Top 5 Content Marketing Trends for 2017

Navigate the Channel

As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017. Uncategorized 2017 Content Marketing Trends B2B Content Marketing Trends 2017 Content Marketing TrendsContent marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry.

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Why InsightSquared is Going Platinum, Gold and Silver at Dreamforce 2017

InsightSquared

And yet, despite the countless distractions and one-more-zero-than-expected prices, InsightSquared is going all-in at Dreamforce 2017. Articles dreamforce 2017 insightsquared sales intelligence sales operationsFor sales and marketing teams at business-to-business technology companies, the calendar is divided into two unequal parts: Dreamforce and the rest of the year.

Insiders

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A Sales Ops Playground: Dreamforce 2017

InsightSquared

A Sales Ops Playground: Dreamforce 2017. Articles CRM dreamforce 2017 sales intelligence sales operations sales strategy salesforceDreamforce is the conference equivalent of becoming a sales ops professional and learning to use Salesforce for the first time. There’s more available than you’ll ever feasibly be able to get to, but you’re excited to dig in and learn as much as you can.

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InsightSquared’s Dreamforce 2017 Sessions for Sales & Sales Operations Professionals

InsightSquared

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. Articles dreamforce 2017 sales analytics sales operations sales professionals sales strategy SMB sellingAs part of our increased presence this year, we are teaming up with customers, partners and industry experts to host three interactive break-out sessions throughout the week.

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How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy

7 Sales Influencers to Follow on Twitter at Dreamforce 2017

InsightSquared

We are in the final two weeks of preparing for Dreamforce 2017 — building our session agendas, RSVPing to countless events and creating a list of hashtags to follow to ensure we stay informed throughout the week. Articles dreamforce 2017 sales analytics sales intelligence sales operations salesforce

The Value Of B2B Branded Communities In 2017

Influitive

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen.

Getting Collaboration Right in 2017

Marketing Insider Group

Here's how you and your organization can get collaboration right in 2017. The post Getting Collaboration Right in 2017 appeared first on Marketing Insider Group. Collaboration has evolved. What used to involve getting a few people around a table to plan, and then sending them off into the field, has now become much more dynamic and sophisticated. Marketing Strategy

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Meet Your 2017 Advocamp Speakers

Influitive

We looked far and wide to find the most in-demand speakers to take the stage this year at Advocamp in San Francisco December 6-8th. Advocamp is a global business gathering focused on one transformational idea: that the future belongs to companies that develop and mobilize advocates. This carefully curated group of 50+ cutting edge speakers consists. Advocamp

Link Building and Mobile SEO in 2017

Webbiquity

What does link building really mean in 2017? Link building tactics to avoid in 2017. These are just three examples of tactics to avoid in 2017. Search Engine Optimization (SEO) link building 2017 mobile SEO tips Molly Jones Polaris Agency SEo tactics to avoidGuest post by Molly Jones. Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

December 6, 2017 11 AM PST, 2 PM EST, 7 PM GMTLead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.

The 12 Most Popular Sales Leaderboard Songs of 2017

InsightSquared

We analyzed the data and curated a list of the top 12 most popular leaderboard songs of 2017. #1 Sales teams are notorious for their traditions that spark friendly competition among their reps — gongs, chants, spiffs and more. To up the competitive ante just a bit more, sales organizations also use leaderboards. Each time a rep wins a deal or hits a goal, the leaderboard activates on large screen TVs, triggering the reps’ “song” to play.

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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. There are other surprises as well in the State of Marketing Strategy Report 2017. Many of the findings were enlightening through not terribly surprising. But a few stood out as…unexpected.

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The Best Event Marketing Ideas From 2017

Marketing Insider Group

The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. Not more ‘stuff.’

