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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information. An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Best Practices for URLs.

SERP 295
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B2B Social Media Marketing: Focus on leads, not likes

markempa

Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. Related Resources: MarketingSherpa B2B Summit 2012.

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Understanding Direct Traffic: What It Is & How to Decode It

Parse.ly

Content analytics platforms may label traffic as direct because of user behavior—such as reaching a site by typing a URL—or because tracking technology is absent. Many content marketers assume direct traffic comes from users typing addresses in a URL bar. In the URL below, everything highlighted is UTM parameters used for attribution.

Traffic 52
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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What Happens When One Page Has Two Links To The Same URL? Created: November 27, 2012. Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search. Answer: Yes! (12

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Again arguing against the “Google+ is a ghost town” thesis, Donnie Bryant here provides a handful of helpful tips for getting more performance out of a Google+ business page, from creating a short URL and maximizing the use of photos and video to encouraging sharing. The Marketer’s Guide to Google Plus by KISSmetrics.

Google 100
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Black Friday discounts: 7 clever ways creators can use discounts to boost sales this season

ConvertKit

A 2012 study led by Dr. Paul J. Image via Matt Ragland on Twitter. Finally, choose a domain name and page URL you’ll use when sharing your product with others. Choose a domain name and page URL for your digital product. Image via Demand Curve on Twitter. Image via Efdot on Twitter.

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The 16 Most Important Social Media Updates of 2012

Hubspot

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. 6) Twitter Cover Photos. In September, Twitter announced a change to the layout of its profile pages. 1) Global Brand Pages.