Ventures, and spending on cybersecurity is predicted to exceed $1 trillion from 2017 to 2021. Time for a New Solution. Cliff Beek is the president of Cloud Constellation Corporation.

Network Marketing 40

Network Marketing Paid Search Agency Distribution Differentiation 40

Moz

DECEMBER 16, 2020

We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021. This is actually our first data point, showing that engagement with surveys has shifted drastically since our 2017 survey, which got nearly 600 responses in just one month.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Sword and the Script | B2B

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 84% of B2B marketers use paid distribution channels for content marketing purposes. GoToMeeting analyzed 250,000 webinars held in 2017 – so the data is a little older – to produce this report.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

readwrite

MARCH 9, 2017

This all demonstrates deeper engagement with the medium. Today we are seeing VR content being distributed in many forms. Distribution on VR platforms today is highly fragmented, and there are multiple devices to choose from. The journey of this new advertising medium will continue to evolve.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

Contently

APRIL 6, 2017

They weren’t just there to meet me,” Dunham explained on a panel during She Runs It’s “ 2017 What’s Hot in Media ” conference. There is also something very intimate about [that medium].” They were there to connect with each other. We wanted to tap into that.”

Media 90

Media Burn Rate Newsletter Advertising Agencies 90

Atomic Reach

MARCH 15, 2019

Surprisingly, a 2017 study found that most marketers had no plans to incorporate voice search into their strategies, despite the fact that such queries already constituted more than 20 percent of searches at that time. That means they likely want short, to-the-point answers and don't intend to do in-depth research.

Intent 105

Intent Top of Funnel Marketing AI Content 105

DivvyHQ

FEBRUARY 21, 2019

The Post (2017). With the right message and the right medium, content marketing can save lives… or something like that. Content marketing is defined as the creation and distribution of material that “does not explicitly promote a brand but is intended to stimulate interest in its products or services.” The LEGO Movie (2014).

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Computer Market Research

JULY 18, 2018

In a survey of local marketers, published by LSA , the top 5 most used advertising medium used for co-op are: Newspapers. Diagram 2 Source: Brandmuscle 2017. The 3 main barrier to digital co-op advertising are: 1- Complexity and Variety of Digital Mediums. Distribute their marketing material to channel partner’s digital network.

Work Management 60

Work Management Paid Content Advertising Agencies Marketing Management 60

RebelMouse

MAY 2, 2018

On Facebook, many publishers relied on mediums like native video and Instant Articles to deliver fast content experiences that never left the platform. The best way to diversify your distributive opportunities is with a fast web experience that performs well on all platforms and channels.

CMS Development 41

CMS Development Industry CMS Paid Search Agency Facebook 41

Buffer

APRIL 29, 2019

According to the annual State of Social Media report that we conduct at Buffer, 25 percent of brands had posted a live video in 2016, and the number only grew to 30% in 2017. Instead of doubling down on live video in particular, brands now consider live video as one of many different types of video distribution methods.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Valasys

JULY 24, 2019

According to a report published by buffer.com, approximately 94% of the marketers use Facebook to distribute important pieces of content about their products or services, which is considerably higher than other platforms such as Twitter & Instagram. On 8 March 2017, Facebook launched “Stories” within its app of nearly 2.2

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Porch Group Media

NOVEMBER 12, 2019

Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. Now in 2019, mobile is predicted to “surpass TV as the medium attracting the most minutes.”. Digital Marketing Channels. – Email. eMarketer ). Sharethrough ). Wordstream ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Sprout Social

JANUARY 18, 2017

The basic recipe is as follows: URL + Source(utm_source=) & Medium(utm_medium=) & Campaign Name(utm_campaign=). Medium: The type of traffic that got them there (Organic, paid, referral, etc.). Remember, it’s 2017 and this is the internet. Source and Medium should always stay the same to make true A/B comparisons.

