Top 5 Content Marketing Trends for 2017

Navigate the Channel

As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017. Uncategorized 2017 Content Marketing Trends B2B Content Marketing Trends 2017 Content Marketing TrendsContent marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry.

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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. There are other surprises as well in the State of Marketing Strategy Report 2017. Many of the findings were enlightening through not terribly surprising. But a few stood out as…unexpected.

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Thanksgiving 2017: Time for a Gratitude Adjustment

Webbiquity

Rockefeller psychological research robots Steve Bannon Thanksgiving Thanksgiving 2017Millions of us check the news each morning. We start our days with a quick update on the top stories, whether on our phones, laptops, TV, or radio. Focusing on current headlines (rather than on what really matters ), it’s easy to feel there isn’t a lot to be thankful for right now. Image Credit: Sarah Pflug.

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Link Building and Mobile SEO in 2017

Webbiquity

What does link building really mean in 2017? Link building tactics to avoid in 2017. These are just three examples of tactics to avoid in 2017. Search Engine Optimization (SEO) link building 2017 mobile SEO tips Molly Jones Polaris Agency SEo tactics to avoidGuest post by Molly Jones. Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy

The Value Of B2B Branded Communities In 2017

Influitive

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen.

Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0 Specialist SEO agency Digital Next has seen the impact first hand and share their predictions for the future of SEO in 2017. Contrary to what many are claiming, guest blogging will not die in 2017. Guest post by Nathan Elly.

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How Data Will Change Marketing in 2017

Oracle

With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond. Data also shows us that there are limitless opportunities to win and maintain customers in 2017 and beyond.

Digital marketing directions: key trends driving digital in 2017

Biznology

The post Digital marketing directions: key trends driving digital in 2017 appeared first on Biznology. Digital Marketing Market Research Search Marketing Social Media Marketing Webinars 2017 analytics biznology Biznology Webinar brands Business business results Content marketing core trends digital channels Digital marketing digital marketing consultancy e-Commerce local web mobile Web search Social marketing Social web Technology Tim Peter Tim Peter & Associates

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Getting Collaboration Right in 2017

Marketing Insider Group

Here's how you and your organization can get collaboration right in 2017. The post Getting Collaboration Right in 2017 appeared first on Marketing Insider Group. Collaboration has evolved. What used to involve getting a few people around a table to plan, and then sending them off into the field, has now become much more dynamic and sophisticated. Marketing Strategy

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

December 6, 2017 11 AM PST, 2 PM EST, 7 PM GMTLead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.

2017: The Year of the Data Driven CMO

Oracle

I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Apparently the calendar is wrong for this is NOT 2017 but somewhere in the late 80's/early 90's range. If 2017 is in fact to be the Year of the Data Driven CMO then said CMOs must stop using archaic methods to gather and in turn use that data and to do that they need to use the right marketing technology. Happy New Year everyone!

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Why Differentiation is Crucial for Content Marketers in 2017

Tomorrow People

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. b2b promotional campaigns

2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

bizible

Down-funnel metrics are more important than ever before. In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. What are they prioritizing? How are they creating their plans and measuring success? The trend is clear: more marketers are using down-funnel metrics, like sales opportunities, pipeline, and revenue as their focal point.

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How To Get Heroic At Cannes Lions 2017

Oracle

At Cannes Lion 2017 you can learn all about how to be heroes in marketing. For even more details on ALL things Oracle at Cannes Lion 2017 click here. The word hero or heroic connotes something having to do with something brave or bold and may involve the saving of lives, rescuing puppies or something to that effect. Or if you're of a certain age the word hero conjures up this: Man do I miss those cheesy videos from the 80s. But I digress. Contextually Relevant.

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Top 10 Content Marketing Articles of 2017

Marketing Insider Group

Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group. No longer viewed as ‘just a blog,’ content is being created, curated and delivered in creative, innovative and engaging ways through dozens of platforms, from brilliant videos to inspiring live […].

The Best Event Marketing Ideas From 2017

Marketing Insider Group

The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. Not more ‘stuff.’

Is Influencer Marketing 2017’s Most Trendy Trend?

Marketing Insider Group

The post Is Influencer Marketing 2017’s Most Trendy Trend? What is the most powerful trend in marketing right now? That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment. How has this type of marketing proved to be so wildly successful, so quickly? How many companies are able to mimic these returns or is […]. appeared first on Marketing Insider Group. Content Marketing

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Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017

Oracle

In Gartner’s 2017 Magic Quadrant for CRM Lead Management report, they evaluated 15 providers on CRM lead management criteria and have positioned Oracle in the Leaders quadrant. One of the most strategic technology investments made by marketing and sales teams today is a marketing automation platform that is sophisticated enough for their unique needs, but flexible enough to easily integrate with their customer relationship management (CRM) system.

How to Master Social Media Marketing in 2017

Marketing Insider Group

The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group. Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. How can modern marketers expect to keep up? The secret is to embrace the […].

3 Tips For Affiliate Marketers In 2017

Marketing Insider Group

The post 3 Tips For Affiliate Marketers In 2017 appeared first on Marketing Insider Group. Are you an entrepreneur who is looking for another mode of revenue? Affiliate marketing is one of the oldest methods of making money for online marketers all over the world. The great thing is, it works well because you don’t have to deal with customer service or creating new product ideas. Like anything else, affiliate […].

