Marketing Insider Group

MARCH 14, 2017

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. The post Why Email Marketing Is Making a Comeback in 2017 appeared first on Marketing Insider Group. As marketers, there’s a lot of pressure to master the latest trends.

Email Marketing 262

Email Marketing ROI Social Media Marketing 262

Marketing Insider Group

DECEMBER 26, 2017

Ghandi (May 2017). It inspired her to start her blog Real Life Minimalism in May 2017 so she could help others. – Jenny (July 2017). in July 2017. Engage Weddings – Becca Poutney (August 2017). Inspired Life in Greece – Dena Argyropoulou (September 2017).

Blogger 266

Blogger Tips Comparison Course 266

markempa

JANUARY 25, 2018

To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. The post 10 Most Popular B2B Lead Generation Blog Posts of 2017 appeared first on the B2B Lead Blog. January is a time for new beginnings. The list starts at number 10 moving up. #10:

Lead Generation 0

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 0

Marketing Insider Group

DECEMBER 27, 2016

The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 […].

Stats 271

Stats Marketing & Strategy Marketing Strategy Content Marketing 271

The Point

APRIL 26, 2017

This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. The post Observations from the 2017 Marketo Summit appeared first on The Point. But here are my main observations from the week. Marketo has their mojo back.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Marketing Insider Group

DECEMBER 12, 2017

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. The post The Top 10 Digital Marketing Articles of 2017 appeared first on Marketing Insider Group. There has been a lot of evolution in the past 12 months.

Marketing & Strategy 247

Marketing & Strategy User-Generated Content Marketing Marketing Strategy 247

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. There are other surprises as well in the State of Marketing Strategy Report 2017. Many of the findings were enlightening through not terribly surprising.

Webinar Metrics 262

Webinar Metrics Marketing Report Top of Funnel Marketing Strategy 262

Marketing Insider Group

NOVEMBER 6, 2017

The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. And, continuing to push for a better alignment of marketing with overall business strategy. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […].

CMO 269

CMO Marketing & Strategy Marketing Strategy Business 269

Marketing Insider Group

NOVEMBER 7, 2016

The post 6 Secrets To Boost Your B2B Content Marketing Efforts In 2017 appeared first on Marketing Insider Group. With so much B2B content out there competing for your target audience’s attention, what can you do to make sure your content […].

B2B Marketing 277

B2B Marketing Content Marketing B2B Advertising Benchmark 277

Marketing Insider Group

APRIL 19, 2017

The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group. Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018. Of course, that […].

Trends 263

Trends Content Marketing Content Paid Search Agency 263

Marketing Insider Group

DECEMBER 20, 2017

The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […].

Email Marketing 276

Email Marketing Marketing & Strategy Marketing Strategy Open Rate 276

Marketing Insider Group

SEPTEMBER 6, 2017

The post 7 Core Skills Every Digital Marketer Will Need to Master Beyond 2017 appeared first on Marketing Insider Group. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack.

Marketing & Strategy 273

Marketing & Strategy Marketing Marketing Strategy 273

Marketing Insider Group

JULY 18, 2017

The post The State of Social Media Influencer Marketing in 2017 appeared first on Marketing Insider Group. Or if you are about to venture into the world of entrepreneurship, it’s good to think about how you want your products to be represented to your potential customers. You must have […].

Social Media 250

Social Media Social Marketing Media Marketing 250

Marketing Insider Group

JULY 12, 2017

The post Must-See Content Marketing Infographics From the First Half of 2017 appeared first on Marketing Insider Group. That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet.

Content Marketing 260

Content Marketing Content Internet Marketing Marketing 260

markempa

JANUARY 25, 2018

Do you feel excited about your 2018 plan? If not, you’re not alone. Because dealing with change, staying motivated, and building momentum is hard. That’s why business plans often change February 1st (just like personal goals). To help, I’ve compiled a list of the Top 10 most useful (and favorite) posts on the B2B Lead Blog.

Lead Generation 243

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 243

Webbiquity

DECEMBER 31, 2019

Because 2017 was. Between December 2015 and April 2017, searches for “video marketing” shot up 133%. 2020 will not be the year of video marketing. Guaranteed. How can that be? Check Google Trends. Since then, they’ve fallen by about a third. ” Ouch!

Stats 346

Stats Video Marketing Marketing Mix Viral Marketing 346

Martech

SEPTEMBER 10, 2024

The fine comes from a 2017 case in which regulators said Google abused its dominant market position in favoring its own shopping comparison service. “We We made changes back in 2017 to comply with the European Commission’s decision. We are disappointed with the decision of the Court,” a Google spokesperson told CNBC on Tuesday.

Google 113

Google Comparison Rules Paid Search Agency 113

Webbiquity

MARCH 11, 2025

The downfall in the value of Twitter for B2B marketing began in the 2016-2017 timeframe. He was offered lots of advice to help reverse course: Three Things Twitter Needs to Thrive (August 2017) Three Things Twitter’s Marketing Team Needs to Do (November 2018) Despite Missteps, Twitter Reports Strong 2Q Performance What’s Next?

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

markempa

AUGUST 29, 2017

According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. Content marketing is booming. And yet most companies are not creating effective content. Want proof?