Digital marketing directions: key trends driving digital in 2017

Biznology

The post Digital marketing directions: key trends driving digital in 2017 appeared first on Biznology. Digital Marketing Market Research Search Marketing Social Media Marketing Webinars 2017 analytics biznology Biznology Webinar brands Business business results Content marketing core trends digital channels Digital marketing digital marketing consultancy e-Commerce local web mobile Web search Social marketing Social web Technology Tim Peter Tim Peter & Associates

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Top 10 Content Marketing Articles of 2017

Marketing Insider Group

Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group. No longer viewed as ‘just a blog,’ content is being created, curated and delivered in creative, innovative and engaging ways through dozens of platforms, from brilliant videos to inspiring live […].

Why Differentiation is Crucial for Content Marketers in 2017

Tomorrow People

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. b2b promotional campaigns

Thanksgiving 2017: Time for a Gratitude Adjustment

Webbiquity

Rockefeller psychological research robots Steve Bannon Thanksgiving Thanksgiving 2017Millions of us check the news each morning. We start our days with a quick update on the top stories, whether on our phones, laptops, TV, or radio. Focusing on current headlines (rather than on what really matters ), it’s easy to feel there isn’t a lot to be thankful for right now. Image Credit: Sarah Pflug.

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Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0 Specialist SEO agency Digital Next has seen the impact first hand and share their predictions for the future of SEO in 2017. Contrary to what many are claiming, guest blogging will not die in 2017. Guest post by Nathan Elly.

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3 Tips For Affiliate Marketers In 2017

Marketing Insider Group

The post 3 Tips For Affiliate Marketers In 2017 appeared first on Marketing Insider Group. Are you an entrepreneur who is looking for another mode of revenue? Affiliate marketing is one of the oldest methods of making money for online marketers all over the world. The great thing is, it works well because you don’t have to deal with customer service or creating new product ideas. Like anything else, affiliate […].

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Major CMO Priority Shift for 2017 Is Audience Centricity

Marketing Insider Group

The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. CMOs have a lot to wrangle within the next two years. Facilitating transformation initiatives – which entails guiding and empowering teams. And, continuing to push for a better alignment of marketing with overall business strategy. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […].

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InsightSquared Staff Picks: Favorite Leaderboard Songs of 2017

InsightSquared

The votes have been counted — we have InsightSquared’s favorite leaderboard songs of 2017. Check out the top 12 most popular leaderboard songs of 2017 among our customers here. ). #1 The list includes songs across all genres, and time periods. 1 Timber by Pitbull ft. Ke$ha. #2 2 Y’All Ready for This from Space Jam. #3 3 Livin La Vida Loca by Ricky Martin. #4 4 Here Comes The Money by The Mellow One. #5 5 Numb/Encore by Jay-Z and Linkin Park. #6

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2017 Budget Friendly Tools and Tips to Organize Your Content

Marketing Insider Group

The post 2017 Budget Friendly Tools and Tips to Organize Your Content appeared first on Marketing Insider Group. It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts. The challenge is understanding which tools you need, the appropriate time to fight for them, and how well they all play together to help you create quality content on a consistent basis. While […].

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How to Master Social Media Marketing in 2017

Marketing Insider Group

The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group. Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. How can modern marketers expect to keep up? The secret is to embrace the […].

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

The State of Paid Social 2017. Digital in 2017: A Global Overview. Do Links Still Matter for SEO in 2017. Let us know your favorite content from 2017! Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Luckily for us, we work in an industry where there is lots of great content and smart people creating it.

How to Market E-Commerce in 2017

Marketing Insider Group

The post How to Market E-Commerce in 2017 appeared first on Marketing Insider Group. We’re three months into the New Year and do you know where your ecommerce marketing stands? Do you have a measurable strategy that is working for your brand? What do the stats and analytics tell you? Here’s a professional checklist to help you stay focused on the essentials that will boost your marketing efforts and […].

The Top 10 Digital Marketing Articles of 2017

Marketing Insider Group

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. The post The Top 10 Digital Marketing Articles of 2017 appeared first on Marketing Insider Group. There has been a lot of evolution in the past 12 months. User-generated content and a rainbow of influencer strategies have been changing the way brands […].

5 Bold Ideas for Content Strategists in 2017

Marketing Insider Group

The post 5 Bold Ideas for Content Strategists in 2017 appeared first on Marketing Insider Group. You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger and better, companies usually get lost in content shock. People used to vote with their wallets, and now they vote with their time. If you […].

