Top 5 Content Marketing Trends for 2017

Navigate the Channel

As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017. Uncategorized 2017 Content Marketing Trends B2B Content Marketing Trends 2017 Content Marketing TrendsContent marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry.

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Why InsightSquared is Going Platinum, Gold and Silver at Dreamforce 2017


And yet, despite the countless distractions and one-more-zero-than-expected prices, InsightSquared is going all-in at Dreamforce 2017. Articles dreamforce 2017 insightsquared sales intelligence sales operationsFor sales and marketing teams at business-to-business technology companies, the calendar is divided into two unequal parts: Dreamforce and the rest of the year.


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A Sales Ops Playground: Dreamforce 2017


A Sales Ops Playground: Dreamforce 2017. Articles CRM dreamforce 2017 sales intelligence sales operations sales strategy salesforceDreamforce is the conference equivalent of becoming a sales ops professional and learning to use Salesforce for the first time. There’s more available than you’ll ever feasibly be able to get to, but you’re excited to dig in and learn as much as you can.

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InsightSquared’s Dreamforce 2017 Sessions for Sales & Sales Operations Professionals


Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. Articles dreamforce 2017 sales analytics sales operations sales professionals sales strategy SMB sellingAs part of our increased presence this year, we are teaming up with customers, partners and industry experts to host three interactive break-out sessions throughout the week.

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How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy

7 Sales Influencers to Follow on Twitter at Dreamforce 2017


We are in the final two weeks of preparing for Dreamforce 2017 — building our session agendas, RSVPing to countless events and creating a list of hashtags to follow to ensure we stay informed throughout the week. Articles dreamforce 2017 sales analytics sales intelligence sales operations salesforce

The Value Of B2B Branded Communities In 2017


Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen.

Meet Your 2017 Advocamp Speakers


We looked far and wide to find the most in-demand speakers to take the stage this year at Advocamp in San Francisco December 6-8th. Advocamp is a global business gathering focused on one transformational idea: that the future belongs to companies that develop and mobilize advocates. This carefully curated group of 50+ cutting edge speakers consists. Advocamp

How Data Will Change Marketing in 2017


With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond. Data also shows us that there are limitless opportunities to win and maintain customers in 2017 and beyond.

Link Building and Mobile SEO in 2017


What does link building really mean in 2017? Link building tactics to avoid in 2017. These are just three examples of tactics to avoid in 2017. Search Engine Optimization (SEO) link building 2017 mobile SEO tips Molly Jones Polaris Agency SEo tactics to avoidGuest post by Molly Jones. Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

December 6, 2017 11 AM PST, 2 PM EST, 7 PM GMTLead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.

The 12 Most Popular Sales Leaderboard Songs of 2017


We analyzed the data and curated a list of the top 12 most popular leaderboard songs of 2017. #1 Sales teams are notorious for their traditions that spark friendly competition among their reps — gongs, chants, spiffs and more. To up the competitive ante just a bit more, sales organizations also use leaderboards. Each time a rep wins a deal or hits a goal, the leaderboard activates on large screen TVs, triggering the reps’ “song” to play.

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Five Surprising Findings from the 2017 Marketing Strategy Report


CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. There are other surprises as well in the State of Marketing Strategy Report 2017. Many of the findings were enlightening through not terribly surprising. But a few stood out as…unexpected.

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Digital marketing directions: key trends driving digital in 2017


The post Digital marketing directions: key trends driving digital in 2017 appeared first on Biznology. Digital Marketing Market Research Search Marketing Social Media Marketing Webinars 2017 analytics biznology Biznology Webinar brands Business business results Content marketing core trends digital channels Digital marketing digital marketing consultancy e-Commerce local web mobile Web search Social marketing Social web Technology Tim Peter Tim Peter & Associates

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2017: The Year of the Data Driven CMO


I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Apparently the calendar is wrong for this is NOT 2017 but somewhere in the late 80's/early 90's range. If 2017 is in fact to be the Year of the Data Driven CMO then said CMOs must stop using archaic methods to gather and in turn use that data and to do that they need to use the right marketing technology. Happy New Year everyone!

