2017 State of B2B Digital Marketing

Type A Communications

February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital.

How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity

So it seems as though in 2017, standing out means paying up. Business Blogging Content Marketing Social Media Marketing Video Marketing 10x content content marketing 2017 paid social media social media advertising video marketing

3 Tips For Affiliate Marketers In 2017

Marketing Insider Group

The post 3 Tips For Affiliate Marketers In 2017 appeared first on Marketing Insider Group. Are you an entrepreneur who is looking for another mode of revenue? Affiliate marketing is one of the oldest methods of making money for online marketers all over the world.

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5 Bold Ideas for Content Strategists in 2017

Marketing Insider Group

The post 5 Bold Ideas for Content Strategists in 2017 appeared first on Marketing Insider Group. You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

December 6, 2017 11 AM PST, 2 PM EST, 7 PM GMTLead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.

Is Influencer Marketing 2017’s Most Trendy Trend?

Marketing Insider Group

The post Is Influencer Marketing 2017’s Most Trendy Trend? What is the most powerful trend in marketing right now? That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment.

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Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0 Guest post by Nathan Elly. The new year is well underway.

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How Data Will Change Marketing in 2017

Modern Marketing

With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond. Data also shows us that there are limitless opportunities to win and maintain customers in 2017 and beyond.

Top 5 Content Marketing Trends for 2017

Navigate the Channel

As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017. Uncategorized 2017 Content Marketing Trends B2B Content Marketing Trends 2017 Content Marketing Trends

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. Here are some guidelines to help you check all the boxes on your marketing plan and knock 2017 out of the park. These questions aren’t going to give you specifics about what your 2017 plan should entail, but it will give you a good grasp on what is attainable, and where your efforts for the coming year should be focused. .

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Link Building and Mobile SEO in 2017

Webbiquity

What does link building really mean in 2017? Link building tactics to avoid in 2017. These are just three examples of tactics to avoid in 2017. Search Engine Optimization (SEO) link building 2017 mobile SEO tips Molly Jones Polaris Agency SEo tactics to avoid

Content Marketing Trends to Watch Out for in 2017 [Infographic]

Marketing Insider Group

The post Content Marketing Trends to Watch Out for in 2017 [Infographic] appeared first on Marketing Insider Group. Content marketing is quickly becoming a game changer in the field of marketing.

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2017 Retrospective: Things I Didn't Predict

Customer Experience Matrix

It’s the time of year when people make predictions. It’s not my favorite exercise: the best prediction is always that things will continue as they are, but what’s really interesting is change – and significant change is inherently unpredictable. See Nassim Nicholas Taleb's The Black Swan and Philip Tetlocks' Superforecasting on those topics.) So I think instead I’ll take a look at surprising changes that already happened.

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10 B2B Lead Generation Strategies for 2017

Marketing Insider Group

The post 10 B2B Lead Generation Strategies for 2017 appeared first on PureB2B. The post 10 B2B Lead Generation Strategies for 2017 appeared first on Marketing Insider Group.

5 Trends That Will Shape Content Marketing in 2017

Marketing Insider Group

The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group. Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms.

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The Top SEO Trends To Watch in 2017 [Infographic]

Marketing Insider Group

The post The Top SEO Trends To Watch in 2017 [Infographic] appeared first on Marketing Insider Group. This is a guest post from Jomer B. Gregorio from CJG Digital Marketing The SEO landscape has shifted and developed continuously within the course of 2016.

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. In 2017, your B2B online marketing strategy should include goals on how to up your content marketing game.

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Why Email Marketing Is Making a Comeback in 2017

Marketing Insider Group

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. The post Why Email Marketing Is Making a Comeback in 2017 appeared first on Marketing Insider Group.

Why Differentiation is Crucial for Content Marketers in 2017

Tomorrow People

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. b2b promotional campaigns

Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco. Marketing Technology Landscape Supergraphic (2017) — 37.7MB hi-res JPEG.

Top 5 Blog Posts of 2017

Kaon

Despite the newness of and fascination with augmented reality and virtual reality in 2017, mobile remains a formidable technological tool in marketing and sales.

2017 Martech Landscape: Where We Are Now

Reachforce

If you are a marketing technologist, you will likely agree that the ever-changing martech landscape often feels both exciting and overwhelming at the same time. Martech is an explosive industry, having seen jaw-dropping 40 percent growth in 2016 alone.

