Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Burn Rate 91

Burn Rate Opt-out Opt-in Ad Frequency 91

KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior.

Link Building 120

Link Building Paid Content Google Advertorials 120

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. I will provide a few links to some of my top stories of the year to provide more detail on each point. 2013 Marketing Prediction.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Convince & Convert

DECEMBER 20, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link]. Lessons from 2013: The Big Bang of Social. Listen Now. Tweetable Moments.

Social Media 147

Social Media Skype Media Paid Search Agency 147

Everything Technology Marketing

DECEMBER 15, 2012

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

Lead Generation 100

Lead Generation Customer Surveys Allocation Eloqua 100

The Forward Observer

DECEMBER 1, 2023

Deb Calvert’s 2013 bestseller, DISCOVER Questions® Get You Connected: For Professional Sellers , introduced this framework and revolutionized how we think about questions. She was named one of the “65 Most Influential Women in Business” and her field research spans 25 years, 20 nations, and thousands of buyers and sellers.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. Do you have ideas about content generation for the year 2013?

Content Marketing 120

Content Marketing Planning Best Practices Content 120

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Stop the automated link building schemes. Let’s grow in 2013. Search Engine Optimization.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

Moz

OCTOBER 23, 2018

Posted by DarrenKingman Content link building: Are infographics still the highest ROI format? Although they were the best format for generating links, popular publications aren’t using them as often as they used to, as evidenced in this research. Yet, here we are. However, if there’s one format you want to be working with, use surveys.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time. I will not get “too cute” with citations and links. Here we go.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Buzz Marketing for Technology

MAY 28, 2014

Integration between the two is a critical missing link. This is a tough hit for marketing executives as they realize how much money they’re actually spending on media to create prospects—$40 billion+ on digital advertising alone in 2013, according to the IAB. Taking action on the missing link is a necessity.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

KoMarketing Associates

JUNE 18, 2013

My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. While many search marketers focus on content, link building, social, etc., Links often take longer to influence indexing and ranking.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Adobe Experience Cloud Blog

NOVEMBER 22, 2013

Author: Rick Siegfried Dreamforce 2013 has ended! Sights of Dreamforce 2013 from Marketo. The Sights of Dreamforce 2013 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It has been an exciting and crazy week for everyone. Salesforce.com'

Salesforce.com 48

Salesforce.com Thought Leadership Marketo Practices 48

The Forward Observer

JANUARY 19, 2024

Brian is also the co-author with Craig Simpson of The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand. And, interesting fact – he is a Little League baseball umpire!

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Adobe Experience Cloud Blog

DECEMBER 19, 2013

2013 was a huge year in the tech world. Take our 2013 Tech World History pop quiz, share it on your social networks, and challenge your friends/co-workers/pets to beat your score! Pop Quiz: 2013 Tech World History was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Startups 48

Startups Thought Leadership Marketo Social Networks 48

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. Whether photos or videos, share them on Pinterest , YouTube or Tumblr (with links back to your site, of course). What is it? Well, first let me give you a few clues.

Trends 80

Trends Planning Youtube Wikipedia 80

The Forward Observer

OCTOBER 27, 2023

About the Author Have you ever experienced an event that was so incredible it felt like time had stopped? As a result, he’s developed an inspirational model that regularly receives reviews like “Best Conference Ever.” And, interesting fact – he is a divinity school graduate and a jazz saxophonist!

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

KoMarketing Associates

FEBRUARY 25, 2013

Conversation: Is Link Building Still Crucial, Or A Waste Of Time & Money? Here’s a preview of some of the sessions she will be covering: Essential SEO Analytics: The Performance Metrics That Truly Count. Converting The Mobile Customer. Using Personas To Bridge the Gap Between Search and User Experience.

PPC 120

PPC Conference Link Building Mobile Marketing 120

KoMarketing Associates

MAY 21, 2013

On top of that, search results now go beyond the traditional 10 blue links and come complete with social integration, personalized results, images, maps, etc. Fill out your bio with information about the company, your phone number, and of course include a link to your website. How can you deliver that to them?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. 12 Scalable Link Building Tactics. As Google becomes smarter and continues discounting low-quality links, we must generate new ideas for outreach. Each month an enormous amount of content is published on marketing. Locations for Your Calls to Action.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

Webbiquity

DECEMBER 11, 2013

Whereas if your goal is brand awareness, or perhaps link-building for SEO, going broad with your content can be an excellent strategy.” 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). ” How to avoid creating worthless content by iMedia Connection. 1: Content Marketing Week Starts Tomorrow! #2:

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Biznology

MAY 19, 2014

Recent Google algorithm changes underscore how SEO and social media are inextricably linked. If you don’t think SEO and social media are inextricably linked, here are 25 reasons why you should. 25% of Google searches come from YouTube in 2013; up from 17% in 2007 (source: comScore). #1, Did they teach you something new?

Social Media 80

Social Media SEO Media Youtube 80

Webbiquity

MARCH 26, 2019

Tech Dump and Tech Discounts are linked organizations that serve all of those purposes. She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts. Others seek to fulfill a social mission, such as hiring people who face barriers to employment. Here is Amanda’s remarkable story.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Zoominfo

NOVEMBER 20, 2020

Founded in 2013, SMACT works as a leading management and enterprise IT services company. link] pic.twitter.com/zez4telirZ — ZoomInfo (@ZoomInfo) October 27, 2020. We sat down with William Wright, Senior Account Manager, SMACT Works to talk through his experience with ZoomInfo Engage. . So what does this mean?

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

KoMarketing Associates

OCTOBER 10, 2013

At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!).

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

DECEMBER 18, 2012

by Jason Miller As marketers plan for 2013 it’s important that they stay abreast of the most relevant marketing conferences. Don’t forget that we just announced the Marketo Summit 2013 and early bird registration is now open.

Interactive Marketing 48

Interactive Marketing Planning Trade Show Marketo 48

Tomorrow People

APRIL 22, 2013

Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great. Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great. Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

seo.co

OCTOBER 4, 2021

Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”. Distribute press releases locally to attract local links. Each one gets its own placement on the map.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. You may have noticed that the line is slightly above the organic link.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Biznology

JUNE 2, 2021

In an article published in IndustryTap, David Schilling argues that the internet is doubling knowledge every 13 months, and with the help of the internet, we will soon double human knowledge every 12 hours (Schilling, 2013). IndustryTap.com, (April 19, 2013). The global scope of the media industry: Jobs in the New WorldSource.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Internal Links. Every page should have internal links that make your website easy to navigate. Additionally, you should have descriptive anchor text with the links to help describe them.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127