Why Email Marketing Is Making a Comeback in 2017

Marketing Insider Group

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. The post Why Email Marketing Is Making a Comeback in 2017 appeared first on Marketing Insider Group. As marketers, there’s a lot of pressure to master the latest trends. While I’m all for innovation and evolving, there’s a risk here of neglecting the tried […].

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10 B2B Lead Generation Strategies for 2017

Marketing Insider Group

The post 10 B2B Lead Generation Strategies for 2017 appeared first on PureB2B. The post 10 B2B Lead Generation Strategies for 2017 appeared first on Marketing Insider Group. We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. In the past, we’ve mentioned that there’s an information overload when it comes to finding the right strategy, and now this is truer than ever.

Advocamp 2017 Day 2 Recap – Trail Mix And (Advocacy) Tactics

Influitive

Opening Keynote Day 2 of Advocamp 2017 started with an inspiring keynote from the prolific author and speaker Geoffrey Moore (Best-selling Author of Crossing The Chasm, Speaker & Advisor). He spoke on what he believes to be the twin foundations of any successful marketing plan: advocacy and authenticity. Geoffrey stressed that human beings communicate things. Advocamp

Top 10 Email Marketing Strategies from 2017 (And 1 for The Future)

Marketing Insider Group

The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group. Email marketing continues to be one of the most effective channels to use to reach out to and stay connected with your customers. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […].

Observations from the 2017 Marketo Summit

The Point

This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. The post Observations from the 2017 Marketo Summit appeared first on The Point. This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio.

Advocamp 2017 Day 1 Recap

Influitive

Welcome to Advocamp Advocamp, the biggest customer engagement and advocacy event of the year, kicked off bright and early this morning. Excited campers from across the globe filed into the Hyatt Regency San Franscisco, which was transformed into a sprawling campground.

5 Trends That Will Shape Content Marketing in 2017

Marketing Insider Group

The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group. Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms. No longer is content marketing something a handful of companies do. Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018. Of course, that […].

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The State of Social Media Influencer Marketing in 2017

Marketing Insider Group

The post The State of Social Media Influencer Marketing in 2017 appeared first on Marketing Insider Group. As an entrepreneur, you must have thought a lot about your marketing campaign and considered how to make it both effective and affordable. Or if you are about to venture into the world of entrepreneurship, it’s good to think about how you want your products to be represented to your potential customers. You must have […].

Comprehensive Guide to Creating the Perfect B2B Website in 2017

Marketing Insider Group

We don’t need to remind you how crucial a company website is in 2017. The post Comprehensive Guide to Creating the Perfect B2B Website in 2017 appeared first on Marketing Insider Group. Most interactions with your company will happen online and just as in person, first impressions are everything. In fact, 38% of online users will stop engaging with a website entirely if its content or design is unattractive, according to HubSpot. B2B […].

Lessons from the 2017 Business Superbrands

Savanta

The post Lessons from the 2017 Business Superbrands appeared first on Circle Research - B2B market research company. Interesting results from TCBA/Superbrands in their latest ranking of the UK’s top 20 Business Superbrands. Congrats to British Airways for winning top spot for the third year running! The rankings illustrate a few important lessons about B2B branding in the modern day.

Lessons from the 2017 Business Superbrands

Savanta

The post Lessons from the 2017 Business Superbrands appeared first on Circle Research - B2B market research company. Interesting results from TCBA/Superbrands in their latest ranking of the UK’s top 20 Business Superbrands. Congrats to British Airways for winning top spot for the third year running! The rankings illustrate a few important lessons about B2B branding in the modern day.

Advocamp 2017 Activities For Newbies, Execs And Advocate Marketing Pros

Influitive

Advocamp 2017 promises to be the best year of the conference yet, with speakers like Sean Ellis, Jonah Berger, and Geoffrey Moore lined up and ready to share strategies for explosive, advocate-fueled growth. Advocamp is the largest customer advocacy, experience, and engagement conference, happening this year in San Francisco, December 6-8th. We want to make.