Top of Funnel 327

Top of Funnel B2B Forrester Content 327

Vision Edge Marketing

DECEMBER 3, 2024

In 2017, Yahoo sold its core business to Verizon for $4.5 As Google’s search engine grew in popularity, driven by its data-focused approach, Yahoo struggled to keep up. By the time Yahoo realized the importance of search, Google had become the dominant force in the industry and Yahoo was left trying to catch up.

Statistics 217

Statistics Allocation Terms and Conditions Lead Ranking 217

Webbiquity

JANUARY 7, 2025

Alright, now the list. Drumroll please 10: When to Use Photos Versus Illustrations on Your Business Website If youve ever wondered whether its better to use photos (stock or custom) or illustrations (always original), check out this helpful guide from guest author Natasha Lane.

Marketing AI 161

Marketing AI B2B Marketing Screencast B2B 161

Marketing Insider Group

JANUARY 29, 2018

2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used. In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way.

Content Marketing 139

Content Marketing Content Marketing & Strategy Marketing Automation 139

Marketing Insider Group

MARCH 28, 2019

In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo respectively in 2018 compared to 2017. B2B marketers are using video more and more. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites.

Social Marketing 279

Social Marketing B2B Marketing Video Marketing B2B 279

Marketing Insider Group

JUNE 15, 2017

In 2017, it’s one of the more popular subjects on the Web. Content marketing is on the rise. Almost every respectable business and marketing publication has already published at least a couple of articles where they point out the importance of adding content marketing to your already established marketing arsenal.

Content 279

Content Content Marketing Ads Business 279

Marketing Insider Group

MAY 14, 2019

Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. As 2018 trends such as […]. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group.

Event Marketing 279

Event Marketing Trends Paid Search Agency Marketing 279

Marketing Insider Group

SEPTEMBER 14, 2017

According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. Content marketing is booming. And yet most companies are not creating effective content. Want proof?

Top of Funnel 277

Top of Funnel B2B Forrester Content 277

Marketing Insider Group

JANUARY 24, 2018

It’s been happening since the past few years and 2017 was no exception. We are talking about the blink-and-you’ll-miss-it Google algorithm updates. And make no mistake, these are the kind of updates that hit your site when you least expect them to do so. Only, when you aren’t paying enough attention. To begin with, the […].

Search Marketing 279

Search Marketing Google Marketing 279

Marketing Insider Group

MAY 27, 2019

With more than a 27% increase from 2017, the amount of solutions is only growing. Martech evangelist Scott Brinker’s 2018 marketing landscape supergraphic shows there are more than 6,800 technologies out there for marketers. How can marketers possibly choose between all of them when the offerings are seemingly endless?

Tools 277

Tools Branding Brand Identity B2B 277

Marketing Insider Group

SEPTEMBER 12, 2017

Instagram, and to a lesser extent, Facebook, LinkedIn and Pinterest are much more effective according to TrackMaven’s 2017 digital marketing analysis. Recently, it was revealed to be the worst social media channel for engaging consumers. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […].

Twitter 275

Twitter Branding Brand Identity Analysis 275

Zoominfo

SEPTEMBER 30, 2020

Figure 1: The number of new hires with the job title “Brand Ambassador” shows steady growth between 2010 and 2017. This blog post from 2017 covers a then-upcoming seminar titled “Build a Better Brand Ambassador.” Source: ZoomInfo. Then, things took a turn. Then, things took a turn. The Fall of the Brand Ambassador. Source: ZoomInfo.

Branding 246

Branding Brand Identity Zoominfo Loyalty 246

Marketing Insider Group

AUGUST 8, 2018

billion in 2017. In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 Social media marketing is important to the success of every business, but it can be exhausting. There […].

Social Media 275

Social Media Statistics Social Marketing Media 275

Marketing Insider Group

DECEMBER 14, 2017

The best way to sell in 2017 is to stop selling. [Editor’s Note: A version of this article appeared previously at Technical.ly Stop pushing your product or service on people. They’ll buy when they’re good and ready, and when they believe that you have their best interests at heart. In other words, they don’t […].

Paid Search Agency 274

Paid Search Agency Content Marketing Companies Content 274

Martech

MARCH 10, 2025

A study by the Pew Research Center as far back as 2017 highlights that information overload is a significant factor contributing to this trend. This phenomenon is exacerbated by the prevalence of social media and short-form content, which cater to quick consumption and instant gratification (Pew Research Center, 2017).

Marketing AI 119

Marketing AI Storytelling Marketing & Strategy Mobile Marketing 119

Marketing Insider Group

MARCH 15, 2018

billion in 2017, up 16 percent from the previous year. Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5

eCommerce 0

eCommerce Trends Impressions Spending 0

Marketing Insider Group

OCTOBER 11, 2017

In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever.

eCommerce 258

eCommerce Video Marketing Branding Brand Identity 258

Marketing Insider Group

SEPTEMBER 25, 2018

An IDC report, How To Achieve Customer Advocacy Program Success in 2017, has found that customer advocacy programs have grown 570 percent […]. Customer advocacy provides organizations with the ideal platform to leverage the most loyal and passionate customers and turn them into vocal brand advocates.

B2B 257

B2B Marketing Report B2B Marketing Organization 257