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Thanksgiving 2017: Time for a Gratitude Adjustment


Rockefeller psychological research robots Steve Bannon Thanksgiving Thanksgiving 2017Millions of us check the news each morning. We start our days with a quick update on the top stories, whether on our phones, laptops, TV, or radio. Focusing on current headlines (rather than on what really matters ), it’s easy to feel there isn’t a lot to be thankful for right now. Image Credit: Sarah Pflug.

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Why Differentiation is Crucial for Content Marketers in 2017

Tomorrow People

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. b2b promotional campaigns

Four Predictions About the State of SEO in 2017


As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0 Specialist SEO agency Digital Next has seen the impact first hand and share their predictions for the future of SEO in 2017. Contrary to what many are claiming, guest blogging will not die in 2017. Guest post by Nathan Elly.

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How To Get Heroic At Cannes Lions 2017


At Cannes Lion 2017 you can learn all about how to be heroes in marketing. For even more details on ALL things Oracle at Cannes Lion 2017 click here. The word hero or heroic connotes something having to do with something brave or bold and may involve the saving of lives, rescuing puppies or something to that effect. Or if you're of a certain age the word hero conjures up this: Man do I miss those cheesy videos from the 80s. But I digress. Contextually Relevant.

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Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017


In Gartner’s 2017 Magic Quadrant for CRM Lead Management report, they evaluated 15 providers on CRM lead management criteria and have positioned Oracle in the Leaders quadrant. One of the most strategic technology investments made by marketing and sales teams today is a marketing automation platform that is sophisticated enough for their unique needs, but flexible enough to easily integrate with their customer relationship management (CRM) system.

InsightSquared Staff Picks: Favorite Leaderboard Songs of 2017


The votes have been counted — we have InsightSquared’s favorite leaderboard songs of 2017. Check out the top 12 most popular leaderboard songs of 2017 among our customers here. ). #1 The list includes songs across all genres, and time periods. 1 Timber by Pitbull ft. Ke$ha. #2 2 Y’All Ready for This from Space Jam. #3 3 Livin La Vida Loca by Ricky Martin. #4 4 Here Comes The Money by The Mellow One. #5 5 Numb/Encore by Jay-Z and Linkin Park. #6

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

The State of Paid Social 2017. Digital in 2017: A Global Overview. Do Links Still Matter for SEO in 2017. Let us know your favorite content from 2017! Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Luckily for us, we work in an industry where there is lots of great content and smart people creating it.

Getting Collaboration Right in 2017

Marketing Insider Group

Here's how you and your organization can get collaboration right in 2017. The post Getting Collaboration Right in 2017 appeared first on Marketing Insider Group. Collaboration has evolved. What used to involve getting a few people around a table to plan, and then sending them off into the field, has now become much more dynamic and sophisticated. Marketing Strategy

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Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Tools of any kind-- even PR tools -- are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do. Public relations has expanded its definition significantly in the past decade. Now more than ever it is important for PR professionals to incorporate influencer marketing, content marketing, and analytics into their PR strategy.

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Advocamp 2017 Day 2 Recap – Trail Mix And (Advocacy) Tactics


Opening Keynote Day 2 of Advocamp 2017 started with an inspiring keynote from the prolific author and speaker Geoffrey Moore (Best-selling Author of Crossing The Chasm, Speaker & Advisor). He spoke on what he believes to be the twin foundations of any successful marketing plan: advocacy and authenticity. Geoffrey stressed that human beings communicate things. Advocamp

Observations from the 2017 Marketo Summit

The Point

This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. The post Observations from the 2017 Marketo Summit appeared first on The Point. This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio.

Advocamp 2017 Day 1 Recap


Welcome to Advocamp Advocamp, the biggest customer engagement and advocacy event of the year, kicked off bright and early this morning. Excited campers from across the globe filed into the Hyatt Regency San Franscisco, which was transformed into a sprawling campground.

Top 10 Content Marketing Articles of 2017

Marketing Insider Group

Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group. No longer viewed as ‘just a blog,’ content is being created, curated and delivered in creative, innovative and engaging ways through dozens of platforms, from brilliant videos to inspiring live […].

