ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. Accenture’s B2B Customer Experience: Start Playing to Win and Stop Playing Not to Lose.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

MARCH 19, 2015

While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test. So without further ado, here are my top takeaways from SMX West 2015: 1. #1

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

DECEMBER 15, 2015

Search engines are always looking to give the user the best experience and part of that experience, is showing them results with trusted brands. In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? The panelists include: Ardath Albee – Marketing Interactions. Miles Austin – Fill the Funnel, Inc. Jeffrey Hayzlett – The C-Suite Network. Final Thoughts from Dan.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

ANNUITAS

FEBRUARY 9, 2016

I’ve found that each day is an opportunity to improve and so looking back on 2015, these are my top three lessons learned: 1. With all my experience I should have known better. My takeaway from that experience was that I can never rest on my laurels and think something is perfect or complete.

Demand Generation 100

Demand Generation Demand Generation Work Management 100

Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. The focus of this year’s event is on driving results with marketing data, setting up an effective marketing organization and managing the customer experience. Three of the biggest marketing trends for 2015. Content Marketing'

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

KoMarketing Associates

FEBRUARY 2, 2015

What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. More Dollars to Advertising. Conclusion.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

Martech

JULY 29, 2021

” Cornwell was reflecting on the role of customer education in the overall customer experience. Northpass was launched in 2015. ” The post Customer education is a vital part of the customer experience appeared first on MarTech. “There are two big parts,” he said. There was a real void in the market.”

Education 129

Education Advertising Agencies Paid Search Agency Work Management 129

Vidyard

SEPTEMBER 22, 2015

While most IoT announcements talk about the possibilities of connecting consumer devices to each other – an alarm clock to a coffee maker – Salesforce IoT Cloud talks about building an infrastructure to make those experiences possible, and giving organizations a means to interpret all the data created by devices. .

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Roketto

DECEMBER 18, 2018

People have been calling social media the future of customer service since 2015, and they were right. It’s inevitable; not everyone can have a perfect experience with your company, product or service. The more your brand grows, the more mistakes you will make.

Service 98

Service Social Media Content Media 98

The Point

JANUARY 29, 2015

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception. In my experience, B2B marketers often pay too little attention to the quality of their marketing database, for example, because the incremental cost to send an email to a bad name is effectively zero. AN) Hello, Howard.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 5) B2B Marketing Events to Watch in 2015. Here is a list of some of the events ANNUITAS will have a presence at in 2015 … as a speaker, sponsor or sometimes just as an attendee. 1) If you go, be present.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Content Standard

APRIL 6, 2022

Brands today are consumed by the question: How do we create unique experiences that turn our target audiences into loyal customers? As owners of the customer experience, marketers are now challenged to craft interactions that marry both uncommonly compelling content and innovative experiential design. Image attribution: Greg Andrade.

Design 104

Design Lead Ranking Content Paid Search Agency 104

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. This campaign approach leads to a very convoluted buying experience for the buyers. Oh how I wish it was as simple as this.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

ViewPoint

MARCH 25, 2015

After listening to his captivating and insightful presentation at the 2015 Virtual Sales Kickoff , I asked him if I could share his “4 Tips to Power Up Prospecting in 2015”: Part 1: Tip #1 Believe it works. .: The Essential Handbook for Prospecting and New Business Development. Part 2: Tip #2 Commit to It.

Tips 120

Tips Consulting Amazon Intent 120

The Forward Observer

DECEMBER 8, 2023

It must create value in the way it sells by delivering a compelling experience that adds value beyond the product itself. As a leader, it’s your job to build and guide that experience. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Kaon

DECEMBER 5, 2016

According to Inbound Marketing for Dummies, in 2015 mobile searches (85.9 Therefore, creating a mobile experience that allows customers to navigate without the hassle of downtime is fundamental to winning deals. Interactive selling experiences. billion) overtook desktop-based searches (84 million) for the first time.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Marketing Insider Group

AUGUST 3, 2015

GoPro has always been a brand that represents amazing experiences and adventure. The brand, however, takes this mission a step further in its content marketing, putting the customer experience at the forefront of its strategy in terms of the content it provides and how it delivers it. Share over shop.

Content Marketing 100

Content Marketing Content Bundling Marketing & Strategy 100

Marketing Insider Group

JUNE 14, 2015

Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences. Those experiences, however, are still inherently limited. Bridge e-commerce and in-store experiences with mobile. So what does this mean for retailers?

Content 100

Content Mobile Marketing Communities Blogger 100

Biznology

JANUARY 29, 2015

For consumers who enable beacon technology, it can open a whole new world of shopping experiences that include discounts, aisle-by-aisle maps, and even product information. The post The Tech trends to follow in 2015 appeared first on Biznology. What technology is on your small business radar? Like this post? Save this article as a PDF.

Trends 80

Trends Mobile Advertising Enterprise Management Internet Marketing 80

Crimson Marketing

MAY 1, 2015

Industry-specific groups and forums make it easier than ever to connect to people from the same sector, and discuss product recommendations and customer experiences. The post 4 Ways The B2B Buying Process Has Changed in 2015 appeared first on. ” Source: Kapost.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

KoMarketing Associates

MARCH 8, 2016

About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics. Most decidedly, B2B marketers are keenly understanding that their buyers have started shaping their experience expectations in B2C environments. Personalized experiences online and offline (44 percent).

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

Marketing Insider Group

FEBRUARY 12, 2018

times more likely to experience above industry average revenue growth rates. By 2015, the vast majority of B2B marketers, about […]. Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 Their organizations are 2.1 times more likely to be positioned as an industry leader.

Analytics 280

Analytics Marketing & Strategy B2B Marketing Marketing 280

SnapApp

MARCH 29, 2015

The Oracle Marketing Cloud Modern Marketing Experience (MME) kicks off this week in Las Vegas. Marketers began to reap the benefits of offering extraordinary content throughout the buyer’s journey as they created more engaging experiences and saw their pipelines fill up. Repurpose existing videos to create net-new experiences.

Eloqua 48

Eloqua Advertising Agencies Interactive Marketing Creativity 48

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth.

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

Convince & Convert

FEBRUARY 25, 2016

However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement. To maximize the viewing experience of the Daytona 500, NASCAR implemented a number of compelling social media programs, including the Hashtag 500.

Social Media 90

Social Media Media Broadcasting Rules 90

The Forward Observer

NOVEMBER 10, 2023

About the Author For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, tell their stories more effectively, and understand how the strategic use of digital content drives sales and better customer experiences.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Google either announced or implemented a variety of changes, all of which reward brands striving to provide the best possible experience to website users. Let’s recap some of Google’s biggest changes in 2015.

Search Marketing 48

Search Marketing Marketing & Strategy Marketing Strategy Adwords 48

6sense

JANUARY 6, 2016

For B2B professionals, 2015 was the year of data-driven marketing. After tripling its revenue in 2015, putting in place a strong team to execute on 2016 goals and recommitting to an unwavering focus on culture, we are setting our sights on the path to becoming a world-class company.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

6sense

DECEMBER 23, 2015

We run a data-driven shop, so when it came time to revisit the best content of 2015, we thought we’d start with the articles most shared by our readers. The 5 most shared posts of 2015: 1) Meagen Eisenberg on Measuring What Matters. The 5 most shared posts of 2015: 1) Meagen Eisenberg on Measuring What Matters.

B2B Marketing 48

B2B Marketing B2B Stats CMO 48

Martech

MAY 1, 2024

(Under the new name, Conversica, the company expanded to other industries in 2015.) The aim is to provide a relevant, useful experience so customers engage with the digital assistant instead of trying to respond to an automated email and receiving a cold “no reply” as a response.

Marketing AI 81

Marketing AI Conversion Top of Funnel Eloqua 81

Webbiquity

MARCH 5, 2019

WorkOutLoud enables community-wide collaboration around important topics, products, shared best practices that result in improved customer experience and low churn. Year founded: 2015. Startup Grind Minneapolis Chapter Director 2015 -2018 , 14 successful events focusing on Minneapolis. The Company. Funding rounds: Bootstrapped.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

The Point

JANUARY 13, 2015

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. . – no improvement matters if you can’t measure it. will matter because you’ll never know if those changes are having a genuine impact.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

6sense

JANUARY 12, 2016

2015 was a remarkable year of growth for the 6sense team. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. Making a Lasting Impact.

Lead Ranking 48

Lead Ranking Peer-to-peer Enterprise Management Marketing Qualified Leads 48