4 SEO Tricks You Must Try in 2017

Marketing Insider Group

The post 4 SEO Tricks You Must Try in 2017 appeared first on Marketing Insider Group. Every second, Google handles more than 63,000 searches, which, according to Search Engine Land, accounts for over 2 trillion searches per year.

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2017: The Year Attribution and Metrics Become Symbiotic

Marketing Insider Group

The post 2017: The Year Attribution and Metrics Become Symbiotic appeared first on Marketing Insider Group.

The Insights You Should Be Following in the 2017 B2B Market

Navigate the Channel

Here are a few new insights that you may want to consider incorporating into your strategies for the rest of 2017. Surprisingly, many companies have not looked into marketing automation as a viable strategy for 2017.

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

The State of Paid Social 2017. Digital in 2017: A Global Overview. Do Links Still Matter for SEO in 2017. Let us know your favorite content from 2017! Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Luckily for us, we work in an industry where there is lots of great content and smart people creating it.

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7 Vital SEO Trends to Know for Google Rankings in 2017

Marketing Insider Group

Use these seven SEO trends to improve your Google search rankings in 2017. The post 7 Vital SEO Trends to Know for Google Rankings in 2017 appeared first on Digital Current. The post 7 Vital SEO Trends to Know for Google Rankings in 2017 appeared first on Marketing Insider Group.

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2017: The Year of the Data Driven CMO

Modern Marketing

I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Apparently the calendar is wrong for this is NOT 2017 but somewhere in the late 80's/early 90's range. Happy New Year everyone!

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Observations from the 2017 Marketo Summit

The Point

This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. The post Observations from the 2017 Marketo Summit appeared first on The Point.

Video Marketing: The Savvy Strategy for 2017

Act-On

In fact, some say that 2017 will be the year of video marketing. Marketers are giving video a lot of attention — and for good reason.

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Predictions for the Future of Sales & Marketing Alignment in 2017

Sales Intelligence View

We hope you’re feeling refreshed and invigorated to make 2017 one of your most successful years yet! To help kick things off, we’ve put together a list of our top predictions for sales and marketing in 2017. Market Intelligence insideview predictions marketing predictions 2017 marketing trends 2017 sales and marketing alignment sales and marketing alignment trends sales and marketing predictions sales and marketing trends sales predictions 2017 sales trends 2017

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Meet Your 2017 Advocamp Speakers

Influitive b2b

We looked far and wide to find the most in-demand speakers to take the stage this year at Advocamp in San Francisco December 6-8th. Advocamp is a global business gathering focused on one transformational idea: that the future belongs to companies that develop and mobilize advocates. This carefully curated group of 50+ cutting edge speakers consists. Advocamp

SEO Experts You Should Be Following in 2017

Act-On

We identified a handful of search engine optimization experts you should be tracking in 2017 to help you inform your priorities, ask the right questions about your own efforts, and connect the dots to your other marketing initiatives.

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Social Media Engagement – 2017’s Surprising Best and Worst Performers

Marketing Insider Group

The post Social Media Engagement – 2017’s Surprising Best and Worst Performers appeared first on Marketing Insider Group. Spoiler alert: Facebook is not the most engaging social media channel!

The Sales Tactics You Need to Know for 2017

Vidyard

Last week, we hosted some great sales and marketing expert panelists to chat about the top sales tactics and strategies in 2017. This is a recap of that webinar session , so that we can bring you top insights to help you excel in 2017. Welcome to a successful 2017!

3 Takeaways from INBOUND 2017 that Impact Video in Business

Vidyard

The post 3 Takeaways from INBOUND 2017 that Impact Video in Business appeared first on Vidyard. INBOUND took over Boston this week uniting 20,000+ marketers, sales leaders, execs and entrepreneurs hungry for the latest insights on how to accelerate business growth.

Our Best Sales Tips of 2017

Outreach

It's hard to choose just one favorite, so here are our top 10 sales tips of 2017 There's no time like the end of the year to reflect on the past 12 months. This year, we've learned and shared a ton of sales best practices to help you and your team hit #PeakExcellence.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. There are other surprises as well in the State of Marketing Strategy Report 2017. Many of the findings were enlightening through not terribly surprising. But a few stood out as…unexpected.

Recap of 2017: Sharing Our Top Five Blogs From the Year

emedia

The post Recap of 2017: Sharing Our Top Five Blogs From the Year appeared first on Deluxe FI. Well, the end of the year is quickly approaching which is a great time to recap another great year for our blog.

2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

bizible

Down-funnel metrics are more important than ever before. In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. What are they prioritizing?