The Best Event Marketing Ideas From 2017

Marketing Insider Group

The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. Not more ‘stuff.’

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017


In a survey of both B2C and B2B CMOs and marketing leaders, 81% said they consider mobile marketing one the their top 3 budgeted priorities for 2017. And no, I will not state that 2017 is the year of mobile. Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers.

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Let’s Celebrate the 2017 Markie Awards Finalists!


The announcement of the Markie Award Finalists for 2017 marks the 11th Anniversary of this prestigious award that highlights the success of the best Modern Marketers in the industry. We continued to receive a high number of entries across Oracle Marketing Cloud.

Lessons from the 2017 Business Superbrands


The post Lessons from the 2017 Business Superbrands appeared first on Circle Research - B2B market research company. Interesting results from TCBA/Superbrands in their latest ranking of the UK’s top 20 Business Superbrands. Congrats to British Airways for winning top spot for the third year running! The rankings illustrate a few important lessons about B2B branding in the modern day.

Lessons from the 2017 Business Superbrands


The post Lessons from the 2017 Business Superbrands appeared first on Circle Research - B2B market research company. Interesting results from TCBA/Superbrands in their latest ranking of the UK’s top 20 Business Superbrands. Congrats to British Airways for winning top spot for the third year running! The rankings illustrate a few important lessons about B2B branding in the modern day.

Advocamp 2017 Activities For Newbies, Execs And Advocate Marketing Pros


Advocamp 2017 promises to be the best year of the conference yet, with speakers like Sean Ellis, Jonah Berger, and Geoffrey Moore lined up and ready to share strategies for explosive, advocate-fueled growth. Advocamp is the largest customer advocacy, experience, and engagement conference, happening this year in San Francisco, December 6-8th. We want to make.

Predictions for the Future of Sales & Marketing Alignment in 2017

Sales Intelligence View

We hope you’re feeling refreshed and invigorated to make 2017 one of your most successful years yet! To help kick things off, we’ve put together a list of our top predictions for sales and marketing in 2017. Market Intelligence insideview predictions marketing predictions 2017 marketing trends 2017 sales and marketing alignment sales and marketing alignment trends sales and marketing predictions sales and marketing trends sales predictions 2017 sales trends 2017

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Advocamp 2017 Day 3 Recap – Granola And Goodbyes


Congratulations are in order for the 2017 Best Advocate Marketing Award (BAMMIES) winners, who were crowned at the After Dark Party. After a late night jamboree at the Advocamp After Dark Party, campers crawled out of their tents and headed to the final day of Advocamp. You can see the complete list of winners here. Advocamp advocacy advocacy marketing advocate advocate marketing advocate marketing program content marketing customer engagement customer experience customer marketing

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KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. KoMarketing’s Top 10 Posts of 2017. It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. Here is a look back at our 10 most popular posts specifically written in 2017: The B2B Marketer’s Essential Guide to WeChat Official Accounts. 30 SEO Best Practices for B2B Organizations in 2017.

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How to Master Social Media Marketing in 2017

Marketing Insider Group

The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group. Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. How can modern marketers expect to keep up? The secret is to embrace the […].

EXHIBITORLIVE! 2017 is Over, Now What?


2017 , Kaon Interactive , virtual reality. 2017 Kaon Interactive virtual realityAs a 7x exhibitor at ExhibitorLive, we’ve found solace in knowing that this event is still recognized as the trade show industry’s most important event. This years event touted numerous exhibit production companies, tchotchke suppliers and shipping/logistic companies, but what excited me the most was the handful of technology providers that are FINALLY starting to bubble up at this event.

3 Tips For Affiliate Marketers In 2017

Marketing Insider Group

The post 3 Tips For Affiliate Marketers In 2017 appeared first on Marketing Insider Group. Are you an entrepreneur who is looking for another mode of revenue? Affiliate marketing is one of the oldest methods of making money for online marketers all over the world. The great thing is, it works well because you don’t have to deal with customer service or creating new product ideas. Like anything else, affiliate […].

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