Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. A nifty CDP/DMP solution of especial interest to B2B publishers. I am pleased to introduce ten standouts here.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Marketing Insider Group

JULY 28, 2020

It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% They understand that consistently publishing relevant, interesting content attracts and converts buyers.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Action content marketers should take : If you aren’t doing so already, you should be thinking about ways to incorporate video into your 2017 content efforts.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

chiefmartech

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. The mechanics of channel management have been around for a long time, at least in companies that formally embraced a channel distribution strategy.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

KoMarketing Associates

SEPTEMBER 5, 2017

The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 Additional areas of opportunity – what about customer service and support?

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Tomorrow People

OCTOBER 3, 2017

You need to understand your ideal customer for each piece of content. Conduct in-depth research to build a picture of who your key customer is, filling in as many details as possible including their industry, business frustrations, age, gender, professional level, even their hobbies, likes, dislikes and habits.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

KoMarketing Associates

JUNE 22, 2017

According to a survey conducted by Wochit, 75 percent of social video publishers are optimistic about the revenue-generating potential of their content this year. To drive revenue via video, 61 percent are considering expanding their distribution networks. Video for Mobile Marketing Initiatives and Customer Mapping.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Mobile Advertising 120

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. Content creation and distribution is still a priority.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

KEO Marketing

OCTOBER 23, 2017

Your documented strategy should define the entire content marketing process, including selecting your content team, creating workflows, understanding the user experience, incorporating technology, determining global requirements, securing executive buy-in, producing and distributing content, and measuring results.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

Parse.ly

OCTOBER 7, 2020

In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten stronger. When we refer to content we’re talking about blog posts, news articles, whitepapers, ebooks, videos, podcasts, and any other form of communication that you post to your website and distribute around the web.

CMS Development 116

CMS Development Advertising Agencies Privacy Content 116

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. website, social media)?

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Biznology

JUNE 8, 2017

. — Kristina Halvorson (@halvorson) May 1, 2017. James_Mathewson (@James_Mathewson) May 1, 2017. Kristina Halvorson (@halvorson) May 1, 2017. Kristina Halvorson (@halvorson) May 1, 2017. . Kristina Halvorson (@halvorson) May 1, 2017. James_Mathewson (@James_Mathewson) May 1, 2017. James_Mathewson YES.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Contently

DECEMBER 6, 2016

They’ve bought into the idea that stories and customer education build relationships in ways that commercial sales pitches and calls-to-action do not. We help hundreds of the world’s top brand publishers run their content marketing programs. The zombiefication of content marketing has already started.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

KoMarketing Associates

FEBRUARY 7, 2017

Should there be a more even distribution in the use of social channels? How can B2B marketers resonate with their target audience in new ways on social in 2017? Why do you think Facebook leads the way in terms of customer influence? Do you see this changing in 2017? Not necessarily. applies to the business world.

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

Contently

JULY 21, 2017

According to Salesforce’s 2017 “State of Marketing” report, “Over the past 12–18 months, 61 percent of marketers say they’ve become more focused on evolving from a traditional marketing structure to roles aligned with a customer journey strategy.” Team players. The content is supposed to just work.

Top of Funnel 161

Top of Funnel Budget Programs Funnel Advertising Case Studies 161

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Here are some examples from a few major B2B brands: PWC: Total Retail Survey 2017. KPMG: Global Automotive Executive 2017 survey.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Hubspot

AUGUST 14, 2018

Steem is like YouTube on blockchain, but instead of paying content creators in fiat currency, publishers use Steem to pay content creators in STEEM, the platform’s cryptocurrency, which is easily convertible to Bitcoin and Ether. Steemit is still in Beta, but it has attracted over 920,000 users who publish more than 1.5 Intellectsoft.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

Salesforce Marketing Cloud

JULY 28, 2021

The Global Trust Imperative report, commissioned by Salesforce and published by third-party research firm Boston Consulting Group (BCG), reveals that: Governments that provide excellent digital experiences and communicate the benefits of sharing data report greater levels of trust among their constituents. Read the report.

Work Management 98

Work Management Transparency Customer Satisfaction Ad Agencies 98

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. How often do bloggers publish blog posts?

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Tomorrow People

OCTOBER 24, 2017

As the company’s chief digital officer Bob Lord explains: “THINK Marketing looks a lot like a regular publishing site, but topics are rendered virtually. Explore engaging new ways of telling your brand story through content that will entertain and chime with your customer base. What you can learn from them. Of course you do.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Sprout Social

APRIL 21, 2017

It’s easy to distribute the same message across all of your brand’s social platforms and include a CTA to “sign up now.” Sprout offers a few publishing tools that can target your social posts to a tailored audience at the most efficient time. — AlexB (@AlexElizabeth90) April 19, 2017. SproutChat.

Content 52

Content Advertising Mediums Marketing Management Communities 52

ClearVoice

JUNE 5, 2023

Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. The platform publishes a recording of the video to the profile, group, or page for later viewing. Viewers can comment on and share the broadcast while it’s ongoing.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

ConvertKit

SEPTEMBER 18, 2018

You’ve put the final touches on your manuscript and cover art, getting you that much closer to self publishing your first book. Why you need a book distributor as a self-published author. In today’s fast-growing world of self publishing, working with book distributors is one of the best ways of making that dream a potential reality.

Distribution 40

Distribution Fulfillment Custom Publishing Eye-Tracking 40

Computer Market Research

SEPTEMBER 27, 2018

Vendors, who have the resources to create marketing content, are having trouble reaching their end customers. However, channel partners are reluctant to hand over their customer information to their vendors for fear that the vendors will cut them out of the chain. Source: 2017 Fronetics.com. Let’s dive in!

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Computer Market Research

SEPTEMBER 27, 2018

Vendors, who have the resources to create marketing content, are having trouble reaching their end customers. However, channel partners are reluctant to hand over their customer information to their vendors for fear that the vendors will cut them out of the chain. Source: 2017 Fronetics.com. Let’s dive in!

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Exo B2B

MAY 10, 2021

I assume that they were considered distribution channels for other content in the graph. Or converting to customers and developing a long-term relationship based on loyalty to generate solid revenue growth. The effects are expected but still, striking: We see that social networks have disappeared from the equation. 5 minutes!!!

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

Hubspot

APRIL 6, 2021

Big brands know how to portray their brand consistently and at every customer touchpoint. The same reasoning applies to content marketing — your content needs to carry a unique and identifiable voice, style, and pitch across all distribution channels. You can answer their questions and interact with customers. Wait, what?

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

TaylorMadeIn KEW

DECEMBER 4, 2016

I just read in detail the Content Marketing Institute (CMI) 2017 B2B Content Marketing Benchmarking Report (North America) which was published at the end of September. I’m also concerned that some of the language in the 2017 survey changed, so that I’m not convinced we can make the same year-on-year comparisons.

B2B Marketing 48

B2B Marketing Paid Search Agency Content Marketing B2B 48

Content Marketing Institute

NOVEMBER 5, 2018

Editor’s note: You may have missed the original version of this article published a few years ago. A successful strategy is built for the long haul and speaks to the goals and interests of the brand, its employees, and the customers (or prospects). And today customers want to do more than buy cars.”. AnnGynn Click To Tweet.

Examples 94

Examples Paid Search Agency Content Trust Marketing 94

Moz

DECEMBER 16, 2020

We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021. This is actually our first data point, showing that engagement with surveys has shifted drastically since our 2017 survey, which got nearly 600 responses in just one month.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Hubspot

AUGUST 14, 2017

After all, 2017 is “the year of video” -- so why shouldn’t people consume more videos, and why shouldn’t creators make more? As it turns out, there is such a thing as too much video -- and it happens when publishers “pivot to video.”. August 7, 2017. Esquire isn't the first publisher to do this. June 28, 2017.

Video Marketing 77

Video Marketing Top of Funnel Lead Scoring Lead Ranking 77

Webbiquity

SEPTEMBER 26, 2023

EDITOR’S NOTES: A version of this post was originally published on The Minneapolis Egotist. A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. Distribution of your content, particularly with paid media, is also not that hard to do initially.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Brandpoint

DECEMBER 27, 2018

If this person is a good candidate to become a customer (which can be done through a lead scoring process), a salesperson might pursue the lead by sending an introductory email or dialing a cold call. Case studies showcase stories and results of your work with customers. You can gate it. Case studies.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Beyond Silence.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Valasys

JULY 24, 2019

In a State of Social Media 2019 Report (published by buffer.com), it was found that about 93.7% Views on branded video content increased by 258% for Facebook as of June 2017 (Source: tubular insights); moreover, native videos on Facebook have 10 times higher reach as compared to YouTube links (source: socialbakers.com).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45