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The Top 10 Digital Marketing Articles of 2017

Marketing Insider Group

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. The post The Top 10 Digital Marketing Articles of 2017 appeared first on Marketing Insider Group. There has been a lot of evolution in the past 12 months. User-generated content and a rainbow of influencer strategies have been changing the way brands […].

Major CMO Priority Shift for 2017 Is Audience Centricity

Marketing Insider Group

The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. CMOs have a lot to wrangle within the next two years. Facilitating transformation initiatives – which entails guiding and empowering teams. And, continuing to push for a better alignment of marketing with overall business strategy. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […].

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5 Bold Ideas for Content Strategists in 2017

Marketing Insider Group

The post 5 Bold Ideas for Content Strategists in 2017 appeared first on Marketing Insider Group. You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger and better, companies usually get lost in content shock. People used to vote with their wallets, and now they vote with their time. If you […].

2017 Budget Friendly Tools and Tips to Organize Your Content

Marketing Insider Group

The post 2017 Budget Friendly Tools and Tips to Organize Your Content appeared first on Marketing Insider Group. It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts. The challenge is understanding which tools you need, the appropriate time to fight for them, and how well they all play together to help you create quality content on a consistent basis. While […].

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10 B2B Lead Generation Strategies for 2017

Marketing Insider Group

The post 10 B2B Lead Generation Strategies for 2017 appeared first on PureB2B. The post 10 B2B Lead Generation Strategies for 2017 appeared first on Marketing Insider Group. We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. In the past, we’ve mentioned that there’s an information overload when it comes to finding the right strategy, and now this is truer than ever.

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

The State of Paid Social 2017. Digital in 2017: A Global Overview. Do Links Still Matter for SEO in 2017. Let us know your favorite content from 2017! Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Luckily for us, we work in an industry where there is lots of great content and smart people creating it.

Advocamp 2017 Day 2 Recap – Trail Mix And (Advocacy) Tactics

Influitive

Opening Keynote Day 2 of Advocamp 2017 started with an inspiring keynote from the prolific author and speaker Geoffrey Moore (Best-selling Author of Crossing The Chasm, Speaker & Advisor). He spoke on what he believes to be the twin foundations of any successful marketing plan: advocacy and authenticity. Geoffrey stressed that human beings communicate things. Advocamp

Advocamp 2017 Day 1 Recap

Influitive

Welcome to Advocamp Advocamp, the biggest customer engagement and advocacy event of the year, kicked off bright and early this morning. Excited campers from across the globe filed into the Hyatt Regency San Franscisco, which was transformed into a sprawling campground.

Observations from the 2017 Marketo Summit

The Point

This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. The post Observations from the 2017 Marketo Summit appeared first on The Point. This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio.

Why Email Marketing Is Making a Comeback in 2017

Marketing Insider Group

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. The post Why Email Marketing Is Making a Comeback in 2017 appeared first on Marketing Insider Group. As marketers, there’s a lot of pressure to master the latest trends. While I’m all for innovation and evolving, there’s a risk here of neglecting the tried […].

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Let’s Celebrate the 2017 Markie Awards Finalists!

Oracle

The announcement of the Markie Award Finalists for 2017 marks the 11th Anniversary of this prestigious award that highlights the success of the best Modern Marketers in the industry. We continued to receive a high number of entries across Oracle Marketing Cloud.

How to Market E-Commerce in 2017

Marketing Insider Group

The post How to Market E-Commerce in 2017 appeared first on Marketing Insider Group. We’re three months into the New Year and do you know where your ecommerce marketing stands? Do you have a measurable strategy that is working for your brand? What do the stats and analytics tell you? Here’s a professional checklist to help you stay focused on the essentials that will boost your marketing efforts and […].

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

Oracle

In a survey of both B2C and B2B CMOs and marketing leaders, 81% said they consider mobile marketing one the their top 3 budgeted priorities for 2017. And no, I will not state that 2017 is the year of mobile. Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers.

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Advocamp 2017 Activities For Newbies, Execs And Advocate Marketing Pros

Influitive

Advocamp 2017 promises to be the best year of the conference yet, with speakers like Sean Ellis, Jonah Berger, and Geoffrey Moore lined up and ready to share strategies for explosive, advocate-fueled growth. Advocamp is the largest customer advocacy, experience, and engagement conference, happening this year in San Francisco, December 6-8th. We want to make.

Top 10 Email Marketing Strategies from 2017 (And 1 for The Future)

Marketing Insider Group

The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group. Email marketing continues to be one of the most effective channels to use to reach out to and stay connected with your customers. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […].

Lessons from the 2017 Business Superbrands

Savanta

The post Lessons from the 2017 Business Superbrands appeared first on Circle Research - B2B market research company. Interesting results from TCBA/Superbrands in their latest ranking of the UK’s top 20 Business Superbrands. Congrats to British Airways for winning top spot for the third year running! The rankings illustrate a few important lessons about B2B branding in the modern day.