Future Of B2B Marketing And Sales: 20 Experts Share Their 2017 Predictions
MAY 24, 2017
Revenue, that’s the name of the game in 2017. In 2017, the industry will start to realize that ABM isn’t a technology category, it’s a business strategy. 2017 is a back-to-the-basics, focus on proven results, kind of year. We might scale this up going into 2018, but it’s not going to fundamentally shift focus in 2017.”. 2017 is going to be the year when companies really think about growth in a smarter, more holistic, and comprehensive manner.