2017 State of B2B Digital Marketing

Type A Communications

February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital.

Content Marketing 2017: Top 200 Global Influencers

Onalytica B2B

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are.

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Trending Sources

3 Tips For Affiliate Marketers In 2017

B2B Marketing Insider

The post 3 Tips For Affiliate Marketers In 2017 appeared first on Marketing Insider Group. Are you an entrepreneur who is looking for another mode of revenue? Affiliate marketing is one of the oldest methods of making money for online marketers all over the world.

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Why Differentiation is Crucial for Content Marketers in 2017

Tomorrow People

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. b2b promotional campaigns

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

How to Master Social Media Marketing in 2017

B2B Marketing Insider

The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group. Social media is a constantly evolving medium.

2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

bizible

Down-funnel metrics are more important than ever before. In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. What are they prioritizing?

How Data Will Change Marketing in 2017

Modern Marketing

With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond. Data also shows us that there are limitless opportunities to win and maintain customers in 2017 and beyond.

Content Marketing Trends to Watch Out for in 2017 [Infographic]

B2B Marketing Insider

The post Content Marketing Trends to Watch Out for in 2017 [Infographic] appeared first on Marketing Insider Group. Content marketing is quickly becoming a game changer in the field of marketing.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts

5 Trends That Will Shape Content Marketing in 2017

B2B Marketing Insider

The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group. Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms.

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How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity

So it seems as though in 2017, standing out means paying up. Business Blogging Content Marketing Social Media Marketing Video Marketing 10x content content marketing 2017 paid social media social media advertising video marketing

Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco. Marketing Technology Landscape Supergraphic (2017) — 37.7MB hi-res JPEG.

10 B2B Lead Generation Strategies for 2017

B2B Marketing Insider

The post 10 B2B Lead Generation Strategies for 2017 appeared first on PureB2B. The post 10 B2B Lead Generation Strategies for 2017 appeared first on Marketing Insider Group.

Why Email Marketing Is Making a Comeback in 2017

B2B Marketing Insider

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. The post Why Email Marketing Is Making a Comeback in 2017 appeared first on Marketing Insider Group.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The Top SEO Trends To Watch in 2017 [Infographic]

B2B Marketing Insider

The post The Top SEO Trends To Watch in 2017 [Infographic] appeared first on Marketing Insider Group. This is a guest post from Jomer B. Gregorio from CJG Digital Marketing The SEO landscape has shifted and developed continuously within the course of 2016.

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Just Released: AdWords Industry Benchmark Report 2017

bizible

Be sure to download the report and register for our webinar with DWA, where we breakdown the benchmarks and discuss what they mean for marketers heading into the second half of 2017 and planning season for 2018

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. In 2017, your B2B online marketing strategy should include goals on how to up your content marketing game.

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4 SEO Tricks You Must Try in 2017

B2B Marketing Insider

The post 4 SEO Tricks You Must Try in 2017 appeared first on Marketing Insider Group. Every second, Google handles more than 63,000 searches, which, according to Search Engine Land, accounts for over 2 trillion searches per year.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation

2017: The Year Attribution and Metrics Become Symbiotic

B2B Marketing Insider

The post 2017: The Year Attribution and Metrics Become Symbiotic appeared first on Marketing Insider Group.

Observations from the 2017 Marketo Summit

The Point

This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. The post Observations from the 2017 Marketo Summit appeared first on The Point.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017

Modern Marketing

In Gartner’s 2017 Magic Quadrant for CRM Lead Management report, they evaluated 15 providers on CRM lead management criteria and have positioned Oracle in the Leaders quadrant.

7 Vital SEO Trends to Know for Google Rankings in 2017

B2B Marketing Insider

Use these seven SEO trends to improve your Google search rankings in 2017. The post 7 Vital SEO Trends to Know for Google Rankings in 2017 appeared first on Digital Current. The post 7 Vital SEO Trends to Know for Google Rankings in 2017 appeared first on Marketing Insider Group.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Must-See Content Marketing Infographics From the First Half of 2017

B2B Marketing Insider

The post Must-See Content Marketing Infographics From the First Half of 2017 appeared first on Marketing Insider Group. By Ayana Lage, The Daily Infographic Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet. Our team at The Daily […].

Experience 3D Augmented Reality/Virtual Reality Demos at EXHIBITORLIVE! 2017

Kaon

Filed under: News , Uncategorized Tagged: 3D AR , 3D Augmented Reality , 3D Product Models , augmented reality , B2B marketing , Exhibitor 2017 , ExhibitorLive! News Uncategorized 3D AR 3D Augmented Reality 3D Product Models augmented reality B2B marketing Exhibitor 2017 ExhibitorLive!

2017: The Year of the Data Driven CMO

Modern Marketing

I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Apparently the calendar is wrong for this is NOT 2017 but somewhere in the late 80's/early 90's range. Happy New Year everyone!

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Social Media Engagement – 2017’s Surprising Best and Worst Performers

B2B Marketing Insider

The post Social Media Engagement – 2017’s Surprising Best and Worst Performers appeared first on Marketing Insider Group. Spoiler alert: Facebook is not the most engaging social media channel!

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

You can watch the entire webinar here and be sure to download the 2017 AdWords Industry Benchmark Report below

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2017 Martech Landscape: Where We Are Now

Reachforce

If you are a marketing technologist, you will likely agree that the ever-changing martech landscape often feels both exciting and overwhelming at the same time. Martech is an explosive industry, having seen jaw-dropping 40 percent growth in 2016 alone.

Predictions for the Future of Sales & Marketing Alignment in 2017

Sales Intelligence View

We hope you’re feeling refreshed and invigorated to make 2017 one of your most successful years yet! To help kick things off, we’ve put together a list of our top predictions for sales and marketing in 2017. Market Intelligence insideview predictions marketing predictions 2017 marketing trends 2017 sales and marketing alignment sales and marketing alignment trends sales and marketing predictions sales and marketing trends sales predictions 2017 sales trends 2017

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16 Creative Email Design Trends to Watch in 2017 [Infographic]

Hubspot

To help you stay ahead of the pack, EmailMonks created an infographic deciphering 2017's biggest email design trends. 16 Email Design Trends to Watch in 2017. What email trends do you think will be big in 2017? Change is the only constant.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

The 6 Most Important Social Media Trends of 2017

Contently

According to a study on the state of marketing technology by Walker Sands, a PR firm, marketers plan to purchase social media software more than any other type of marketing technology in 2017. The post The 6 Most Important Social Media Trends of 2017 appeared first on The Content Strategist.

Why We Scrapped All But One B2B Event Sponsorship in 2017

bizible

Which is why, in 2017, we’ve decided to only sponsor a single event-- down from nine the year before. So, for 2017, we’re going all in. Events are often a huge part of a B2B organization’s marketing strategy.

Here's the 2017 State of Digital Marketing [Infographic]

Hubspot

That's why the Search Engine Journal launched the 2017 State of Digital Marketing. Digital marketing is one of those areas that's become, in a way, all-encompassing. There's social media, there's SEO, and there are the analytics that come with both.

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The 5 Best Messaging Apps for Marketing in 2017

Hubspot

5 Best Messaging Apps for Marketing in 2017. Remember only being able to send 1,000 texts each month? My mom definitely remembers our phone bills when I doubled that amount every week in middle school.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth