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23 Content Marketing Predictions for 2017

Contently

Will video rule 2017? As marketers try to stay ahead of their competitors, here are 23 predictions to watch out for during 2017. And since it’s perfect for bite-size storytelling, it will dominate Facebook before we know it. In 2017, it’s time to get it in gear or deal with the reckoning. Tweet this!).

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Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if?

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What Are the Best Social Media Distribution Channels for 2019?

Content Standard

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. ” B2B Embracing LinkedIn for Content Distribution Strategy. The Verdict on Social Distribution for 2019.

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content. The third biggest trend is employee activation. Voice-powered Everything.

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Why Video Marketing will Help you Dominate 2017!

LeadSquared

If 2016 saw the rise of online video, 2017 will see the explosion of video content on tiny mobile screens. NASSCOM estimates India to have 700 million smartphones by 2020, and 2017 will see the curve climb north, with majority of those consuming video content. The post Why Video Marketing will Help you Dominate 2017!

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[Storytellers Interview | Salon] “Q4 is about making money.”

Anyword

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Distribution is now the key for effective storytelling. The upshot?

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. This content was distributed around the world after sponsored social media campaigns were launched. As a result, subscriptions to the Times skyrocketed.