ROI 81

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 81

Vidyard

JUNE 7, 2021

Medium: Pay between $10 and $100 for a royalty-free track from a music library. Free Music Archive The Free Music Archive is operated by a nonprofit dedicated to collecting and distributing mostly free music. Sign Up Free This post was originally published on June 9, 2017. It gets the job done and options are plentiful.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Outbrain

JULY 3, 2019

Advertising is distributed in many ways, including print (magazines, flyers, direct mail), digital (internet, mobile, email), visual (TV, billboards, catalogs) and audio (radio, robocalls). In 2017 , global spending on paid advertising was forecast to reach $584 billion. trillion searches on Google in 2017. Search Advertising.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

chiefmartech

JUNE 23, 2016

One of the true pioneers of this hybrid profession, Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,000 employees worldwide — no small feat. I’m delighted that Duane graciously agreed to share his experience with us here in a Q&A.

Work Management 72

Work Management Marketing Automation Services Marketing Management Lead Ranking 72

AdSquare Audiences in Motion

MAY 29, 2018

Photo by Thomas BRAULT on Unsplash In looking at what fueled the growth of the Baby Boomer generation, one can clearly see it to be the proliferation of technologies developed during WWII and the subsequent decades that brought widespread distribution of food to the rampantly growing families suburbanizing the US.

Mobile Advertising 40

Mobile Advertising Advertising Agencies Transparency Ethics 40

distribion

JANUARY 18, 2017

We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards for our work on our latest ebook, Reply All. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February.

Content Marketing 40

Content Marketing Advertising Agencies Enterprise Management Content 40

distribion

JANUARY 18, 2017

We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards for our work on our latest ebook, Reply All. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February.

Content Marketing 40

Content Marketing Advertising Agencies Enterprise Management Content 40

Hubspot

JULY 14, 2017

In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their marketing efforts than in the previous year's survey. You can still use the good ideas -- but use them to create native social media content that performs better for the medium. Here's an example.

Facebook 0

Facebook Hubspot Video Marketing Generation 0

Hubspot

JUNE 26, 2019

This software is highly recommended by Joe Martinez, who was named one of PPC Hero’s top 25 PPC experts in 2017 and 2018. Acquisio’s bid and budget management tool uses machine learning algorithms to analyze and adjust bids and budget distribution on a 24/7 basis. Here’s a demo that walks through the process: [link]. ReportingNinja.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

SnapApp

SEPTEMBER 12, 2017

In fact, according to 2017 data , 73% of B2B companies see email becoming even more important in the future, while 33% are already planning to increase their budget for this medium in the year ahead. . Overall, these efforts paired with cross-channel distribution for the interactive calculator resulted in a 2.7%

Newsletter 80

Newsletter Webinar Metrics Top of Funnel Click Rate 80

Hubspot

MAY 17, 2017

Almost 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year. Between February and May of 2017, I worked with the team to publish video content for seven new blog posts. 2) The Ultimate Social Media Calendar for 2017 [Resource]. 2) What goes "viral" can depend on the medium.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Vidyard

JUNE 7, 2021

Medium: Pay between $10 and $100 for a royalty-free track from a music library. Free Music Archive The Free Music Archive is operated by a nonprofit dedicated to collecting and distributing mostly free music. Sign Up Free This post was originally published on June 9, 2017. It gets the job done and options are plentiful.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Outbrain

OCTOBER 2, 2018

The study found that time spent watching medium and long-form content on smartphone, tablets, connected TVs and PCs exceeded 50%. To top that off, long-form video content (20+ minutes in length) saw the biggest gains in 2017, increasing by 159%. An interesting study by Ooyala reinforces this idea.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Marketing Interactions

SEPTEMBER 30, 2018

Perhaps this is why Demand Gen’s 2017 Content Preferences Report found that 58% of buyers recommend marketers package related content together. After email—most of a marketer’s distribution strategy for published digital content is based on posting on social platforms. Quality content can be found in every medium and channel.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58